MUMBAI: Video-on-demand service HOOQ, which launched in India earlier this year, has expanded its content offering by adding a host of movies from Yash Raj Films’ catalogue.
These latest additions provide a significant boost to its extensive catalogue of Hollywood, regional and local movies and TV series.
Iconic YRF movies from classics like Kaala Patthar, Kabhi Kabhie, Silsila to new films like Rocket Singh – Salesman of the Year and Kabul Express are now available on HOOQ.
With the addition of these movies, HOOQ is now offering over 30,000 hours of Hollywood, Bollywood, regional and local content, further solidifying HOOQ’s vision to be the country’s largest and most premier subscription video-service to date.
Yash Raj Films vice president – digital Anand Gurnani said, “Yash Raj Films has always strived to bring the best cinematic entertainment experiences for the Indian audiences – be it through content or latest technologies. With this association, we are giving the viewers an option to watch and relive their favourite YRF movies. As a platform HOOQ makes us confident that together we will be able to bring alive an exciting and satisfying experience for the users by giving them access to best quality content available at their fingertips.”
HOOQ co-founder and chief content and distribution officer Krishnan Rajagopalan added, “We have received very encouraging feedback from both consumers and the trade regarding the service, and going forward will continue to add a range of International and Indian movies and TV series to meet the voracious entertainment appetite of the Indian users.”
Some of the other movies from YRF, which users can find on HOOQ include Mujhse Fraaandship Karoge, Aaja Nachle, Ta Ra Rum Pum, Mashaal, Noorie, and Daag among others.
