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Tag: Kabaddi World Cup

  • Star Sports to re-run best of kabaddi action during COVID-19 lockdown

    Star Sports to re-run best of kabaddi action during COVID-19 lockdown

    MUMBAI: Star Sports is giving fans the opportunity to relive some of kabaddi’s most iconic moments; from India’s 2016 World Cup victory to nail-biting matches in Vivo Pro Kabbadi League seventh season.

    The COVID-19 pandemic has halted all live sporting events across the world leading to a dearth of live sports content. Since then, the sports broadcaster has been re-running historical world cup matches played between India and Pakistan from 1992 to 2019.

    Starting Saturday, 11 April, Star Sports has started showcasing all the memorable matches every day at 10.30 am on Star Sports 2 and Star Sports 3. The re-runs will take place till the end of this month, 30 April.

    The programming line-up will begin with the journey of Kabbadi heroes, which will show Pardeep Narwal’s magical Dubkis, Naveen Kumar’s daring raids, Fazel Atrachali’s powerful tackles, Pawan Sehrawat’s hi-flying moments and Maninder Singh’s impeccable season that help Bengal Warrior’s to win their maiden Vivo Pro Kabaddi title.

    Stars Sports will also make fans nostalgic with some of the best moments of the heroes of Vivo PKL seven. In addition, fans will also be able to catch some of Season seven’s most thrilling matches, as well as a show on current champions, Bengal Warriors.

    Star Sports has also lined up the best matches from India’s victorious 2016 Kabaddi World Cup campaign titled ‘India’s road to Glory’. Kabaddi fans across the country have been reaching out on digital platforms ever since Star Sports began broadcasting the winning moments of the cricket world cup.  

    After suffering defeat to the Republic of Korea in their opening match of the Kabaddi World Cup, India, led by captain cool, Anup Kumar, rallied back, stormed to the finals and clinched their third World Cup in stunning fashion against Iran.

  • IDMA: Star India best advertiser, sports channel pockets 3 medals

    MUMBAI: Sports broadcaster Star Sports has won three awards at the recently-concluded Indian Digital Media Awards 2017 (IDMA), with kabaddi emerging as a strong performer, off the mat.

    IDMA recognises and celebrates work in the digital media space, specifically, internet, mobile, gaming, social media and the blogosphere.

    Pro-Kabaddi Season 3 and 4 bagged a gold in the Best Integrated Media Campaign category.

    Khel Kabaddi, a unique and interactive online game which offered fans a virtual connect with kabaddi, earned a bronze in the Best Use of Web Based Games category.

    In addition to this, Star Sports picked up another bronze for Kabaddi World Cup in the Best Use of WAP/Html/other sites for mobiles category.

    A Star India spokesperson said, “It is a great honor to be awarded multiple accolades at the prestigious Indian Digital Media Awards 2017. It is a firm endorsement of the fact that Star Sports is undertaking innovative and the best-in-class digital marketing initiatives. These awards encourage us to continue delivering path-breaking campaigns that help fans get closer to their favorite sports. We would also like to congratulate the other winners for their outstanding work.”

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  • Rise of Indian sports leagues: South India loves Kabbadi

    BENGALURU: Broadcast Audience Research Council of India (BARC), in thelatest edition of its newsletter – THiNKreveals how sports other than cricket have gained popularity amongst television audiences in India. The newsletter has looked at six properties – two major global events in 2016 – RioOlympics and Kabaddi World Cup, inaddition to all Indian origindomestic leagues – Pro KabaddiLeague, Premier Badminton League,Indian Super League (Football), andHockey India League. Using its own data for the periodspanning week 01 to week 52 of 2016: All India; TG: Universe, BARChas attempted to demystify the new entrant on theviewership block – sports propertiesbeyond cricket.

    Only live matches have been considered for analysis by BARC.

    According to BARC,overall non-cricket properties contributeto 20 percent of the Live matches viewership.Within this, approx. 80 percent of theviewership contribution came from the 6 properties mentioned above.Kabbadi, played in two of the properties, was the most popular sport amongst the six properties considered by BARC, and South Indian markets loved kabbadi and sports. Read on…

    Here are some conclusions revealed by the newsletter:

    (1) Pro Kabaddi League is the most popular non-cricket propertywithashare of 61 percent,followedby Indian Super League.

    (2) Indian Super League, with one of the bestImpressions/Reach ratio, has extremely high stickiness amongs itsviewers.Broadcasterscouldtargetadvertisers lookingfor engagement space.

    (3) The popular properties-Pro KabaddiLeague, Kabaddi WorldCup2016 and Indian IndianLeague, haveacontributionshare from Female viewers and lower NCCSviewers.Broadcastercould safely havepopular FMCG brandsin these properties.

    (4) Close to 80 percentof the Pro KabaddiLeagueviewershipfrom the telecaston Movie channels,and this share is increasing.

    (5) Ad sectors targeting Females&Youthcan look at presenceon Pro KabaddiLeague given its relatively higherviewership baseon the property.

    (6) Home matches see aviewership as comparedto theAway Awaymatches in theteam’s Home market. This might help regional advertisers.

    The popularity of Kabbadi

    Though Pro Kabaddi League was clearly the most popular property followed by Indian Super League, it must be noted that this was in part due to the fact that Pro Kabaddi League has had 2 seasons in 2016, Season 3 in January-February 2016 and Season 4 in June-July 2016. All the other properties have had only one season each.

    Please refer to the figure below:

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    Based on the average viewership for each property, Pro Kabaddi League continued tolead. In addition to that, Kabaddi turned out to be the most popular sport with Kabaddi World Cup2016 overtaking Indian Super League for the second highest viewership spot.Conversely, Rio Olympics 2016 saw a drop in position when it comes to average viewership. Hockey India League had the lowest viewership within all these properties.

    Please refer to the figure below:

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    Here are some colcusions drawn by the author based on BARC India data in its newsletter on which markets contributed to viewership:

    Sports, and more so Kabbadi, are loved by audiences from the four Southern markets comprising of 5 states and one union territory- Andhra Pradesh/Telangana Karnataka, Kerala, Tamil Nadu/Pondicherry. They contributed to 50 percent of the viewership of the Pro Kabbadi League, with AP/Telangana contributing a lion’s share of 39 percent (the highest by any market in India) followed by Karnataka with 12 percent, Kerala with 5 percent and Tamil Nadu with 1 percent.

    In the case of the Kabbadi World Cup 2016, the viewership share from the south was even higher – 61 percent. AP/Telangana contributed 39 percent (the highest by any market in India)followed by Karnataka with 15 percent, Kerala with 5 percent and Tamil Nadu with 2 percent.

    Comparative data for the Indian Super League – the south contributed 39 percent to its viewership with Kerala contributing the largest viewership in the country– 30 percent followed by Tamil Nadu with 7 percent and Karnataka and AP/Telangana contributing 1 percent each. West Bengal contributed the second most viewership across all markets with 28 percent.

    The South contributed 31 percent to the viewership of the Rio Olympics 2016 and the Premier Badminton League and 30 percent to the viewership of Hockey League India.