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Tag: K Vijaya Kumar

  • Greaves Electric’s Ampere launches Reo 80, electric scooter aimed at mass market

    Greaves Electric’s Ampere launches Reo 80, electric scooter aimed at mass market

    MUMBAI:  Ampere, the electric two-wheeler division of Greaves Electric Mobility (GEML), has introduced the Reo 80, a new electric scooter designed for widespread accessibility across India. The Reo 80, priced at Rs 59,900, aims to provide an economical and sustainable transportation option for a broad consumer base.

    Greaves Electric Mobility Ltd (GEML) executive director and CEO K. Vijaya Kumar stated, “With the launch of the Ampere Reo 80, we are enhancing the accessibility of electric mobility for customers in India.”

    The Reo 80 features an 80km range on a single charge and operates without the requirement for a license or registration. The scooter includes a colored LCD cluster, LFP battery, front disc brakes, keyless start, dual-tone color options, and alloy wheels. Deliveries are scheduled to commence across India in April 2025.

    GEML  has reported a 52 per cent month-on-month growth in electric two-wheeler sales for March 2025, according to Vahan data. GEML, a subsidiary of Greaves Cotton Ltd  (GCL), focuses on developing and manufacturing electric vehicles. Greaves Cotton, with a history spanning 165 years, is transitioning towards providing comprehensive mobility solutions.

  • Lectrix EV launches India’s only 2WEV with 2.3KW battery

    Lectrix EV launches India’s only 2WEV with 2.3KW battery

    Mumbai: Lectrix EV, one of the top 10 OEM’s in the EV segment, launches LXS 2.0 with a range of 98kms@2.3KW battery and unparalleled quality (with more than 1.25L km tested) at the unbelievable price of Rs 79,999 only (lowest in the category).

    LXS 2.0 is the only EV in the 2W category that solves the 3 major problems for consumers. It combines the right range, the right quality and the right value for money – making it an ideal offer for those wanting to enter the EV category for the first time.

    Lectrix EV is a strong player in the EV category and has more than 10,000 units being used by consumers across the country. The pre-booking for LXS 2.0 is now open with deliveries beginning March 2024 onwards.

    SAR Electric Mobility MD and CEO K Vijaya Kumar stated, “We understand the outlook of the value-conscious consumer in India. To further our contribution to the same and ensure a wider acceptance for EV2W, we have launched this new product. It is the perfect balance of ‘value’ and ‘affordability’ without compromising on innovation and quality. It is the only available 2WEV in India with 98km range @ 2.3 KW battery for Rs 79,999/-.”

  • Lectrix EV joins forces with Zypp Electric

    Lectrix EV joins forces with Zypp Electric

    Mumbai: In a significant move that promises to reshape the Indian electric two-wheeler landscape, Lectrix EV, a major player in the electric vehicle (EV) industry, has forged a strategic partnership with Zypp Electric, a leading provider of electric mobility & delivery solutions. The collaboration is set to play a pivotal role in Zypp’s ambitious expansion plan, which aims to increase its electric vehicle fleet by more than one lakh EV Fleet size by next year.

    Lectrix EV, the electric mobility arm of SAR Group is renowned for its cutting-edge electric two-wheelers. In this strategic collaboration, Lectrix EV will leverage its expertise and resources to supply customised electric vehicles tailored to Zypp’s specific requirements for their expanding last-mile delivery business. These vehicles are not only environmentally friendly but also compliant with the FAME II scheme, aligning perfectly with the Indian government’s goal towards cleaner and sustainable transportation options.

    One of the standout features of this partnership is the fact that all the vehicles provided by Lectrix EV to Zypp will be 100% made in India & FAME II-approved products. This commitment to domestic manufacturing reflects the companies’ shared vision to bolster the ‘Make in India’ initiative and promote self-reliance in the EV sector. It is expected to generate a positive ripple effect throughout the Indian EV ecosystem aiding in increased employment opportunities and technological advancement.

    Lectrix EV MD & CEO K Vijaya Kumar shared, “Lectrix EV’s readiness to provide customized electric two-wheelers tailored to Zypp’s needs is a testament to their deep understanding of the B2B (business-to-business) use case in the electric mobility industry. This understanding has been honed through past and ongoing collaborations with industry giants like Bounce and Mooving. The valuable insights gained from these partnerships have positioned Lectrix EV as a go-to partner for businesses seeking efficient and sustainable last-mile delivery solutions. As the partnership between Lectrix EV and Zypp takes shape, it is likely to accelerate the adoption of electric two-wheelers for commercial purposes, setting a new benchmark for sustainable and efficient last-mile delivery solutions in India.”

    “We are currently in a massive expansion phase and our aim is to deploy half a million scooters within the next 4 years. Indian last mile market is desperately looking to electrify itself and the solution lies with large scale fleet service providers who can manage the entire ecosystem around EVs. The adoption of electric two-wheelers for last-mile deliveries not only reduces operational costs for businesses but also contributes significantly to reducing carbon footprint and fuel the ongoing demand of faster deliveries to customer doorsteps. In the past, we have worked with a few select OEMs. We have been testing Lectrix products for a few months now and am happy to collaborate with Letrix EV to achieve this big goal and look forward to working with them in the future as well”, shared Zypp Electric COO & co-founder Tushar Mehta.

    The timing of this collaboration couldn’t be more opportune. With the Indian electric vehicle market witnessing rapid growth and the e-commerce sector experiencing a boom, Zypp’s expansion plans align perfectly with the evolving needs of the Indian consumer.

    With FAME II compliance and a commitment to Indian manufacturing, this alliance exemplifies the transformative potential of the electric vehicle industry in the country. As these electric fleets hit the streets, it won’t just be the wheels that are turning; it will be the wheels of progress, innovation, and a greener future for India’s urban landscape.

  • Lectrix EV launches game-changing LXS G2.0 in Tamil Nadu

    Lectrix EV launches game-changing LXS G2.0 in Tamil Nadu

    Mumbai: Lectrix EV, the electric mobility arm of SAR Group and a pioneering force in sustainable mobility solutions launched LXS G2.0, its new Two-Wheeler EV with 93 game-changing features in Tamil Nadu. The event was held at The Park, Chennai on the 25 of September 2023.

    Lectrix LXS G2.0 series is making waves after its launch in Delhi. Within three weeks of their unveiling, 12,000 bookings have been made, marking a remarkable milestone that redefines the future of urban mobility. Lectrix EV is thrilled with this response and is now expanding its presence in the Tamil Nadu market.

    Lectrix LXS G2.0 electric scooter is a game-changer in urban mobility, offering as many as 93 features. These scooters come with an impressive array of 29 safety features, 23 smart features, 9 comfort features, and many more. The focus is on providing you with modern, safe, intelligent, and connected mobility.

    Lectrix EV MD & CEO K Vijaya Kumar stated, “The LXS G is for the young progressive Indians who need modern, connected, affordable E two-wheelers to navigate through the roads and life. Easy, affordable and clean personal mobility is the key to unlocking progress that the young dynamic India needs now. We want to make it easy and risk-free for the Gen Z and young millennials to shift to electric mobility.”

    There are many first-in-class innovations offered at the affordable and competitive price range of Rs one lac where the fulcrum of the EV two-wheeler category resides. This sets the Lectrix scooters apart, providing loads of functionalities, a well-tested and certified platform with MD & CEO-Lectrix EV cutting-edge connected tech.

    Enhancing the riding experience are the integrated navigation system, smart safety features, voice assistant, and a robust chassis that has been torture tested for more than 2.6 lac km.

    But it’s not only the hardware capabilities that stand out but also the smart connected features. The LXS G vehicles will accept updates over the air. Overall, all these elements will elevate the joy and convenience of riding to unprecedented levels.

    The products offer tech-based facilities such as auto-indicators, smart ignition, helmet warning, vehicle diagnostics, ride statistics, remote seat operating via mobile app, anti-theft mechanism, and helmet warning amongst many other tech-based features that are not present in the available EVs in the industry.

    K Vijaya Kumar added, “The LXS G scooters have 93 game-changing features targeting the youth. The Indian Gen Z needs a well-connected vehicle that comes with tech features like smart navigation, first-in-class auto-indicators, over-the-air updates, find-my-vehicle, emergency SOS buttons etc. The youthful sleek design and vibrant colours are icing on the cake.”

    The LXS G scooters are available Pan-India at the brand’s dealership partners and the brand aims to expand this network and availability with 100 cities/dealerships pan-India.

  • Lectrix EV launches limited edition LXS Moonshine

    Lectrix EV launches limited edition LXS Moonshine

    Mumbai: Lectrix EV is launching a special-edition EV Scooter to commemorate the landmark moment in India’s space ambitions. Lectrix will make limited units of the special edition scooter.

    Lectrix Moonshine sports a golden emblem – two arrows facing the sky to connote India’s emerging space age. This ‘space age’ symbol is in fact a modification of Lectrix’s brand logo.

    The countdown to the Moonshine launch was timed to the launch of Chandrayaan 3. When Vikram landed on the moon, the same moment Lectrix Moonshine was unveiled. The campaign invited people to post their aspirations on Instagram – asking people “What’s Your Moon?”. Once a fan writes his or her goal or ambition, the post “takes off” and soon it lands on a virtual moon on the site www.whatsyourmoon.lectrixev.com

    Speaking about this special edition launch, Lectrix EV MD & CEO K. Vijaya Kumar said, “For today’s Indian Gen Z, sky is the limit. Or is it? They aim for the moon! The Indian moon mission shows how far you can go when you have the ambition and the right technology to take you there. At Lectrix, we want to encourage our consumer in setting and reaching their own personal goals. I am really excited about Moonshine. To do this we had strong belief in the new era of India’s space age. This is for everyone to remember and cherish.”

    “This is not just one more social post as a part of moment marketing. It is walking the talk to allow customers to celebrate this landmark moment by actually offering a product that people can be proud to own. So, we designed a special look for the LXS Moonshine including a special badge. Riding the LXS Moonshine is like wearing a badge of pride,” said EFGH Brand Innovations founder and creative chairman Emmanuel Upputuru.