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Tag: K. Srikanth

  • After Pro Kabaddi League Star Sports signs on as title sponsor for Premier Badminton League too

    After Pro Kabaddi League Star Sports signs on as title sponsor for Premier Badminton League too

    MUMBAI: Star Sports has signed up as the title sponsor for the Premier Badminton League which will see the world’s top shuttlers square off in India’s largest badminton tournament. Given the competition’s stature as well as India’s prominence on badminton’s global stage, the sport is central to Star Sports’ strategy to foster a multi-sport culture in the country. 

     

    The country’s star shuttler Saina Nehwal is currently world number 2, while others like PV  indhu, 12th in the standings, and K. Srikanth, ninth overall, have also made their mark on the sport. India’s largest broadcaster, Star Sports has already signed up as the League’s official broadcast partner.

     

    Star India COO Sanjay Gupta said: “The success of India’s badminton stars internationally has led to the emergence of a passionate fan base back home. As a result, like Kabaddi, badminton is now a sport that’s very close to the hearts of Indian fans. The prospect of our home heroes facing up against the best the world has to offer in our own backyard was a prospect that was too tempting to pass up. Strategically, it also made the most business sense for Star Sports given our efforts to create a vibrant sporting ecosystem in the country.”

     

    Star Sports plans to introduce several innovative broadcast initiatives to the League in its efforts to forge a deeper engagement with fans and place them right in the thick of this fast-paced sport. The broadcaster will project telemetry like players’ heart rates live on screen. It will also hand out four awards after each day of play for the best rally, the fastest smash, the player of the day and the fan of the day as selected through contests run by franchises across locations. The league will be packaged like no other badminton tournament has been before, with lights and music adding further dazzle to an already riveting and star-studded spectacle.

     

    Tweaks to the rules, like unpredictable player draws, ‘Trump Matches’ – which are worth bonus points – and the newly-introduced ‘sudden death’ rule will add a further dose of excitement to the tournament.

    The Premier Badminton League kicks off January 2nd, 2016 and will be played until January 17th. Live telecast will be on Star Sports 2, Star Sports HD2, Star Sports 3, Star Sports HD3 and hotstar.

     

     

     

     

  • Indian Badminton League’s second edition to be held in January 2016

    Indian Badminton League’s second edition to be held in January 2016

    MUMBAI: The second edition of the Indian Badminton League is all set to be held from 2 – 17 January, 2016. 

     

    In making the announcement, Badminton Association of India president Dr. Akhilesh Das Gupta said, “It’s a proud moment for me today as I announce the second edition of the Indian Badminton League and which I can assure you, will be bigger and larger than the first edition. It will an exhilarating 16 days of non-stop badminton as world’s top notch players will fight it out in front of you for the title of IBL 2. Plus, what motivates me is the huge backing that we are receiving from various corporations, sponsors and broadcasters to get associated with the League. I am sure together we will give you another exciting edition of Indian Badminton League. The IBL is here to stay and we will ensure its continuity.”

     

    The press conference to announce the same was attended by Saina Nehwal, K Srikanth, Parupalli Kashyap and PV Sindhu.

     

    The action will kick-start with the opening ceremony and will conclude with the grand finale. While Indian badminton players are engraving their names across the world, the Indian Badminton League will bring together India’s top badminton players along with international players on the same platform wherein they will showcase high-class action.

     

    The conference even witnessed the introduction of Shuttle India – the six city school program to identify young talent at grass root level. The program will be played across various schools and each city will witness matches being played among the young students in both the boys and girls category.

     

    Speaking on the Shuttle India initiative, Dr. Gupta added, “The idea of creating a Badminton League was not only to get international players on the same platform but even create a platform for the young guns at the grassroots level to take the sport as a career and Shuttle India is an initiative towards that goal. With schools participating from across six cities, we are expecting huge participation amongst the students who are already getting formal training of the same at a local level.”

     

    The Indian Badminton League has already announced two franchisees wherein the Delhi franchisee has been taken by Infinite Computer Solutions and Lucknow will be backed by the Sahara Parivar. The rest of the franchisees are in advance talks and the announcement for the same to be made soon.

  • Star Sports rides high on sponsorships for BWF Badminton World Championships

    Star Sports rides high on sponsorships for BWF Badminton World Championships

    MUMBAI: Star Sports has signed up high-profile brands as partners for the broadcast of the BWF Badminton World Championships, where India’s ace shuttlers are vying with other top players from around the globe for the title of World Champion.

    Bajaj Electricals is the presenting sponsor for the broadcast of the tournament, while Maruti and Ask Me are associate sponsors. Kellogg’s has signed on as the ‘solid start’ partner alongside weight-management company and nutritional products maker Herbalife, which is the nutrition partner for the broadcast of the tournament. Dr. Reddy’s Nise Gel has been signed as the pain-relief partner. The tournament, which kicked off on 10 August  in Jakarta will run until 16 August. All matches are being broadcast live on Star Sports.

    Bajaj Electricals joint managing director Anant Bajaj said, “The BWF World Championships is Badminton’s most prestigious tournament. It provides a brilliant platform for the continuously improving and promising Indian badminton squad to show their skills. Bajaj Electricals is proud to partner with Star Sports in this association and wish success and glory to Team India.”

    World no. 2 Saina Nehwal headlines a contingent of ‘Super Indians’ competing in the Championships, with the best of Indian talent like K. Srikanth, HS Prannoy and P.V. Sindhu,  who are among the top 20 badminton players in the world, also taking part.

    This tournament, as also the next twelve months, will be crucial for our badminton heroes as they gear up for the Rio Olympics next year.

    Herbalife International India vice president and country head Ajay Khanna added, “Herbalife is glad to be associated with Star Sports India for the telecast of the Badminton World Championship to Fuel Champions. Our endeavour is to strengthen awareness on the importance of nutrition in sports, which epitomize the healthy active lifestyle that we promote.We are glad to represent that through our competing athlete Saina Nehwal.”

    A Star Sports spokesperson said, “Badminton in India enjoys high participation rates, world-class training academies, and several star players, making the country a force to reckon with in the world of badminton. Star is proud to present the BWF World Championships which highlights our commitment to fostering a multi-sport culture in India. The support from brands like Bajaj Electricals, Kellogg’s, Nisegel, Herbalife, Maruti and AskMe only proves that our efforts to grow a multi-sport culture in India are paying off.”

    First held in 1985, the BWF World Championships were played every two years until 2005.  In 2006 the tournament became an annual fixture and is played every year except in the years when the Olympic Games are held. 

    BWF World Championships is the sport’s most prestigious tournament, along with the Olympics and confers the title of World Champion on the victor.

  • MSM’s Sony Six to broadcast Yonex Sunrise India Open

    MSM’s Sony Six to broadcast Yonex Sunrise India Open

    MUMBAI: Multi Screen Media’s sports channel Sony Six will exclusively broadcast the Yonex Sunrise India Open 2014. The tournament is set to take place between 2-6 April at the Siri Fort Indoor Sports Complex in New Delhi. The tournament will witness, some of the best international badminton talent, including Men’s singles world champion Lee Chong Wei and current Women’s singles world champion Ratchanok Intanon.

     

    Sony Six business head Prasana Krishnan said in a press statement: “We are thrilled to be associated with such a grand event that hosts some of India’s brightest sporting talents. Being in its fourth edition, the tournament has garnered huge popularity and following amongst fans and spectators alike. We aim to tap into the rising popularity of badminton in India as well as leverage on the India connect with audiences through the participation of India’s finest in the tournament.”

     

    Besides the current top ranking international talent, the tournament will also feature India’s Saina Nehwal, P V Sindhu, P Kashyap and K Srikanth amongst many more vying for the prestigious title. The high profile tournament will ultimately feature a hit-list of players including the entire top-10 women and seven of the top-10 men`s singles players competing for valuable ranking points ahead of the London Olympics.

     

    This year’s open will play an even more significant role for the players as well as organisers since it features as a prologue for the upcoming Thomas and Uber Cup team championship which will he hosted at the same venue later this year.

  • Vizeum bags Akshaya’s media mandate

    MUMBAI: Aegis Media‘s media planning and buying agency Vizeum has been appointed as the media AoR for real estate player Akshaya.

    The account will be handled out of agency‘s Chennai office.

    Akhshaya is Vizeum‘s third account win within a week. The agency had recently won media accounts of CRI Pumps and DeOleo last week.

    Vizeum MD- Indian Subcontinent S Yesudas said, “It is a matter of pride for us that more and more clients are finding value in their association with Vizeum. It also makes us very humble. I would like to say this to all our clients that we will stay focussed on your business with utmost sincerity, in as selfless a manner as possible. We thank the Akshaya management for considering us worthy. I take this opportunity to welcome the client into the Vizeum family.”

    Akshaya VP sales and marketing K Srikanth said, “We are on the growth path with a need to set ourselves apart from the other players in the industry. Hence, we have been looking for a media partner who will help us with our ambitions. Vizeum came to us with good references. Once we started interacting with them, we were convinced we could safely embark on this relationship. We look forward to a long term and productive partnership with Vizeum.”