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Tag: K. Shanmugam

  • Star Health bowls over fans with SRH tie-up for wellness and protection

    Star Health bowls over fans with SRH tie-up for wellness and protection

    MUMBAI: In a pitch-perfect move, Star Health and Allied Insurance Company Ltd. has teamed up with Sunrisers Hyderabad (SRH) as their official health insurance partner for the ongoing 2025 T20 League. With this partnership, Star Health isn’t just chasing runs, it’s chasing healthier lifestyles, one over at a time.

    As the country’s leading private health insurer, Star Health is leveraging cricket’s mass appeal to drive home the message of wellness and protection. Through this association with SRH, the brand aims to bowl over millions of fans with awareness on health insurance and the importance of safeguarding one’s well-being.

    Star Health Insurance MD & CEO Anand Roy said, “We are delighted to associate with Sunrisers Hyderabad in this T20 league, as this partnership perfectly reflects our three core values: customer centricity, trust and transparency. This league which is in its 18th season, is not just a celebration of cricket, but also a platform that brings together millions of people across the country, echoing our commitment to putting customers at the heart of everything we do. Just as the players and teams earn the trust of their fans through dedication and integrity, we strive to build lasting trust with our customers through reliable service and transparent processes. This collaboration is a testament to our shared belief in these values, both on the pitch and in everyday life, and we look forward to supporting the team and the tournament while championing what matters most to our customers.”

    Sunrisers Hyderabad CEO K. Shanmugam said, “We place the highest priority on the players’ and staff’s health and fitness. Through this partnership, we wish to inspire cricket fans worldwide to prioritize their health by investing in health insurance that offers enhanced benefits, comprehensive protection, and greater peace of mind. Our dedication to our team’s overall well-being is imperative to deliver exceptional outcomes. Star Health Insurance, India’s largest retail health insurance company, through this collaboration will give our team the backing they need to succeed both on and off the field.”

    As part of the association, Star Health has launched the campaign #Healthkaextracover featuring SRH players like Ishan Kishan, Jaydev Unadkat, Rahul Chahar, and Harshal Patel. The campaign taps into cricket’s universal popularity to spark conversations about everyday wellness and the need for comprehensive health coverage.

    With T20 fever in full swing and fans cheering for every six and wicket, this tie-up reminds audiences that taking guard for your health is just as important as taking guard on the pitch.

  • Lubi Industries partners with Sunrisers Hyderabad for a power-packed T20 2025

    Lubi Industries partners with Sunrisers Hyderabad for a power-packed T20 2025

    MUMBAI: Lubi Industries LLP, a manufacturer of pumps, motors, valves, and EV chargers, has announced its role as the principal partner of Sunrisers Hyderabad (SRH) for the upcoming T20 cricket season. The collaboration underscores Lubi’s commitment to excellence and aligns with SRH, last year’s runners-up, known for their dynamic performances.

    Lubi Industries LLP director Ronak Porecha stated, “Cricket unites communities like no other sport, making it the perfect platform for Lubi Pumps to engage with our consumers. Our association with SRH allows us to reinforce our dedication to high-performance solutions while tapping into the passion of millions of cricket fans.”

    SRH CEO K. Shanmugam welcomed the partnership, saying, “We are delighted to have Lubi Industries on board for the 2025 season. With their longstanding legacy of innovation and reliability, this collaboration is set to create immense value for both parties while deepening our connection with our loyal fan base.”

    With over six decades of industry expertise, Lubi Industries shares values of resilience, performance, and teamwork qualities that define both the brand and SRH. Given cricket’s widespread appeal in India, this partnership offers a powerful platform to enhance Lubi’s visibility, particularly in the Andhra Pradesh and Telangana regions, where SRH enjoys a dedicated following.

    By integrating sport and brand synergy, Lubi Industries aims to strengthen its market presence and engage consumers on a deeper level as the cricketing fever grips the nation once again.

  • Nerolac Paints associates with Sunrisers Hyderabad for IPL 2018

    Nerolac Paints associates with Sunrisers Hyderabad for IPL 2018

    MUMBAI: Kansai Nerolac Paints Ltd (KNPL), one of the leading paint companies in India has announced its continued association with the most followed sports extravaganza in the nation, IPL. For IPL 2018, Nerolac will continue to sponsor the Sunrisers Hyderabad.

    This year also, the brand Nerolac will be visible on the helmets of Sunrisers Hyderabad.

    Nerolac has been an active advertiser in BCCI events for a very long time. In 2016, it associated with Gujarat Lions and to further deepen connect with the sport, Nerolac Paints became the official partner of Sunrisers Hyderabad in 2017.

    Nerolac believes in the significance of sports as a marker for human performance and cricket continues to be the biggest unifier of it in India. Thus, IPL becomes the natural platform to create a strong emotional connect with the nation.

    Nerolac Paints has always strived to create unique experiences for its stakeholders that money cannot buy. One such key initiative in the past was the ‘Man of the Match Grant’ whereby a total of 83 youths were trained and skilled to take up livelihood through painting.

    This year too, a variety of initiatives are being lined up to continuously build upon the association and the company will soon be announcing the same.

    Kansai Nerolac Paints director decorative Anuj Jain says, “The growing impact of IPL continues to give us great confidence in the potential of the league to impact the lives at large. Last year, our association with the Sunrisers Hyderabad created a fair amount of value for us and we are excited to announce our continued association with the team. We wish all the best to the players for this season and are sure that the team will continue to grow from strength to strength.”

    Expressing his excitement about the continued association, Sunrisers Hyderabad CEO K Shanmugam adds, “This is an important season for us and renewed support from Nerolac, SRH’s lead helmet sponsor, will be vital as we bid to win the title after a solid show last season where we qualified for playoffs. With a stronger partnership this year, we look forward to continue what promises to be an exhilarating, and hopefully in our case, a triumphant journey ahead.”

  • IPL: Kansai Nerolac partners Sunrisers Hyderabad

    MUMBAI: Kansai Nerolac Paints Ltd (KNPL), one of the leading paint companies in India, is associating with Sunrisers Hyderabad franchise as the ‘official sponsor’ for the tenth edition of the Indian Premier League (IPL). This year, the defending champions will carry Kansai Nerolac’s logo on their helmets as part of this association.

    The alliance with Sunrisers Hyderabad is second such association in a row for Kansai Nerolac.

    Sunrisers Hyderabad, a franchise based cricket team from Hyderabad, India. The team is led by David Warner and has players like Yuvraj Singh, Chris Jordan, Ben Cutting, Ashish Nehra, Kane Williamson, Bhuvaneshwar Kumar, Shikhar Dhawan, Moises Henriques among others. This Hyderabad franchise are the defending champions, having won the 2016 title.

    Kansai Nerolac Paints Limited director – decorative Anuj Jain said, “Sunrisers Hyderabad, a team known for an excellent blend of talented players, won the IPL title last year. Our association with Sunrisers Hyderabad resonates with the values of reliable performance against all odds.”

    Sunrisers Hyderabad CEO K. Shanmugam said “We are proud to partner with such a prestigious brand and look forward to another great season as we bid to defend our IPL title in the league’s landmark tenth edition.”

  • MakeMyTrip becomes principal sponsor of Sunrisers Hyderabad

    MUMBAI: MakeMyTrip, India’s leading travel company, has associated with Sunrisers Hyderabad as the ‘Principal Sponsor’ for the team. MakeMyTrip will also launch an innovative and exciting marketing campaign targeted at travelers and IPL fans in April.

    MakeMyTrip will launch a new campaign featuring an extension of the current brand promise. In the 360 degree campaign, MakeMyTrip will showcase the Sunrisers association through a TVC featuring the team’s players – Dale Steyn, Cameron White and Ishant Sharma.

    This will be aired to coincide with the launch of the IPL 2013 season. MakeMyTrip will simultaneously launch BTL and ATL activation through its website, retail stores and social media properties. MakeMyTrip customers and Sunrisers’ Fans can look forward to a Meet & Greet with the players as part of the activation.

    MakeMyTrip.com CEO & Founder Deep Kalra said, “We are delighted to partner with Sunrisers Hyderabad and reach out to millions of IPL fans through this association. The IPL beautifully demonstrates the synergies of the twin passions of Cricket and Travel, with fans following their teams to match-venues across different parts of the country. Together with our customers, we look forward to the IPL excitement and wish our team the very best.”

    Sunrisers Hyderabad CEO K Shanmugam added, “MakeMyTrip has been a pioneer in the category of Online Travel in India, and a harbinger of change. We are confident that they will ably partner us in our journey of reinvention and quest for success. We welcome them to the Sunrisers family and look forward to a successful association.”