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Tag: K Raheja Corp

  • K Raheja Corp unveils ‘Desh Ki Dhun’

    K Raheja Corp unveils ‘Desh Ki Dhun’

    MUMBAI: Building on the melodies of the past two Independence Days – Pragati Ki Dhun, a tribute to India’s progress, and Azaadi Ki Dhun, a salute to the nation’s freedom, K Raheja Corp now unveils its third edition titled: Desh Ki Dhun, a two-minute crowd-sourced musical celebrating the spirit of everyday India. The musical brings together spontaneous and fun responses from people who interact with the Group’s business verticals – employees and officegoers at Mindspace Business Parks, residents of K Raheja Corp Homes, guests at Chalet Hotels, shoppers at Inorbit Malls and Shoppers Stop, and the labourers on site. Captured in moments of work, leisure, travel, and shopping, these unfiltered voices blend into an uplifting harmony, offering a vibrant tribute to the nation, this Independence Day.

    The film opens with a simple question: “Aapko kya karne se aati hai Azaadi Wali Feeling?” Responses were captured exactly as they were shared – light-hearted banter over chai at the office café, the calm of a home balcony at sunrise, the delight of a complimentary buffet breakfast, the rush of a flash sale. Each unfiltered phrase became a lyric; each natural cadence transformed into a beat. No professional vocalists, just India speaking in its very own authentic voice. The idea is conceptualised by the K Raheja Corp’s Corporate Communications Team, music is composed by the gifted music director Sanket Sane, with visuals directed by Alok Sutar.  

    K Raheja corp head – corporate communications, Cheryl D’souza-Waldiya said “With Desh Ki Dhun, we’ve transformed the everyday voices of India into an ode to Independence Day. By placing real people at the heart of the song, we celebrate the fact that our spaces – from offices to homes, hotels to malls and retail stores, are far more than structures. They are vibrant stages where India’s spirit comes alive each day. Every handshake, every smile, every shared moment adds a note to this anthem of progress, and together, we’re composing a future that is bold, united, and unstoppable.”

    Desh Ki Dhun premieres today on YouTube, LinkedIn, Instagram, and Facebook handles of K Raheja Corp. Viewers are invited to share their own #AzaadiWaliFeeling moments with #DeshKiDhun.

  • Raheja Corp unveils ‘Azaadi Ki Dhun’

    Raheja Corp unveils ‘Azaadi Ki Dhun’

    Mumbai: In an interesting blend of creativity and patriotism, K Raheja Corp, India’s leading real estate conglomerate, unveils ‘Azaadi Ki Dhun’ – an acapella anthem from the group, especially penned and crafted to celebrate the spirit of India’s 77th Independence Day. This unique composition is more than just a song; it is a harmonious showcase of the incredible talent within K Raheja Corp, where every note, beat, and rhythm is brought to life purely through the power of the human voice. True to the acapella format, it makes no use of musical instruments.

    Sung by a chorus of gifted voices from within the organization, ‘Azaadi Ki Dhun’ is a testament to the versatility of vocal expression – an anthem from our people to India. Those who didn’t lend their voices contributed with an array of innovative sounds, ranging from hums and finger snaps to lip rolls and chest thumps, creating a rich tapestry of auditory experiences. The anthem features a fascinating imitation of several musical instruments—drums, shakers, trumpets, and bass guitars, all skilfully replicated by the people of K Raheja Corp.

    Speaking on the musical’s launch, Cheryl D’souza Waldiya, AVP – Corporate Communications, K Raheja Corp, “We are delighted with how ‘Azaadi Ki Dhun’ has come to life. This anthem is a celebration of K Raheja Corp’s commitment to building the nation, something we strive for each day, through our brands, that touch the lives of people across India. With no instruments and purely captivating voices, the lyrics resonate well, capturing the essence of what we stand for. What’s interesting is that we’ve involved on-site labourers, adding an authentic touch, making this anthem not just a piece of music, but a true representation of the spirit of real estate and the foundations upon which our country is built.”

  • Shoppers Stop onboards Shwetal Basu as customer care associate & chief of marketing & communication

    Shoppers Stop onboards Shwetal Basu as customer care associate & chief of marketing & communication

    Mumbai: Homegrown department store chain, owned by the K Raheja Corp, Shoppers Stop has brought on board Shwetal Basu as customer care associate and chief of marketing and communication with effect from 28 October, to lead its marketing mandate.

    Shwetal has a strong experience of close to two decades in customer behavior, marketing, and communications, across multiple industries such as FMCG, telecom, security services, banking, and retail. She brings to the table a deep understanding of the consumer across demographics and geographies to create successful marketing strategies in sync with the brand’s vision, said the company.

    “We are delighted to welcome Shwetal. Her ability, leadership skills, and experience to provide creative and innovative solutions will add tremendous value to the organisation. We feel we have found the right fit to lead the marketing organisation,” stated managing director and CEO Venugopal G Nair.

    In her previous stints, Basu was associated with Metro Brands Ltd, Aditya Birla Retail Ltd among others.

    “I am excited to be a part of Shoppers Stop’s incredible journey. It is one of the leading retail brands in the country that has evolved meticulously with the changing consumer dynamics and environment,” said Basu. “I am eager to add value, consistently innovate, and ensure an effective marketing strategy in-line with the brand’s goal.”

  • K Raheja Corp’s new brand campaign centres around ‘space’

    K Raheja Corp’s new brand campaign centres around ‘space’

    MUMBAI: Known for enhancing the quality of life through best offerings across real estate, retail and hospitality, K Raheja Corp launched its latest marketing campaign pegged on ‘space.’

     

    Crafted to showcase one of the most sought after, but largely fading feature in residential offerings ‘space,’ the campaign communication is simple and succinct with the tagline – ‘Space makes all the difference.’

     

    Developed for Raheja Vistas Premiere – Pune, the property is now open sales for phase II of its project.

     

    The phased ad campaign will roll out in the Pune market across print, radio and digital.

     

    The print ads juxtapose cramped lettering with well laid out text to elucidate the need for, and value of – space. The thought is the same in the radio campaign, which relies on an innovative script showcasing an aural experience of – being cramped, to bring alive the value of space to a listener.

     

    Conceptualised by Utopeia Communicationz, the campaign aims to drive home the invaluable message that ‘Space is the ultimate luxury’: 20 acres of space for spacious floor plans; grand parking spaces; a 7-acre green land with best in class amenities; space that allows one to enjoy the luxury of privacy; peacefully enjoy festivals and special occasions; space in a gated, serene community.

     

    In the run-up to the festive season, the first phase of the print and radio campaign debuted late last month in print along with radio across the stations of Radio City and Radio Mirchi.

     

    The online campaign is expected to break in the first week of September and will extend through the festival of Ganesh Chaturthi.

     

    Speaking about the campaign, K Raheja Corp director Vinod Rohira said, “In times where space is a luxury, the availability of liberal amounts of it is definitely a huge advantage, and we have focused on this single feature to showcase the merits of Raheja Vistas Premiere. A meticulous creation, we are confident of the property delivering excellently to the needs of a discerning audience base. Timed for the festive season, with a carefully selected media mix across print, radio and digital we look forward to this campaign successfully meeting our business objectives.”

  • Percept restructures the Advertising business – MASH Advertising merges with IBD India

    Percept restructures the Advertising business – MASH Advertising merges with IBD India

    MUMBAI: Forget love, mergers are in the air these days.  The latest being MASH Advertising with IBD India.

     

    Percept has restructured its advertising business to merge the two entities with effect from 1 April. The restructure will enable Percept to offer better synergies, streamline operations and efficiencies between the two agencies, and provide a greater array of services and solutions to stakeholders.

     

    Rahul Gupta has been elevated to managing director of the merged business wef 1 April. Gupta had set up ByDesign in 1994 to offer strategic brand services based on superior creativity, and in 2007 ByDesign entered into a JV with Percept–Hakuhodo to form IBD India.

     

    Today IBD India offers a complete 360 degree approach in providing brand and marketing solutions to clients. Over the years Rahul has brought invaluable expertise to the many dynamic brands handled by IBD India including SSK Group, Panasonic, PNB Housing, Tupperware, Taj Group of Hotels, K Raheja Corp and Tilaknagar.

     

    Going forward, Gupta’s in-depth knowledge of brands and the dynamics within which they operate will enable him to continue to offer unique and innovative integrated brand development solutions and creative strategies for the many successful brands handled by MASH Advertising and IBD India.

     

    Amitabha Lahiri has been elevated to chief executive officer of the merged business. Lahiri has been associated with the Percept group in different leadership roles for over seven years. He joined as senior vice president, Hakuhodo Percept India and was later elevated to the position of COO during which Hakuhdo Percept witnessed a series of prestigious business wins including Wagon R, Grand Vitara & A-star from Maruri Suzuki, Carrier, Toshiba, Daikin, Unicharm, Sukam and Hindware.

     

    In 2011 Lahiri became CEO of the newly incepted MASH India – a subsidiary of Percept/H, and within a span of two years attained a diversity of prominent businesses including Carrier, Toshiba, Haier, Philips, Kyocera Mita, DLF and Parsvnath. His proficiency on a wide array of businesses will enable to take the newly merged entity to the next level of success.