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Tag: K-Pop

  • Hybe sets up India subsidiary, aims to localise K-pop in subcontinent

    Hybe sets up India subsidiary, aims to localise K-pop in subcontinent

    MUMBAI: Hybe Corp, the entertainment powerhouse behind global K-pop acts including BTS, Seventeen and Txt, has announced the formation of Hybe India, a whollyowned subsidiary set to begin operations later this year.

    The company announced on 30 June that this initiative is part of chairman Bang Si-hyuk’s“multi-home, multi-genre” strategy, aiming to export Hybe’s artist development blueprint to non-Korean markets. HybeIndia is expected to launch between September and October,following market research and corporate set-up.

    With a population of 1.4 billion, a median age of around 28 years, and one of the world’s fastest growing entertainment markets (estimated to grow at 8.3 per cent annually to Rs 3.45 trillion by 2028), India presents a significant opportunity for Hybe global ambitions. The plan is to replicate the K-pop model—training, storytelling, fan engagement—in local contexts. This mirrors earlier expansions in Latin America and the US, where Hybe America’s Katseye entered the Billboard Hot 100 within a year of debut.

    Hybe has great ambitions for India’s young populace. It says that it will get into:

    Localised music production: Hybe India will blend Indian languages and aesthetics with the K-pop system.

    ● Talent discovery and development: Audition-based programmes, mentorships and training camps are expected, possibly in partnership with Indian broadcasters.

    ● Live events and fan engagement: The expansion may lead to concerts by acts such as BTS and Seventeen in India.

    ● Cultural adaptation: Hybe’s production model must adapt to India’s musical landscape—from Bollywood to indie. Bang Si-hyuk previously said K-pop should be seen as a methodology, not merely a genre.

    ● Market infrastructure: India’s growing event infrastructure, seen in shows like Coldplay Live positions it well for large-scale performances.

    Hybe’s India entry follows its expansion into Latin America and China, adding to earlier success in Japan and the United States. The company tailors its approach—from talent sourcing to IP management—based on local needs.

    With Hybe India set to launch in September or October, the road ahead could feature BTS/Seventeen concerts, homegrown idol groups and Indian-language K-pop acts. While details are still emerging, Hybe’s focus on immersive fan experiences and localisation may transform India’s music scene.

    In essence, this is more than corporate expansion. It’s a step toward co-creating a next- generation Indian pop identity, rooted in the precision of K-pop and coloured with local culture.
     

  • Hybe brings K-pop to the big screen with Cine Fest Asia – four days, five mega acts, all fandoms

    Hybe brings K-pop to the big screen with Cine Fest Asia – four days, five mega acts, all fandoms

    MUMBAI:  Move over Marvel, K-pop is taking over the multiplex. Hybe and Trafalgar Releasing are lighting up 350 cinemas across Asia from July 10–13 with Hybe Cine Fest in Asia, the region’s biggest K-pop film event yet. Sponsored by Weverse, the four-day fiesta features five electric concert films and a sing-along session that promises to turn movie halls into mini stadiums.

    Tickets go live June 4 at 8:00pm KST in most territories, with India, Japan and Korea following suit shortly. Fans can register and track updates on www.hybecinefest.com.

    What’s playing on the K-pop big screen?

    The festival is stacked with star power:

    * BTS MAP OF THE SOUL ON:E – A visual juggernaut from their 2020 online concert era, returning to engulf ARMY in cinematic scale.

    * SEVENTEEN WORLD TOUR [BE THE SUN] – From Seoul to the Tokyo Dome, the boyband’s arena-roaring tour is reborn in Dolby glory.

    * TOMORROW X TOGETHER ACT : SWEET MIRAGE – TXT’s dreamy, high-octane 2023 tour now has its own encore in cinemas.

    * ENHYPEN WORLD TOUR [FATE] – From rookie to global sensation, ENGENEs get front-row seats to their meteoric rise.

    * Hybe Cinema Noraebang – A karaoke-cinema crossover where fans belt out bangers from BTS, LE SSERAFIM, ILLIT, TWS and more.

    Not just screenings – it’s an IRL K-fan party

    With special zones in cities like Seoul (CGV Yongsan), Singapore (Shaw JEWEL), Manila (SM MOA), Bangkok (SF Central World), and Taipei (Vieshow Qsquare), fans can expect exclusive merch, photo ops, and surprises galore. India and Japan special location details are still under wraps.

    Why now?

    After clocking over 260,000 footfalls in Latin America last year, Hybe is ready to replicate the frenzy across Asia. And with cinemas still rebounding post-pandemic, K-pop might just be the new summer blockbuster formula.

    Get your lightsticks ready – this July, the stage is cinematic.

  • Bold & Seoul’d: All eyes on Lenskart’s brand new K-Pop collection

    Bold & Seoul’d: All eyes on Lenskart’s brand new K-Pop collection

    Mumbai : As the Korean wave continues to captivate the globe, Lenskart has forayed into the K-Pop world with its newest launch—the K-Pop collection by Lenskart Studio. Lenskart Studio aims to seamlessly merge fashion and eyewear without constraints and they have done so with their newest eyewear collection. The K-Pop collection allows you to frame your fandom with luxury acetate eyeglasses that flaunt color-blocked rims and sunglasses that come in pop shades and super slim shapes.

    While the eyewear from this collection steals the show, Lenskart also mesmerizes India with the innovative launch campaign of this collection, one that blends the captivating world of K-Pop with cutting-edge AI technology. Introducing an industry-first collection campaign, Lenskart presents us the visionary world of Astro IRIS – a virtual K-POP band, developed entirely through artificial intelligence.

    Each star in the four-member band has been imagined through a detailed character sketch that brings their personality and preferred eyewear style to life. The campaign focuses on showcasing the launch of the collection as band members take the audience on a journey celebrating the unparalleled phenomenon of K-Pop.

    The K-Pop collection aims to mark a significant milestone for Lenskart in its steadfast commitment to emphasize the relevance of eyewear across different sub cultures. It showcases the brand’s ability to adapt and flourish in a rapidly changing market-landscape. 

  • boAt and Digitas India announces K-Pop concert ‘FloAtverse’ in the Metaverse

    boAt and Digitas India announces K-Pop concert ‘FloAtverse’ in the Metaverse

    Mumbai: In association with Digitas India, boAt announced the launch of India’s first K-Pop concert in the metaverse—”FloAtverse.”

    FloAtverse tapped into Gen Z’s obsessive passion for K-culture in India, which also boasts one of the world’s largest fanbases. The concert was headlined by upcoming K-Pop idol, Priyanka Mazumdar, and included a performance of “Rock with boAt”—a song created exclusively for boAtheads. The metaverse experience was opened by actor Rashmika Mandanna and hosted by internet sensation and K-Pop fanatic Radhika Bangia. Users were also given an opportunity to participate in several experiences to win exclusive discounts as well as a chance to fly to Seoul, South Korea.

    boAt’s FloAtverse K-Pop craze painted the town purple, from Instagram, Snapchat and YouTube to prime OOH venues and tickets on BookMyShow.

    Speaking on the initiative, boAt CMO and co-founder Aman Gupta commented, “boAt has always pioneered live experiences for a younger generation and we have continued to do so by organising India’s first K-Pop concert in the metaverse. Contrary to popular belief, the metaverse can be experienced with just a smartphone and an internet connection, rather than a VR headset. Through “FloAtverse,” we created an experience that combines the cultural trend of K-pop with the latest marketing technology. I learned that K-Pop has a massive following in India through this initiative.”

    Talking about boAt’s foray into the virtual world, Digitas India CCO Abraham Varughese added, “We didn’t want to just dip our toes into something new because everyone was doing it. “FloAtverse” was designed to be uncompromisingly relevant and give fans a compelling reason to interact with their favourite artists and their content in an alternate world. Ultimately, it delivered more than fleeting curiosity.”

  • CJ Group vice chairwoman Miky Lee will receive the International Academy’s 2022 Directorate Emmy Award

    CJ Group vice chairwoman Miky Lee will receive the International Academy’s 2022 Directorate Emmy Award

    Mumbai: CJ Group vice chairwoman Miky Lee will receive the International Academy’s 2022 Directorate Emmy Award. The announcement was made by the International Academy of Television Arts and Sciences president and CEO, Bruce L. Paisner.

    The International Academy’s Special Emmy will be presented to Lee at the 50th International Emmy Awards Gala on 21 November 2022, in New York City.

    Paisner said, “Miky Lee is in a class of her own, a visionary leader who has harnessed her exceptional business acumen and love of her country’s culture by tirelessly spearheading the global phenomenon of the Korean wave for over twenty-five years. The whole world witnessed her commitment to our industry and Korea when she, along with the creators of “Parasite,” enthusiastically accepted the Oscar for her company’s award-winning film “Parasite,” a historic milestone for Korean content.”

    CJ’s presence was strengthened by leading the global phenomenon of the Korean wave, starting with the investment by DreamWorks SKG in 1995, which was a monumental moment in the company’s transformation from a food company to an entertainment business. In fact, she was the key driving force behind K-Pop’s global success, creating and growing KCON, the world’s No. 1 K-culture festival that celebrates Korean culture and music. In 2019, she was executive producer of “Parasite,” the first foreign language film in history to win the Best Picture Oscar. Since 2020, she has been serving as vice chair of the board of trustees of the Academy Museum of Motion Pictures. Lee is the grandchild of Lee Byung-Chul (the founder of CJ and the Samsung Group).

    Headquartered in Seoul, CJ ENM engages in businesses across the industry spectrum, including media content, music, film, performing arts, and animation. CJ ENM’s credits include the television series Crash Landing on You, Guardian: The Lonely and Great God, Hospital Playlist, and the films “Snowpiercer,” “Miss Granny,” the BAFTA-winning “Handmaiden,” and the Tony Award-winning Broadway production “Kinky Boots.” CJ ENM’s critically acclaimed content is enjoyed by a global audience on various media platforms and has been remade into multiple versions.

    United under the slogan “We live to discover Untold Originals,” CJ ENM has three production and distribution studios: drama production powerhouse Studio Dragon, K-OTT content production studio CJ ENM Studios, and US-based studio Endeavor Content, which it acquired in 2021.

  • Punjabi most popular regional language, Korean leads international: Iplix

    Punjabi most popular regional language, Korean leads international: Iplix

    Mumbai: Punjabi is the most popular regional language, while Korean takes the lead as the most preferred international language in India, revealed Iplix Content Consumption Survey. 52.5 per cent of respondents spend an average of two-four hours per day on social media. Among the platforms, maximum time was spent on YouTube, followed by Instagram and Snapchat, the study further revealed.

    With the growing affinity for regional languages, Punjabi emerged as the most preferred regional language with 24.3 per cent of users opting for it. Marathi was at 9.9 per cent. Among popular international languages, Korean took the top spot, validating K-Pop’s craze in India. Comedy was the most popular category, followed by travel and technology. Infotainment (43.3 per cent) and gaming (31.1 per cent) were the most-consumed categories.

    52.5 per cent of respondents spend an average of two-four hours per day on social media. YouTube took the lead in ‘time spent on platforms’ (87.5 per cent), followed by Instagram and Snapchat. In further bifurcation, 57.3 per cent of people consume 5-15 minutes-long content on YouTube, and 54.3 per cent consume short-form content (reels) the most on Instagram.

    Influencer marketing and talent management agency Iplix’s Content Consumption Survey was carried out with over 14600 respondents, the majority of which came from metro cities (40.6 per cent), followed by Tier-II cities at 35.2 per cent. 86.8 per cent of the respondents were Gen-Z (less than 25 years of age).

    “Creator Economy is growing at a scale which none of us could have imagined and content is the biggest contributing factor behind it,” stated Iplix Media LLP co-founder Neel Gogia. “We at Iplix Media believe in the power of content and are constantly working with brands and content creators to bring the best quality content to the audience. This content consumption survey is an initiative towards furthering the same vision and mission. We came up with it to help our stakeholders- brands and content creators, understand the audience and their changing preferences better.”

  • “The Magic Quill”New Fairytale Movie

    “The Magic Quill”New Fairytale Movie

    One Take Media Co brings the blockbuster fairytale movie ‘The Magic Quill’ to the Indian audience in Hindi. 

    The Magic Quill is a fairy-tale, featuring a landlady and a lazy tailor. This quill is used to record human sins in the book of sins. The twist in the story is when this quill is stolen – and here starts an adventurous tale of who will find the magic quill.

    This series has won several accolades for its unique storyline and performances, including best movie & best supporting actor.

    One Take Media Co (OTMC) is a content production and distribution hub in Mumbai. It provides content OTT and TV Channels in India and abroad. OTMC provides content in various genres including Hollywood Movies, Hollywood Movies dubbed in Nine Regional languages, Kids Animation Movies & Series, Korean Drama Series and K-Pop.    
     

     

    One Take Media Co, Director, Ms Shamoly Khera said, “We love bringing fantasy titles to our audiences to give them that much-needed escape in current times. We are committed to providing our audience with varied entertainment titles. We are excited to continue this effort in long-term meaningful entertainment.”

  • K-POP Finally in India to Thrill Millennials

    K-POP Finally in India to Thrill Millennials

    MUMBAI: One Take Media Co. (OTMC) is happy to announce their new content offering – K POP. They have more than 700+ songs in its library and approx. 60 episodes of K POP Music series. And OTMC is keen to expand their library even further

    K Pop is genre of popular music originating from South Korea. Popularity of Korean language in India is growing with many youngsters opting for Korean Language as a foreign languageafter being fascinated by K-Pop. Indian youngsters are currently in the grip of “Hallyu” wave i.e. under influence of South Korean culture in terms of food, music, shows, beauty products and language

    Indian audience has accepted Korean Drama Series with open arms and the same is expected with their music, K POP too. While the Indian audience is becoming more experimental and open to different music styles day by day. One Take Media Co. has taken the right step to enter the domain of K POP.

    Mr. Anil Khera, Founder and CEO of One Take Media Co.,who himself is a pioneer in this industry for decades holds a lot of confidence and pleasure in bringing diversity to the entertainment consumption. He said, “Music is something which has always been a passion for Indian audience, I am just trying to bring more on the platter”.

    One Take Media Co. has more than 10000+ hours of content and covers almost all the genres. It has a varied range of content involving Hollywood Movies, Hollywood Movies dubbed in all regional languages, Kids Movies, Kids Series, Kids Rhymes, Cooking Content, Korean series and Music.
     

  • China bans K-Pop and K-Dramas?

    China bans K-Pop and K-Dramas?

    MUMBAI: It is one of the biggest markets for south Korean dramas and pop music known to all as K-Pop. China, according to some experts, accounts for more than a few dollar billion in revenues for the K-Pop and K-Drama industry.

    But now the market appears to be shutting down as the Chinese seem to be prone to restricting Korean entertainment’s access to the mainland following Seoul’s plan to deploy the US Terminal High-Altitude Areas Defense (THAAD) anti-missile system.

    Reports from Chinese media state that the media industry’s watchdog State Administration of Press, Publications, Radio, Film, and Television (SAPPRFT) has issued orders to at least two stations in the province of Gaungdong they should not come with new approvals for TV programs featuring South Korean pop stars as they would not be given the approval.

    According to China Film Insider, reports have appeared locally which state that Korean talent will not be allowed to appear in films, television dramas, musical concerts, variety shows, or advertisements in the immediate future. The restrictions will supposedly begin on 1 September.

    Shares of many listed South Korean entertainment companies, such as SM Entertainment (Girls Generation) and YG Entertainment (Psy) have been seen an erosion in their values following the ban murmurings which have been emanating from media outlets such as People’s Daily.

    An official announcement was yet to be made by the Chinese government but apparently verbal instructions had come from the regulator. How the ban will impact several China-South Korean co-productions was yet to be clarified at the time of writing, though observers expect the restrictions to apply to them too.

    “Could this be an opportunity for Indians to swoop in and push Indian content in China?” asks a media observer. “Let the Indian production and broadcasting community give it a closer look see.”

  • China bans K-Pop and K-Dramas?

    China bans K-Pop and K-Dramas?

    MUMBAI: It is one of the biggest markets for south Korean dramas and pop music known to all as K-Pop. China, according to some experts, accounts for more than a few dollar billion in revenues for the K-Pop and K-Drama industry.

    But now the market appears to be shutting down as the Chinese seem to be prone to restricting Korean entertainment’s access to the mainland following Seoul’s plan to deploy the US Terminal High-Altitude Areas Defense (THAAD) anti-missile system.

    Reports from Chinese media state that the media industry’s watchdog State Administration of Press, Publications, Radio, Film, and Television (SAPPRFT) has issued orders to at least two stations in the province of Gaungdong they should not come with new approvals for TV programs featuring South Korean pop stars as they would not be given the approval.

    According to China Film Insider, reports have appeared locally which state that Korean talent will not be allowed to appear in films, television dramas, musical concerts, variety shows, or advertisements in the immediate future. The restrictions will supposedly begin on 1 September.

    Shares of many listed South Korean entertainment companies, such as SM Entertainment (Girls Generation) and YG Entertainment (Psy) have been seen an erosion in their values following the ban murmurings which have been emanating from media outlets such as People’s Daily.

    An official announcement was yet to be made by the Chinese government but apparently verbal instructions had come from the regulator. How the ban will impact several China-South Korean co-productions was yet to be clarified at the time of writing, though observers expect the restrictions to apply to them too.

    “Could this be an opportunity for Indians to swoop in and push Indian content in China?” asks a media observer. “Let the Indian production and broadcasting community give it a closer look see.”