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Tag: K Madhu Mohan

  • GS Caltex India’s #GaadiKeDoctor returns, honouring mechanics as best friends

    GS Caltex India’s #GaadiKeDoctor returns, honouring mechanics as best friends

    MUMBAI: What’s the one relationship more reliable than a GPS signal in a tunnel? The bond between a car and its mechanic! As GS Caltex India celebrates 15 years in the country, it brings back its highly successful #GaadiKeDoctor campaign for a fourth edition, this time with an evolved message—mechanics aren’t just vehicle doctors, they are “Gaadi Ka Best Friend”.

    This year’s campaign shifts gears by portraying mechanics not just as problem-solvers but as trusted companions who keep vehicles running smoothly for years. Much like a best friend who always has your back, a mechanic ensures a car’s heart—the engine—beats strong, mile after mile.

    Coinciding with GS Caltex India’s Foundation Day on 2 February, the company continues its tradition of celebrating Mechanic’s Day, reinforcing its commitment to the community that keeps India moving. With a presence in both B2B and B2C markets, this campaign extends beyond appreciation—it highlights how mechanics serve as guardians of a vehicle’s long-term well-being.

    At the heart of the campaign is an emotionally charged yet humorous film that perfectly captures this transition. The story follows a car owner who feels disconnected from his beloved vehicle. Friends try to help, but the real hero—a mechanic—steps in, effortlessly restoring the car’s performance and the owner’s emotional connection.

    The message? Mechanics don’t just fix engines—they mend relationships between man and machine. And at the centre of this expertise? Kixx Engine Oil, the go-to choice for mechanics ensuring engines run at peak performance.

    GS Caltex India VP-marketing K Madhu Mohan shared his thoughts, “As we celebrate 15 years in India, this campaign reflects how the relationship between mechanics, vehicle owners, and their vehicles evolved. A mechanic is no longer just a ‘doctor’ fixing breakdowns—he is a best friend, ensuring a vehicle runs smoothly for years to come. This campaign is our tribute to the mechanics who make every journey safer and every vehicle stronger.”

    Adding to this, GS Caltex India senior marketing manager Rajeev Dusa noted, “When we first conceptualised ‘Gaadi Ke Doctor,’ our goal was to highlight how mechanics do more than just fix cars—they nurture the long-term relationship between a vehicle and its owner. This latest edition beautifully captures that message, reinforcing that mechanics are the true protectors of our journeys.”

    The #GaadiKeDoctor campaign will be launched across digital platforms, social media, and mechanic networks in regional languages, ensuring the message reaches mechanics and vehicle owners across India. Through storytelling, testimonials, and interactive content, GS Caltex continues to deepen its engagement with the mechanic community, reinforcing its brand commitment to trust, expertise, and superior vehicle care.

    Want to see how a mechanic becomes a vehicle’s best friend? Watch the campaign film here: 

  • GS Caltex | Kixx unveils third edition of #AllWaysWithYou’ campaign

    GS Caltex | Kixx unveils third edition of #AllWaysWithYou’ campaign

    Mumbai: GS Caltex | Kixx, a manufacturer of premium lubricants/petrochemicals and base oils, has launched its third edition of Kixx Friendship day campaign, ‘#KixxAllWaysWithYou’, on this year’s International Friendship Day. The campaign features three captivating one-minute digital videos, launched across various social media platforms. With this campaign, the company aims to boost brand awareness and strengthen its bond with consumers by highlighting the loyalty of true friendship and the dependable support Kixx engine oil offers to vehicles.

    Inspired by the tradition of friendship bands, the campaign presents touching stories of friends — Soham, Vikrant, Sandy, and Rohit—illustrating how friendships enrich our lives. The theme, “Dost jo na season dekhte hai na reason puchte hai, bas chal padhte hain to be always with you,” beautifully captures the spirit of true friendship.

    The campaign has been conceptualised by Rajeev Dusa and Rishabh Shrivastava & team. It beautifully presents the idea that just as friends stand by each other through thick and thin same like Kixx Engine Oil promises to be there for the vehicles in all conditions/terrains. This creative approach not only celebrates all kinds of friendships but also positions Kixx as the steadfast friend every vehicle needs, always ready to protect and support in extreme conditions.

    Speaking about the campaign, GS Caltex | Kixx general manager – marketing K Madhu Mohan said, “Our ‘#KixxAllWaysWithYou’ campaign creatively explores the bond between a vehicle and Kixx engine oil, reflecting the unconditional support akin to true friendships. We’re thrilled to launch Kixx Friendship Day third edition, featuring a series of engaging DVCs that perfectly capture the essence of true companionship. We invite everyone to join us on this heartwarming journey, celebrating Friendship Day with your friends who are truly ‘always with you’, reflecting the trust and reliability that define both great friendships and Kixx Engine Oil.”

    The campaign is set to make a powerful impact by forging an emotional connection between the audience and the brand through relatable and engaging content. The campaign aims to enhance brand recall and foster deeper customer loyalty, particularly among vehicle owners.

  • Kixx Engine Oil by GS Caltex launches new campaign for better resale value of bikes

    Kixx Engine Oil by GS Caltex launches new campaign for better resale value of bikes

    Mumbai: Kixx by GS Caltex, a player in the lubricant market, has unveiled its latest campaign titled Kixx Engine Oil for #BetterResaleValue. This campaign underscores the critical role of selecting the right engine oil for ensuring prolonged engine life and enhancing vehicle resale value.

    The narrative at the heart of this campaign revolves around the enduring friendship of Pradeep and Deepak. Their story, rich with life’s unpredictability, serves as an engaging backdrop to highlight the pivotal moments where making the right choices—like selecting the right engine oil—can significantly influence outcomes. This storytelling approach aims to create an emotional connection with the audience, emphasizing the importance of informed decisions for better results.

    Kixx Engine Oil, the focal point of the campaign, is positioned as a product that not only extends the life of a vehicle but also enhances its resale value. This product promise is crafted to appeal to vehicle owners who are keen on maintaining the longevity and performance of their bikes. The key message is clear: choosing Kixx Engine Oil translates to unmatched performance and durability, which are essential for any vehicle owner looking to maximize their resale value.

    GS Caltex India general manager-marketing K Madhu Mohan emphasised the company’s commitment to quality and customer satisfaction. He stated, “At GS Caltex India, we understand the significance of choosing the right engine oil and how it impacts its resale value. With our new campaign, we aim to connect emotionally with our customers and emphasize how Kixx Engine Oil ensures the performance and longevity of their vehicles with better resale value.” This statement reinforces the campaign’s core message and highlights GS Caltex – Kixx dedication to delivering high-quality products that meet the needs of their customers.

    The campaign strategically leverages storytelling to build a strong emotional connection with the audience. By focusing on relatable characters and real-life scenarios, GS Caltex aims to resonate with customers on a personal level, thereby strengthening brand loyalty. The emphasis on the benefits of Kixx Engine Oil is designed to persuade vehicle owners to choose a premium product that offers tangible long-term benefits.

    “Kixx Engine Oil for #BetterResaleValue ” is more than just a marketing campaign; it is a narrative that seeks to educate consumers on the importance of using high-quality engine oil. By doing so, GS Caltex India not only promotes its Kixx Engine Oil but also reinforces its position as a brand that prioritizes customer satisfaction and vehicle longevity.

  • GS Caltex India launches third edition of #GaadiKeDoctor campaign

    GS Caltex India launches third edition of #GaadiKeDoctor campaign

    Mumbai: GS Caltex India, a leading premium lubricant company, is marking its 14th Anniversary in India by launching the 3rd edition of the #GaadiKeDoctor campaign. This campaign, dedicated to the unsung heroes behind the wheel and beneath the hoods, celebrates the invaluable contribution of vehicle mechanics.

    In recognizing the significance of mechanics in our daily lives, GS Caltex India celebrates 2nd February as ‘National Mechanic’s Day,’ to coincide with its 14th anniversary. The company acknowledges and honors mechanics for their pivotal role in ensuring roadworthy and safe vehicles for all. GS Caltex has gained prominence in India for its premium lubricants, catering to both B2B and B2C segments.

    To commemorate this occasion, GS Caltex has released a campaign ad film on Mechanics Day across digital platforms. The campaign emotionally connects with mechanics, portraying their understanding of automobiles as living entities and positioning them as ‘Gaadi Ke Doctor.’

    This campaign serves as an ode to the dedication, resilience, and expertise of mechanics. It recognizes that every turned bolt and diagnosis reflects their skill and unwavering commitment to keeping our wheels turning at all hours. Mechanics, in the eyes of GS Caltex, are not just fixers of machines but architects of reliability, creators of safety, and custodians of memories.

    As GS Caltex completes 14 years in India, the company wishes to express gratitude to every mechanic in the country. This is the third consecutive year that GS Caltex is celebrating February 2nd, which is their Foundation Day as National Mechanics Day, a day dedicated to appreciating and recognizing the vital role mechanics play in our lives.

    GS Caltex India general marketing – marketing shared K Madhu Mohan, “Completing 14 years is a glorious feat for any brand. With GS Caltex nearing that milestone, we wanted to celebrate it with grandeur and give back to the mechanic community that makes us who we are. Mechanic’s Day is more than a celebration; it’s the recognition that mechanics deserve, and GS Caltex is proud to be the pioneer of this movement. So, here’s to the grease-streaked hands that work tirelessly, the eyes that keenly inspect, and the hearts that beat for the smooth purr of a finely tuned engine. In every rattle they silence, every engine they revive, they weave a story of reliability, dependability, and trust.”

    The film pays tribute to mechanics’ extraordinary dedication, showcasing their commitment around the clock, even during odd hours and emergencies. It captures scenes of mechanics responding to breakdowns, working tirelessly in dimly lit garages, and swiftly coming to the rescue. The narrative emphasizes their commendable nature as guardians of safe travels, ready to address any issue. The film highlights instances where mechanics showcase expertise, restoring vehicles in various challenging situations. Emotional moments underscore the relief and gratitude of those whose journeys are saved by these dedicated professionals. Through powerful visuals and testimonials, the film conveys that mechanics are essential partners in ensuring the safety and reliability of every journey, transcending their role as mere service providers.