ITV

Tag: K Madhavan

  • Springing to success: Transform your public image with the power of quality sleep

    Springing to success: Transform your public image with the power of quality sleep

    Mumbai: Pillows and mattresses can play a crucial role in enhancing one’s public image. It might sound surprising, but let us delve into how these essentials impact not only your confidence and vitality, but also how others perceive you. Your choice of bedding, such as luxurious silk or satin pillowcases and a supportive mattress that cradles your body, sends subtle cues about your self-care and attention to detail. People who consistently prioritized quality sleep were perceived as 25 per cent more competent, trustworthy, and attractive than those who didn’t. Imagine arriving at meetings with vibrant eyes and radiant skin, a byproduct of restful sleep on a supportive mattress. Investing in bedroom essentials is an investment in projecting a confident and successful image, paving the way for ‘Springing into Success’.

    Sleepy symmetry: Even weight bliss on springy surfaces!
    A cheerful disposition and a smiling face significantly contribute to a positive social image, rooted in the simple discipline of quality sleep. A spring mattress plays a crucial role in ensuring good sleep. Crafted with Bonnell springs from high carbon steel, it ensures optimal support, even weight distribution, and zero sagging, promoting enhanced cognitive function. The ergonomic design optimizes body alignment, supporting the spine and facilitating restorative rest, leading to improved cognitive senses and a positive social image. A well-supported sleep surface not only fosters overall well-being but also enhances blood circulation, enabling the brain to rest and leaving both the mind and body rejuvenated throughout the day.

    Posture power nap: Your success makeover!

    Embarking on the journey to success involves more than just professional prowess; it entails crafting a compelling public image. The power of quality Sleep underscores the symbiotic relationship between restful sleep, body posture, and a positive social image. A spring mattress, boasting a carbon steel innerspring core, provides unparalleled support at joints and pressure points. It actively corrects posture, fostering a confident and poised demeanor. The mattress’s no-disturbance feature ensures an uninterrupted sleep, aligning with the path to success through enhanced well-being.

    In the pursuit of success, your mattress emerges as a silent architect of a confident public image. Picture acing meetings with a refreshed demeanor, bright eyes, and radiant skin – the dividends of restful sleep on a supportive mattress. The mattress, in its essence, encapsulates the journey towards success by prioritizing restful sleep and promoting a well-supported, self-assured public image. So, consider your mattress not just as a surface for sleep but a partner in your quest for success.

    The author of this article is Peps Industries Pvt Ltd MD K Madhavan.

  • Union Budget 2024: Brands commend the government’s vision for inclusive growth

    Union Budget 2024: Brands commend the government’s vision for inclusive growth

    Mumbai: In a dynamic era of economic evolution, diverse brands are at the forefront of driving change, fostering empowerment, and shaping a sustainable future.

    As the Union Budget 2024 sets the stage for a transformative journey, these brands stand at the forefront, not merely as entities but as catalysts driving change across industries. From championing sustainability to fostering inclusivity, each brand becomes a brushstroke painting a portrait of a progressive and dynamic India.

    Here are the diverse outlooks shared by prominent chiefs of various brands

    Adani Wilmar  MD &  CEO Angshu Mallick

    We commend the vision and intent expressed by the government through the interim budget proposals to create a pathway for inclusive and sustainable growth for India. This will lead to India emerging as a developed economy by 2047. As an FMCG player, we support the vision that will empower different segments of society, making them partners in the growth journey. The government’s focus on development is evident encompassing various social groups and people at all levels.

    The widespread adoption of Nano-DAP across all farming regions is a commendable innovation, empowering farmers and aligning our practices with environmental harmony, reflecting a conscientious approach within the FMCG sector. Moreover, the launch of the ‘Atmanirbhar Oilseeds Abhiyaan’ marks a pivotal step towards achieving self-sufficiency in oilseed production, showcasing our commitment to advancing self-reliance and sustainable practices within the FMCG landscape. We have been investing in oilseed crushing facilities over the years. At present, Adani Wilmar possesses a crushing capacity of 1.20 million metric tons in Soya whereas in mustard seeds crushing, with existing and forthcoming facilities it’ll amount to 0.70 million metric tons.

    Overall, the Union Budget 2024 lays the foundation of inclusive growth that will lead to ‘Sabka Vishwas’. The next five years hold the promise of unprecedented development towards realizing the dream of a developed India @ 2047. The trinity of demography, democracy and diversity supported by ‘Sabka Prayas’ has the potential to fulfil the aspirations of every Indian.

    Cycle Pure Agarbathi managing director Arjun Ranga

    “We are elated to witness the government’s dedication to women’s empowerment. Our workforce, predominantly comprising women, stands as a testament to the impactful contributions they make to our success. This budget not only recognizes but reinforces the crucial role women play in the workforce.”

    Furthermore, Ranga expresses contentment with the government’s focus on MSMEs, noting their crucial role in the global market. He applauds the prioritization of training programs for MSMEs, enabling them to compete on a global scale. Optimistic about the future, he remarks, “The government’s commitment to enhancing the competitiveness of MSMEs through strategic training initiative sets the stage for a promising future. We foresee a brimming future for both women empowerment and the MSME sector.”

    He further commented, “We appreciate the government’s commitment to solar power generation, aligning with our organization’s sustainability focus. Additionally, the government’s initiative to expand existing airports and develop new ones this year will benefit businesses, facilitating smoother operations and exports.”

    Peps Industries managing director K. Madhavan

    It is admirable that the government is dedicated to helping Micro, Small, and Medium-Sized Enterprises (MSMEs). The competitiveness of the industry would be improved by providing MSMEs with training, pertinent technologies, and timely funding.

    It’s a necessity that the government is focusing on Digital Public Infrastructure that represents a significant stride forward, with the potential to revolutionize the economy. By formalizing the economy and investing in the e-vehicle ecosystem, we anticipate a more efficient transportation network, leading to a quicker turnover of goods. This strategic approach not only promises cost-effective transportation but also sets the stage for increased productivity and competitiveness within the industry. These steps strengthen our capacity to provide premium goods and services at reasonable costs.

    Godrej Tyson Foods Ltd (that owns Godrej Yummiez – a ready-to-cook frozen foods brand and Real Good Chicken) CEO Abhay Parnerkar

    The union budget emphasized an increased commitment to bolstering the food processing sector, in line with the overarching objective of bolstering support for farmers and post-harvest activities. This will entail enhancing infrastructure for contemporary storage, supply chains, and distribution, with infrastructure development being a primary focus. The budget places significant emphasis on improving transportation and logistics. The enhanced connectivity will empower food and frozen food companies to efficiently deliver products to the marketplace and pass on cost benefits to consumers.

    Virgio founder and CEO Amar Nagaram

    FM Sitharaman, in the interim budget announcement, encapsulated the remarkable growth witnessed by the nation in the last six years. Noteworthy initiatives such as green India initiatives, technological advancements, and startup-friendly budgets, including PM Mudra Yojana, which approved 43 crore loans totalling Rs 22.5 lakh crore for the entrepreneurial aspirations of the youth, have played a pivotal role in the country’s economic progress. Additionally, schemes like Fund of Funds, Startup India, and Start-Up Credit Guarantee have significantly contributed to the advancement of our youth.

    FM Sitharaman emphasised a golden era for tech-savvy youth, introducing a corpus of Rs 1 lakh crore with a fifty-year interest-free loan. This corpus aims to provide long-term financing or refinancing with extended tenors and low or negligible interest rates, fostering research and innovation in sunrise domains within the private sector. This move is particularly beneficial for D2C startups in India.

    The circular aspect of Virgio aligns with the broader vision outlined in the budget, striving to create an ecosystem where sustainability and innovation coexist. We eagerly anticipate contributing to this transformative journey by utilising technology and research to shape a fashion industry that not only upholds the highest standards of quality but also champions environmental responsibility. The proposed measures will undoubtedly inspire and empower fashion brands to further integrate circular practices and innovative technologies into their business models.

    Greendot Health Foods Pvt. Ltd. managing director Vikram Agarwal

    The Interim Budget 2024-25 presented by FM Nirmala Sitharaman has brought positive news for the FMCG and retail sectors in India. The threshold for presumptive taxation in retail businesses has been increased, the corporate tax rate dropped and new manufacturing companies enjoy a reduced rate. These measures create a favourable environment for the retail sector, supporting business growth and economic stability”.

    BN Group managing director and CEO Anubhav Agarwal

    “FM Sitharaman’s Interim Budget holds promise for the edible oil industry. The continued focus on ‘Atmanirbhar Oil Seeds Abhiyan’ with its emphasis on research, technology adoption, and market linkages is a welcome step towards self-sufficiency. This, coupled with the increased capital investment outlay, paints a promising picture for rural development and increased consumption, both of which directly impact our industry’s growth. However, the success hinges on the swift implementation of these initiatives. Streamlining access to high-yielding seeds, ensuring timely procurement at remunerative prices, and facilitating value addition, crop insurance are crucial for farmers to truly benefit. Additionally, sustaining the reduced import duties on key edible oils while strengthening domestic production can create a win-win situation for consumers and industry players.

    Overall, the budget lays a strong foundation towards self-reliance, but industry collaboration and swift execution will be key to translating vision into reality. We, in the edible oil industry, are optimistic and committed to contributing to a truly ‘Atmanirbhar’ edible oil ecosystem for India.”

    Eliea Wellness director & co-founder Sanjeev Ingti

    In the wake of our budget allocation, we strive for fiscal responsibility and strategic investment. This budget reflects our commitment to fostering growth, innovation, and societal well-being. By prioritizing key sectors, we aim to create a resilient economy that serves all citizens. Every Rupee spent is a step towards a brighter future, addressing pressing needs while laying the foundation for sustainable progress. We understand the responsibility entrusted upon us, and we pledge transparency and accountability in executing this budget. Together, we embark on a journey to build a stronger, more inclusive society, where the dividends of wise financial management benefit everyone. This budget is not just a financial plan; it’s a roadmap to prosperity, unity, and a better quality of life for our community. Let us move forward with optimism and determination, confident that our financial decisions today shape the destiny of tomorrow.

  • Excelling in exams commences with quality sleep: The significance of bedding accessories

    Excelling in exams commences with quality sleep: The significance of bedding accessories

    Mumbai: Pulling all-nighters and experiencing restlessness due to exam stress is a common challenge students face. The pressure to excel in exams often leads to sacrificing sleep for studying extensively. However, doing this can have adverse effects on academic performance and the overall well-being. The decision to study all night might seem productive in the short-term, but it can impair cognitive functions in the long run. Lack of sleep affects memory retention, focus, and problem-solving abilities, affecting performance during exams.  The stress-induced cycle of restlessness creates a loop wherein anxiety makes it challenging to relax and fall asleep, leading to sleep deprivation. This, in turn, amplifies stress and diminishes the ability to concentrate effectively during study sessions and exams.

    To address these issues, it is crucial to prioritise a healthy sleep routine. Establishing a consistent sleep schedule, even during exam periods, is extremely essential. Managing stress through mindfulness, relaxation exercises, or engaging in activities that promote calmness can help mitigate anxiety levels and facilitate better sleep. Effective time management strategies, such as breaking study sessions into manageable segments and taking regular breaks, can prevent the need for last-minute rush and all-nighters. A comfortable mattress and appropriate bedding accessories contribute significantly to creating an environment conducive to relaxation and better sleep quality.

    Cushions to the rescue
    As the exam season begins, the allure of studying in bed, nestled amidst the comfort of blankets and pillows, can be undeniable. However, this seemingly cozy position can inadvertently lead to physical discomfort, aggravating mental tension during exams. Instead of succumbing to the temptation of studying hunched over a laptop or grappling with a book without proper back support, consider transforming the bed into an ergonomic study haven with the aid of strategically positioned cushions. Studying in bed can pose several musculoskeletal challenges, including compromised posture due to the soft and yielding nature of beds, uneven surfaces that make it difficult to maintain a stable and balanced position while studying, and a lack of support that can lead to spinal misalignment, muscle fatigue, and pain.

    A firm and comfortable cushion behind the lower back can help maintain a natural curve in the spine, preventing slouching and promoting proper alignment. Elevating the chest and shoulders with cushions can reduce the forward head posture that often occurs while studying in bed, minimising strain on the neck and shoulders. Strategically position additional cushions to support the elbows and forearms, preventing them from dangling or resting on uneven surfaces. By using cushions while studying in bed, one can effectively combat physical discomfort, enhance focus, and approach exams with renewed confidence.

    Let the exam stress slip away in no time with spring mattresses

    Achieving success in exams heavily depends on quality sleep, underscoring the significance of choosing the right mattress. A spring mattress offers a compelling solution by naturally aligning the body, facilitating easier sleep onset without the need for distractions like books or phones. These mattresses, equipped with high-tempered springs and superior edge support, ensure comfort while accommodating extra weight, fostering rejuvenating sleep. Additionally, their breathable surfaces create a comfortable, temperature-regulated sleep environment. By recognising the role of a quality mattress in promoting restful sleep, one can proactively enhance sleep quality, contributing significantly to improved academic performance.

    Get the best neck alignment while studying and a good night’s sleep with foam pillows

    The way we position our neck during sleep is of great importance, especially concerning its impact on maintaining an uninterrupted flow of oxygen to the brain and ensuring proper blood circulation throughout the body. This aspect is crucial for students. Improper neck alignment during sleep can lead to decreased oxygen supply to the brain, resulting in morning discomfort and irritability that can significantly hamper a student’s focus and mental well-being throughout the day.

    The choice of pillows, too, greatly influences the physical alignment of the neck, making foam pillows an essential consideration. These pillows are thoughtfully designed to offer optimal support to the neck and spine, crucial for maintaining a restful and revitalising sleep experience. Understanding the pivotal role of proper neck posture in ensuring sound sleep quality, foam pillows actively contribute to enhancing the overall sleep cycle’s quality. By easing discomfort and strain, they play a pivotal role in promoting good mental health and ensuring a well-regulated sleep routine, significantly beneficial for students aiming to excel in their academic endeavors.

    Conclusion

    A student’s life is full of constant changes and challenges, both physically and mentally. They need to prioritise adequate rest to optimise cognitive abilities, especially during stressful exams, and hence, it’s crucial to create a supportive sleeping environment that enhances overall body posture. Bedding accessories like cushions offer comfort during study sessions, while spring mattresses contribute to better sleep quality and posture alignment. By acknowledging the importance of these accessories and fostering a conducive sleep environment, students can enhance their well-being, and concentration, and ultimately excel in their exams.

    The article has been authored by Peps Industries Pvt Ltd managing director K Madhavan.

  • TV viewership in India surges with an increase in weekly viewing of 53-minute

    TV viewership in India surges with an increase in weekly viewing of 53-minute

    Mumbai: In a compelling testament to the enduring allure of television, viewers in India are dedicating an additional 53 minutes per week to watching TV compared to the previous year. This significant increase signals heightened engagement and a reinforced connection with the medium, defying trends in evolving media consumption.

    In a dynamic content consumption landscape, Indian television not only holds its ground but also thrives, experiencing a notable 5.1 per cent growth in year-to-date (YTD) data for FY’24. This surge emphasises TV’s enduring appeal and solidifies its position as the preferred medium for a diverse audience.

    Younger audiences, in the age group of 15-30 years, have, in fact, seen a higher growth in TV viewership compared to the overall average with growth in viewership being seen across all economic strata and markets, reaffirming television’s appeal across diverse age groups.

    This growth surpasses specific regions or language segments and extends to the majority of language markets, accounting for 87 per cent of the Indian TV population. Television’s widespread appeal underscores its profound ability to resonate with audiences from diverse cultural and linguistic backgrounds. The commitment of television to deliver fresh, emotionally resonant content has not only retained viewers but has also driven growth.

    IBDF president K. Madhavan affirmed, “The impressive rise in television viewership underscores India as one of the few international markets witnessing consistent television growth, in spite of digital media’s rapid expansion. In today’s ‘AND’ world, where digital media excels in precise targeting and immediate rewards, television maintains its distinct advantage in the realm of long-term brand building. Television creates compelling stories that deeply connect with its audience, building trust and leaving an indelible mark across age groups.”

    A standout trend is the significant contribution of Indian women to television’s growth, with an impressive 59 per cent contribution to the overall TV viewership growth. This highlights their pivotal role as key influencers and consumers shaping television viewership trends.

    Deeply rooted in the cultural fabric of India, television continues to be a unifying force, bringing families together. With a massive 70 per cent penetration and headroom for further growth (90 million households), television remains the largest reach medium, inspiring and entertaining countless families. A notable seven per cent increase in pay household viewership, with 5.8 million households transitioning from free-to-air (FTA) to pay, showcases the magnetic pull of quality programming.

    Television viewership growth transcends economic strata and town classes, demonstrating its inclusive nature. This growth is observed across NCCS A, B, C, DE, and various town categories, including metros, large cities, smaller towns, and rural areas.

  • Disney Star delivers the biggest ICC Men’s World Cup ever

    Disney Star delivers the biggest ICC Men’s World Cup ever

    Mumbai: In a historic triumph for sports broadcasting, Disney Star, the official broadcaster of the ICC Men’s Cricket World Cup, has set new benchmarks for viewership, redefining the cricketing landscape. The highly anticipated final clash between cricket powerhouses India and Australia has not only etched itself into the chronicles of sporting history but has also become the most-watched event ever on both linear TV and digital streaming. With an astounding reach of 30 Crore for the live broadcast on TV, Star Sports Network ensured that cricket enthusiasts across India were glued to their television screens, making it the most watchedTelevision event ever. The magnitude of the final was further highlighted by a peak concurrency of 13 Crore viewers on TV and 5.9 crore peak concurrency on Disney+ Hotstar (Digital).

    As per BARC, the tournament crossed a viewership of half a billion viewers for the first time as 518 million (51.8 Crore) TV viewers tuned in for the live broadcast of the marquee tournament being played in India after 12 years. The live TV broadcast for the tournament garnered 422 billion minutes of TV watch time making it the most watched ICC Men’s World Cup in the history of the event. The final between India Vs Australia delivered a peak concurrency of 13 crore which surpassed the previous highest peak concurrency in the tournament with India Vs Pakistan at 7.5 crore and India Vs New Zealand at 8 crore. Disney Star left no stone unturned in bringing the grandeur of the World Cup to fans in India and across the globe, showcasing its unwavering dedication to delivering unparalleled sporting content.

    The streaming arm of Disney Star broke its own record five times through the tournament to witness a peak concurrency of 5.9 crores for the final, solidifying its position as the go-to destination for cricket enthusiasts seeking a seamless and immersive viewing experience. The platform surpassed global streaming records across all formats of cricket at the beginning of the tournament with the peak concurrency of 3.5 crore viewers during the India Vs Pakistan match. This was followed by a streak of record-breaking numbers – 4.3 crore peak concurrent viewers during the India Vs New Zealand match, 4.4 crore peak concurrent viewers during the India Vs South Africa match and most recently, 5.3 crore peak concurrent viewers during the thrilling semifinals between India and New Zealand match.  

    Speaking about the recent success of the ICC Men’s Cricket World Cup 2023, Disney Star country manager & president K Madhavan said, “We extend our heartfelt gratitude to the International Cricket Council (ICC) and the Board of Control for Cricket in India (BCCI), for their invaluable support, making this tournament an overwhelming success. We would also like to thank the fans, who showered their support throughout the tournamentand with their unwavering passion making this historic achievement possible. Disney Star is dedicated to paving the road for sports broadcast in India and it has been extremely encouraging to see growth across both, the linear and digital mediums, thereby increasing the fan base of cricket. This is testament to the uniqueness of the India market where linear and digital continue to grow alongside each other.This successful tournament has set the stage for a promising future in our association with the ICC.”

    Disney Star, in its pioneering approach to sports broadcasting, redefined and reimagined how fans consume cricket. In a groundbreaking collaboration with the International Cricket Council (ICC), Disney+ Hotstar introduced MaxView-a technological innovation that allowed cricket enthusiasts to experience the game in vertical mode (9X14 portrait view) for the first time in the history of streaming cricket.

    Disney Star also provided an extensive 11 feeds for ICC Men’s CWC 2023, including coverage in 9 different languages (English, Hindi, Marathi, Gujarati, Bengali, Tamil, Telugu, Kannada, & Malayalam), ensuring that cricket enthusiasts across diverse linguistic landscapes could savor the thrilling moments of this historic World Cup.

    As the curtain falls on this historic event, Disney Star takes pride in having orchestrated a cricketing spectacle that captivated the hearts and minds of millions, reaffirming its commitment to pushing the boundaries of sports entertainment.

  • Indian Broadcasting & Digital Foundation holds 24 AGM in Delhi

    Indian Broadcasting & Digital Foundation holds 24 AGM in Delhi

    Mumbai: 24 Annual General Meeting (AGM) of the Indian Broadcasting & Digital Foundation (IBDF) was held in Delhi on 31 Oct 2023.

    The following directors were re-elected to the board during the AGM:

    1.  K. Madhavan

    2.  Punit Misra

    3.   I. Venkat

    4.  Rajat Sharma

    The other directors on the Board of Directors of IBDF are:

    1. Rahul Joshi

    2. Aroon Purie

    3. N. P. Singh

    4. Nitin Nadkarni

    5. Punit Goenka

    6. R. Mahesh Kumar

    7. Gaurav Banerjee

    The Office Bearers of the Foundation are:

    1.  K. Madhavan, President-IBDF

    2.  Rajat Sharma, Vice President, IBDF (News & Current Affairs)

    3.  Rahul Joshi, Vice President, IBDF (Govt. & Regulatory Affairs)

    4.  Punit Misra, Treasurer, IBDF

    In the IBDF Board of Directors meeting that followed the AGM, John Brittas and Kevin Vaz were Co-opted to the Board.

    IBDF also hosted a lunch in honour of Shri Anurag Singh Thakur, Hon’ble Minister for Information & Broadcasting.  Shri Apurva Chandra, Secretary, Ministry of Information & Broadcasting and Shri Vikram Sahay, Joint Secretary (P&A), Ministry of Information & Broadcasting also joined the IBDF members on the said occasion.

    Addressing the members during the AGM, IBDF president, K. Madhavan said, “despite the ongoing geo-political issues like Russia’s invasion of Ukraine and the crisis in the Middle East due to the Israel-Hamas war and accompanying economic volatility, the Indian economy in general and the Media & Entertainment industry, in particular, have shown extreme resilience”.  

    He added that “India has firmly embarked on a digital transformation journey with 868 mn broadband users in India, and within a year of launch, 5G services have been rolled out across 97 per cent of Indian cities resulting in internet speeds going up by three times. Connected TV continues to grow with 90 per cent of TV sets sold in India being smart TVs. 2023 will be a defining year for the Indian M&E industry with digital ad revenue expected to surpass ad revenue on traditional media”.

    Madhavan also spoke about the Linear TV penetration in the country and said “With 900 channels,  Linear television continues to enjoy an unparalleled reach of 900 million viewers and is the largest media platform in India. Unlike in other developed markets, there is significant growth potential for Linear TV as one-third of households in India do not have access to television. It will require the collective might of the IBDF members to connect the left out 100mn households to our fold.”

     

  • “Our messaging is simple: to dream better and wake up feeling refreshed”: Peps Industries’ K Madhavan

    “Our messaging is simple: to dream better and wake up feeling refreshed”: Peps Industries’ K Madhavan

    Mumbai: In a world where skincare takes the spotlight, the importance of bedding in maintaining healthy and radiant skin often goes unnoticed. The choices made in selecting bedding essentials have a direct impact on skin health and appearance. From promoting clear and vibrant skin to preventing skin conditions triggered by allergens and bacteria, the right bedding can be a proactive step toward achieving skin-centric wellness.

    Indiantelevision.com spoke to Peps Industries Pvt Ltd managing director K Madhavan on the company’s launch, the technologies they incorporate in their bedding products, and much more…

    Madhavan is one of the pioneers of the concept of branded mattresses in India. While most people would be working out their retirement plans at the age of 60, Madhavan decided to venture out and set up his own business, one that has had a turnover of Rs 400 crore between 2018-2019. He started his journey as a management trainee in the rubber industry and joined Kurl-On, Bangalore in the year 1977. During his tenure in the company, he became an integral part of the growth story of Kurl-On. By 2006, when the company had already reached its pinnacle in the mattress industry, he was serving as president of operations for Kurl-On.

    Edited Excerpts:

    On Peps Industries’ launch, its USP and its mission when it comes to bedding accessories and promoting healthy skin

    Peps Industries was launched in 2007 and is well-known for being India’s largest Spring Mattress Company. In our core USP lies our commitment to providing a comprehensive range of the best quality spring mattresses and also bedding accessories which are anti-microbial, dust-mite resistant, chemical-free, and hypoallergenic in nature.

    Our anti-microbial, dust-mite resistant, chemical-free and hypoallergenic range of products are designed to minimise allergens and provide a healthy sleep environment, promoting healthier skin and overall health. We also provide breathable bed sheets and comforters that enhance air circulation, preventing the buildup of moisture and the breeding of bacteria in the mattress. We’ve earned the ‘Consumer’s Best Buy’ award seven times for Peps Restonic and are proud members of the International Sleep Products Association (ISPA).

    On examples of any innovative technologies or features that Peps Industries has incorporated into its bedding products

    The spring mattress is the perfect underpinning that rids the body of damaging pressure to provide maximum leisure and comfort. Our spring mattresses are designed with the ‘marvelous middle’ technology, which caters to good health and effectively addressing back ache issues. An interesting architecture of the spring mattresses is that they have been made medium-firm at the center in order to suit distinct body types, and give customers a cozy, pain-free sleep experience. And in doing so, this innovative feature helps reduce back pain.

    Furthermore, our mattress’ breathable design, ruffled super soft fabric, and rejuvenating foam layer provide a comfortable night’s sleep. Our advanced super edge plus technology can handle extra load capacity. What truly sets us apart is our commitment to advanced technology and delivering premium, long-lasting bedding products.

    On adverse effects that sleeping in improper positions can have on mental and physical health and Peps Industries’ recommendations for addressing these issues

    Poor sleep posture can lead to discomfort, pain, and interrupted sleep, which in turn can impact your physical and mental overall well-being. The potential issues associated with improper sleep positions are back and neck pain, sleep apnea, digestive problems, wrinkles and skin issues, and mental health. We recognise the importance of proper sleep posture and recommend choosing the right mattresses and bedding accessories such as neck pillows, satin bed sheets, bolsters, gripsters all designed for correcting one’s posture.

    The Bonnell springs in this mattress are engineered to extend its lifespan beyond that of any other mattress type, making it an ideal choice for good sleep for a sustained period of time.

    Additionally, Spring mattresses provide excellent support to the body irrespective of what one’s body type is. They are crafted specifically to provide proper back support through a wide range of firmness levels, memory foam and various springs that are manufactured based on research and technology. Hence, with our innovative strategies, we aim to continue advancing each step of the way for our consumers.

    On the measures that Peps Industries takes to ensure the quality, safety, and skin health benefits of its bedding products for the natural skin repair process during sleep

    Peps is committed to maintaining the highest standards of quality, safety, and skin health in its bedding products. Our range of bedding essentials, including pillowcases made from luxurious cotton and satin, not only adds a touch of style to your bed but also delivers remarkable benefits. These pillowcases help preserve the natural oils of your scalp and skin by preventing absorption. Our mattress protectors act as a protective shield, preventing spills from seeping into the mattress, safeguarding it against bacteria and dirt accumulation, which ultimately promotes skin well-being. Furthermore, our hypoallergenic pillows and breathable bedding repel allergens, dust, and dirt, leading to improved air quality and a reduction in allergic reactions.

    Our rigorous quality control processes ensure compliance with global standards, supporting the natural repair process of your skin via premium sleep essentials.

    On Peps Industries addressing sustainability and eco-friendliness in its bedding materials

    Peps Industries takes the route of sustainability and eco-friendliness seriously in its bedding materials, and one prime example is our Peps Organica mattress. This mattress, the first of its kind, is crafted from chemical-free bio-cotton and eco-latex sourced from Belgium, ensuring an eco-friendly and safe sleeping environment. Organica incorporates allergen-resistant materials that naturally repel microorganisms, including pollen, dust mites, bed bugs, and dust, making it a sought-after choice for those prone to allergies.

    This unique mattress guarantees a deep and restful sleep, addressing concerns related to allergies and promoting sustainability in sleep solutions. The manufacturing process of these mattresses is designed to enhance their longevity when compared to other types of mattresses. This means that people don’t need to replace them frequently, thereby reducing pollution. This sustainability aspect makes them an environmentally friendly choice for our consumers.

    With ergonomic support that conforms to your body’s contours, the Organica Spring Mattress provides a comfortable sleeping experience using luxurious machine-tufted cotton. This material also helps maintain optimal skin health, as it retains its shape and durability throughout the year, allowing your skin to rest and rejuvenate night after night.

    How does Peps Industries both gather insights into evolving consumer preferences and educate customers about the importance of skin-friendly bedding choices to inform and enhance its product development and outreach efforts?

    Changes in consumer behavior have been undergoing continuous transformation influenced by numerous factors such as technological progress, literacy levels, economic circumstances, cultural shifts, and more. It is imperative for businesses to comprehend and respond to these shifts to remain pertinent within their respective industries. In the wellness sector, where daily discoveries and research emerge, consumers exhibit awareness and commitment to their holistic well-being, encompassing both mental and physical health.

    We are deeply committed to understanding these evolving consumer preferences and educating customers about skin-friendly bedding choices. We prioritise authenticity, clear messaging, and storytelling to convey our mission. We’ve set up special showrooms called The Great Sleep Stores across India in 150+ locations, to provide a one-on-one experience for all our customers. We also highlight a “Product of the Month” initiative each month to let consumers know it’s in demand due to its great features and impact.

    Our strict quality control in our products ensures clean and healthy bedding for your skin. Our measures ensure a clean and hygienic sleep environment, promoting skin health. We anticipate a shift in how problems and solutions are communicated, allowing us to address issues effectively. While innovation remains our driving force, emerging mattress industry trends help solidify our brand’s status and reshape key tasks and narratives to meet evolving consumer needs.

    On success stories or customer testimonials related to improved skin health after using Peps Industries bedding products

    Peps Industries has a track record of receiving positive testimonials and success stories from satisfied customers who have experienced improved skin health after using our bedding products. Customers who have been using the Peps Organica mattress for over six months, no longer wake up with aching shoulders and backs as they did with their previous mattress.

    Similarly, another customer who suffered from backaches due to everyday travel found relief and improved well-being after switching to the Peps Spine Guard mattress.

    These positive changes in their sleep quality have not only enhanced their overall comfort but have also contributed to improved skin health, leading to a sense of freshness and reduced concerns about bacteria breeding. These are just a few examples of how Peps bedding products have positively impacted our customers’ skin health and overall comfort.

    On vision and mission for the next three years

    Over the next three years, we at Peps Industries, continue to dedicate ourselves to redefining the way India sleeps by meeting the evolving demands of our customers. We envision a transformation where sleep transcends being a mere necessity and becomes an indulgence in rejuvenation, comfort, and overall well-being. Our unwavering commitment is to establish the highest standards in quality, innovation, and customer service, ensuring that each individual’s sleep experience is truly exceptional.

    The distinctive construction of spring mattresses ensures proper spinal alignment and enhances blood circulation, providing our bodies with oxygenated blood during our resting hours. With over 150 locations spread across India, The Great Sleep Stores are committed to offering a personalised experience to each of our valued customers. Our goal is to further solidify our already extensive nationwide presence through this initiative.

    To enhance our brand recall, we’ve consistently focused on creating a lasting impression in the minds of our valued customers through our premium product offerings. With our ‘dream makers’ messaging, we’ve crafted a unique strategy to emphasise the benefits of a good night’s sleep to help one dream better each night. Our messaging is simple: to dream better and wake up feeling refreshed.
     

  • Disney Star to licence ICC television broadcasting rights to Zee for four years

    Disney Star to licence ICC television broadcasting rights to Zee for four years

    Mumbai : Zee Entertainment Enterprises Ltd (Zeel) and Disney Star announced that they have entered into a strategic licensing agreement under which the latter will licence to the former  the television broadcasting rights of the International Cricket Council’s (ICC) Men’s and Under 19 (U-19) global events for four years.

    Disney Star will continue to be the sole provider of ICC tournament streaming via its digital platform, Disney+ Hotstar. This arrangement has been approved by the ICC.

    “This is a first-of-its-kind partnership in the Indian media and entertainment landscape, and this association with Disney Star reflects our sharp, strategic vision for the sports business in India. As a one-stop television destination for ICC men’s cricket events until 2027, Zee will leverage the strength of its network to offer a compelling experience for its viewers and a great return on investment for its advertisers,”  said Zeel managing director & CEO Punit Goenka. “Long-term profitability and value-generation continue to be our areas of focus across the business, and we will always evaluate all the necessary steps that will enable us to make sports a compelling value proposition for the company. We look forward to working with ICC and Disney Star, to enable this strategic offering for our television viewers in India.”

    This agreement allows Zeel to exclusively  telecast on TV marquee events such as the  ICC Men’s T20 World Cup (2024, 2026), ICC Men’s Champions Trophy (2025), and ICC Men’s Cricket World Cup (2027), as well as key ICC U-19 events.

    Also reads:  Disney Star retains ICC TV & digital rights for India till 2027

    Disney Star president & country manager K Madhavan said, “By securing the IPL television broadcast rights for 2023-27 and now opting to retain only the digital rights for ICC tournaments for 2024-27, we have in place a balanced and robust cricket offering for our audiences across linear and digital. Over the years, Disney Star has strengthened the appeal of international cricket in India, enabling it to reach diverse age groups and cultural demographics across all parts of the country. As India’s leading media house, we will continue to do so with our strong portfolio of cricket properties across television and digital.”

    With the ICC digital rights secured for the next four years, Disney Star continues to remain India’s home of sports. Its current portfolio also includes IPL television rights (2023-27), Cricket Australia television and digital rights (2023-2030), BCCI television and digital rights (2023), and Cricket South Africa television and digital rights (end of 2023-2024). Other major sports properties available on its platforms, in addition to cricket, include the Pro Kabaddi League, the Indian Super League, the Wimbledon Championship, and the English Premier League.

  • Sajith Sivanandan becomes EVP & head of Disney+ Hotstar

    Sajith Sivanandan becomes EVP & head of Disney+ Hotstar

    Mumbai: Disney’s international content and operations group has appointed Sajith Sivanandan as executive vice president and head of Disney+ Hotstar.

    Sivanandan, who joins Disney+ Hotstar from Google, will start in October and report to Disney’s international content and operations group chairman Rebecca Campbell and Disney Star president K Madhavan.

    Sivanandan will be in charge of Disney+ Hotstar’s overall business operations in India, with direct responsibility for defining the streaming service’s strategic business priorities and charting a product roadmap for the streaming service’s continued and exponential growth in the coming years.

    He will also collaborate closely with local leadership in international markets, as well as the Disney+ team in the United States, to drive the continued growth of Disney+ Hotstar, which has become India’s leading streaming service due to its unrivalled scale, innovation, and breadth of content.

    Speaking on the appointment, Campbell said, “I am delighted to have Sajith join our executive team and lead the innovative team at Disney+ Hotstar. His deep experience in the region, combined with his strong leadership and business management skills, will greatly benefit Disney+ Hotstar as the platform embarks on its next phase of growth.”

    Adding to this, Madhavan said, “After witnessing rapid growth in recent years, the OTT market in India has entered a transformational phase which calls for an ingenious approach to the manner in which we innovate for growth. Sajith’s wealth of experience that he has gained over the years makes him the best person to lead Disney+ Hotstar on this journey.”

    “Disney and Star are brands with an incredibly rich history of innovation, user focus, and storytelling, and Disney+ Hotstar brings those attributes together flawlessly. The opportunity to come back home to where I started my career and to work alongside a very talented team to serve Disney+ Hotstar users in India and in emerging countries is one that is both a privilege and an honour,” added Sivanandan.

    Sivanandan is an accomplished professional with extensive experience in strategic business and leadership roles in global markets.

    He has been with Google for over 14 years, most recently as managing director and business head of Google Pay and Next Billion User Initiatives for the APAC region.

    Prior to that, he led Google Pay in India, where he was responsible for starting from scratch, defining and designing the overall strategy and growth for the service in the country.

    Sivanandan began his professional career in 1996 with Star TV in India, where he managed Channel V’s North India market.

    He attended St. Columba’s School in Delhi and attended Hindu College at Delhi University.

    He has two master’s degrees in management, one in marketing from the Fore School of Management in New Delhi and the other in finance from the Asian Institute of Management in Manila.

  • India’s M&E industry to reach $55-70 bn by 2030: CII – BCG Big Picture 2021 Report

    India’s M&E industry to reach $55-70 bn by 2030: CII – BCG Big Picture 2021 Report

    Mumbai: Currently valued at around $27 bn, India’s media and entertainment industry is all set to grow at 10-12 per cent CAGR to become a $55-70Bn industry by 2030, the Confederation of Indian Industry (CII) and Boston Consulting Group (BCG) have projected in their new report, released on Thursday.

    Ending the year on an optimistic note, the report highlighted how the industry has already revived to pre-Covid levels and its next phase of growth will be led by OTT, gaming, VFX and animation.

    “Our industry has always been at the forefront of disruption and we will continue to innovate over the next decade. We will now need new answers and will need them fast, even on the most fundamental things like talent pool to run our companies and methodology for measuring the impact we are delivering to advertisers on our platforms. We will need to continue to embrace change going forward,” said CII National Committee on M&E – chairman and The Walt Disney Company India and Star India president K Madhavan.

    Robust growth for TV

    According to the report – ‘Blockbuster Script for the New Decade: Way Forward for Indian Media and Entertainment Industry’, TV as a medium is expected to remain robust given its function as a platform for family viewing, strong user base, and the evolution of content to meet everyone’s needs. Unlike global markets, India’s TV penetration has remained flat and ARPUs have also been steady, with both trends expected to continue in the medium term. Subscriptions will be driven by the strong performance of regional channels and cost advantage vis-à-vis OTT. Cord cutting is nascent and is expected to be limited in the medium term. TV ad volumes have bounced back to pre-Covid levels, and are expected to continue growing in the future, driven by an increase in advertising on regional channels & growth in new advertisers.

    OTT sector in the scaling stage

    The Indian OTT segment is currently in scaling stage with strong subscription growth and increased investments in premium & original content, stated the report. More affordable data has led to an increase in internet access and digital payments, thereby improving access to OTT platforms and digital videos. The industry is one of the most competitive amongst emerging markets with 40+ players representing all types of content providers. SVOD revenue has seen a remarkable surge over last few years and is expected to overtake AVOD in the coming years.

    “The share of traditional media is slowly declining with increased digital adoption but there is still high headroom for penetration with only 54 per cent of Indian households having a pay TV connection compared to more than 70 per cent in China. For many households, TV continues to be the center of the home and a significant part of family time,” said BCG India MD and partner Mandeep Kohli.

    Film industry’s road to recovery

    According to the report, the film industry has shown encouraging signs of recovery post a difficult 2020. There are a few growth factors for the future – continued growth in regional, direct to digital releases and the rise of “content films” and others. The Indian Postproduction, VFX and Animation industry accounts for <10 per cent share of the global market and has the potential to be a booming sector this decade on the back of several Central and State Government initiatives.

    “After a long period of shutdown, cinema halls are now back in business with a bang. A record number of big-ticket movies are lined up for release well into 2022. That augurs well for the sector but caps on occupancies, closures of cinemas and modified audience behaviour might impact the speed of recovery,” said CII National Committee on M&E co-chairman and founder & MD Roy Kapur Films Siddharth Roy Kapur. “On the other hand, streaming has provided new avenues for screening and broad-based the options available for producers, artistes and technicians. Along with the rise of regional cinema, this marks the start of a truly fantastic decade ahead for the Indian content business.”

    Way ahead for the industry

    According to Technicolor India country head Biren Ghose, who is also CII National Committee on Media and Entertainment vice chairman, the success of India’s media and entertainment will ultimately depend on the ability to scale world-class creative talent in order to capitalise on the global opportunity, especially in the gaming sector.

    The projections showed that the industry is at a critical juncture of transformation, offering rapid growth in some areas. “But, to realise this growth, companies must tweak their strategies to take advantage of the current market situation,” said BCG India MD and senior partner Kanchan Samtani. “In addition to investing in content and technology to improve user experience, companies should also leverage suitable distribution models to enhance reach, focus on providing integrated ad solutions and offer innovative marketing formats to enhance the value proposition to advertisers.”

    “This year’s report put together by BCG with the help of CII Media and Entertainment Committee, looks at the decade ahead, and will help businesses chart their growth path and aide the government in framing enabling measures to facilitate further expansion of the sector,” said CII director-general Chandrajit Banerjee.