ITV

Tag: K-Drama

  • Prime Video goes K-razy: CJ ENM deal brings Korean hits to the global stage

    Prime Video goes K-razy: CJ ENM deal brings Korean hits to the global stage

    MUMBAI: Prime Video is diving deep into the K-drama wave. At the Waves Summit in Mumbai on Saturday, the streamer announced a blockbuster global pact with South Korean entertainment powerhouse CJ ENM locking in multi-year worldwide rights (barring Korea and China) to some of Korea’s most popular and upcoming screen gems.

    Set to kick off in late June with fantasy-romance series Head Over Heels, the partnership will see Prime Video release a slew of exclusives through 2025 and 2026 from Studio Dragon and CJ ENM Studios. Prime members can also binge a revamped line-up of beloved back-catalogue titles like Her Private Life, Another Miss Oh, and gritty fan-favourite Mouse.

    All this will be served with subtitles in 28 languages and dubbing in 11—part of Prime Video’s bid to make Korean content irresistibly accessible to fans from São Paulo to Seoul.

    “This strategic collaboration with CJ ENM reinforces Prime Video’s commitment to bringing the best of Korean entertainment to our customers worldwide,” said Prime Video head of International & VP Kelly Day. “Korean content continues to resonate deeply with global audiences. We’ve witnessed the borderless appeal of Korean storytelling with the phenomenal success of shows like Marry My Husband, No Gain, No Love which not just captured hearts across continents, but also found their place in the Top 10 most-watched non-English language International Originals from 2024, posting super strong viewership outside their country of origin. We are now thrilled to offer new and exclusive titles, alongside a catalogue of consumer favourites exclusively to Prime Video’s global consumer base, in a language of their preference.”

    “At Prime Video, our ambition is to be the first-choice entertainment hub for consumers. From the best of global content, to popular stories from Asia, we want to be a destination where consumers can effortlessly discover their next favourite story. As Korean content continues to find massive audiences worldwide, we’re thrilled to bring these captivating narratives exclusively to our worldwide audiences,” said Prime Video vice president, APAC & Mena Gaurav Gandhi. “Our strategic collaboration with CJ ENM marks a new chapter in this journey, giving Prime members front-row access to some of the most  compelling and innovative content from Korea.”

    “We’re thrilled about this partnership with Prime Video, which allows us to bring our unique Korean stories to an even broader global audience,” said CJ ENM’s content business division executive vice president Jangho Seo. “Korean entertainment has been winning hearts around the world with its compelling narratives, relatable characters, and outstanding production quality. We’ve already seen tremendous success with titles like Marry My Husband and No Gain, No Love, which achieved remarkable viewership milestones on Prime Video and reaffirmed the universal appeal of our storytelling. Through Prime Video’s extensive global reach and strong commitment to multi-language subtitles and dubbing strategies, we are excited to make our upcoming titles even more accessible and enjoyable for audiences across cultures and languages. This collaboration not only strengthens CJ ENM’s global footprint but also reflects our shared vision with Prime Video to deliver captivating stories to fans worldwide. We look forward to building on this momentum and deepening our connection with viewers everywhere.”

    The move cements Prime Video’s growing bet on Korean drama as a frontline act in its global expansion. For subscribers, it’s a K-lovers’ dream. For the industry, it’s another sign that Hallyu isn’t just here to stay—it’s scaling up.

  • One Take Media brings office comedy Korean Drama ‘Gaus Electronics’ to India

    One Take Media brings office comedy Korean Drama ‘Gaus Electronics’ to India

    Mumbai: One Take Media has progressively emerged as a pioneer in providing household entertainment, the most striking being the category of Korean dramas to India. One Take Media continues to get the best of Korean shows for the Indian audience. One Take Media has added another exciting drama to its vast library of Korean content with the brand-new Korean drama ‘Gaus Electronics’.

    ‘Gaus Electronics’ is about a troublesome office worker in the marketing department of an electronics company who is always at the centre of conflicts and causes difficulties for his assistant manager. This drama tells the story of the ups and downs of the company’s quirky employees – from the bright-eyed newbie to the short-tempered assistant manager and the attractive office beauty. A drama that has quirky humour, this show focuses heavily on the memorable characters getting involved in crazy situations. It is packed with amazing writing with a worthy twist at the end.

    One Take Media has previously brought award-winning K-Dramas to India like Medical Top Team, The Banker, Flower of Evil, Goblin, I’m Not a Robot, Kill Me Heal Me, Hidden Identity and many more, which are available in Hindi, Tamil, Telugu, Kannada languages and Korean with English subtitles.

    One Take Media Co. is a content production and distribution hub in Mumbai specializing in K-Drama, Kids Animation and Devotional segments.  Their OTT App PLAYFLIX was recently awarded as Best App of the Year 2024.

  • ITC Bingo! introduces three Korean flavour variants a new brand song

    ITC Bingo! introduces three Korean flavour variants a new brand song

    Mumbai: ITC Bingo!’s latest offering Bingo! 2X Hot and Spicy Korean-style chips are all set to delight consumers with its three sizzling formats – Bingo! Original Style, Bingo! Hashtags and Bingo! Potato chips. Recognising the Indian consumers’ undeniable love for all things Korean, from K-drama to K-pop and now Korean cuisine, Bingo! is the first brand in India to launch Korean-flavoured savoury snacks.

    To amplify the launch and tap into the K-wave, Bingo! has collaborated with popular South Korean singer Aoora, for a new song – Maeun Maeun, which means Spicy, Spicy in Korean. The music video has been conceptualised and developed by Tonic Worldwide. The song is fun, catchy and energetic, set to resonate perfectly with the vibe of the brand. This strategic collaboration leverages the immense popularity of Korean pop culture (K-pop) amongst the target audience, creating a wider buzz around the launch of Bingo! 2X Hot and Spicy Korean-style chips.

    The brand is planning a 360-degree media campaign to connect with the audience. Bingo! will leverage social media to engage users and generate pre-launch excitement. The brand will tap into the relevant online spaces by being present on K-Pop and Gen Z music lineups across leading platforms like Spotify and YouTube. Bingo! will leverage music channels to organically position the song as an engaging content. Promotional spots featuring the song will be strategically placed across movie, music, and general entertainment channels. The brand has also partnered with approximately 15 influencers across regions, including Korean influencers in India, Indian influencers in Korea and food vloggers, to spread awareness about the new launch.

    ITC Bingo! has always been at the forefront of bringing differentiated and innovative snacking experience to Indian consumers. It has carved a niche for itself by bringing several ‘industry–first’ products such Mad Angles!, Hashtags! that takes consumers on an adventure of textures and flavours.

    Today, consumers are increasingly looking to experiment with products and flavours. Research shows that there is a growing interest among consumers to try Korean flavours and engage with Korean culture. According to the Mintel Report, this is more evident among GenZ consumers, with about 30 percent GenZ females showing interest in new Korean flavours.

    Having identified a gap in the market for a Korean-inspired product in the snacking segment, Bingo! Korean style delivers an authentic taste experience that perfectly blends the essence of fiery Korean-style flavours with Bingo!’s potato chips.

    ITC Foods VP & head of marketing, snacks, noodles and pasta Suresh Chand commented on the launch, “The Korean culture has significantly penetrated in India especially among the GenZ audience. We, too, noticed that our consumers are seeking Korean experiences in snacking. Catering to this demand, we have launched the all new first-of-its kind spicy, tangy Korean-Style Chips in the Indian market. Infused with Korean-inspired flavours tailored to the spice-loving palates of India, we are confident that this range will delight our consumers.”

    Spokesperson from Tonic Worldwide said, “This collaboration between Bingo and Aoora is twice as spicy. ‘Maeun’ means spicy in Korean. The new flavour is so spicy that we had to add another ‘Maeun’! As an agency, we are obsessed with the consumer, their behaviour, so when it came to launching a product that is for the GEN-Z, we wanted to do it in their language. K-Pop, is way beyond a music genre for the audience, it’s a part of their culture. The catchy song captures the core essence of the new flavours Korean style. Super excited!”

    The new range will be available across all markets in India in convenient and pocket-friendly packs.

  • One Take Media to present popular K-Drama ‘My Secret Terrius’ 

    One Take Media to present popular K-Drama ‘My Secret Terrius’ 

    Mumbai : One Take Media is set to expand its K-Drama library with My Secret Terrius. The show has created a lot of buzz during the covid-19 outbreak. It has predicted the possibility of a covid-like pandemic before we ever heard about it.

    With well-known actors So Ji-Seob, In-Sun Jung, and Im She-Mi in the lead roles, this show is an incredibly intriguing murder mystery.

    My Secret Terrius story revolves around a secret agent who cut himself off from society following a failed mission attempts to solve the murder of a neighbour. The segment of the programme that addresses the coronavirus has received the most attention.

    This programme will soon be accessible on OTMC’s Playflix. This subscription-based app is one of the first apps in India to offer foreign dramas in 11 Indian regional languages.

    In India, One Take Media has 5,000 episodes of Korean dramas, bringing all popular and award-winning shows dubbed in Hindi, Tamil, Telugu, Kannada, Bengali, and original Korean language with English subtitles.

  • One Take Media Co. brings new K-drama ‘W- Two Worlds Apart’

    One Take Media Co. brings new K-drama ‘W- Two Worlds Apart’

    Mumbai: One Take Media Co., which has the most Korean dramas in India, has returned with a new weekly drama, W—Two Worlds Apart.

    W-Two Worlds Apart is about a couple in their early thirties who fall in love. They are from the same era but have different realities. A surgical resident is drawn into her father’s webtoon world of W and becomes entangled in a murder mystery.

    This is a well-crafted story with fantastic special effects and acting from Lee Jong Suk and Han Hyo-Joo. A perfect combination of great comedy, romance, suspense, action, and drama.

    This drama has been nominated for and won various awards in Korea. It has won an Excellence Award at the Seoul International Drama Awards and the Top Excellence Award in Acting in Miniseries at the APAN Star Awards. Stay tuned to this space for more updates on new K-dramas in India.

    One Take offers all popular Korean dramas with English subtitles in Hindi, Tamil, Telugu, Kannada, Bengali, and the original Korean language.

    One Take Media has just released its own OTT app, Playflix.

  • Aha partners with O4 Media to stream exclusive Korean content

    Aha partners with O4 Media to stream exclusive Korean content

    Mumbai: Good news for Korean drama (K Drama) fans! OTT platform aha has partnered with a Hong Kong-based global content distributor O4 media to stream Korean content from Korean Broadcasting System( KBS), including premium crime, drama, and comedy, onto the platform.

    aha’s CEO Ajit Thakur said, “We are among the fastest-growing OTTs in India, with a presence in Telugu and Tamil. Our diverse and differentiated local content has built a strong core fan base with a wide variety our content ranging from fiction, nonfiction, game shows, music, and talent shows original films, live news, kids’ content, and so on. Keeping in mind the evolving preferences of viewers and the popularity of Korean content amongst our audiences, we are now bringing some of the top Korean shows in local languages, enabling our viewers to watch their favourite programs from across the world.”

    Starting the last quarter of this year, 100 hours of Korean content will go live for Telugu consumers adding further value to aha’s exhaustive content library.

     O4 Media founder & managing director Gary Pudney said, “The south is a dynamic part of India, and working with Aha, such a new and fast-growing player in the market, illustrates that they have an acute eye for the content which is highly appealing and engaging for their audience. We see this as just the beginning of a long-lasting relationship.”

  • boAt and Digitas India announces K-Pop concert ‘FloAtverse’ in the Metaverse

    boAt and Digitas India announces K-Pop concert ‘FloAtverse’ in the Metaverse

    Mumbai: In association with Digitas India, boAt announced the launch of India’s first K-Pop concert in the metaverse—”FloAtverse.”

    FloAtverse tapped into Gen Z’s obsessive passion for K-culture in India, which also boasts one of the world’s largest fanbases. The concert was headlined by upcoming K-Pop idol, Priyanka Mazumdar, and included a performance of “Rock with boAt”—a song created exclusively for boAtheads. The metaverse experience was opened by actor Rashmika Mandanna and hosted by internet sensation and K-Pop fanatic Radhika Bangia. Users were also given an opportunity to participate in several experiences to win exclusive discounts as well as a chance to fly to Seoul, South Korea.

    boAt’s FloAtverse K-Pop craze painted the town purple, from Instagram, Snapchat and YouTube to prime OOH venues and tickets on BookMyShow.

    Speaking on the initiative, boAt CMO and co-founder Aman Gupta commented, “boAt has always pioneered live experiences for a younger generation and we have continued to do so by organising India’s first K-Pop concert in the metaverse. Contrary to popular belief, the metaverse can be experienced with just a smartphone and an internet connection, rather than a VR headset. Through “FloAtverse,” we created an experience that combines the cultural trend of K-pop with the latest marketing technology. I learned that K-Pop has a massive following in India through this initiative.”

    Talking about boAt’s foray into the virtual world, Digitas India CCO Abraham Varughese added, “We didn’t want to just dip our toes into something new because everyone was doing it. “FloAtverse” was designed to be uncompromisingly relevant and give fans a compelling reason to interact with their favourite artists and their content in an alternate world. Ultimately, it delivered more than fleeting curiosity.”

  • Zing is set to air K-Drama ‘Cheer Up’ in its Hallyu time slot

    Zing is set to air K-Drama ‘Cheer Up’ in its Hallyu time slot

    Mumbai: The leading youth entertainment channel, Zing, is all set to air Cheer Up on 22 August in its popular Hallyu Time slot from 6 p.m. to 7 p.m. on weekdays.

    A fascinating teen drama set in Seoul, South Korea, Cheer Up revolves around a group of five high-school students who hail from two school clubs who are always clashing. However, the clubs must collaborate to form a cheerleading squad for greater benefit. This mission brings the five youngsters together, who go through unforgettable misadventures and experience love, heartbreak, pain, and most importantly, friendship like never before.

    Zing chief channel officer Arghya Roy Chowdhary shared, “Zing is the most preferred platform for entertaining content, which resonates with GEN-Z’s. Our “apni vibe, apni tribe” mantra matches the ever-increasing popularity of Korean dramas around the world. Airing K-dramas for a while now, our special Hallyu time slot features hit Korean fictional shows, dubbed exclusively in Hindi on Zing. Cheer Up is the latest exciting addition to that slot. We hope that Cheer Up entertains the viewers and reaches new audience demographics across the country.”

    Zing will amp up the excitement by launching the ‘Hallyu Time Watch and Win’ contest, which will run from 29 August to 9 September. Viewers can win exciting Zing Merchandise by simply watching their favourite K-drama show from 6 p.m. to 7 p.m. every Monday through Friday and answering simple questions!

  • Zee Café delights its fans with new K-drama show

    Zee Café delights its fans with new K-drama show

    Mumbai: Zee Cafe property Hallyu Nights is adding to the fans’ delight by bringing multiple K-Drama shows in their original language to the Indian audience. To cater to this interest, on Tuesday, Hallyu Nights announced the launch of a new romantic drama Uncontrollably Fond.

    The romantic drama stars Woo Bin Kim, Bae Suzy and Ju-Hwan Lim in pivotal roles. Uncontrollably Fond is a story of two former lovers, who reunite years later as a top actor and a documentary producer. When their paths cross again both discover that they have changed and transformed into completely different people but is there still any hope for them to rekindle their past relationship?

    Zee Cafe will telecast the drama starting 7 July.

  • OTT app Watcho to showcase exclusive Korean content on its platform

    OTT app Watcho to showcase exclusive Korean content on its platform

    Mumbai: OTT platform Watcho, known for providing viewers with new and interesting content, announced on Monday to host 34 Korean web-series dubbed in Hindi on the platform.  

    With the motto of #RozanaKDrama, Watcho will release three hours of Korean content every day from its exhaustive Korean content library. The shows, ranging from drama, action, and romance to sci-fi, promise to keep its millennial viewers entertained and hooked. With this, Watcho is one step closer in democratising international content for mass Indian audiences by offering Korean shows dubbed in Hindi. A total of 650+ hours of Korean content will be released sequentially, with new episodes being streamed on the platform every day.  

    The first in the line-up is Welcome 2 Life, a fantasy drama that tells the story of a selfish lawyer who helps people who want to take advantage of the law. One day, he has a mysterious car accident and is drawn into a parallel world.  

    In addition to these, the line-up also features some of the leading dramas like Something About 1 Percent, Extraordinary You, Kairos and Flower of Evil among others.  

    DishTV & Watcho, Dish TV India, corporate head – marketing Sukhpreet Singh commented, “Korean content has, of late, made significant inroads into India’s mainstream popular culture. And, as the Watcho base expands, it also becomes imperative that we cater to this growing customer demand. We are thrilled to bring Hindi dubbed Korean content to our audience, helping reach audiences in Tier II and Tier III markets as well.”  

    Bringing in a unique assortment of snackable content cutting across all genres, Watcho offers many original shows including web series like The Morning Show, Happy, Bauchare-E-Ishq, Gupta Niwas, Jaunpur, Papa Ka Scooter, Aghaat, Cheaters – The Vacation, Sarhad, Mystery Dad, JaalSaazi, Dark Destinations, It’s My Pleasure, 4 Thieves, Love Crisis, Ardhsatya, Chhoriyan, and Rakhta Chandana along with also having original influencer shows like Look I Can Cook and Bikhare Hain Alfaaz. It also has a unique UGC platform called Swag where users can create their original videos and discover their talent. Available across screens. Watcho presently provides over 35 plus original shows, 300 plus exclusive plays, and 100 plus live channels in Hindi, Kannada, and Telugu.