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  • Anthems to raise football fever

    Anthems to raise football fever

    MUMBAI: When an energetic game like football and music collide, it’s a magical treat for fans.

     

    In a country where cricket is a religion, official football songs and anthems have been instrumental in getting the fans together. During the 2010 WC Waving Flag by K’nan and Waka Waka by Shakira saw fans cheering and dancing to the popular chartbusters even before the commencement of the tournament.  A hit at parties and sports gatherings, helped more fans on board.

     

    This year, there are three top anthems generating enough and hype.

     

    The biggest hit has been from international pop icon Shakira who is seen gyrating to the unofficial FIFA anthem La La La (Brazil 2014). The Columbian’s second World Cup anthem features her 27-year-old beau and Spanish footballer Gerard Piqué alongside other players like Radamel Falcao, Cesc Soler, Sergio Aguero, James Rodríguez, Eric Abidal, Neymar and Lionel Messi. But the star of the video is none other than, Shakira and Gerard’s son Milan. The official video on her YouTube channel has so far garnered close to 100 million views.

     

    The video is not just limited towards promoting the game but also has Shakira and Activia coming together to support the World Food Programme (WFP).  According to online reports, Shakira and Activia will be donating funds to support the WFP’s School Meals Programme, which will help deliver around 3,000,000 additional school meals for children in developing countries.

    Meanwhile, the official anthem called We Are One (Ole Ola) of the mega event will see international rapper Pitbull and Jeniffer Lopez coming together, again.

     

    Though the video has famous Brazilian landmarks and footballers, it has not gone down too well with the host country’s citizens. Brazilians are unhappy that the video is devoid of local notes and flavor and the focus in mainly on creating another ‘Waka Waka’.

     

    Not to forget, the Ricky Martin’s Vida which has got close to 15 million views on his official YouTube channel. The video is a mosaic of people coming together to celebrate the spirit of football on the sun kissed beaches of Brazil.

     

    Now with three songs in the fray, it remains to be seen which one succeeds in remaining at the top of the charts till 13 July when the WC culminates.
     

    Click here to watch Pitbull Official FIFA Anthem

    Click here to watch Shakira FIFA Anthem

    Click here to watch Ricky Martin FIFA Anthem

     

  • ‘K’ show rate hikes: Balaji expects 8% rise in turnover

    ‘K’ show rate hikes: Balaji expects 8% rise in turnover

    MUMBAI: Balaji Telefilms Ltd. is targeting a 7-8 per cent growth in turnover to around Rs 3.1 billion this fiscal on the back of a rate hike on four of their popular TV serials and an increase in programming hours.

    The investment in capital expenditure for the year is estimated at Rs 250-300 million. “We are adding two more studios this year. The capex is also towards equipments and sets,” a source in the company says.

    Of the four serials that will come up for an upward rate revision, three are expected from Star India and one from Zee Telefilms. Balaji makes a prime time show, Kasamh Se, for Zee TV.

    The paid up capital for Balaji’s wholly owned subsidary company at Sharjah will be Rs 40 million.

    The company is making a serial for ARY which will go on air by the first week of November. “The serial will air four days a week. If demand for our shows increase, we will invest in ramping up our facility. We don’t expect revenue inflows getting reflected this fiscal,” the source adds. The subsidiary company will produce serials aimed specifically at the Middle East market.

    Commissioned programming in the year is eexpected to increase by 7-8 per cent while exposure in the sponsored category will reduce. Revenue from the southern market is also estimated to reduce from Rs 320 million to Rs 200-250 million. Balaji has an exposure on the Sun Network channels.

    “The average revenue realisation per house will see a further rise this fiscal,” the source says. Balaji’s realisation per hour of commissioned shows rose from Rs 1.7 million to Rs 2.2 million for FY06.

    The company is adopting a cautious approach towards movie production. It will not be releasing any movie this year and is taking the co-production route for the next three films. “We are taking safer bets. There is no pressure on us to take risks. Our bottomline will stand even stronger this year,” the source says.

    Balaji Telefilms saw a robust growth in FY06 with topline increasing 43 per cent to Rs 2.8 billion. Net profit rose 44 per cent to Rs 594 million.