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Tag: Jyotsna Chauhan

  • Women’s Day special: Trailblazers in the marketing world

    Women’s Day special: Trailblazers in the marketing world

    Mumbai: In every corner of the globe and across all industries, women have steadily risen, not just to participate but to rule and redefine the standards of excellence. From the meticulous attention to detail in the arts to groundbreaking discoveries in science, and from transformative leadership in politics to innovative strategies in the marketing world, women have demonstrated resilience, creativity, and leadership that transcends traditional boundaries. Their journey, marked by perseverance against odds and an unwavering commitment to their goals, inspires a new generation to dream bigger and aim higher.

    As we celebrate Women’s Day, we honor these trailblazers who have not only succeeded in their respective domains but have also paved the way for equality, proving time and again that leadership knows no gender. Their stories are not just narratives of personal achievement but are beacons of change, illustrating that when women lead, they bring a unique perspective and a holistic approach that enriches every industry they touch.

    Smartworld Developers SVP of Marketing Jyotsna Chauhan

    With a formidable 34-year journey in marketing, Jyotsna Chauhan stands as a paragon of brand evolution and storytelling mastery. Her career is a testament to her love for brands, skilfully growing and nurturing them across a myriad of sectors, cultures, and geographies. Her strategic advisory and mentorship roles have benefited notable brands such as India Sotheby’s International Realty and M3M, enhancing their marketing, communication strategies, and customer experiences. Chauhan’s rich background includes pivotal roles such as CMO at Central Park and strategic positions at DigiVive, IBD India, and Rediffusion Y&R, cutting through industries like FMCG, Telecom, and Real Estate with brands like Coca-Cola and Canon. Her 360-degree involvement in marketing—from creative writing to leading profit centers—highlights her versatile skill set. Recognized for her work with awards for gender sensitivity and excellence in advertising, Jyotsna’s passions extend beyond professional excellence to reading, interiors, and travel, enriching her creative and strategic insights.

    BLS International global head of corporate communications Ekta Bhaskar

    Ekta Bhaskar shines as a luminary in strategic communication and compliance frameworks. With a rich background in journalism, Ekta has excelled across various roles, including her impactful tenure at MPL and the Kho-Kho Federation of India. Her leadership in enhancing brand presence and fostering corporate social responsibility has been widely recognized, earning her accolades such as the Most Promising Indian for Idea and Innovation 2017. Holding a Master’s in Journalism from Sikkim Manipal University, Ekta combines her professional expertise with passions like sketching and travel, embodying a blend of creativity, integrity, and visionary leadership.

    Aarize Group director of sales & marketing Dr Renu Singh

    In the competitive realm of real estate, Dr. Renu Singh stands out as a beacon of innovation and leadership. As the Director of Sales & Marketing at Aarize Group, she has not only shaped the strategic direction of the company but also redefined industry standards. With a career that spans over 20 years, Dr. Singh’s profound impact is built on a foundation of extensive experience across various facets of real estate, including uber luxury residential group housing, township, luxury retail malls, SCO plots, retail & office leasing and many more. Her journey is a testament to visionary leadership, characterized by strategic thinking and an unparalleled ability to inspire and lead teams towards achieving remarkable milestones. The numerous awards and accolades Dr. Singh has received over the years are a reflection of her exceptional skill set and her dedication to excellence. Dr. Singh’s story is an inspiring chapter in the narrative of women leading and innovating in the real estate sector, making her a true icon of leadership and success.

    Bharti Real Estate CMO Cherryn Dogra

    A seasoned marketing professional with over 18 years of experience, Cherryn Dogra has made remarkable strides in both the beverage and real estate industries. Her tenure at multinational giants like Pernod Ricard and William Grant showcased her prowess in spearheading marketing initiatives. Transitioning to real estate, Dogra excelled at Lodha before leading marketing at top developers such as DLF and Emaar. Known for her strategic approach to business challenges, Dogra’s expertise in new-age marketing programs has significantly impacted the sector. An alumnus of Amity Business School and IIM Kolkata, she further enriches her academic profile as a Ph.D. scholar researching corporate governance strategies, blending professional excellence with academic rigor.

    Paras Buildtech India Pvt Ltd head of marketing Poulomi Ray

    Boasting 16 years of comprehensive experience in strategy, marketing strategy, brand management, and business acceleration, particularly in the luxury segment, Poulomi Ray has contributed significantly to the legacy of esteemed companies like Leela hotels, MGM USA (Metro Goldwyn Mayer), and DLF. Her exceptional ability to craft extraordinary customer experience journeys significantly drives ROI and business goals. Ray views the Indian real estate sector’s evolving landscape as ripe with potential for innovative solutions and efficient practices. Her commitment to pushing boundaries, coupled with her roles as a resolute solution finder, positive disruptor, and sustainability ambassador, underscores her anticipation for driving meaningful brand conversations and impactful ecosystem changes with Paras Buildtech.

  • Red Mango awards brand and creative duties to IBD India

    Red Mango awards brand and creative duties to IBD India

    MUMBAI: Frozen yoghurt chain Red Mango, which has recently launched operations in India, has appointed IBD India, a division of Percept Hakuhodo as its creative and communication partner.

    Red Mango India MD and CEO Rahul Kumar said, “IBD has been chosen because of the integrated services that they provide and also because of their associations and work on esteemed brands in the past.”

    To start with, IBD will be focusing on launching Red Mango and making it a preferred brand in the frozen yoghurt segment in India, which is beginning to see some stiff competition emerge.

    IBD India COO Jyotsna Chauhan said, “Our aim is to create a clear differentiator in terms of branding Red Mango within this segment. Going with the current trend of healthy eating amongst the young masses, it becomes that much more important to build on Red Mango‘s globally existing equity on the health platform.”

    The agency will roll out a 360 degree campaign to reach out to the TG of health conscious youngsters.

  • Paramount Cosmetics appoints IBD as creative and communications partner

    Paramount Cosmetics appoints IBD as creative and communications partner

    MUMBAI: Paramount Cosmetics (India) Ltd. has roped in IBD India as its creative and communications partner.

    On its part, IBD India will ideate and execute a 360 degree campaign for the company’s flagship brand Shilpa that is a household name in the Bindi, Kajal and Kumkum segments since the last 30 years.

    The agency will also offer the branding and creative services for Instinct – the male skin and personal care brand of Paramount Cosmetics.

    For Shilpa, it all started with the restructuring of the entire brand portfolio through suggestion of right Brand Architecture that took into consideration the competition, market potential, brand elasticity and finally the response of end-users. For Instinct, on the other hand, it was more of an integrated brand communication strategy rolled out by IBD India with emphasis on repositioning of the existing brand to create excitement around it.

    Said Paramount Cosmetics (India) Ltd. managing director Hiitesh Topiiwaalaa, “We are extremely happy to have associated with IBD India. The challenge for IBD was to come up with solutions on how to revitalize a 30 year old brand like Shilpa and the agency’s strategic approach surely would give a new direction to the brand. IBD has rolled out a clutter breaking creative and strategic approach on Instinct based on deep consumer insights which is a winner all the way. Our long standing relationship with the Percept group and its overall commitment towards the brand development process also helped us making this decision”.

    Commenting on, COO- , said “We believe a lot can be done on brand “Shilpa” to make it contemporary & youthful yet maintaining its core Indian traditional values. We intend to take brand “Instinct” to the next level by repositioning it and creating a strong identity in an extremely cluttered segment. The challenge is to make the brand be a part of its TG’s personality,” commented IBD India COO Jyotsna Chauhan on winning Paramount Cosmetics’ business.

    Paramount Cosmetics (India) Ltd. was incorporated in 1986 and is in manufacturing and marketing of cosmetics products. In the last few decades the company has acquired a strong position in the cosmetics industry in respective categories.

    Presently the firm offers two Brands, Shilpa and Instinct. Already present in ‘Beauty’ category Paramount has plans to shortly launch products under ‘Hair, Skin and Personal Care’ categories.