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Tag: Jyotiroop Barua

  • Pulse Golmol imli goli brings tangy nostalgia for Just Rs 1 a pop

    Pulse Golmol imli goli brings tangy nostalgia for Just Rs 1 a pop

    MUMBAI: Dharampal Satyapal Group (DS Group), has expanded its confectionery portfolio with the launch of Pulse Golmol imli flavour goli. This soft, tangy tamarind-based goli is priced at just Rs 1 per pouch and promises to spark nostalgia among Indian consumers.

    Infused with natural tamarind, Pulse Golmol taps into the flavour profile that generations have grown up loving. The product also highlights tamarind’s Ayurvedic benefits, especially its role in aiding digestion.

    DS Group business head – confectionery Jyotiroop Barua said, “DS Group is excited to unveil its newest offering, Pulse Golmol, adding to the Pulse product line. It’s more than just a goli; it’s a delightful journey down memory lane, reawakening the carefree joy and zest. Each tangy tamarind treat is bursting with the playful Pulse flavour. Pulse is market leader in HBC category and just like our core Pulse products, we’re confident that this new offering will be a favourite among our consumers and further strengthen our position in the market.”

    To support the rollout of Pulse Golmol, the brand is launching a multi-faceted campaign across the country. The pre-launch phase includes impactful in-store displays, product sampling, and on-ground consumer activations. A wider media campaign will follow, crafted to evoke playful nostalgia and highlight the mischievous tang of tamarind.

    DS Group’s confectionery division recently crossed Rs 1,000 crore in annual turnover for FY 2023-24. It holds a dominant position in the non-chocolate confectionery segment, particularly in the hard-boiled candy (HBC) and Indian ethnic confectionery (IEC) categories.

    Sustainability also remains a key focus for DS Group. The company operates a fleet of over 800 electric vehicles for confectionery distribution, aligning with its ESG vision and commitment to ethical business practices.

    DS Group continues to innovate across its diverse brand portfolio, which includes Pulse, Pass Pass, Rajnigandha Pearls, Chingles, Pulse Natkaare, and the recently acquired LuvIt. With a strong grip on evolving consumer tastes especially among Gen Z the group is modernising its ethnic offerings and embracing new-age marketing and digital strategies.

     

  • DS Group enters Limca Book of Records with ‘Pulse of the Sky campaign’

    DS Group enters Limca Book of Records with ‘Pulse of the Sky campaign’

    Mumbai: The confectionery division of Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG conglomerate, has achieved a remarkable milestone by securing a coveted spot in the prestigious ‘Limca Book of Records 2024’ for its groundbreaking ‘Pulse of the Sky campaign.’ In collaboration with MOMS Outdoor Media Solutions, the campaign soared to new heights by flying a stunning train of 1150 kites on a single line, setting a new record in kite flying.

    Pass Pass Pulse, a candy brand from DS Group, set a record for the most kites flown on a single line during India’s Uttarayan festival in January 2023. The impressive feat of 1150 kites took place against the scenic backdrop of the Rann of Kutch, Gujarat, with a line stretching 1.2 kms and involving 10 enthusiastic participants. This colourful spectacle aimed to capture the essence of the festival – hope, love, and unity.

    Commenting on this remarkable achievement, DS Group business head, confectionery, Jyotiroop Barua said, “It’s an honour to be included in the Limca Book of Records for the ‘Pulse of the Sky Campaign.’ This recognition reflects our commitment to being a global conglomerate that’s driven by innovation and quality and inspires us to raise the industry benchmark with each campaign.”

    With the #PulseOfTheSky campaign, Pass Pulse aimed to inspire a billion hearts to soar higher and embrace the spirit of endless possibilities. This campaign continues Pass Pass Pulse’s journey of captivating audiences with its irresistible tanginess and unwavering dedication to excellence over the last six years.

    DS Group GM marketing, confectionery Ashish Bhargav expressed his excitement by saying, “Pass Pass Pulse has been a category leader and always set benchmarks in the industry. We are immensely proud to be featured in the Limca Book of Records for the ‘Pulse of the Sky Campaign.’ This award honours our dedication to creating innovative, joyful experiences for everyone.  It reflects our ethos of pushing boundaries and inspiring people to dream bigger.”