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Tag: Jyoti Malhotra

  • Volvo drives into World Pickleball league as luxury mobility partner

    Volvo drives into World Pickleball league as luxury mobility partner

    MUMBAI: It’s driven right into a “pickular” partnership. Swedish car maker Volvo Car India has come on board the  World Pickleball League (WPBL) as official luxury mobility partner.  Unconfirmed estimates are that it has put in about Rs 50 lakh for the privilege.

    Founded by former top tennis players Gaurav Natekar and Arati Ponnappa Natekar, the WPBL aims to capture wide audiences through thrilling competitions and entertainment. The league will feature six teams competing in 48 matches over ten days, complemented by performances from renowned Indian artists.

    Natekar expressed pride in the partnership with Volvo, stating, “This collaboration underscores the league’s broad appeal and promise of high-octane action.”

    Volvo Card India MD Jyoti Malhotra added, “We are thrilled to support WPBL and believe it will significantly boost the sport’s popularity and engage discerning audiences who value luxury and performance.”

    The inaugural edition kicks off on 24 January, with tickets available on Swiggy Scenes and live coverage on FanCode. The  iconic Brabourne Stadium, will be playing host, marking the first time the historic venue will be holding  a non-cricket tournament, adding a new chapter to its illustrious legacy.

    The WPBL promises a unique blend of sports and entertainment, featuring performances from renowned artists including Dhvani Bhanushali, Suhani Shah, and the popular band The Yellow Diary. Fans can expect high-energy acts to complement the intense pickleball matches, ensuring an unforgettable experience.

    The opening day will feature thrilling matchups, including a much-anticipated Maharashtra derby where Mumbai Pickle Power faces Pune United, followed by a southern derby with Atlee’s Bengaluru Jawans taking on Samantha Prabhu’s Chennai Champs.

    The WPBL, promoted by Natekar Sports&  Gaming, is committed to growing the fandom for  pickleball in India through engaging events, community building, and grassroots initiatives in franchise cities. It also works closely with the All-India Pickleball Association (AIPA) and has the backing of Sony Corp as an investor. 

    (Picture courtesy: World Pickleball League facebook page)

  • Volvo Car India appoints Jyotsana Singh Kaushik as director – marketing & PR

    Volvo Car India appoints Jyotsana Singh Kaushik as director – marketing & PR

    Mumbai: Volvo Car India has appointed Jyotsana Singh Kaushik as director – marketing & PR. With two decades of experience in the fields of brand management, performance marketing, PR & communication, product strategy, and customer experience (CX), Jyotsana brings a wealth of expertise to her new role. She has previously held Marketing roles in GE Money, Tetra Pak, Aviva, Roca and Canara HSBC Life Insurance.

    Jyotsana is a post-graduate in marketing & communications, known for her innovative and strategic approach to marketing and public relations. She has successfully navigated the intricacies of both B2C and B2B environments and will now be a valuable addition to the Volvo Car India team. In her new role as director – marketing & PR at Volvo Car India, Jyotsana will play a pivotal role in strengthening the brand’s presence in the Indian market, crafting innovative marketing strategies, enhancing public relations initiatives, and driving customer engagement through creative campaigns.

    “We are thrilled to welcome Jyotsana Singh Kaushik to Volvo Car India. Her extensive experience and remarkable track record in marketing and public relations will be invaluable to our team as we continue to strengthen our brand presence in the Indian market. We look forward to the innovative strategies and fresh perspectives she will bring to our organization. Jyotsana’s joining represents a significant step forward in our journey towards excellence, and we are excited about the opportunities that lie ahead with her on board.” said Volvo Car India MD Jyoti Malhotra.

    “I am truly delighted to join the Volvo Car India family. Volvo is synonymous with innovation, safety, and sustainability, and I am excited to be a part of a brand that embodies these values. I look forward to working with the talented team at Volvo Car India and contributing to the continued success and growth of this renowned brand in the Indian market. Together, we will create new milestones and deliver exceptional experiences to our customers.” said Jyotsana Singh Kaushik.