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Tag: JWT

  • Rediffusion Y&R appoints JWT’s Suman Varma as head of operations

    Rediffusion Y&R appoints JWT’s Suman Varma as head of operations

    MUMBAI: Rediffusion Y&R has appointed JWT India VP and executive business director Suman Varma as head of operations, Delhi.

     

    Varma, who was with JWT for 22 years, will be reporting to Rediffusion Y&R president Dhunji S Wadia and add to the company’s leadership team.

     

    Dhunji said, “I’m delighted to welcome Suman to Rediffusion Y&R. She brings the right mix of talent, experience and enthusiasm that we seek to inject into our talent pool. Her strong leadership skills will enhance the quality of the work that we do for our clients and add value to their brands.”

     

    Varma added, “After a successful stint of 22 years with JWT and extensive associations with some of the most robust marketing companies, I am now seeking to leverage the depth and width of my experience in leading the Rediffusion-Y&R, Delhi team to greater success. Leaving the comfort of JWT was a tough call, but the thought of joining Rediffusion Y&R and teaming up with Dhunji was exciting. I look forward to the new challenges ahead.”

  • Tarun Rai to replace Colvyn Harris as JWT South Asia CEO

    Tarun Rai to replace Colvyn Harris as JWT South Asia CEO

    MUMBAI: Beginning early 2015, Tarun Rai will step into the shoes of Colyvn Harris as JWT South Asia CEO.

     

    Harris, who has had a longstanding tenure with the company, will assume the role of global growth and client development executive director and will report to J Walter Thompson Company CEO Gustavo Martinez.

     

    In the role of CEO, Rai will lead JWT, which includes India, Sri Lanka and Nepal, as well as JWT’s Indian companies, including Contract Advertising, Hungama Digital Services, J. Walter Thompson Mindset, Encompass and Social Wavelength. He will report to Martinez and will work closely with Asia Pacific CFO Nick Romas.

     

    “I am thrilled to welcome Tarun Rai back to J. Walter Thompson. Tarun has the global business acumen and pioneering spirit needed to lead J. Walter Thompson south Asia. He was an important part of our, and now he will be a critical part of our future,” said Martinez.

     

    Rai rejoins the company from Worldwide Media, where he held the role of CEO since 2008. Under Rai’s leadership, Worldwide Media (then a joint venture of The Times of India Group and BBC Worldwide) grew exponentially.

     

    “It’s wonderful to return home to J. Walter Thompson during this pivotal time in the company’s history. Being away for a few years has given me an invaluable ‘outside-in’ perspective of the advertising business. Having a chance to head J. Walter Thompson South Asia and work with Gustavo Martinez as he leads J. Walter Thompson into the next 150 years is a huge honour,” added Rai.

     

    During his tenure at JWT, Rai helped build some of the world’s most reputed brands; his clients included Hindustan Unilever, Diageo, GlaxoSmithKline, Pizza Hut, De Beers, ITC, Tata Steel, Nestlé, Hero, Godrej and Kellogg’s. Rai is an advertising and media professional with more than 25 years’ experience. He holds a business degree and is an alumnus of the London School of Economics.

     

    Harris, who has spent 35 years at JWT, has been Contract Advertising CEO and J. Walter Thompson Colombo managing director. He also holds various industry leadership roles and board positions, including Advertising Agencies Association of India president.

     

    Under his leadership, J. Walter Thompson South Asia has built a formidable reputation with a diverse spectrum of traditional, mainstream, activation, events and digital marketing services capabilities, including the acquisitions of Encompass, Hungama Digital Services, Mindset and Social Wavelength. The agency also won its first Cannes Grand Prix and first Titanium Lion under his leadership, and was the highest awarded Indian agency at Cannes 2014. The company has deepened the scope and scale of the services it offers in the market, from digital to events and activation, through organic growth and acquisitions.

     

    Harris said, “Every day has been an opportunity across my professional career at J. Walter Thompson. Building our capabilities to meet the ambition of our clients’ brands has been my relentless passion and purpose. I have worked with the most amazing and talented team one can ever hope for, and the bluest-of-blue chip clients across every category one can dream of. I am proud to have sustained and grown our client partnerships, and that our clients continue to be leaders in their respective categories for the ideas we have delivered for them. I look forward to being an integral part of the global client development team.”

     

    “I am deeply grateful for Colvyn Harris’ longstanding leadership and commitment to J. Walter Thompson. Colvyn has been a real asset and a great support during my first 11 months in the company. He will continue to help me further the growth of the company in this new role,” added Martinez.

     

    “2015 will be a big year, especially for J. Walter Thompson South Asia under Tarun’s leadership and vision,” concluded Martinez.

     

  • PepsiCo spins the chip this Cricket World Cup 2015

    PepsiCo spins the chip this Cricket World Cup 2015

    MUMBAI: In a country where cricket is a religion, the upcoming ICC Cricket World Cup 2015 is the most awaited event. However, the timings are likely to play spoilsport.

    With the tournament taking place in Australia and New Zealand, the matches will be aired anywhere between 3:30 am and 12 noon, IST. This means that most fans will be stuck at offices, day jobs and their daily schedules during match time.

    To keep the excitement level high and to entice, enthrall and entertain all of India, Lay’s has introduced its new campaign ‘Yeh Game Hi Hai…Taste Ka.’ The campaign captures the frenzy, which grips India when the ICC Cricket World Cup 2015 is on and how mismatched timings of the matches this year will create a dilemma for viewers.

    PepsiCo India marketing VP Vipul Prakash said, “Cricket has been a great unifying factor and the fever that grips India is unmatched. As the official snack partner of the ICC Cricket World Cup 2015, Lay’s gets the perfect opportunity to start the year through a scale marketing campaign, ‘Yeh Game Hi Hai…Taste Ka’. This campaign offers a Lay’s spin on the powerful insight of mismatched timings to appeal to consumers. We are enabling consumers to enjoy the game of cricket using the great taste of Lay’s.”

    As the official snack of the ICC Cricket World Cup 2015, the brand is coming to the rescue of bewildered cricket fans across the country.

    Conceptualised by JWT and directed by Ravi Udyawar from RU Films, the new ad features Ranbir Kapoor, Pankaj Kapur and Lisa Hayden. The ad is a light hearted and fun take on the distance a cricket fan is willing to go to catch every World Cup match, inspite of the hurdles, the timings, or any difficulties. The track is penned by Amitabh Bhattacharya and composed by Dhruv Ghanekar of Wah Wah Music.

    JWT Delhi VP and SCD Sumati Singh said, “The morning telecast timings for the ICC Cricket World Cup this year led us to the idea behind the Lay’s campaign. When a cricket loving nation looks for ways to catch the matches on television, Lay’s, with its irresistible taste, is the answer.”

    The campaign will unfold with a 360-degree outreach and engagement plan. In the last few years, consumption of media has changed and on the go viewership has gone up. Hence, the campaign will cut across multiple media vehicles. Taking the insight of mismatched timings Lay’s will have significant presence across digital, retail, radio, print and TV. Innovative consumer activations and engagement activities will enable consumers to win tickets to matches in Australia and LED TVs.

    Speaking about the campaign, PepsiCo India snacks category marketing head and director Rajiv Mathrani said, “The campaign will engage consumers across multiple touch points bringing the match closer to consumers.”

    Mindshare principal partner Ruchi Mathur added, “As the media consumption is increasingly fragmenting, this campaign will reach consumers across multiple touch points. With seamless integrations and activations across traditional and emerging media, Lay’s will create multiple viewing opportunities and bring the World Cup closer to its consumers.”

     

  • “Want to be the ‘Influencer Network’ in 2015”: Sunil Lulla

    “Want to be the ‘Influencer Network’ in 2015”: Sunil Lulla

    With over 30 years of experience, Sunil Lulla brings skills in media, marketing, communication and management.

     

    From spending an early part of his career, which spanned over a period of nine years, in advertising with JWT to rolling out indya.com, in the first wave of the internet; from bringing zing and youthfulness to MTV to help build the television business for The Times Group, Lulla has been a prominent member on many industry boards and forums where he shaped policies and set industry standards and best practices.

     

    His decision to move on from the Times Television Network managing director and CEO to Grey Group India chairman and managing director did come as a shock to many. Nonetheless, the man who engages in a new passion every few years is back to his first passion.

     

    In a freewheel interview with Indiantelevision.com’s Meghna Sharma, Lulla talks about his plans for Grey and much more.

     

    Excerpts…

     

    Back to advertising. So far, so good?

    Very good. The communications business is the best place to stay eternally young (smiles).

     

    If you had to compare, how different has been advertising’s evolution from that of broadcasting industry?

    Both bring new challenges and new ideas each day, blended with a frenetic pace and an youthful environment. TV broadcast is focused around the consumer via which it builds relationships with the customer. Advertising is built around the customer via which it creates story telling for the consumer. They are different spectrums. The TV industry faces significantly more regulatory challenges than the communication industry. There is a zameen aasman ka difference in scale and profitability. Advertising brings the edge of ideas unlimited.

     

    It’s been four months, any changes that you have brought in the company? Why?

    Grey group is a stable, growing business, producing famous and effective work. I’ve used the time to get to understand the business better. Meeting clients and understanding their challenges and in helping gear Grey group offer integrated solutions and ideas, across advertising, communication, the vast spectrum of digital and social; activation and advocacy. These are via our own Grey group services and those with partners / affiliates, such as RC&M, Penn Schoen Berland and Talent House. Importantly, working closely with the team, which is energetic, talented, innovative and always bubbling with ideas and energy. I believe in the short period of four months, gearing to grow and being able to work across services seamlessly, has been my focus.

     

    Many of our clients are now accessing more than one service from Grey group. For our affiliate partners, we have been able to provide Grey thinking, muscle and experience. What’s visible is perhaps the new campaigns of Swacha Bharat, the Border Security Force and the announcement of Quickr and Reach Mobile as new businesses.

     

    Importantly, in the next few weeks there are many campaigns of Grey group, which continue to define culturally sensitive communication, aimed at changing social behaviour, which is one of the biggest challenges any communication company can deliver on. We believe our clients should be satisfied with our services and offerings but continuously challenge us to deliver outstanding performance. Which is exactly what Grey clients do.

     

    How has the year 2014 been for Grey India?

    There has been top line and bottom line growth as per expectations. The new account wins are all based on differentiated communicate on briefs and the focus on adding alliances is preparing Grey group for a strong 2015. Talent has been stable and the awards have been coming in. All in all – a good year for Grey. We are not very boastful about our achievements; our clients hopefully do the talking for us.

     

    One mandate, which you are really proud of, and why?

    I cherish my new role at Grey group, via which we are building a differentiated service business to build strong brands for our clients. Each of our clients are precious to us and the work we do, we believe, plays a big role, in making their brands famous and effective.  I do believe the new ‘Swacha Bharat’ campaign enables us to work with the Prime Minister’s vision of changing behaviour which is always a tough task. The communication is simple, mass oriented and evokes the right emotive and attitudinal cord.

     

    How much of the business that you generate out of India is globally aligned?

    Some of our global alignments are P&G, GSK, Volvo, amongst others. 65 per cent of our business is India alone business.

     

    Competition is growing multifold, so how would you differentiate Grey from the others?

    We believe Grey group’s thinking and capability is being rapidly geared to offer integrated solutions around advertising, social, mobile, web, activation, advocacy, rural and crowdsourcing. With many more to be included. Powered by our vision to create Famous and Effective solutions, work and brands, Grey group is becoming a highly differentiated ‘Influencer Network’. We say Grey groups role to influence consumer choice and thinking and via its array of skills it is designed to be ‘an influencer network of choice, creating famous and effective work’. Each way of approaching the consumer needs to be true to the host medium but interconnected to the behaviour we need to change. Grey enjoys a very strong reputation because of its Planning, Creative, Digital and Communication Skills and this is poised to grow with strength.

     

    According to you, has Grey really been ‘Famously Effective’?

    Absolutely – the wins at Cannes and Effies are a great testimony. The growth of each of our clients business is evidence of the work – working!

     

    What are the plans lined up for the digital side of your business?

    Growth is the obvious agenda. Growing and strengthening resources in the Delhi and Bangalore NCR are on the agenda for 2015. Focusing on having more of our clients across our range of services avail of our Award winning Digital solutions. Continuing to create cutting edge and new solutions is the everyday task. Focusing on learning and training for our talent is the key.

     

    How do you see an increase in media fragmentation impacting creative agencies?

    Agencies should stop worrying about definitions. We do not see ourselves as a creative-alone agency. Grey’s role is to influence consumers and we believe that requires each of us to continuously grow skills and expertise, which is our focus. Agencies can easily learn, adapt and innovate to tell stories be it on a one to one basis or one to many basis. If there is no structured integration, then one must bring it in any way into the service, as businesses will not grow in a linear fashion.

     

    With an increase in penetration of smartphones and tablets, the biggest challenge will be on how to most optimally use the mobile phone for building a brand. What advise will you give the brands and digital agencies?

    We reserve recommendations like these, exclusively for our clients (Smiles)

     

    Do you think Indian advertising has been able to shift paradigms with changing times?

    The glass is always half full, which makes it encouraging for the industry to keep pouring skills, ideas, talent and investment in creating culturally cutting edge work. The new Swach Bharat campaign defines that. On an overview, the Indian industry has successfully paved the way for new paradigms.

     

    What is at top of your wish list for Grey India for 2015?

    Be the Influencer Network which successfully enables Famous and Effective Brands and Communications.

  • Sumeer Mathur joins DDB Mudra North

    Sumeer Mathur joins DDB Mudra North

    MUMBAI: DDB Mudra Group has announced the appointment of Sumeer Mathur as DDB Mudra North strategic planning senior VP and head.

     

    Based out of DDB Mudra North’s Gurgaon office, Mathur will work closely with national strategic planning head Aditya Kanthy, to lead planning and brand management for the agency.

     

    Before joining DDB Mudra North, Sumeer was associated with JWT (Delhi). During his tenure at JWT, he led award winning campaigns for Airtel Money and Microsoft. Apart from JWT, he has also worked with Rediffusion Y&R, Lowe Mumbai, Contract and SSC&B Lintas.

     

    On joining DDB Mudra North, Mathur said, “I am quite excited by the opportunity DDB Mudra North offers. While many agencies talk about the change in communication landscape, DDB Mudra Group seems to be the only one that has multiple disciplines working together to build brands under one roof. Too often the area of influence of the planner remains constricted to cracking an insight that turns into a TV campaign. I was also drawn to the culture of the agency which came through during my interactions with Madhukar, Aditya and Vandana.”

     

    Mathur brings to the agency an experience of over 15 years in communications across brands while being based in Mumbai and Delhi. He has worked with leading brands, across categories ranging from automobiles (Hyundai & Tata motors) FMCG (GSK, Unilever, Colgate Palmolive and Unicharm), household appliances and home electronics (LG and Microsoft), social health (USAID), airlines (Kingfisher airlines, Spice Jet) and hospitality (Taj Hotels & Resorts). He has also undertaken regional and global responsibilities for Unilever Brands (Fair & lovely, Lifebuoy shampoo, Clinic all Clear) for the South East Asian markets.

     

    Kanthy said, “We’re thrilled to have Sumeer on board. He’s an incredible talent. Vandana, Sambit and Sumeer make a formidable team in Delhi. He’s excited about working with all the DDB Mudra Group agencies under one roof and leading our bright young team to create influence and apply creative thinking for business growth. We’ve got a lot to do to be the best agency in the city and he’s up for it.”

     

    Added DDB Mudra North president Vandana Das, “I’m so excited to have Sameer as part of the DDB Mudra group in Delhi. Sumeer is a dynamic leader & brings with him experience & maturity that is required to strengthen existing brands while ensuring that we are on a growth drive. I believe that he is a great asset & we can use his skills and talents in making our agency reach new heights.”

     

  • Focus Group changes channel packaging for more focus

    Focus Group changes channel packaging for more focus

    MUMBAI: Gearing up for a full fledged launch very soon, upcoming Hindi news channel Focus News has undergone a makeover. Dropping its earlier logo and colour combination, the channel has revamped with fresh colours of red and white.

    Ideated by JWT and executed by Clayground, the same logo format will be adopted for its other regional channels namely Focus Haryana, Focus Bangla, Focus Odisha, Focus NE and Focus Hi Fi, in the next two weeks. The on air look has also been changed, which has been done by an in house team.

    The new logo has the map of the world fitted inside the ‘o’. Speaking on the change, Focus Group CEO Neeraj Sanan says, “Red and white are the colours of news channels. We wanted a unique dimension with an interesting shade.”

    While the regional channels have been fully distributed, the national channel is currently available only on Videocon d2h, Tata Sky and from 1 November on DD Freedish. The group is awaiting its last leg of clearance from the Ministry of Information and Broadcasting for its satellite transfer request.

    Focus News is currently situated on Measat which makes it cumbersome while dealing with cable operators as it has to give a dish and IRD box for every operator. It is looking at shifting to Intelsat.

    Once the new satellite is confirmed, it will be available on cable platforms as well. Post getting its distribution fixed, the channel will embark on a marketing plan in the Hindi speaking markets. Sanan is aware that the channel so far has kept itself low on distribution with only a limited presence on the DTH platforms. Therefore the logo change will be noticed by most.

     “We are creating a brand for the future,” he concludes.

     

  • Chax quits FCB Ulka

    Chax quits FCB Ulka

    MUMBAI: FCB Ulka’s national creative director K S Chakravarthy aka Chax has quit.

     

    As per industry sources, Chax is serving his notice period and will soon go on a short break. “Yes, he has quit but as of now he is not joining any other agency,” says the source.

     

    Chax had joined Ulka in 2008 and had been overseeing all the work for creative, digital and interactive divisions of the agency.  With career spanning close to 35 years, Chax has worked on a variety of brands including Tata Docomo, Tata Motors, ITC, Coke, Cadbury, Lever, P&G, Goodyear and Reebok.

     

    An Electrical and Electronics engineer by education, Chax started his career as a copy-trainee with Clarion (now Bates 141), he then moved to JWT and then, Enterprise. He later joined Chaitra (now Leo Burnett) after which he went on to set up his own production house – Persistence of Vision. During this time he was voted as one of India’s most respected ad film directors. He moved back to Rediffusion Y&R before joining FCB Ulka.

     

  • JWT’s ‘Make Every Yard Count’ leads at Spike Asia

    JWT’s ‘Make Every Yard Count’ leads at Spike Asia

    MUMBAI: At the Spikes Asia Festival of Creativity 2014, Indian entrants won four Gold, nine Silver and 32 Bronze Spikes. JWT India’s ‘Make Every Yard Count’ for Nike bagged two Golds, one each in the Film and Film Craft categories. Bagging two Gold, two Silver and five Bronze Spike trophies, JWT emerged as the winner amongst the Indian entrants, this year.

     

    PHD India and Lowe Lintas received a Gold each for Kan Khajura Tesan (HUL), in the media and mobile categories, respectively. Ogilvy & Mather India bagged a trophy for its entry ‘The Good Road’, for Castrol Activ/Bengaluru Traffic Police in the Innovation Spikes category.  

     

    The winners were declared in Singapore on 26 September, the final day of this year’s event. The Indian winners are listed below, by category.

     

    Branded Entertainment

     

    Two Bronze Spikes were won by JWT’s ‘Make Every Yard Counts’ for Nike and ‘Kan Khajura Tesan’ entered by Lowe Lintas, PHD and Ozontel, for Hindustan Unilever.

     

    Design

     

    Two Bronze wins again. One by DDB Mudra’s campaign ‘Identity 1, Identity 2’ for Volkswagen and the other by BBDO India for Visa’s ‘Dream2Advance’.

     

    Digital

     

    Ogilvy & Mather bagged a Silver Spike for The Akanksha Foundation’s ‘Message Barter’.

     

    Direct

     

    Ogilvy & Mather’s ‘Message Barter’ received a Silver along with Visa’s ‘Dream2Advace’ by BBDO taking the count to two Silvers.

     

    McCann Worldgroup India and Cheil Worldwide India won two Bronze awards each for ‘Share my dabba’ and ‘The Light Bag’ respectively. Havas Worldwide India also bagged a Bronze for ‘No Child Brides’, for Child Survival India.

     

    Film

     

    JWT’s ‘Make Every Yard Count’ for Nike received a Gold while Bronze went to Ogilvy & Mather for ‘Google Reunion’.

     

    Film Craft

     

    Besides a Gold, ‘Make Every Yard Count’ for Nike by JWT also acquired two Silver trophies.

     

    BBH India won two Bronze Spikes, one each for Skoda India’s ‘Hydrant’ and ‘A Family Story’.

     

    Innovation

     

    Ogilvy & Mather secured one for ‘The Good Road’ campaign for Castrol Activ/Bangalore Traffic Police.

     

    Media

     

    PHD India landed a Gold and a Silver for Kan Khajura Tesan (HUL).

     

    22Feet Tribal Worldwide earned a Bronze for ‘Push the Pin’, for Tata Global Beverages (Media agency: Maxus Bengaluru).

     

    Cheil India collected a Bronze for work on Halonix – the entry ‘The Safer City’.

     

    McCann scooped a Bronze for ‘Share My Dabba’. 

     

    Vizeum’s entry for MTV also took home a Bronze trophy.

     

    Mobile

     

    Kan Khajura Tesan entered by Lowe Lintas and Partners in this category bagged a Gold award.

     

    Outdoor

     

    Grey received two Bronze awards for work on Duracell – one for the entry Torch ‘Squeeze’ entry, and the other for the campaign (Choo-Choo, Remote Control, Camera)

     

    McCann won a Bronze for the campaign on Big Babol (Tangerine, Mango, Pear).

     

    JWT’s campaign for Godrej Security Solutions (House, Antique Store, Music Store) also secured a Bronze. 

     

    Cheil India received a Bronze for ‘The Light Bag’, for Salam Balak Trust.

     

    PR

     

    Ogilvy & Mather acquired two Silver – one each for The Akanksha Foundation (Message Barter) and Road Safety Awareness (The Seatbelt Crew, for Channel V).

     

    BBDO obtained a Silver too, for ‘Illegal Sand Mining’ for client Awaaz Foundation.

     

    Print

     

    McCann won one Bronze for its Big Babol series, while Grey bagged one for the Duracell campaign. 

     

    A Bronze went to DDB Mudra Group for work on Future Group, a campaign comprising entries ‘TV Unit’ and ‘Dining Table’ for Hometown Retail.

     

    Print & Poster Craft

     

    DDB Mudra bagged a Bronze in this category for its campaign for Volkswagen (Identity1, Identity2).

     

    Promo & Activation

     

    JWT received three Bronze for the Nike ‘Make Every Yard Count’ film.

     

    BBDO’s ‘Dream2win’ won two Bronze awards. 

     

    Geometry Global was awarded one Bronze for Lifebuoy Hand Pump (HUL).

     

    Radio

     

    Ogilvy & Mather acquired a Bronze for Mumbai Police’s ‘The Train’ entry, India’s lone metal in the category. 

     

  • Roohafza gets innovative on billboards

    Roohafza gets innovative on billboards

    MUMBAI: Over the last two months, Roohafza has spread its communication across several multimedia platforms.

     

    Roohafza’s advertising campaign idea for 2014, centred on ‘Be Natural Be Cool’ has been stepped up on the outdoor medium and is targeted towards youngsters of SEC AA, A and B. The task behind the campaign was to bring alive the over 100 years old iconic brand and speak to the new age audience. Kinetic India is the agency that has executed the outdoor campaign.

     

    The campaign brief given to Kinetic was to ensure that the innovativeoutdoor display should serve the brand objective of addressing the natural lineage of the product head-on. Also the campaign is aimed to support and amplify outdoor to TV and print.

     

    Hamdard India brand manager Puneet Kapoor further elaborated, “People perceive Roohafza as a rose based syrup. What’s less known is that Roohafza is a unique blend of 15 herbal ingredients and fruit juices. The campaign aims to build on the natural goodness of the product and at the same time refresh our connect with the younger generation with the message of ‘Be Natural Be Cool’.”

     

    The two month outdoor campaign has rolled out in Mumbai, New Delhi, Aurangabad, Kanpur, Lucknow, Agra, Amritsar, Ludhiana, Chandigarh, Panchkula, Mohali, Ambala, Jaipur, Jodhpur, Ajmer, Indore and Bhopal and ends in mid July.

     

    The main areas covered in this outdoor campaign are key junctions and main arterial routes of the tar. The inventories used in traditional media are billboards, unipole, bus shelters and metro panels with innovation. The innovation is done by keeping in mind a Roohafza bottle of which half indicates different ingredients of the drink and the other half show syrup inside the bottle.

     

    Other than this, the bottle is depicted to be tilted and is being poured in the glass with a cut out of a glass and a base of a lot of ice indicating its best had cold to feel refreshed.

     

    “Our challenge was to bring the wow factor in the outdoor innovation and highlight the unique ingredients of Roohafza. We came up with a solution where we used a larger than life 3D bottle of Roohafza on the outdoor media highlighting the unique mixture of ingredients that goes in making Roohafza,” said Kinetic India vice president and business head Raj Mohanty.