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Tag: JWT

  • Red Fuse Communications ups Shubha George as Asia MD

    Red Fuse Communications ups Shubha George as Asia MD

    MUMBAI: WPP’s Red Fuse Communications has promoted Shubha George as managing director of Asia and CEO of India with immediate effect.

    In her new role, George will lead the development of integrated marketing communications for Colgate-Palmolive across Asia. 

    She will continue to be based out of Mumbai and will continue to report in to Red Fuse Communications global CEO Stephen Forcione.

    George’s new remit will be in addition to her current role of CEO India of Red Fuse Communications; a role she assumed in 2013.

    Prior to joining Red Fuse, she was the CEO at MEC India, where she started working on the Colgate-Palmolive business. George also led the development of digital, sports marketing and content partnerships for the agency.

    Speaking on her new role, George said, “Working with Colgate-Palmolive and the Red Fuse teams at both Mumbai and Hong Kong has been a truly rewarding experience; and with my new responsibilities, I look forward excitedly to contribute to Colgate-Palmolive’s success in the region by efficiently and creatively cross –pollinating ideas and processes across and between, people and offices.”

    Previously, she has also worked in agencies like Ogilvy, JWT and Mindshare.

  • Red Fuse Communications ups Shubha George as Asia MD

    Red Fuse Communications ups Shubha George as Asia MD

    MUMBAI: WPP’s Red Fuse Communications has promoted Shubha George as managing director of Asia and CEO of India with immediate effect.

    In her new role, George will lead the development of integrated marketing communications for Colgate-Palmolive across Asia. 

    She will continue to be based out of Mumbai and will continue to report in to Red Fuse Communications global CEO Stephen Forcione.

    George’s new remit will be in addition to her current role of CEO India of Red Fuse Communications; a role she assumed in 2013.

    Prior to joining Red Fuse, she was the CEO at MEC India, where she started working on the Colgate-Palmolive business. George also led the development of digital, sports marketing and content partnerships for the agency.

    Speaking on her new role, George said, “Working with Colgate-Palmolive and the Red Fuse teams at both Mumbai and Hong Kong has been a truly rewarding experience; and with my new responsibilities, I look forward excitedly to contribute to Colgate-Palmolive’s success in the region by efficiently and creatively cross –pollinating ideas and processes across and between, people and offices.”

    Previously, she has also worked in agencies like Ogilvy, JWT and Mindshare.

  • JWT bags creative duties of Vietnam’s first international DTH company

    JWT bags creative duties of Vietnam’s first international DTH company

    MUMBAI: Vietnam’s satellite television operator VSTV/K+ has named J. Walter Thompson as its creative agency of record in Vietnam after a recently concluded multi-agency pitch.

     

    VSTV/K+ is a joint venture between state-owned VTV and Canal+ Overseas, a wholly-owned subsidiary of Canal+ Group of France.

     

    A total of three agencies were invited for this pitch, which was overseen by VSTV/K+ team from Vietnam and representatives from Canal+ Overseas.

     

    K+ entered the Vietnam market in 2009 as a DTH pioneer with exclusive English Premier League content. Since then it has garnered a subscriber base of more than 800,000.

     

    By using direct to home and advanced technologies, K+ brings quality national level satellite TV service to Vietnamese households via SD and HD set-top-boxes at competitive prices, offering 4 K+ premium and exclusive channels, up to 130 SD channels and 10 HD channels across genres: sports, movies, general entertainment, news, music, and documentaries.

     

    VSTV/K+ COO and CFO Frederic Berardi said, “Whilst K+ has made a name in the Vietnam television space, our brand now needs to take the high ground as an entertainment hub for Vietnamese homes via exclusive, premium content. JWT demonstrated to us strong understanding of the big picture, the road map and they combined that with an entrepreneurial mentality, so essential as we seek to drive change in a fast evolving market.”

     

    As part of the restage program, K+ has been enriching the content on its four exclusive channels with key investments in 2015. This includes strategic partnerships with leading film studios, BHD (Vietnam) and CJ (Korea) to beam latest Vietnamese movies into Vietnamese homes, only few months after their release in cinema. Another one is the exclusive acquisition of ATP World Tour series for the next three seasons (2016/2017/2018) which has just been announced.

     

    JWT Vietnam CEO Saby Mishra, who led the pitch effort, added, “For J. Walter Thompson this is a real honor to work with the country’s premier broadcasting venture. We are excited about the opportunity to work with the VSTV/K+ team and pioneer a true premiumization inflection-point in a broadcast market where free-to-air analogue terrestrial has been the norm for long.”

     

    “The challenges of digital switchover will however vary significantly across ASEAN region, depending on market conditions. In case of Vietnam, its 23 million TV households in a population of 90 million, is showing an appetite for quality content so we believe that there is now headroom for creating a mass-premium segment via exclusive content, smart value propositions, branding and creativity,” Mishra said.

  • Isobar names Maciek Nowicki as chief creative officer for South East Asia & India

    Isobar names Maciek Nowicki as chief creative officer for South East Asia & India

    MUMBAI: Isobar has promoted Maciek Nowicki to chief creative officer of Isobar South East Asia & India, a newly created role, overseeing 13 Isobar locations across nine countries.

     

    Nowicki will relocate from Isobar Poland and will report to Isobar APAC MD Sven Huberts.

     

    Nowicki will be responsible for enhancing and integrating the creative teams, increasing the agency creative output and acting as the creative lead on multi-market pitches. Bolstering the creative leadership line-up is a critical step in strengthening Isobar’s Brand Commerce offering and driving the business forward across the region. Nowicki also joins Isobar’s Global Creative Excellence Council, chaired by Isobar EMEA chief creative officer Nick Bailey.

     

    Huberts said, “Maciek is one of those people who has the dexterity, stamina and drive to create a high performance creative culture. He understands how brands are currently being built for todays convergent world. Everyone is really excited to work closely with Maciek to help deliver borderless, game changing ideas that help solve our clients business challenges.”

     

    Nowicki added, “I love the vast and amazingly multi-layered Asian culture and people, so I am doubly excited to get started in this new role. We have some great talent in Isobar in Asia and I look forward to working alongside them to produce work that makes a difference.”

     

    Prior to his promotion, Nowicki was managing creative director for the 300+ strong team at Isobar Poland, looking after brands including P&G, GM, Disney and Arla Foods. In addition, he oversaw the creative output across multiple Dentsu Aegis Network agencies in Poland.

     

    During his tenure, Isobar Poland entered the elite club of the best integrated agencies in the country, winning over 60 major international, regional and domestic awards and merits.

     

    Yuri Drabent has been promoted to Isobar Poland creative director.

     

    Nowicki was previously a creative director in Procter & Gamble Poland, and prior to that he worked for Grey Group, JWT, Havas, McCann and spent a year in Moscow, working as Creative Director for FCB.

  • Madison OOH re-structures top management team

    Madison OOH re-structures top management team

    MUMBAI: Madison Communications’ outdoor arm Madison OOH has re-structured its senior management team, which will come into effect from 1 November, 2015.

     

    As a part of this re-structuring, MOMS COO Dipankar Sanyal had been promoted to Platinum Outdoor CEO. Sanyal has over 20 years of experience with outdoor and has been with the agency for the last 11 years. Before joining Madison, he worked with Vantage, Out-Sel, Portland, Zenith Media and RK Swamy.

     

    Replacing Sanyal as MOMS COO will be MOMS west & south vice president Jayesh Yagnik. With over 15 years experience, Yagnik has been with MOMS for 12 years now. He joined the agency as an assistant manager and gradually rose to the top.

     

    Stepping into Yagnik’s shoes as MOMS west & south vice president will be current MOMS west general manager Neeraj Ved. He has been with the agency for almost 10 years and joined as a management trainee.

     

    MOMS north & east vice president Krishnendu Ghosh has been upped as Madison OOH national buying head. Ghosh has total outdoor experience of 15 years, out of which 13 have been with Madison.

     

    Madison IES general manager Saumen Roy has been promoted as VP of the agency. Roy has been with the agency for the last five years and has been driving it ever since. Before joining Madison, he worked with JWT, Ogilvy, 360 degrees and Linterland.

     

    Madison OOH CEO Soumitra Bhattacharyya said, “At Madison, we are a meritocracy and strongly believe in recognising and rewarding our home grown talent. The strong leadership team we have now put in place will help Madison OOH delight its existing clients by establishing new bench marks in service and quality standards and achieve aggressive growth as a by product.”

     

    The Madison OOH team will be further empowered with Madison Media & OOH group CEO Vikram Sakhuja, who took charge from 19 October.

  • Leo Burnett hires Sachin Das Burma as group ECD

    Leo Burnett hires Sachin Das Burma as group ECD

    MUMBAI: Leo Burnett India has hired Sachin Das Burma as group executive creative director at its Delhi office.

     

    Speaking on his appointment, Leo Burnett India North president Samir Gangahar said, “We are delighted to welcome Burma. With an impressive track-record of creating path-breaking integrated communication across categories and the hunger to do a lot more, I’m excited to see him craft ideas that impact consumer behaviour and solve business problems across our portfolio of brands.”

     

    Leo Burnett India chief creative officer RajDeepak Das added, “In Sachin we have found a leader who has the ability to keep things simple and connect every piece to a human truth. His ideology and working style is ideal to drive innovation and integration in the communication process. I’m sure Sachin’s inclusion will significantly enhance our capability of solving our clients’ problems by creating new age work based on strong consumer insights.”

     

    Burma said, “Leo Burnett has a great history of fantastic work that has built so many big brands. My aim will be to uphold the creative standards and make sure that the legacy of the agency continues. And hopefully, I would be able to add value, new business and awards. I look forward to be part of an exciting team. There is a new way of thinking at Leo Burnett and I hope to learn and contribute.”

     

    He joins from Draft FCB Ulka where he was group creative director and has also worked with Contract Advertising, Bates India and JWT.

  • Askme & Askmebazaar roll out new TVCs with Ranbir Kapoor & Farhan Akhtar

    Askme & Askmebazaar roll out new TVCs with Ranbir Kapoor & Farhan Akhtar

    MUMBAI: Internet platform Askme.com and its online marketplace Askmebazaar.com have launched two comprehensive campaigns. 

     

    While Ranbir Kapoor will be seen in the Askme commercials, Farhan Akhtar has been roped in as the new face for Askmebazaar. Both these campaigns aim to bring together Askme’s single proposition of ‘One stop destination’.

     

    Askme’s campaign, ‘Baap of all trends’ is in line with brand ethos of being ahead of the curve. Through this campaign, the company aims to position itself as the one stop destination that caters to diverse needs of a customer.

     

    In a move to connect with today’s youth, the campaign aims to fill the gap between a plethora of options available in the online space but lack of one credible source for the same. 

     

    Further, with the launch of the campaign by Askmebazaar.com, the company introduces a novel concept of online retail therapy. ‘One Click Therapy’ as the name suggests acts as the driving force for customers to lead a stress free life. Online marketplace in Askmebazaar is positioned as stress buster via retail therapy as it offers next day delivery on top brand with best deals.

     

    Conceptualized by JWT, both the campaigns use a comprehensive multimedia approach, compelling facts and vivid imagery designed to change consumers buying behavior.

     

    Askme group CMO Manav Sethi said, “Both these campaigns are built on consumer insights. Search has moved from discovery to aggregated opinions and hence Askme assumes that leadership position across India to communicate best places to eat, wear, and relax etc. The option to transact these products and be in the trend is made available by Askmebazaar where majority find platforms such as these an option full of choices, brands and best prices and hence ‘stress mein don’t go bizarre; shop on askmebazaar.’”

     

    J Walter Thompson senior vice president & executive business director Saurabh Saksena added, “Over the past few years the consumers are turning to the internet to see what choices they have to make, whether for eating-out, travel destinations, fashion, gadgets, plays, etc. While there are many destinations that offers them choice, few offer them advise. The poor consumer is left asking people who they know (and who may not be experts) for their advise about where to eat, where to travel to, which movie to watch, what to wear and what gadget to buy, etc.”

     

    “And these ‘advisors’ may not be the best people to ask. This forms the basis for our campaign, we have had most fun coming up with. ‘Don’t ask just about anyone, ask the Baap of all trends, askme.com’. Askme.com offers to satisfy this need to get advise/ recommendations from a credible source, through curated experiences,” he added. 

  • JWT appoints Gaurav Lalwani as APAC business director for J&J

    JWT appoints Gaurav Lalwani as APAC business director for J&J

    MUMBAI: J. Walter Thompson has appointed Gaurav Lalwani to the role of Asia Pacific business director on the agency’s Johnson & Johnson portfolio, which includes Listerine and other J&J over-the-counter brands.

     

    Lalwani’s appointment reflects the agency’s expanded remit on J&J’s Listerine business across the Asia Pacific region.

     

    Based in Singapore, Lalwani will head up a new team servicing Listerine across APAC, and will also work with J. Walter Thompson’s global Listerine team in New York.

     

    Lalwani, who has over 15 years of integrated brand experience across FMCG, prestige skin care, automotive, and the financial services sectors, joins J. Walter Thompson from Leo Burnett Singapore, where he was senior regional director for integrated content on the agency’s SK-II and P&G fabric care brands across Asia.

     

    He was responsible for launching SK-II’s #ChangeDestiny platform across Asia, and led the collaboration with Huffington Post and Fitch to take #ChangeDestiny across digital and in-store platforms. Lalwani also led the creation of the first ever voice-based mobile platform for Tide in India, this drove the brand’s purchase intent, and consumption.

     

    “Lalwani is joining the agency after a period of significant growth and his appointment is a reflection of our drive to further strengthen the senior team at JWT. I am thrilled he is joining us as brings a proven track record of leading global businesses and his integrated approach will be of great value to his client portfolio,” said J. Walter Thompson Singapore CEO Peter Womersley.

     

    “JWT Singapore has managed to create perfect balance between hunger and wisdom. I am thrilled to be joining the agency at this exciting time,” added Lalwani.

  • Eeksaurus bags first ever award for India at Annecy

    Eeksaurus bags first ever award for India at Annecy

    MUMBAI: In a first for India at Annecy, France’s International Animation Film Festival, Eeksaurus has bagged the Annecy Cristal Award in the Commissioned Film Category for its film on child labour for Rotary International titled ‘Fateline’.

     

    The jury at Annecy was mighty impressed with the campaign calling it a film that was a fantastic mix of technique and aesthetics, a kind they had never seen before. The festival received a total of 2,604 films from 95 countries this year, of which 199 films made the official selection.

     

    The campaign which is based on the concept of a young child labourer determined to break free from the bonds that hold him down, is a simple yet effective rendition of how the impossible can be made possible when people join hands in working towards a cause. Working with the team of JWT, Eeksaurus had outlined the hands of the palm drawing in from the concept of fate or haath ke lakeer combined with the use of strong imagery and music to lay emphasis on the sensitivity of the situation.

     

    Eeksaurus founder and creative director Suresh Eriyat said, “This is the first time ever that any ad campaign from India has won at this prestigious festival which is a matter of great pride. We thank all those who have put in tremendous efforts to bring this campaign to life especially our fantastic in-house team of animators, Rajat and Taufiq, Chester, Arun Crasto and the lovely children from Govandi who lent the soul to this film. The core ethos of this campaign was to reach out to the masses hence no caste, gender or creed was highlighted which has been possible through the use of 2D animation in the film. It is extremely heartening to be recognised for your work at Annecy which gives us a tremendous boost to further explore the scope of animation in India.”

  • Omnicom names Anil Jayachandran as communications planning head, Malaysia

    Omnicom names Anil Jayachandran as communications planning head, Malaysia

    MUMBAI: Omnicom Media Group has appointed Anil Jayachandran as head of communications planning in Malaysia.

     

    In his new role, Jayachandran will be working on key client accounts across OMD and PHD to drive thought leadership and best strategy practices.

     

    Jayachandran brings with him a diverse skillset on board, with over two decades of experience working across marketing, advertising, and research functions in strategy-related roles, including tenures at the likes of JWT, Unilever, Lintas, Ogilvy & Mather, McCann Erickson and Omnicom Group.

     

    With a career that spans geographies, Jayachandran has previously been based in India, Egypt, Malaysia, Bahrain and Dubai.

     

    He joins the Omnicom Media Group team from his role as strategy planning director at Leo Burnett.

     

    Omnicom Media Group Malaysia CEO Andreas Vogiatzakis said, “Anil’s incredible strategic mind, deep in-market knowledge and breadth of experience working alongside clients to produce innovative solutions makes him a valuable addition to the team. I am certain his hire will be instrumental in strengthening Omnicom Media Group’s strategic output for our clients, and we are more than delighted to welcome Anil on board.”

     

    Jayachandran added, “I am excited to be joining the talented team at Omnicom Media Group, and hope my experience and background will be able to complement current and future offerings.”

     

    Jayachandran reports to Vogiatzakis in his new role, and his position is effective immediately.