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  • Rage Communications appoints Neville Medhora as India business head

    Rage Communications appoints Neville Medhora as India business head

    MUMBAI: Rage Communications has appointed Neville Medhora as its head of India business.

    Medhora till recently, the head of Rediffusion-Y&R’s Mumbai office joins Rage Communications after a twenty-year journey that traversed across most of the leading advertising agencies in India. 

    Apart from Rediffusion-Y&R, Neville has had substantial stints with Equus, Saatchi & Saatchi, TBWA and JWT. In his extensive advertising stint, Medhora has worked with some of the largest and most successful brands in India across many categories.

    Rage Communications director Karthik Kumar commented, “Neville’s joining Rage will add significant depth to Rage’s overall offerings in India and bring fresh thinking in the way digital will contribute to its clients building strong and sustainable engagements with their consumers.”

    Commenting on his role, Medhora, said, “Indian marketing is on the cusp of change with respect to digital.  Marketers are beginning to realize that digital can no longer be an esoteric activity on the margins, but has to be a key ingredient in the marketing playbook of any serious activity. As they realize this, they also discover that digital is not just ‘shoot-and-scoot’ advertising, but a completely new form of engaging with consumers that requires developing deep roots and sustaining it for meaningful impact.”

    Neville further added, “Rage in its 20 years of existence has the necessary depth of both, the functional expertise and the technology skills to aid marketers traverse these new challenges, making it a natural choice for me!”

    Neville caught the digital bug about six years ago and spearheaded key digital initiatives of clients within the boundaries of the traditional off-line format. Recognizing its inherent weaknesses, he took a sabbatical to learn the intricacies of the digital world. Neville joins Rage Communications fresh from this sabbatical.

  • Rage Communications appoints Neville Medhora as India business head

    Rage Communications appoints Neville Medhora as India business head

    MUMBAI: Rage Communications has appointed Neville Medhora as its head of India business.

    Medhora till recently, the head of Rediffusion-Y&R’s Mumbai office joins Rage Communications after a twenty-year journey that traversed across most of the leading advertising agencies in India. 

    Apart from Rediffusion-Y&R, Neville has had substantial stints with Equus, Saatchi & Saatchi, TBWA and JWT. In his extensive advertising stint, Medhora has worked with some of the largest and most successful brands in India across many categories.

    Rage Communications director Karthik Kumar commented, “Neville’s joining Rage will add significant depth to Rage’s overall offerings in India and bring fresh thinking in the way digital will contribute to its clients building strong and sustainable engagements with their consumers.”

    Commenting on his role, Medhora, said, “Indian marketing is on the cusp of change with respect to digital.  Marketers are beginning to realize that digital can no longer be an esoteric activity on the margins, but has to be a key ingredient in the marketing playbook of any serious activity. As they realize this, they also discover that digital is not just ‘shoot-and-scoot’ advertising, but a completely new form of engaging with consumers that requires developing deep roots and sustaining it for meaningful impact.”

    Neville further added, “Rage in its 20 years of existence has the necessary depth of both, the functional expertise and the technology skills to aid marketers traverse these new challenges, making it a natural choice for me!”

    Neville caught the digital bug about six years ago and spearheaded key digital initiatives of clients within the boundaries of the traditional off-line format. Recognizing its inherent weaknesses, he took a sabbatical to learn the intricacies of the digital world. Neville joins Rage Communications fresh from this sabbatical.

  • Publicis bags the ‘Best In Category’ award; JWT leads metal tally with 5 gold, 21 silver and 21 bronze

    Publicis bags the ‘Best In Category’ award; JWT leads metal tally with 5 gold, 21 silver and 21 bronze

    MUMBAI: There couldn’t have been a better closure to the three day long celebration of advertising genius than the final night of Abbys 2016 that unfolded amidst the hedonic mix of music, creativity and intoxication. While the abundance of alcohol kept everyone in elevated spirits, the winners of the night were seen enjoying a different level of high as they walked up the stage to receive their metals.

     

    Continuing its winning streak, JWT once again snared the most number of metals, with five golds, 21 silver and 21 bronze that put it on the top spot with a metal tally of 47 metals. While the absence of a Grand Prix let down many, the newly introduced Best In Category award drew a lot of attention. It was Publicis Communication that bagged the Best In category award for its ground breaking work in ‘A Giant’s Story’ for Ambuja Cement, in the film craft category.

     

    On the newly introduced award, Percept Limited director Ajay Chandwani shared “You can consider it as a recognition above the gold awards, but not equal to Grand Prix. To evaluate the best in gold in each category, the jury was given an option to either select a grand prix or a best in category. Usually grand prix is awarded to a piece of work that has made a path breaking and game changing effort in the category. There was no work that amounted to that this year.”

     

    Apart from the Best In Category award, Publicis claimed four golds, four silver and four bronze metals, putting its total metal figure to 13. DDB Mudra also shone at the Abbys with four golds, four silver ad 15 bronze setting its total number of metals to 23. If one went by metal tally, Taproot Dentsu emerged as the clear second with 40 metals to its name – two gold, 19 silver and 19 bronze.

     

    A total of 10 categories’ winners were revealed on the third day. The category wise break up of winners is as follows.

     

    Ambient Media: Out of a total of fifteen metals, the jury gave away one gold, four silver and 10 bronze. JWT Mumbai bagged the one gold and bronze leading the category, followed by DDB Mudra with two silver and four bronze.

     

    In Design, Alok Nanda and Company took home a gold, three silver and three bronze making it a category leader. Alok Nanda and Company was followed by Publicis Communications with one gold, two silver and one bronze metal. Out Of Box was closely behind with a gold, silver and a bronze; and McCann World Group India with a gold and silver. A total of four gold, 12 silver and 24 bronze were given away in the category.

     

    Digital: As per the Goafest Organising Committee chairman Nakul Chopra Digital saw the most number of entries this year – a first in Goafest. There were a total of 614 entries, as compared to 548 last year. DDB Mudra took home gold and silver in the category making it the genre leader. R K Swamy BBDO brought home the second gold, followed by Experience Commerce taking home the final gold in the category. Taproot Dentsu also shone in the category with four silver awards.

     

    Integrated: DDB Mudra and Publicis Communications each received a gold and bronze metals in the category. Star India too was recognized with a silver for its exceptional work for Mauka Mauka.

     

    Out of Home:  With a total of 15 silver and 21 bronze given away in this category, there were many intense contests for the top position. JWT scored five silver and five bronze followed by Ideas@work bagging two silver and four bronze. There were no golds awarded in this category.

     

    Film Craft: Early Man Film bagged one gold, three silver and a bronze in the category followed by Flying Saucer pictures with a silver and gold.

     

    Film Single:  While Publicis Communications claimed the freshly introduced Best In Category award followed by a bronze, it was DDB Mudra that bagged the most number of metals with a gold, a silver and four bronzes.

     

    Print Single: Dentsu Creative Impact got one gold and four bronze metals to its name followed by Contract Advertising with a gold and bronze. Taproot Dentsu dominated the genre with five bronze and three silvers to its name.

    This year saw the Goafest Committee introducing two new categories or special Abbys as they are otherwise being called.  They were the Young Abby and the Gender Sensitive Abby. “Since last year there has been a growing interest in introducing this award. For this category we accepted entries that were especially made to address gender issues, but were just another advertisement made for a brand that naturally took a gender sensitive approach. Hectic Content from Mumbai won the gold in this category for The Calling done for Anouk.

     

    The Young Abby invited entries from creative and art director teams from agencies who were under the age of 30. The creatives were required to especially tailor campaigns on ‘Gender Violence’ in the medium of their choice which was then later judged by a special jury.  Bodhisatwa Dasgupta and Nitesh Shah from JWT Gurgaon bagged the gold in this category along with the golden chance to ravel to Cannes for the Cannes Lion Awards this year.

     

    Going by sheer numbers, 2016 proved to be a very exciting year for Goafest as well as the advertising fraternity with a total of 4460 entries submitted for the Abbys as compared to 3475 last year.  In terms of metals awarded, the number went up from 359 in 2015 to 418 in 2016, with 245 bronze metals and 134 silver metals given away. The number of gold however went down from 71 last year to 38 this year.

  • Publicis bags the ‘Best In Category’ award; JWT leads metal tally with 5 gold, 21 silver and 21 bronze

    Publicis bags the ‘Best In Category’ award; JWT leads metal tally with 5 gold, 21 silver and 21 bronze

    MUMBAI: There couldn’t have been a better closure to the three day long celebration of advertising genius than the final night of Abbys 2016 that unfolded amidst the hedonic mix of music, creativity and intoxication. While the abundance of alcohol kept everyone in elevated spirits, the winners of the night were seen enjoying a different level of high as they walked up the stage to receive their metals.

     

    Continuing its winning streak, JWT once again snared the most number of metals, with five golds, 21 silver and 21 bronze that put it on the top spot with a metal tally of 47 metals. While the absence of a Grand Prix let down many, the newly introduced Best In Category award drew a lot of attention. It was Publicis Communication that bagged the Best In category award for its ground breaking work in ‘A Giant’s Story’ for Ambuja Cement, in the film craft category.

     

    On the newly introduced award, Percept Limited director Ajay Chandwani shared “You can consider it as a recognition above the gold awards, but not equal to Grand Prix. To evaluate the best in gold in each category, the jury was given an option to either select a grand prix or a best in category. Usually grand prix is awarded to a piece of work that has made a path breaking and game changing effort in the category. There was no work that amounted to that this year.”

     

    Apart from the Best In Category award, Publicis claimed four golds, four silver and four bronze metals, putting its total metal figure to 13. DDB Mudra also shone at the Abbys with four golds, four silver ad 15 bronze setting its total number of metals to 23. If one went by metal tally, Taproot Dentsu emerged as the clear second with 40 metals to its name – two gold, 19 silver and 19 bronze.

     

    A total of 10 categories’ winners were revealed on the third day. The category wise break up of winners is as follows.

     

    Ambient Media: Out of a total of fifteen metals, the jury gave away one gold, four silver and 10 bronze. JWT Mumbai bagged the one gold and bronze leading the category, followed by DDB Mudra with two silver and four bronze.

     

    In Design, Alok Nanda and Company took home a gold, three silver and three bronze making it a category leader. Alok Nanda and Company was followed by Publicis Communications with one gold, two silver and one bronze metal. Out Of Box was closely behind with a gold, silver and a bronze; and McCann World Group India with a gold and silver. A total of four gold, 12 silver and 24 bronze were given away in the category.

     

    Digital: As per the Goafest Organising Committee chairman Nakul Chopra Digital saw the most number of entries this year – a first in Goafest. There were a total of 614 entries, as compared to 548 last year. DDB Mudra took home gold and silver in the category making it the genre leader. R K Swamy BBDO brought home the second gold, followed by Experience Commerce taking home the final gold in the category. Taproot Dentsu also shone in the category with four silver awards.

     

    Integrated: DDB Mudra and Publicis Communications each received a gold and bronze metals in the category. Star India too was recognized with a silver for its exceptional work for Mauka Mauka.

     

    Out of Home:  With a total of 15 silver and 21 bronze given away in this category, there were many intense contests for the top position. JWT scored five silver and five bronze followed by Ideas@work bagging two silver and four bronze. There were no golds awarded in this category.

     

    Film Craft: Early Man Film bagged one gold, three silver and a bronze in the category followed by Flying Saucer pictures with a silver and gold.

     

    Film Single:  While Publicis Communications claimed the freshly introduced Best In Category award followed by a bronze, it was DDB Mudra that bagged the most number of metals with a gold, a silver and four bronzes.

     

    Print Single: Dentsu Creative Impact got one gold and four bronze metals to its name followed by Contract Advertising with a gold and bronze. Taproot Dentsu dominated the genre with five bronze and three silvers to its name.

    This year saw the Goafest Committee introducing two new categories or special Abbys as they are otherwise being called.  They were the Young Abby and the Gender Sensitive Abby. “Since last year there has been a growing interest in introducing this award. For this category we accepted entries that were especially made to address gender issues, but were just another advertisement made for a brand that naturally took a gender sensitive approach. Hectic Content from Mumbai won the gold in this category for The Calling done for Anouk.

     

    The Young Abby invited entries from creative and art director teams from agencies who were under the age of 30. The creatives were required to especially tailor campaigns on ‘Gender Violence’ in the medium of their choice which was then later judged by a special jury.  Bodhisatwa Dasgupta and Nitesh Shah from JWT Gurgaon bagged the gold in this category along with the golden chance to ravel to Cannes for the Cannes Lion Awards this year.

     

    Going by sheer numbers, 2016 proved to be a very exciting year for Goafest as well as the advertising fraternity with a total of 4460 entries submitted for the Abbys as compared to 3475 last year.  In terms of metals awarded, the number went up from 359 in 2015 to 418 in 2016, with 245 bronze metals and 134 silver metals given away. The number of gold however went down from 71 last year to 38 this year.

  • Goafest 2016: JWT leads with 3 golds on ABBY day 2; Taproot Dentsu bag most number of metals

    Goafest 2016: JWT leads with 3 golds on ABBY day 2; Taproot Dentsu bag most number of metals

    MUMBAI: Day 2 at Goafest 2016 saw Creative ABBY being given out to the most creative works  in eight different categories namely — Radio Single, Radio Craft, Branded Content, Brand Activation, Broadcast, Print Craft, Public Relations and Direct.

    Overall JWT Mumbai emerged as the clear leader of day 2 bagging as many as three golds in Radio Singles, Brand Activation and Public Relations categories. Apart from this the agency bagged 11 silver and three bronze metals. Their total number of metals came to 17.

    They were followed by Taproot Dentsu with two golds to their name in Direct marketing and Print Craft categories. Adding up their six silver and ten bronze metals, Taproot Dentsu took home 18 metals home on day 2.

    The agency to bag third most number of metals is Cheil India with two gold, five silver and four bronze.

    Category wise break up of metals winners are as follows:

    Radio singles: JWT Mumbai bagged one gold in Radio Singles  for Godrej’s  MAMAcampaign  in the category followed by one bronze and one silver. They were followed by Contract Advertising getting eight bronze and two silver,  and Dentsu Creative Impact winning seven bronze and one silver.

    Radio Craft was led by Scarecrow Communications getting five bronze metals followed by  Rediffusion Dentsu Young & Rubicam with two bronze and one silver. JWT Mumbai too fared well with one bronze and one silver to their name.

    Print Craft: Taproot Dentsu stood out in the print category with a gold to their name for their campaign for Indian Outdoor Advertising Association. They also secured nine bronze metals and and three silvers in the category. Apart from them, Ideas@work bagged four bronze metal followed by Dentsu Aegis Network with two bronze and two silver. There were n total one gold, 23 bronze and 11 silver metals given out in the category.

    Public Relations: This is one category that attracted the most number of golds, with total 8 golds, 16 bronze and 9 silvers. Sarva Integrated emerged as clear winners with two golds to their name, followed by Cheil India with one gold, one bronze and one silver award.

    Broadcasters: Broadcasters category saw a fascinating showdown with over all 15 bronze, four silver and two gold metals. Star India bagged the most number of metals with 10 bronze, two silver and one gold. They bagged their gold for Mauka Mauka as the Best TV sports channel program promo. Zee Entertainment enterprises bagged the second gold in the category for their work on Bond Vs. Bond as best movie promo on TV. There were total 2 golds, fifteen bronzes and four silvers in the category.

    Branded Content: Brave New World bagged the gold in the category for their campaign for The Roadster Life Co followed by Maddison worldwide with three bronzes.

    Brand Activation:  In the brand activation space JWT has bagged the only gold in the genre along with five other silver metals. They received their gold for Udaan for Airtel. They were followed by Cheil India with one gold for Samsung Joy Plus TV, two silver and two bronze; and DDB Mudra with one gold for UNICEF and one bronze metal to their name.

    Direct: In direct marketing category, Taproot Dentsu won the show with one gold, two silver and two bronze awards. They bagged their gold for Waiting For You for Times Of India. Dentsu Creative Impact received a gold award for their work on One Breath: He She and Them for Max Health Care. In total there were two golds, 13 bronzes and nne silvers awarded in this category.

    Percept Limited director Ajay Chandwani who had overseen the entire process closely, right from the round one of shortlisting of entries, to jury discussions on it to the ultimately anonymous voting to choose the winners mentioned that the jury had been extremely fair and meticulous in selecting the winners.

    As per Chandwani, “Firstly the number of golds have gone down. The reason could be that the judging standard has gone up by quite a lot, therefore there are fewer golds and nothing so far has received a Grand Prix.. The other thing to note is that if there is a powerful idea the creatives have had, they making the most of it by entering it in several categories. So there are some campaigns which have gotten recognition in several categories, although the judging in each category may be different so while it gets a bronze in one category, it may get a silver in another. This is a worldwide trend not restricted to India alone.”

    The evening held special significance as the media and advertising fraternity also came together to felicitate Piyush Pandey, Executive Chairman and Creative Director, O&M India on receiving the Padma Shri, the fourth highest civilian award of India. Vineet Jain, Managing Director, Bennett, Coleman & Co. Ltd. was also felicitated for his significant contribution to innovative growth in the media industry, unstinting support to the advertising industry, his unflinching belief in the importance of creative communication and his ongoing efforts to use communication as a force for societal change.

  • Goafest 2016: JWT leads with 3 golds on ABBY day 2; Taproot Dentsu bag most number of metals

    Goafest 2016: JWT leads with 3 golds on ABBY day 2; Taproot Dentsu bag most number of metals

    MUMBAI: Day 2 at Goafest 2016 saw Creative ABBY being given out to the most creative works  in eight different categories namely — Radio Single, Radio Craft, Branded Content, Brand Activation, Broadcast, Print Craft, Public Relations and Direct.

    Overall JWT Mumbai emerged as the clear leader of day 2 bagging as many as three golds in Radio Singles, Brand Activation and Public Relations categories. Apart from this the agency bagged 11 silver and three bronze metals. Their total number of metals came to 17.

    They were followed by Taproot Dentsu with two golds to their name in Direct marketing and Print Craft categories. Adding up their six silver and ten bronze metals, Taproot Dentsu took home 18 metals home on day 2.

    The agency to bag third most number of metals is Cheil India with two gold, five silver and four bronze.

    Category wise break up of metals winners are as follows:

    Radio singles: JWT Mumbai bagged one gold in Radio Singles  for Godrej’s  MAMAcampaign  in the category followed by one bronze and one silver. They were followed by Contract Advertising getting eight bronze and two silver,  and Dentsu Creative Impact winning seven bronze and one silver.

    Radio Craft was led by Scarecrow Communications getting five bronze metals followed by  Rediffusion Dentsu Young & Rubicam with two bronze and one silver. JWT Mumbai too fared well with one bronze and one silver to their name.

    Print Craft: Taproot Dentsu stood out in the print category with a gold to their name for their campaign for Indian Outdoor Advertising Association. They also secured nine bronze metals and and three silvers in the category. Apart from them, Ideas@work bagged four bronze metal followed by Dentsu Aegis Network with two bronze and two silver. There were n total one gold, 23 bronze and 11 silver metals given out in the category.

    Public Relations: This is one category that attracted the most number of golds, with total 8 golds, 16 bronze and 9 silvers. Sarva Integrated emerged as clear winners with two golds to their name, followed by Cheil India with one gold, one bronze and one silver award.

    Broadcasters: Broadcasters category saw a fascinating showdown with over all 15 bronze, four silver and two gold metals. Star India bagged the most number of metals with 10 bronze, two silver and one gold. They bagged their gold for Mauka Mauka as the Best TV sports channel program promo. Zee Entertainment enterprises bagged the second gold in the category for their work on Bond Vs. Bond as best movie promo on TV. There were total 2 golds, fifteen bronzes and four silvers in the category.

    Branded Content: Brave New World bagged the gold in the category for their campaign for The Roadster Life Co followed by Maddison worldwide with three bronzes.

    Brand Activation:  In the brand activation space JWT has bagged the only gold in the genre along with five other silver metals. They received their gold for Udaan for Airtel. They were followed by Cheil India with one gold for Samsung Joy Plus TV, two silver and two bronze; and DDB Mudra with one gold for UNICEF and one bronze metal to their name.

    Direct: In direct marketing category, Taproot Dentsu won the show with one gold, two silver and two bronze awards. They bagged their gold for Waiting For You for Times Of India. Dentsu Creative Impact received a gold award for their work on One Breath: He She and Them for Max Health Care. In total there were two golds, 13 bronzes and nne silvers awarded in this category.

    Percept Limited director Ajay Chandwani who had overseen the entire process closely, right from the round one of shortlisting of entries, to jury discussions on it to the ultimately anonymous voting to choose the winners mentioned that the jury had been extremely fair and meticulous in selecting the winners.

    As per Chandwani, “Firstly the number of golds have gone down. The reason could be that the judging standard has gone up by quite a lot, therefore there are fewer golds and nothing so far has received a Grand Prix.. The other thing to note is that if there is a powerful idea the creatives have had, they making the most of it by entering it in several categories. So there are some campaigns which have gotten recognition in several categories, although the judging in each category may be different so while it gets a bronze in one category, it may get a silver in another. This is a worldwide trend not restricted to India alone.”

    The evening held special significance as the media and advertising fraternity also came together to felicitate Piyush Pandey, Executive Chairman and Creative Director, O&M India on receiving the Padma Shri, the fourth highest civilian award of India. Vineet Jain, Managing Director, Bennett, Coleman & Co. Ltd. was also felicitated for his significant contribution to innovative growth in the media industry, unstinting support to the advertising industry, his unflinching belief in the importance of creative communication and his ongoing efforts to use communication as a force for societal change.

  • Goafest Creative Abby jury chairs announced for Print, Radio and Brand Activation

    Goafest Creative Abby jury chairs announced for Print, Radio and Brand Activation

    MUMBAI: The Goafest Creative Abbys, the highly coveted advertising awards that recognize the best in advertising and marketing has announced the second set of jury for the coveted awards. The Awards Governing Council of Goafest 2016 has declared the jury chairs for print, radio/radio craft advertising and brand activation verticals. While  Publicis Communications  managing director & chief creative officer Bobby Pawar will chair the print communication jury of Creative Abby, Contract Advertising national creative director Ashish Chakravarty  will chair the radio/ radio craft jury and Scarecrow Communications  director and founder Manish Bhatt  will chair the jury for brand activation vertical.

    Jury chair of the print category  Bobby Pawar is reckoned amongst peers as one of the most influential professsionals in advertising. Before joining Publicis, he was the CCO at JWT, where he curated some iconic campaigns. Prior to that he spent 4 years as the chief creative officer of the DDB Mudra Group. He was instrumental in transforming the agency into a top rated creative solution destinations in the country. Bobby was earlier creative director at Ogilvy, New York and group creative director at BBDO, Chicago.

    Ashish Chakravarty with over 2 decades of experience has created some of the biggest brands in the country and is recognized as amongst the top 10 creative directors in India and amongst the top 50 creative Ddrectors in the world, according to a latest global ranking. Ashish’s work has won him several metals across the biggest creative fests across the world including Cannes and D&AD. He is credited with winning more than 200 national and international awards across categories and brands.

    Manish Bhatt  started his career as a Civil Engineer at Gujarat State Fertilizer Corporation. But, soon he decided to enter the world of advertising and went on create one of India’s most sought after independent ad agencies Scarecrow.  He has worked in Ad World for more than 15 years and has been associated with agencies like Contract, Ogilvy & Mather (Delhi, Mumbai & Malaysia), Ambience Publicis and McCann Erickson. Bhatt has received recognition for his creative work across platforms like Cannes Lions, D&AD London, The One Show, Clios and the Abbys.

  • Goafest Creative Abby jury chairs announced for Print, Radio and Brand Activation

    Goafest Creative Abby jury chairs announced for Print, Radio and Brand Activation

    MUMBAI: The Goafest Creative Abbys, the highly coveted advertising awards that recognize the best in advertising and marketing has announced the second set of jury for the coveted awards. The Awards Governing Council of Goafest 2016 has declared the jury chairs for print, radio/radio craft advertising and brand activation verticals. While  Publicis Communications  managing director & chief creative officer Bobby Pawar will chair the print communication jury of Creative Abby, Contract Advertising national creative director Ashish Chakravarty  will chair the radio/ radio craft jury and Scarecrow Communications  director and founder Manish Bhatt  will chair the jury for brand activation vertical.

    Jury chair of the print category  Bobby Pawar is reckoned amongst peers as one of the most influential professsionals in advertising. Before joining Publicis, he was the CCO at JWT, where he curated some iconic campaigns. Prior to that he spent 4 years as the chief creative officer of the DDB Mudra Group. He was instrumental in transforming the agency into a top rated creative solution destinations in the country. Bobby was earlier creative director at Ogilvy, New York and group creative director at BBDO, Chicago.

    Ashish Chakravarty with over 2 decades of experience has created some of the biggest brands in the country and is recognized as amongst the top 10 creative directors in India and amongst the top 50 creative Ddrectors in the world, according to a latest global ranking. Ashish’s work has won him several metals across the biggest creative fests across the world including Cannes and D&AD. He is credited with winning more than 200 national and international awards across categories and brands.

    Manish Bhatt  started his career as a Civil Engineer at Gujarat State Fertilizer Corporation. But, soon he decided to enter the world of advertising and went on create one of India’s most sought after independent ad agencies Scarecrow.  He has worked in Ad World for more than 15 years and has been associated with agencies like Contract, Ogilvy & Mather (Delhi, Mumbai & Malaysia), Ambience Publicis and McCann Erickson. Bhatt has received recognition for his creative work across platforms like Cannes Lions, D&AD London, The One Show, Clios and the Abbys.

  • Click Asia Summit 2016 to drive conversation on digital transformation

    Click Asia Summit 2016 to drive conversation on digital transformation

    MUMBAI: Click Asia Summit 2016, scheduled to be held on 21 – 22 April  2016 at The Taj Land’s End, Mumbai, will drive conversations around ‘digital transformation’ to address the issues and challenges in depth.

    The two-day summit is focused on sharing some of the best global practices on digital transformation. An experiential event on digital marketing for both enterprises and brands, it will feature open forums for discussions and workshops, led by distinct digital marketing thought leaders to help brands benefit from the curated content.

    “Click Asia was born out of a passion for digital media and events, and we shall bring these two together in the upcoming events. The idea is to benefit from the value that the experts bring to the table so that practitioners and brands continue with the transformation process to be able to implement effectively,” said Click Media director Kavita Jhunjhunwala. 

    The panel of experts will be addressing the good, the bad and the ugly in digital marketing and transformation in a head-on fashion with digital disruptors and influencers. The online platform includes both website and a mobile app, allowing attendees to continue to engage with the experts through m-learning.

    Robert Scoble, an American blogger, technical evangelist and author will be one of the keynote speakers, besides leading a couple of panel discussions. Apart from being the chief futurist at Rackspace, he is also the co-author of ‘Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers.’

    Scoble said, “This is my first visit to India and am really excited to be a part of the sessions. The India marketplace is fast changing, thereby throwing open a huge opportunity.”

    With more than 50+ speakers on digital transformation, Click Asia is an event for brands looking at developing their digital roadmap for the next five years.

    Some other renowned international speakers include Twitter brand strategy and advocacy lead Steven Kalifowitz, HubSpot’s Ryan Bonnici, Huge Inc senior interaction designer Brandon Schmittling, Taboola vice president APAC Ran Buck, OgilvyRed, Ogilvy & Mather president 

    Lucy McCabe, Rolls Royce ex-global brand & digital management Markus Keiper, Outbrain regional director SEA, India & New Markets Anthony Hearne, and Meltwater director of marketing, EMEA Heidi Myers.

    Speakers from Microsoft, Thomas Cook, JWT, Forbes, Titan, Myntra, Seedfund and Omnicom have also confirmed their participation.

  • Click Asia Summit 2016 to drive conversation on digital transformation

    Click Asia Summit 2016 to drive conversation on digital transformation

    MUMBAI: Click Asia Summit 2016, scheduled to be held on 21 – 22 April  2016 at The Taj Land’s End, Mumbai, will drive conversations around ‘digital transformation’ to address the issues and challenges in depth.

    The two-day summit is focused on sharing some of the best global practices on digital transformation. An experiential event on digital marketing for both enterprises and brands, it will feature open forums for discussions and workshops, led by distinct digital marketing thought leaders to help brands benefit from the curated content.

    “Click Asia was born out of a passion for digital media and events, and we shall bring these two together in the upcoming events. The idea is to benefit from the value that the experts bring to the table so that practitioners and brands continue with the transformation process to be able to implement effectively,” said Click Media director Kavita Jhunjhunwala. 

    The panel of experts will be addressing the good, the bad and the ugly in digital marketing and transformation in a head-on fashion with digital disruptors and influencers. The online platform includes both website and a mobile app, allowing attendees to continue to engage with the experts through m-learning.

    Robert Scoble, an American blogger, technical evangelist and author will be one of the keynote speakers, besides leading a couple of panel discussions. Apart from being the chief futurist at Rackspace, he is also the co-author of ‘Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers.’

    Scoble said, “This is my first visit to India and am really excited to be a part of the sessions. The India marketplace is fast changing, thereby throwing open a huge opportunity.”

    With more than 50+ speakers on digital transformation, Click Asia is an event for brands looking at developing their digital roadmap for the next five years.

    Some other renowned international speakers include Twitter brand strategy and advocacy lead Steven Kalifowitz, HubSpot’s Ryan Bonnici, Huge Inc senior interaction designer Brandon Schmittling, Taboola vice president APAC Ran Buck, OgilvyRed, Ogilvy & Mather president 

    Lucy McCabe, Rolls Royce ex-global brand & digital management Markus Keiper, Outbrain regional director SEA, India & New Markets Anthony Hearne, and Meltwater director of marketing, EMEA Heidi Myers.

    Speakers from Microsoft, Thomas Cook, JWT, Forbes, Titan, Myntra, Seedfund and Omnicom have also confirmed their participation.