ITV

Tag: JWT

  • Kellogg’s India signs Ranveer Singh for new oats TVC

    Kellogg’s India signs Ranveer Singh for new oats TVC

    MUMBAI: ‘Garma garam’ (hot) oats and hunks are made for each other. Or so at least Kellogg thinks. And that’s exactly what the company is trying to convey in its latest mass communications in India.

    For its ready-to-cook range of Kellogg’s Oats in India, the company has signed up Bollywood’s current hottie Ranveer Singh as its brand ambassador.

    The new campaign, themed ‘garma garam’ or hot, will feature Ranveer in a new TVC and as part of a multi-dimensional effort that includes television, alternate media, in-store and point-of-sale executions.

    The new Kellogg’s Oats commercial is for its variants Masst Masala and Hot Chinese.

    Commenting on the development, Kellogg India MD Sangeeta Pendurkar said in a statement, “Due to fast-paced lives and growing health awareness, consumers are looking for foods that are nourishing and quick-to-prepare. We have stayed true to the Indian consumer’s need for flavours that are locally relevant with the right combination of taste and nourishment. Hence, with intent to communicate our range of ‘garma-garam’ oats, we decided to rope in Ranveer Singh whose energy and enthusiasm is unparalleled.”

    According to Pendurkar, the vigour, dedication to fitness and fun that Ranveer brings to the table finds perfect synergy with the brand promise of ‘dil bharke khao’ (eat to your heart’s content).

    “We are confident that this association will help break clutter and deliver the brand message to the consumers in the most unique and impactful manner,” she added.

    Talking about the association with Kellogg’s Oats, Ranveer Singh, who is presently away in Switzerland shooting for a film, said, “I am so thrilled to be associated with an iconic brand like Kellogg and was really excited when they approached me to be on-board for their ‘garma-garam’ range of oats offerings. I love oats and can easily whip up a bowl of Kellogg’s Oats anytime and eat it to my heart’s content as it offers a super combination of nourishment and taste. It was lot of fun working on this awesome campaign!”

    Ranveer, known for some recent powerful on-screen performances in films like ‘Baji Rao Mastani’, is part of Bolllywood’s new crop of actors who take fitness and health seriously.

    Dwelling on the campaign, J Walter Thompson senior vice president and executive creative director Nandita Chalam said, “It was a challenge to come up with an idea that showcases the brand and category in a non-traditional space. When one of the country’s hottest stars signed up, fun and excitement were bound to follow.”

    The idea behind the campaign was inspired by the media frenzy that can be triggered with a mere tweet by someone like Ranveer and the TVC reflects this in a humorous and witty way, Chalam went on to explain.

    Kellogg’s has added two new flavours to its existing range of Kellogg’s Oats— Masst Masala and Hot Chinese.

    Masst Masala has real vegetables like green peas, carrot, French beans, spices and condiments like coriander to bring oats to consumers in a format and flavour that they relish the most. On the other hand, Hot Chinese is a Chinese twist to oats with hot red chilli flakes, a statement from the company stated.

    Other oats flavours from the company include Simply Pongal (a product inspired by the favourite South-Indian delicacy Pongal and made of oats, moong daal and black pepper) and Tomato Salsa that brings in the tangy feel of tomatoes with spices and condiments to create an exciting flavour.

    The Kellogg’s Oats range is available across the country in single serve packs of 200 gm, half kg and one kg packs with price points starting from Rs. 15 to Rs. 175.

  • Kellogg’s India signs Ranveer Singh for new oats TVC

    Kellogg’s India signs Ranveer Singh for new oats TVC

    MUMBAI: ‘Garma garam’ (hot) oats and hunks are made for each other. Or so at least Kellogg thinks. And that’s exactly what the company is trying to convey in its latest mass communications in India.

    For its ready-to-cook range of Kellogg’s Oats in India, the company has signed up Bollywood’s current hottie Ranveer Singh as its brand ambassador.

    The new campaign, themed ‘garma garam’ or hot, will feature Ranveer in a new TVC and as part of a multi-dimensional effort that includes television, alternate media, in-store and point-of-sale executions.

    The new Kellogg’s Oats commercial is for its variants Masst Masala and Hot Chinese.

    Commenting on the development, Kellogg India MD Sangeeta Pendurkar said in a statement, “Due to fast-paced lives and growing health awareness, consumers are looking for foods that are nourishing and quick-to-prepare. We have stayed true to the Indian consumer’s need for flavours that are locally relevant with the right combination of taste and nourishment. Hence, with intent to communicate our range of ‘garma-garam’ oats, we decided to rope in Ranveer Singh whose energy and enthusiasm is unparalleled.”

    According to Pendurkar, the vigour, dedication to fitness and fun that Ranveer brings to the table finds perfect synergy with the brand promise of ‘dil bharke khao’ (eat to your heart’s content).

    “We are confident that this association will help break clutter and deliver the brand message to the consumers in the most unique and impactful manner,” she added.

    Talking about the association with Kellogg’s Oats, Ranveer Singh, who is presently away in Switzerland shooting for a film, said, “I am so thrilled to be associated with an iconic brand like Kellogg and was really excited when they approached me to be on-board for their ‘garma-garam’ range of oats offerings. I love oats and can easily whip up a bowl of Kellogg’s Oats anytime and eat it to my heart’s content as it offers a super combination of nourishment and taste. It was lot of fun working on this awesome campaign!”

    Ranveer, known for some recent powerful on-screen performances in films like ‘Baji Rao Mastani’, is part of Bolllywood’s new crop of actors who take fitness and health seriously.

    Dwelling on the campaign, J Walter Thompson senior vice president and executive creative director Nandita Chalam said, “It was a challenge to come up with an idea that showcases the brand and category in a non-traditional space. When one of the country’s hottest stars signed up, fun and excitement were bound to follow.”

    The idea behind the campaign was inspired by the media frenzy that can be triggered with a mere tweet by someone like Ranveer and the TVC reflects this in a humorous and witty way, Chalam went on to explain.

    Kellogg’s has added two new flavours to its existing range of Kellogg’s Oats— Masst Masala and Hot Chinese.

    Masst Masala has real vegetables like green peas, carrot, French beans, spices and condiments like coriander to bring oats to consumers in a format and flavour that they relish the most. On the other hand, Hot Chinese is a Chinese twist to oats with hot red chilli flakes, a statement from the company stated.

    Other oats flavours from the company include Simply Pongal (a product inspired by the favourite South-Indian delicacy Pongal and made of oats, moong daal and black pepper) and Tomato Salsa that brings in the tangy feel of tomatoes with spices and condiments to create an exciting flavour.

    The Kellogg’s Oats range is available across the country in single serve packs of 200 gm, half kg and one kg packs with price points starting from Rs. 15 to Rs. 175.

  • LeEco first ever TV campaign highlights unique features of its Superphones

    LeEco first ever TV campaign highlights unique features of its Superphones

    NEW DELHI: Global internet and technology conglomerate LeEco has launched its first TV campaign for the second generation Superphones Le 2 and Le Max2 demonstrating the supreme specifications of the two Superphones including LeEco’s patented CDLA technology.

    “We launched in India with focused digital and front page print strategy. This undoubtedly created a big impact and worked very well for the brand. Now, in tandem with our rapid growth we have expanded our marketing arsenal to include outdoor and Television. Our TVC rides on the basic insight that Millennials (our primary target audience), relate to a futuristic approach which aligns perfectly with the brand’s proposition. Through this TVC, we seek to communicate key differentiators of our disruptive Superphones, specifically our CDLA technology and the content ecosystem.”, said LeEco India Vice President Marketing Communications, Smart Electronics Business Manish Aggarwal.

    The TVC has been conceptualized and created by J Walter Thompson India, one of India’s leading Advertising agencies in India. The TVC runs across a bouquet of channels targeted at the urban youth. The TVC first went on air on 10 August 2016 across 60+ channels.

    JWT Bangalore Managing Partner Joy Chauhan said: “Today’s youth is constantly living intomorrow and technology brands like LeEco are making it possible for them to do that seamlessly. Today, Content is the King and the youth its biggest consumer. The TVC mirrors the desire of today’s youth and offers the perfect solution in LeEco Superphones with path breaking CDLA technology to enable them to live the future”.

    The TVC showcases some distinct features of Le 2 and Le Max2. Both Superphones pioneer the industry first CDLA (Continual Digital Lossless Audio) Standard and come with USB Type-C audio port, clearly demonstrated in the TVC. It also illustrates how users can immerse themselves in an ultimate experience that the ecosystem enabled superphones offer them.

  • LeEco first ever TV campaign highlights unique features of its Superphones

    LeEco first ever TV campaign highlights unique features of its Superphones

    NEW DELHI: Global internet and technology conglomerate LeEco has launched its first TV campaign for the second generation Superphones Le 2 and Le Max2 demonstrating the supreme specifications of the two Superphones including LeEco’s patented CDLA technology.

    “We launched in India with focused digital and front page print strategy. This undoubtedly created a big impact and worked very well for the brand. Now, in tandem with our rapid growth we have expanded our marketing arsenal to include outdoor and Television. Our TVC rides on the basic insight that Millennials (our primary target audience), relate to a futuristic approach which aligns perfectly with the brand’s proposition. Through this TVC, we seek to communicate key differentiators of our disruptive Superphones, specifically our CDLA technology and the content ecosystem.”, said LeEco India Vice President Marketing Communications, Smart Electronics Business Manish Aggarwal.

    The TVC has been conceptualized and created by J Walter Thompson India, one of India’s leading Advertising agencies in India. The TVC runs across a bouquet of channels targeted at the urban youth. The TVC first went on air on 10 August 2016 across 60+ channels.

    JWT Bangalore Managing Partner Joy Chauhan said: “Today’s youth is constantly living intomorrow and technology brands like LeEco are making it possible for them to do that seamlessly. Today, Content is the King and the youth its biggest consumer. The TVC mirrors the desire of today’s youth and offers the perfect solution in LeEco Superphones with path breaking CDLA technology to enable them to live the future”.

    The TVC showcases some distinct features of Le 2 and Le Max2. Both Superphones pioneer the industry first CDLA (Continual Digital Lossless Audio) Standard and come with USB Type-C audio port, clearly demonstrated in the TVC. It also illustrates how users can immerse themselves in an ultimate experience that the ecosystem enabled superphones offer them.

  • Twitter and Kingfisher co-created Name Targeted videos for IPL fans

    Twitter and Kingfisher co-created Name Targeted videos for IPL fans

    MUMBAI: Wouldn’t it be great to have the celebrity you swear by mention you in a Tweet, or send you a personalised video message? Social media platform Twitter understands the influence an actor or a sports star has in our lives, and how by bringing these stars close to their fans, an amazing engagement can be created. Riding on this thought, it had devised a campaign for its long term partner Kingfisher for the IPL season. Conceptualised by Twitter India, the campaign allowed the brand to record the star players from six major IPL teams customised messages with fans’ names in them –a first of its kind marketing initiative in APAC, the social media giant claimed.

    To make this possible, Twitter went through its archival data looking out for popular first names. Along with it came each person’s preferences and interests including sports.

    “We looked into the data and drew a pattern on it. For example, if there are significant number of ‘Amit’s as Mumbai Indian fans, we would add  ‘Amit’ to the list of people, and Kingfisher would get the Mumbai Indians team to record a personalised message for all the ‘Amits’,” Twitter India Business Head Taranjeet Singh explained the mechanism behind the campaign.

    Though Kingfisher’s IPL campaign on Twitter had started along with season 9, it wasn’t until the season gained momentum in its third and last quarters that Name Targeting was initiated. Once started, it was a high frequency campaign that generated close to 500 odd videos dedicated to fans. Given that Vivo IPL 9 was a pre scheduled event, it allowed Twitter and the creative team from Kingfisher to plan a month ahead. Though most videos were shot before the tournament began, some were done while IPL season 9 was running based on the feedback on the campaign.

    public://image0.png

    While team Twitter worked closely with the brand, the campaign required quick response and production of content to keep up with Twitter’s data base in a very short time which was made possible with the collaborative effort of the brand’s creative agency JWT, and digital agency 22Feet.

    “We received excellent feedback for this campaign. With the help of the Twitter team, we were able to create something intangible for the IPL fans, and we could feel their appreciation for the campaign in the form of Tweets and messages. Apart from the paid campaign, the videos themselves generated several organic impressions for us riding on the brand power,” shared United Breweries, marketing SVP Samar Singh Sheikhawat.

    While the campaign’s scale otherwise required a significant amount of time and monetary investment,  having an existing partnership with Twitter put Kingfisher at an advantage when planning this campaign. Being sponsors for six of the IPL teams also acted in the brand’s favour, as it allowed Kingfisher access to the cricket stars as part of the sponsorship commitment. The initiative was included in the overall budget the brand set aside for IPL 9, which, according to Sheikhawat, could be close to 30 percent of the brand’s marketing budget for this financial year.

    public://image1.png

    This is the second time in a row that Kingfisher has tied up with Twitter India for its IPL campaign. Sheikhawat asserted that this campaign proved to be a great opportunity to leverage the brand’s partnership with Twitter. The fact that the campaign was tailor made for Kingfisher only added to the advantage.

    “From day one the response was high for the campaign, with 250 per cent increase in the brand’s Daily Positive Sentiment. Not to mention that the brand interacted with over 85,000 IPL fans over the course of the campaign through the videos,” Taranjeet Singh added.

    ‘Daily Positive Sentiment’ is a unit or score coined by Twitter that measures the overall sentiments behind tweets targeted at a celebrity, a brand or a handle, or even a hashtag or a campaign.

    “Daily Positive Sentiment gives out the general emotion behind most of the tweets on a subject. We use a tool called Crimson hexagon that does the analysis on emotions behind tweets after assimilating certain keywords and other data points,” Taranjeet Singh explained.

    In line with Facebook’s reactions the Daily Positive Sentiment score is a powerful tool to gather consumer insight for brands.

    public://image2.png

    When asked if Twitter would be willing to partner with other brands and build a campaign using Name Targeting, Taranjeet Singh responded with, “We don’t work with clients on a transactional basis. We look at their objective and then we come up with solutions on how to shape those business objectives through our platform. If we have a client on board whose communication object requires a campaign and name targeting works to achieve its communication objective, we propose it to the brand. But if its campaign requires other innovations such as conversational videos, tweet camps, and other such initiatives that we have earlier offered our clients, we will suggest those. Or maybe we come up with an entirely new solution.”

    In parting, Taranjeet Singh added that the Indian market has become a seat for innovations on the partnership front for Twitter, with many more exciting projects in the pipeline.

  • Twitter and Kingfisher co-created Name Targeted videos for IPL fans

    Twitter and Kingfisher co-created Name Targeted videos for IPL fans

    MUMBAI: Wouldn’t it be great to have the celebrity you swear by mention you in a Tweet, or send you a personalised video message? Social media platform Twitter understands the influence an actor or a sports star has in our lives, and how by bringing these stars close to their fans, an amazing engagement can be created. Riding on this thought, it had devised a campaign for its long term partner Kingfisher for the IPL season. Conceptualised by Twitter India, the campaign allowed the brand to record the star players from six major IPL teams customised messages with fans’ names in them –a first of its kind marketing initiative in APAC, the social media giant claimed.

    To make this possible, Twitter went through its archival data looking out for popular first names. Along with it came each person’s preferences and interests including sports.

    “We looked into the data and drew a pattern on it. For example, if there are significant number of ‘Amit’s as Mumbai Indian fans, we would add  ‘Amit’ to the list of people, and Kingfisher would get the Mumbai Indians team to record a personalised message for all the ‘Amits’,” Twitter India Business Head Taranjeet Singh explained the mechanism behind the campaign.

    Though Kingfisher’s IPL campaign on Twitter had started along with season 9, it wasn’t until the season gained momentum in its third and last quarters that Name Targeting was initiated. Once started, it was a high frequency campaign that generated close to 500 odd videos dedicated to fans. Given that Vivo IPL 9 was a pre scheduled event, it allowed Twitter and the creative team from Kingfisher to plan a month ahead. Though most videos were shot before the tournament began, some were done while IPL season 9 was running based on the feedback on the campaign.

    public://image0.png

    While team Twitter worked closely with the brand, the campaign required quick response and production of content to keep up with Twitter’s data base in a very short time which was made possible with the collaborative effort of the brand’s creative agency JWT, and digital agency 22Feet.

    “We received excellent feedback for this campaign. With the help of the Twitter team, we were able to create something intangible for the IPL fans, and we could feel their appreciation for the campaign in the form of Tweets and messages. Apart from the paid campaign, the videos themselves generated several organic impressions for us riding on the brand power,” shared United Breweries, marketing SVP Samar Singh Sheikhawat.

    While the campaign’s scale otherwise required a significant amount of time and monetary investment,  having an existing partnership with Twitter put Kingfisher at an advantage when planning this campaign. Being sponsors for six of the IPL teams also acted in the brand’s favour, as it allowed Kingfisher access to the cricket stars as part of the sponsorship commitment. The initiative was included in the overall budget the brand set aside for IPL 9, which, according to Sheikhawat, could be close to 30 percent of the brand’s marketing budget for this financial year.

    public://image1.png

    This is the second time in a row that Kingfisher has tied up with Twitter India for its IPL campaign. Sheikhawat asserted that this campaign proved to be a great opportunity to leverage the brand’s partnership with Twitter. The fact that the campaign was tailor made for Kingfisher only added to the advantage.

    “From day one the response was high for the campaign, with 250 per cent increase in the brand’s Daily Positive Sentiment. Not to mention that the brand interacted with over 85,000 IPL fans over the course of the campaign through the videos,” Taranjeet Singh added.

    ‘Daily Positive Sentiment’ is a unit or score coined by Twitter that measures the overall sentiments behind tweets targeted at a celebrity, a brand or a handle, or even a hashtag or a campaign.

    “Daily Positive Sentiment gives out the general emotion behind most of the tweets on a subject. We use a tool called Crimson hexagon that does the analysis on emotions behind tweets after assimilating certain keywords and other data points,” Taranjeet Singh explained.

    In line with Facebook’s reactions the Daily Positive Sentiment score is a powerful tool to gather consumer insight for brands.

    public://image2.png

    When asked if Twitter would be willing to partner with other brands and build a campaign using Name Targeting, Taranjeet Singh responded with, “We don’t work with clients on a transactional basis. We look at their objective and then we come up with solutions on how to shape those business objectives through our platform. If we have a client on board whose communication object requires a campaign and name targeting works to achieve its communication objective, we propose it to the brand. But if its campaign requires other innovations such as conversational videos, tweet camps, and other such initiatives that we have earlier offered our clients, we will suggest those. Or maybe we come up with an entirely new solution.”

    In parting, Taranjeet Singh added that the Indian market has become a seat for innovations on the partnership front for Twitter, with many more exciting projects in the pipeline.

  • GSK’s new campaign for refurbished Horlicks

    GSK’s new campaign for refurbished Horlicks

    NEW DELHI: GSK Consumer Healthcare (GSK) has re-launched its health food drink Horlicks with 2X Immuno Nutrients. The new and improved Horlicks is enriched with immunity supporting micro-nutrients that support the body’s natural defence mechanism says the company. A new campaign will be supported by an extensive 360 degree campaign.

    A TVC by JWT themed “Baandho nahi bachpan ko” which showcases how strong immunity is the foundation of growth’ will be establishing the thought of “Andar se strong, bahar se growth”, Horlicks urges mothers to let children live an unshackled childhood by making them strong inside. Media buying is by Mindshare.

    Talking about the new product, GSK head of Marketing for Nutritional & Digestive Health Prashant Pandey said, “Science forms the core of our product portfolio that ensures we are relevant all the times and are able to address the nutritional needs of consumers. The new and improved Horlicks now has 2X Immuno Nutrients scientifically proven to support immunity to help the body’s natural defense system and further strengthen our leadership in the HFD category. Research has shown that low immunity can obstruct the overall growth in children leading to hindrances in day-to-day activities including everyday attendance in school. We are happy to be addressing these issues that are critical to the mental & physical growth of children thereby committing to our product proposition of making child strong from inside so that they grow taller, stronger and sharper.”

    GSK also markets and distributes a range of everyday health products such as Eno, Crocin, Iodex and Sensodyne. It claims that its marketing and distribution network comprises over 700 distributors and a direct coverage of over 8 lakh retail outlets.

  • GSK’s new campaign for refurbished Horlicks

    GSK’s new campaign for refurbished Horlicks

    NEW DELHI: GSK Consumer Healthcare (GSK) has re-launched its health food drink Horlicks with 2X Immuno Nutrients. The new and improved Horlicks is enriched with immunity supporting micro-nutrients that support the body’s natural defence mechanism says the company. A new campaign will be supported by an extensive 360 degree campaign.

    A TVC by JWT themed “Baandho nahi bachpan ko” which showcases how strong immunity is the foundation of growth’ will be establishing the thought of “Andar se strong, bahar se growth”, Horlicks urges mothers to let children live an unshackled childhood by making them strong inside. Media buying is by Mindshare.

    Talking about the new product, GSK head of Marketing for Nutritional & Digestive Health Prashant Pandey said, “Science forms the core of our product portfolio that ensures we are relevant all the times and are able to address the nutritional needs of consumers. The new and improved Horlicks now has 2X Immuno Nutrients scientifically proven to support immunity to help the body’s natural defense system and further strengthen our leadership in the HFD category. Research has shown that low immunity can obstruct the overall growth in children leading to hindrances in day-to-day activities including everyday attendance in school. We are happy to be addressing these issues that are critical to the mental & physical growth of children thereby committing to our product proposition of making child strong from inside so that they grow taller, stronger and sharper.”

    GSK also markets and distributes a range of everyday health products such as Eno, Crocin, Iodex and Sensodyne. It claims that its marketing and distribution network comprises over 700 distributors and a direct coverage of over 8 lakh retail outlets.