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Tag: JWT

  • Kishore Tadepalli to head JWT Mumbai after Rajesh Gangwani announces exit

    Kishore Tadepalli to head JWT Mumbai after Rajesh Gangwani announces exit

    MUMBAI: J Walter Thompson India has announced senior leadership changes. With Rajesh Gangwani, head of JWT Mumbai moving out to explore other avenues, Kishore Tadepalli will take over as the head of JWT Mumbai.

    Kishore has around three decades of experience in advertising and marketing communications and is currently the senior vice president and managing partner of JWT Bengaluru. Under his leadership, JWT Bengaluru has shown remarkable growth and has produced some of the best work. A Thompsonite at heart, he has spent over 17 years with the agency and over the years, he has worked on a multitude of brands across categories in addition to leading large teams successfully. Having worked in JWT Mumbai in an earlier role, he has a deep understanding of the market, clients and their business challenges.

    Commenting on Kishore Tadepalli, J. Walter Thompson CEO Tarun Rai says, “Kishore has been leading our office in Bengaluru for the past couple of years. Under his watch the office has shown aggressive growth in addition to building new capabilities. Kishore is no stranger to Mumbai having lived and worked here most of his life. He is looking forward to his new role and I am confident that he will contribute significantly both to our clients as well to JWT Mumbai”

    Kundan Joshee takes over from Kishore as the head of JWT Bengaluru. This is a ‘Homecoming’ for Kundan having spent around 5 years at JWT Delhi in an earlier stint. He brings around 20+ years of experience as a Marketing and Communications professional having worked both at agencies as well as a client. In his long career he has worked on brands like Samsung, Pepsi, Slice, Tropicana, Aquafina, Zee TV, Vodafone, Maruti Suzuki, Whirlpool, Sony, National Geographic, Fox Life, Apollo Munich to name a few. He joins from Cheil Worldwide.

    The changes come into effect from October 15, 2018.
    Tarun Rai adds, “Rajesh has been a ‘lifer’ at JWT, having started his career with us in 1991 at our Mumbai office. He grew through the ranks and got the opportunity to head our Bengaluru office in 2008 and was given the additional responsibility of Chennai in 2011. He came to head Mumbai in 2014. Under his leadership, JWT Mumbai has diversified its capabilities and built a very strong team. The office has shown strong growth since he took over. Rajesh has had an excellent career with us and I thank him for his contribution to the agency over the years and wish him the very best for the future.”

  • Britannia celebrates 100 years with 10 multimedia campaign

    Britannia celebrates 100 years with 10 multimedia campaign

    MUMBAI: Britannia is marking its centenary year with a multi media campaign aimed to connect with the very heterogeneous set of audiences that its brands cater to. The campaign consists of a 10 film TVC series, a long format film for digital and social media, print, radio and OOH.
    100 years is a glorious and a big milestone – one that Britannia has reached because of the trust, love and blessings of its consumers. And the campaign is Britannia’s thank you to a heterogeneous country like India with a concept based on the thought that when you think of someone/something and if it arrives, the instant reaction you have is ‘Tu sau saal jiyega’ (You are going to live to 100 years!), an idiom which is a part of every Indian language.

    The stories in the TV Campaign are about how Britannia has turned 100 only because they’ve always been there for their consumers, just when they were needed most.
    Each clip takes a simple situation and highlights the bond between customer and product. The campaign also builds the symphony of Britannia through its product brands and the various roles that the brand plays in its consumers’ lives.

    Britannia India VP marketing Ali Harris Shere says, “Being part of every Indian household is an honour and this multimedia campaign illustrates our gratitude to the millions of Indians who wake up every day to dip a Britannia biscuit into their chai, and reach out for our products through various parts of the day. The 100-year campaign is our way of acknowledging the secret ingredient of our success – our consumers.”

    Lowe Lintas chairman and CCO Arun Iyer adds, “The brief was to thank the entire country with a simple idea that would seem relatable no matter where you are from. All 10 films are slices of life that have been picked from Britannia’s world. The challenge was to tell a brand’s story of completing 100 years and finding powerful emotions to connect with the consumers. But given how long Britannia has been a part of our lives, we found so many heartfelt moments to tell the story of a brand that has turned 100 because it’s always been there for its consumers. And the huge range of products that Britannia has gave us the room to tell stories across all age groups to make sure that campaign would resonate strongly with everyone.”
    Long format film for the 100 per cent digital natives.

    The digital film is knitted with old-world charm, adding flavours of the past, present and future while capturing a mélange of occasions across the century where a Britannia product has been integral to friendships, celebrations and togetherness.

    From sharing biscuits in the classroom and cheering for a World Cup win to connecting in the selfie era and looking 10 years into the future, the film pays a warm tribute to the journey thus far and looks ahead.

    “We travelled through time in the film, with the set design and camera movement designed to feel like the viewer was journeying through 100 years, revisiting one iconic friendship moment from each decade, until friendship comes back full circle with an interesting futuristic twist. From the parapet wall that fostered close friendships to the social wall that multiplied them, to walls breaking down at home, along with barriers, to make friends of family, this film is an endearing and insightful commentary on friendship even as it’s a journey through its timeline,” mentions JWT Bangalore creative head Priya Shivakumar.

  • JWT elevates Tista Sen and Priya Shivakumar

    JWT elevates Tista Sen and Priya Shivakumar

    MUMBAI: J Walter Thompson's (JWT) Tista Sen has been elevated as the regional creative director of India with the additional responsibility of JWT Sri Lanka. Sen is currently national creative director (NCD) at the agency.

    In addition to this, Priya Shivakumar, currently the executive creative director of JWT Bangalore, has been promoted to NCD. She will now drive creative excellence for clients across Bangalore, Chennai and Hyderabad.   

    JWT CEO Tarun Rai said; “Both Tista and Priya are exceptional creative professionals and their promotions are richly deserved. They have helped build so many brands and have been true ambassadors of JWT.”  

    “This is surely the sign of things to come as geography becomes history all over again. Tista and Priya are two of our best creative leaders, now empowered to lead from the front and drive creativity across the country and beyond,” added J Walter Thompson CCO Senthil Kumar.  

    Sen has been involved in crafting memorable and well-loved campaigns for some of the most iconic brands in India. Her deep understanding of the advertising landscape empowers her to orchestrate integrated communications that build future-ready brands and businesses. Over the years she has served as jury at several advertising festivals in India and abroad.  

    Shivakumar brings both traditional media and digital media together with her ideas and has led the Bangalore office of JWT successfully for over seven years now as ECD. Her work cuts across categories like fashion, beauty, luxury, travel and technology.

  • Britannia tests friendship in latest campaign for Bourbon

    Britannia tests friendship in latest campaign for Bourbon

    MUMBAI: Britannia has launched a new campaign, Bourbon Friends Forever (BFF) for one of its most loved brands, Bourbon. 

    With an aim to refresh the brand, Britannia Bourbon’s latest campaign celebrates the true spirit of life-long best friends. As the next leg to this mega campaign, Bourbon has just launched a series starring two of India’s biggest digital content creators and comedy artists Abish Mathew and Mallika Dua.

    Bourbon Friendly Matches brings these two YouTube heavyweights on a stage where they both have to prove their friendship by taking a 7-step challenge, each challenge testing an attribute of their friendship which we have arrived at after intense consumer research. The games are designed in such fun, simple ways that it encourages viewers to try the same with their friends.

    Britannia Industries VP of marketing Ali Harris Shere says, “Through this new campaign, the brand wants to create a world of friendship that is real and unpretentious. Although the new web series caters more to the youth, our target audience is not constrained by age, as this feeling of friendship cuts across all ages including adults for whom moments spent with their best friends is a pivot on which their life revolves. We want to find a place in each friends’ group and this campaign is our first salvo in that direction.”

    JWT Bangalore executive creative director Priya Shivakumar adds, “For this campaign, we decided to have a set of fun challenges that test one’s friendship with their BFF. To bring this alive we decided to look for two young internet icons who spoke the language of the youth. Two of them who were also BFF’s. Our search ended with Abish and Mallika – two stand-up comedians and darlings of the internet with huge follower bases, and BFFs in real life. They fit the bill perfectly. The beauty of this 7-part challenge is that not only does it make you laugh out loud, but also urges you to prove your friendship with your BFF by taking those challenges.”

    As a brand which has been around for years, Britannia Bourbon recognised the need for a revamp. Drawing inspiration from the product which is loved by so many people for its ability to satiate both the heart (chocolaty taste) and stomach, the brand saw an opportunity to connect it to a key aspect of life that is as fulfilling as – ‘Real Friendships’. The brand re-defined itself in the context of this friendship and connected it to people whose lives are centred around their friends and have designed a campaign that is built on the fulfilling moments shared between best friends.

  • Goodknight Cool Gel targets semi-urban, rural consumers

    Goodknight Cool Gel targets semi-urban, rural consumers

    MUMBAI: Goodknight has come up with a new commercial for its recently launched product, Goodknight Cool Gel.

    The TVC conceptualised by J Walter Thompson (JWT) India showcases a typical summer night in a small town in Northern India, where people prefer sleeping on roof tops to keep the heat at bay and how the mosquito menace does not let them sleep until Cool Gel comes to their rescue. The ad is a parody on a popular old Hindi song – ‘Hai re Hai’.

    The ad film opens with a senior member – grandfather – in a joint family trying to sleep on the rooftop of his house one summer night; however, mosquitoes do not let him sleep. To address the issue in a comic manner, the grandfather claps his hands and starts singing an old Hindi song – ‘Hai re Hai’. Another man gets up with a blanket on his head and continues the song – ‘Neend nahi aye’. One more grown up man slaps himself on the face and continues singing – ‘Machhar bada sataye’. Then a young girl joins in and sings – ‘Cream chip chipaye’, the girl touches sticky arms and frowns. Her brothers pop up in the same frame and make a hand gesture depicting the irritability caused by the sticky and oily mosquito repellent cream they have applied.

    Just then the mother in the family enters the rooftop area with a solution to all their problems where she is shown applying Goodknight Cool Gel to her youngest son. After applying Goodknight Cool Gel, the family is shown sleeping peacefully. The TVC further informs that unlike other mosquito repellents, Goodknight Cool Gel is a non-sticky and gel-based repellent with the goodness of aloe vera. Goodknight Cool Gel not only keeps mosquitoes at bay for eight hours but also gives a cooling sensation and helps one sleep peacefully. The ad film also introduces the new Goodknight Cool Gel sachet available at Rs 10.

    Godrej Consumer Products CEO of India and SAARC Sunil Kataria says, “Goodknight is a brand that has its focus on consumer bases not only in metro cities, but also smaller towns in India. We have cost effective and efficient solutions for the mosquito menace for all our consumers. Brand Goodknight has always understood mothers and their struggle to protect their families from the mosquito menace. The new ad film aptly captures this emotion.”

    “Goodknight Cool Gel is an innovative product in the personal repellent category. It comes in a tube and a sachet format for the convenience of consumers,” Kataria added.

    J Walter Thompson managing partner Rajesh Gangwani mentions, “The campaign is targeted towards semi-urban and rural consumers who normally sleep outdoors/open air during warm summer nights. The key benefit that we wanted to propagate is that unlike other mosquito repellent creams, our product contains Aloe Vera gel, which is non-sticky and has a cooling sensation. The communication is crafted keeping in mind the rural sensibilities and is delivered through an engaging and catchy sing-song between the family members.”

  • Good Day brings out the nuances of a mother’s smile

    Good Day brings out the nuances of a mother’s smile

    MUMBAI: Mothers love, chastise, worry, tease and protect. At the end of it all, mothers understand and that is when they smile – a different smile for each emotion. Britannia Good Day pays tribute to the many smiles of a mother in its latest film for Mother’s Day called #MotherOfAllSmiles.

    Mothers have been celebrated in Indian media from time immemorial. For example, Indian cinema of the 20th century defined and popularised the notion of faultless motherhood and duty-bound children. By and large, mothers and children had simple relationships defined by their love and duty to each other. Today’s millennial generation enjoys a more nuanced view of the world. They have more opportunities to explore professionally and in personal relationships, more confidence about taking risks, less hurry to settle and lesser interest in settling for less.

    The millennial mother therefore has more situations to find a sync with her child. She must deal with the varied experiences and explorations of her child and yet keep her equanimity. She is not docile. She knows her influence and must exercise it without stepping on her child’s liberties. She must keep her emotions in check but not quite lose control of a situation. Above all, she has to be understanding so that her child can grow up to become a free-thinking, well-rounded individual. The timeless quality of motherhood is love and the millennial mother shows her love for her child with the understanding smile.

    The film was intended for a social media campaign to celebrate International Mother’s Day on 13 May.

    Britannia Industries VP of marketing Ali Harris Shere says, “A mother’s love is most special, and those heart-warming, all-knowing smiles of a mother are truly every child’s anchor and safe place. We have all grown up encountering those moments, and no matter where we are–we carry her smiles close to our heart. So what better way to celebrate International Mother’s Day than by creating a film which celebrates the #MotherOfAllSmiles!”

    “We always think of a smile as one expression. Little do we realise that a smile has as many moods and emotions as the person wearing it. On Mother’s Day, we celebrate the many smiles that Mom bestows on us, that go on to make the world a happier place for us. The brand that is all about smiles, celebrates the woman who adds so much beauty and meaning to it, making us want to keep her smiling more. For every emotion expressed in the film, there’s as much left unsaid in the beautiful bond between the mother and the son. We all know a smile goes a long way. This film ensures it finds a place in our hearts.”, adds JWT Bangalore and Chennai ECD and creative head Priya Shivakumar.

  • JWT Mumbai launches next phase of AMFI campaign

    JWT Mumbai launches next phase of AMFI campaign

    MUMBAI: In its continued association with Association of Mutual Funds in India (AMFI), J. Walter Thompson, Mumbai, has rolled out the next phase of the multimedia campaign aimed at creating investor awareness about mutual funds.

    Phase one of the ‘Mutual Funds Sahi Hai’ campaign was launched a year ago with the objective of getting potential investors to be comfortable with mutual funds by dispelling the myths surrounding them. The campaign was brought alive depicting slice-of-life situations in a conversational tone of voice.

    The campaign garnered positive response from investors and industry captains alike. It was recently awarded the bronze metal at the AME Awards 2018 in New York, becoming the only Indian entry in the financial services category to achieve this honour.

    The results were quite resounding as mutual fund companies saw an overall addition of 32 lakh new investors over the last one year. The industry also witnessed AUM growth of almost 25 per cent from March 2017. Monthly SIP contribution for the industry touched Rs 7119 crore from 2.11 crore SIP accounts (Source: AMFI). Moreover, 60 per cent of respondents recalled specific campaign messages like ‘everybody can invest in mutual funds’ and ‘One can start with Rs 500’. (Source: Research by Nielsen)

    It was evident that people had warmed up to the conversation and were interested in knowing more. The new campaign takes the conversation forward and aims to build greater confidence in mutual funds and guides investors on finding out more through the microsite, mutualfundssahihai.com, while addressing some barriers as earlier.

    The films, shot over a week, encourage investors to take active steps towards investing in mutual funds. Each TVC carries forward the conversation using the same characters albeit in a different set up while keeping the tonality, and execution framework consistent for continuity and relatability. The films will be supported by Print, Radio, Outdoor and Digital communication.

    AMFI chairman, A Balasubramanian said, “The campaign has worked really well for us. Research results and industry data only prove to show the magnitude of the campaign effect. At AMFI, as an industry association body, it is our constant endeavour to propel the category further through a collaborative effort. With new insights and deeper understanding of the audience’s mindset we are set to achieve that.”

    JWT Mumbai managing partner Rajesh Gangwani added, “The AMFI campaign connected with the audience because of its easy conversational style which reassured investors that mutual funds were right for them. The new campaign takes them on to the next leg of the journey by challenging some misconceptions and importantly guiding them about what to do next as far as investment in mutual funds was concerned”

  • WPP board begins investigation of its CEO Sir Martin Sorrel, says WSJ

    WPP board begins investigation of its CEO Sir Martin Sorrel, says WSJ

    MUMBAI: Once the toast of the advertising industry, investors, and shareholders, Sir Martin Sorrell now faces the ignominy of being probed by a law firm, which has been appointed by the WPP board for a potential misuse of assets and personal misconduct, if a report in the Wall Street Journal is to be believed.

    The agency group has been under pressure from clients and hungry for business rivals for a while. Its share price has fallen some 35 per cent as companies such as Alphabet (Google) and Facebook have been doing direct deals with brands, cutting agencies such as WPP out of the picture. Additionally, big spenders such as Unilever, Procter & Gamble have also been cutting back on marketing spends in a rapidly disintermediating digital content marketplace.

    This has led to WPP reportedly putting up a lackluster performance which in turn has affected its share price. Sorrell was also forced to take a cut in his pay, the amount he was forced to back down from 2017’s 48 million pounds sterling, will become clearer in the next few days as it announces its financial performance.

    A Saatchi & Saatchi finance executive in the seventies and eighties, Sorrell went about building what would become a global tour de force under the umbrella of a company called Wire & Plastic Products. He acquired 18 different below the line agencies over three years, before making an audacious $566 million dollar bid for J Walter Thompson and then $825 million for Ogilvy & Mather. He acquired both of them. He snared two other agencies Young & Rubicam and then Grey Worldwide on the follow through. Among the other agencies and communication services providers under WPP today include: Wunderman, Kantar Group, Hill & Knowlton, Burson-Marsteller, GroupM, Cohn & Wolfe, Brand Union, Buchanan UK among others.

    WPP as a group employs close to 200,000 employees worldwide and reported a revenue of 15.265 billion pounds sterling, with an operating income of 1.908 billion pounds sterling with net income standing at 1.912 billion pounds sterling in 2017.

    Investors have been baying for Sorrell’s blood for some time now with the agency not coming with a solid plan to revive growth. Speaking to indiantelevision.com in Amsterdam a couple of years ago Sorrell had said: “I only own two per cent of the company; but I am identified with the company. I will carry on as long they will let me. WPP is not a matter of life or death for me, it is more than that. They will carry me out to the glue factory.”

  • Pepsi celebrates food and friendship in latest campaign

    Pepsi celebrates food and friendship in latest campaign

    MUMBAI: What’s life without a few good friends? What’s friendship without gossip over good food? And what’s good food without a chilled glass of Pepsi?

    Pepsi knows that mixing friendship, food and fun is the perfect recipe. And when you add in a chilled glass of the beverage to the mix, you get an unbeatable combo. With pop-culture at its heart and a finger on the pulse of trends, Pepsi is all set to unleash a new campaign, which pivots on the simple belief that just like life is incomplete without friends, food is incomplete without Pepsi.

    Pepsi reinstates this position in the hearts of consumers in its latest campaign through the idea of ‘Kyun Sookhe Sookhe Hi?’. 

    The campaign celebrates the three musketeers — friendship, food and Pepsi –  in a never seen before way. The unique proposition of the brand spans all consumer touch points including its packaging. College campuses, retail stores, social media, no matter where today’s consumers get together to chill this summer, they will be compelled to answer the question ‘Kyun Sookhe Sookhe Hi’. 

    The 360-degree campaign kicks off with a TVC featuring Pulkit Samrat, Varun Sharma and Manjot Singh, stars of the popular Fukrey movie franchise. The fun film brings alive Pepsi’s cool quotient and its inherent association with food. It shows Pulkit and Manjot, aka Hunny and Lali bidding farewell to Varun, or as he’s better known, Choocha, at a crowded railway station. The fond goodbye is interrupted by a wish to indulge in samosas, which results in a high adrenaline chase sequence. Pulkit dodges myriad obstacles before he successfully boards the train to ensure his best friend enjoys the samosas with a chilled Pepsi.

    The campaign also celebrates Pepsi’s strongest asset, its packaging. The new Pepsi foodicon bottles will feature different interpretations of age-old street food favourites and will stand out on the retail shelves. These foodicons will take over retail shelves and show consumers’ different interpretations of age-old street food favourites. The distinct visuals on each were interpreted in origami and crafted by Spain’s Raya Sader Bujana as well as celebrated design firm Cocktail Art. They created origami versions of foods such as Bombay’s preferred vada pavs, Delhi’s beloved samosas and Chennai’s favoured dosas.  

    Speaking about the campaign, PepsiCo India director marketing for Pepsi Raj Rishi Singh says, “We believe that with the new campaign we will be able to bring Pepsi to the forefront of all fun consumption occasions. The campaign celebrates friends, food and Pepsi in a unique way, by elevating the fun & food occasions. We are confident that our consumers will love the campaign.” 

    The 360-degree campaign will also be supported by massive outdoor and digital surround. There will also be exclusive promotions with partners like KFC, Pizza Hut and Subway. The new PET bottles featuring the different food inspired visuals, will be available to consumers across all modern and traditional outlets across the country.

    J Walter Thompson India chief creative officer Senthil Kumar adds, “Brand Pepsi has always created popular culture and echoed the current youth trends and aims to connect with BFFs everywhere. This summer Pepsi takes a friendly dig at friendship. You can ask your friends for anything and they will go to unreasonable lengths to get it for you. Don’t you feel grateful? Of course not. The real, raw friendship of the Fukrey gang gave us an amazing casting opportunity. The chemistry between these bright, young, goofy characters fit the script like it was written for them.”

    Director of the film, Prasoon Pandey, echoes his thoughts, “I found it to be a really charming script about great friendships. That inexplicable bond includes a myriad of shades all at the same time-like an emotional family member, friends go to receive and see off each other, like true competitors they do not let go of any chance to pull each other’s leg, almost like spouses they begin to expect the earth from each other and like only a true friend would, they are also happily willing to move the earth for each other like it is no big deal.”

  • NutriChoice shows that healthy is fun

    NutriChoice shows that healthy is fun

    MUMBAI: Britannia NutriChoice has launched its first digital only activation, ‘7Days7Choices’.

    The new activation aims to extend the new TV communication campaign ‘Power of a Good Choice’ to the digital medium and inspire people to start making good choices every day.

    The brand’s point of view is built on the insight that when we undertake something healthy, although the results may take time, the feeling of satisfaction on having started something healthy is immediate. The brand has extended this thought on digital by creating a series of videos with the objective of motivating Indians to make good choices.

    Created by JWT, the digital videos showcase a series of situations that portray our popular misconceptions about living healthy. Most people expect any good or healthy choice to be filled with hard work and no joy. However, the videos challenge this misconception by showing the heady feeling of satisfaction that one experiences when one starts something healthy. Through a series of these ‘Expectation Vs Reality’ videos, NutriChoice aims to inspire people to start making healthy choices.

    Britannia NutriChoice believes that starting with a good choice, however small, helps you lead a healthier life. The digital activation also extends this same belief by motivating people to make one good choice every day for only seven days, by way of #7Days7Choices challenge. The belief is that once we make a good choice for a period of seven days, it automatically becomes a part of our life, owing to the great feeling one experiences.

    The brand has released a total of four different situations and a longer format video that encompasses all four situations together.

    Britannia Industries VP of marketing Ali Harris Shere says, “Britannia NutriChoice as a brand has always propagated making healthier choices. With this digital campaign, the brand is making a clear shift to a purpose-led communication. The intent is to inspire people to start on their health journeys with the promise of feeling good immediately.”

    JWT vice president and executive creative director Priya Shivakumar adds, “We asked ourselves what keeps people from starting good choices. The answer’s simple, they’ve made up their mind that making a good choice is difficult. So, what we needed to do is remind them of the great feeling that can override any hardship while making a good choice. We decided to take on the internet’s favourite ‘Expectation vs Reality’ videos and give it a fun twist – instead of showing banal and drab realities like the videos in that format, we did exactly the opposite.”