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Tag: JWT

  • Bindu Sethi returns to JWT as chief strategy officer

    Bindu Sethi returns to JWT as chief strategy officer

    MUMBAI: JWT has appointed Bindu Sethi as chief strategy officer India.

    The appointment is close on the heels of appointment of Bobby Pawar as its chief creative officer and managing partner for India. The creative agency said that with Sethi‘s appointment will further strengthen the senior leadership of the agency and complete its senior management.

    Earlier this year, Sanjeev Bhargava had joined the agency as managing partner in Delhi and Max Hegerman as head of digital.

    “The Indian market is becoming increasingly complex. Choice has a whole new meaning for the consumer; the strategic challenge is high,” said Bindu. “A smart perspective and smarter ideas can unravel the complexity. It is the creative solution that then finally dissolves complexity and resolves the choice preferences of consumers. Joining JWT puts me in a position to take on these marketing challenges.”

    JWT India CEO Colvyn Harris added, “We are moving decisively to build our bench strength, and bringing Bindu into this role is an important part of that strategy. We are pleased to have Bindu back in the fold. We know from experience that she‘s a valuable asset, and she‘s gone on to grow her skills at the national and Asia Pacific level. Now she brings all that experience back to us, and our clients. Bindu‘s mandate will be to develop and integrate our strategic planning capabilities and help deliver on our vision to be a creative powerhouse as we create the best value proposition for our clients.”

    It‘s a home coming for Sethi as she had worked with JWT in 1988 (then known as Hindustan Thompson Associates or HTA). She comes with experience from both the advertising industry and the corporate sector. She was most recently the Asia Pacific strategy officer for Grey Worldwide, including Grey India‘s national planning director, where she worked with a wide range of clients including GSK, Honda, Reliance Communication, Britannia and Ferrero.

    “Bindu is extremely talented and I am delighted to have her back on board,” said JWT Asia Pacific president Michael Maedel. “She brings depth, experience and insight to this critical leadership role. Given India is an increasingly important market for many of our global clients, this appointment is both vital and timely.”

  • JWT reveals initial findings of study on luxury brands

    JWT reveals initial findings of study on luxury brands

    MUMBAI: Franco-Indian research project on ‘Communicating luxury to the affluent masses‘ between JWT Mumbai and the French Grande Ecole, ESC Dijon-Bourgogne presented their initial findings.


    The objective of the study was to gain a deeper understanding of how to retain exclusivity whilst marketing luxury to a wider audience.


    The paper explains three phases in the evolution of the market: luxurification, deluxurifcation and re luxurification. It suggests connoting a sense of ‘distance‘ as being the key to building long terms brand success.


    ESC Dijon professor of marketing Glyn Atwal said, “The luxurification of Indian consumer society means that consumers are now developing brand preferences.


    An important and paradoxical revelation of the research study was the process of deluxurification in India. An online survey with luxury consumers found that only 43 per cent of respondents agreed that luxury brands are of significant higher quality than non-luxury brands.


    JWT Mumbai VP and executive planning director Shaziya Khan added, “Luxury brands can reach out to the affluent masses but they need to retain the aura of prestige and exclusivity.”


    Khan has written extensively on the importance of luxury brands connoting distance, as the financial gap among the affluent masses and classes narrows.


    “Luxury brands have a range of techniques to evoke a sense of distance. For example, this could be based on cultural, historical or intellectual distance. This will give luxury brands a sustainable competitive advantage” Khan added.


    The study concludes that luxury brands need to consider a strategy of reluxurification. Khan said, “This is about creating a sense of distance. If something is within reach, you don‘t value it as much as you value something that is far from you or beyond you.”

  • JWT strengthens key team; appoints Bobby Pawar

    JWT strengthens key team; appoints Bobby Pawar

    MUMBAI: Bobby Pawar is joining JWT India as chief creative officer and managing partner. Currently he is with Mudra Group serving as chief creative officer.

    Confirming the development to Indiantelevision.com, Pawar said, “It has been a great journey at Mudra.”

    This is first high-level exit from the Mudra Group, post acquisition by Omnicom.

    In October, US-based advertising giant Omnicom had acquired majority stake in Mudra Group in a bid to significantly expand its service capabilities and presence in India.
     
    On his moving to JWT, Pawar said, “I like to take challenges and its not that I was not happy at Mudra. Mudra is one of the top agencies and so is JWT.”

    Pawar, who was with Mudra for over four years, will be joining JWT in a couple of months.

    On Pawar‘s appointment, JWT India CEO Colvyn Harris said, “We are glad that Bobby is joining us. He will partner me and help me deliver our creative vision. We are making appointments at senior level and we are making sure that we choose the best ones from the industry.”
     
    JWT is building up its key team. The agency appointed Tribal DDB‘s Max Hegerman as head of digital in October. It also hired DraftFCB‘s COO Sanjeev Bhargava as managing partner and head- JWT Delhi recently.

    One of the country‘s top creative agencies, JWT handles accounts of Nokia, Airtel, Nestle, Fritolays, Sony Viao, GSK and Pizzahut.

    “Delhi is the largest operating unit in the country. We have 7 people above the level of vice president. Our approach is to make multi-level appointments,” added Harris.

  • JWT appoints Max Hegerman as digital head

    JWT appoints Max Hegerman as digital head

    MUMBAI:  JWT India, a WPP company, has appointed Max Hegerman as SVP and digital head JWT India Group.

    Earlier, Hegerman headed Tribal DDB India for over two years. Based out of Delhi, he will be responsible for managing and growing the agency‘s digital offering to clients across all markets. 

    Hegerman has over two decades of experience in communication, and has spent the last 11 years integrating digital capabilities into traditional advertising agencies.

    He has worked at agencies like Hal Riney & Partners (San Francisco), Wieden+Kennedy (Portland), Goodby, Silverstein & Partners (San Francisco), GSD&M (Austin), Euro RSCG (Irvine, California), Energy BBDO (Chicago), StrawberryFrog (New York) and TBWAMedia Arts Lab (Beijing).

    Max has worked across categories on many blue chip clients like LIC, Times Group, Nike, MTV, Idea Cellular, Volkswagen, Citibank, Wrigley, Apple, Volvo, BMW, Land Rover, Pizza Hut, SBC Communications, Scion (Toyota), Playboy, Oakley and Hyundai and Kia.

    JWT CEO Colvyn Harris said, “The world is digital now. India‘s internet user base is expanding at a phenomenal pace. We need to lead and dominate this space as well: for our future growth, and for our clients as they are increasingly looking at JWT for newer solutions for their brands. For us to develop skills and capabilities in this extremely important area, we are strengthening our team bandwidth across India. With Max now we‘ll have the firepower to signal our serious intent in Digital.”

    Hegerman adds, “I am very excited about the opportunity to work so closely with the JWT team in place.  I plan to leverage my digital background (and passion) and hands-on experience in India to enhance JWT’s capabilities and credibility in the online space, across offices and offerings – and an amazing list of clients.”

  • Shashi Sinha made prez of Bombay Ad Club

    Shashi Sinha made prez of Bombay Ad Club

    MUMBAI: Lodestar UM CEO Shashi Sinha has taken guard as the new Bombay Ad Club president for 2011-12, replacing Bennett, Coleman and Co. Ltd (BCCL) director Dr. Bhaskar Das who occupied the position for two consecutive terms.


    Times Television Network‘s CEO Sunil Lulla has been elected vice president.


    The other significant positions include Aditya Birla Group – Financial Services CMO Ajay Kakar as the new secretary, while BCCL director Sujoy Ghosh has been made the joint secretary. Mudra Max CEO Pratap Bose is the new treasurer.


    Talking to Indiantelevision.com, Sinha said that the priority would be to engage advertisers from across the country.


    “We are planning to hold some of our awards functions outside Mumbai. At least, take half the judging process to Delhi and then take it to Bangalore. Goafest was quite controversial, while Emvies doesn‘t really get the clients to participate. On the other hand, Effies gets active participation from clients. So, we will try to use this opportunity to engage more people from outside Mumbai,” an elated Sinha added. 
     
    Ad Club‘s new managing committee includes Percept‘s Ajay Chandwani, Brandscapes Worldwide‘s Pranesh Misra, BBH India‘s Subhash Kamath, Concept Advertising‘s Vivek Sushanti, Ogilvy India‘s Madhukar Sabnavis, Star India‘s Gayatri Yadav and JWT India‘s Tarun Chauhan.


    Non-award properties such as creative workshops suffered in the face of economic crisis and a shift can be expected in the new tenure.


    On the team appointment, Sinha said: “It‘s a good mix of old and new members. That will reflect in our work as well. We will continue with the old policies and implement some new ones as we go along.”


    Moreover, Effies Apac will be a priority as it is going to be held in India this year.
     

  • Two key appointments at Dentsu India

    Two key appointments at Dentsu India

    MUMBAI: Dentsu India Group has made another two key appointments. Ashwin Parthiban has joined Dentsu Communications, Bangalore as executive creative director, while Rajesh Bhargava has been appointed as GM, studio and production, Dentsu Marcom.

    Based out of Bangalore, Parthiban will be heading the creative team at Dentsu Communications for Bangalore and Chennai. Operating from Dentsu India Group‘s headquarters in Gurgaon, Bhargava will oversee all studio and production related services for Dentsu Marcom offices in India.

    Parthiban joins from JWT, Delhi where he has VP and senior creative director — Global Team Ford where he led creative across mainline, digital and direct on the Ford account in India. Prior to this, he led the 27-strong Chennai creative team as VP and senior creative director at JWT, Chennai.

    Bhargava joins from Wieden + Kennedy, India where was head – production services. He began his 30 year career with Clarion Advertising (now Bates) in 1981. He moved to Contract Advertising in 1985 where he was for almost 20 years.

    In June 2004, Bhargava was transferred to JWT, Delhi as associate vice-president – art and production. He has been with Wieden + Kennedy, India since April 2008.

    Dentsu India Group executive chairman Rohit Ohri said, “Both Ashwin and Rajesh bring rock-solid competencies on board. Ashwin straddles creative across disciplines and categories. While he aces mainline creative, he also understands both digital and direct; he can ‘think creative‘ across each of these distinct practices and this allows for great integration.”

  • Mindshare wins best agency of the year award at EMVIES 2011

    Mindshare wins best agency of the year award at EMVIES 2011

    MUMBAI: Mindshare India has swept EMVIES 2011 with metals including three gold, eight silver and seven bronze awards collecting 160 points, and becoming the ‘Best Media Agency of the Year’.


    The agency has achieved this feat for the fourth consecutive year.


    Mindshare’s gold-winning campaigns were ‘Your Trusted Beauty Companion‘ for Be Beautiful in the category of Best Media Innovation — Digital; sub-category — Mobile; ‘India Bleeds Blue!‘ for Nike in the category of Best Media Innovation — Digital; sub-category — Web; and the ‘Changing the Game…for Youth, Cricket and Pepsi‘ campaign
    for Pepsi in the category of Best Integrated Campaign.


    Lodestar UM came second with 110 points winning two gold, two silver and 12 bronze metals. The agency won both the gold awards for its work on Amul.


    ‘Amul takes the road less travelled‘ campaign in the Best Media Strategy — Consumer Products category, and ‘Tasty Dish Verna Game Finish‘ campaign for Amul MasterChef India in the Best Media Innovation — Branded/Scripted Content category — were the worthy ones.


    Maxus had a close shave with MediaCom Communications that fetched just five points lesser to miss the third rank.


    The next two ranks saw agencies coming too close for comfort, as far as points were concerned.


    Maxus had a close shave with MediaCom Communications that fetched just five points lesser to miss the third rank.


    Maxus secured the third position accounting 70 points with four silver and six bronze awards. The agency’s ‘We Mixed India‘ campaign done for Tata Sky fetched three silvers and a bronze.


    MediaCom Communications’ Grand EMVIE win for their Talking Newspaper for Volkswagen Vento earned a mammoth 25 points, which propelled them to the fourth position. The agency took home 65 points and one gold, one silver and three bronze awards.


    Madison Media Infinity was ranked fifth as it bagged two gold one silver and four bronzes to finish their run with 60 points – just five points behind MediaCom.


    Mudra Max occupied the sixth position with its tally of 45 points.


    GroupM-Dialogue Factory came seventh and Madison Media Plus eighth with 15 points each, while Interface Business Solutions was positioned ninth and earned 10 points.


    JWT took the 10th place, followed by MEC and ZenithOptimedia India.

  • Mohan Sanda is JWT senior creative director

    Mohan Sanda is JWT senior creative director

    MUMBAI: Further strengthening its creative team, JWT has appointed Mohan Sanda as senior creative director.

    Sanda, who was earlier with Rediffusion-Y&R Mumbai as creative head, art, will report to executive creative director Tista Sen. His mandate includes working on brands like Lux, Sunsilk and D‘décor.

    Talking about his joining JWT, Sanda said, “JWT has always been a home to me. Before I joined Rediffusion Mumbai four and a half years ago, I was with JWT, Bangalore. After that I moved on to Mumbai with a quest to work on bigger brands and teams. Here, I will get the opportunity to work on brands in the premium segment.”

    Sanda started his career with Rediffusion Bangalore where he spent around three-and-a-half years. From there, he moved to JWT Bangalore. “At JWT Bengaluru, I had the opportunity to work on several fashion brands, and was introduced to a more understated form of communication,” he revealed.

    After about four-and-half years, Sanda moved to Rediffusion Mumbai where he worked closely on brands such as Kaya Skin Clinic and Tata Nano.

  • WPP to outsource finance jobs to India

    WPP to outsource finance jobs to India

    MUMBAI: Cut and snip. That‘s what global advertising agency group WPP is resorting to in the midst of rising costs and a tough economy.

    It is proposing to outsource the jobs being done by those being chopped from its North American operations – mainly in the finance and billing area — to India, reports Ad Age. And the likely Indian beneficiary: Genpact.

    The report in Ad Age stated that all together around 100 professionals will be eased out of the agency network in the US in the coming months, and it covers Ogilvy & Mather, JWT, Grey, Y&R and Wunderman.

    Ogilvy is expected to drop 85 professionals in the next 18 months; Grey as many as 30 people beginning in mid-2012, while JWT could dunk 16 people or fewer.

  • Sanjeev Bhargava is JWT Delhi managing partner

    Sanjeev Bhargava is JWT Delhi managing partner

    MUMBAI: JWT India has appointed Sanjeev Bhargava as managing partner JWT Delhi. He replaces Rohit Ohri who left to join Dentsu as its India head.


    In his new role, Bhargava will be responsible for JWT Delhi and will ensure future leadership in the agency‘s fastest growing office.


    Bhargava comes with over 20 years of experience in advertising. Prior to joining JWT, he was with DraftFCB for 18 years. He joined them in 1993 as group manager and was promoted as COO in 2003. 
     
    JWT CEO Colvyn Harris said, “JWT Delhi is our fastest growing office and Sanjeev‘s proven track record and leadership qualities will ensure our continued leadership in the market. Our client roster comprises India’s most admired and successful companies and helping them achieve their market ambitions and growth is our primary task. Sanjeev’s role will be crucial for this.”


    Bhargava added, “JWT has always been an institution that has led the way for advertising in India. The successful track record of the Delhi office is testimony to the vast resource pool of talent and leadership that exists in the organisation.”


    Bhargava has managed clients like Unilever, Nestle, Pepsi, HP, Compaq, Whirlpool, SC Johnson, Hero Honda, Naukri.com, Godfrey Phillips, Boeing, HCL, Frito Lay and Tropicana among others.


    Before DraftFCB, he was with JWT Delhi for four years and with Lowe where he started his advertising career.