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Tag: JWT

  • Four Indian entries to contest in Cannes Lions Promo & Activation category

    Four Indian entries to contest in Cannes Lions Promo & Activation category

    MUMBAI: Four entries from India have made it to the shortlist of the Cannes Lions 2012 Promo and activations category.

    These include JWT‘s work for Times of India Kerala titled God‘ Own Delivery Boys, DDB Mudra Group‘s The Killing Stapler campaign for the Sanctuary Magazine, The Door Step School‘s Ink Pad initiative by Leo Burnett India and Percept/H‘s Anti Terror Bag campaign.

    JWT has been shortlisted in the ‘Publications and Media‘ sub category. The campaign was carried out when Times of India launched its Kerala edition. Kerala has been dominated by language dailies like Malayala Manorama and The Mathrubhumi.

    In order to grab eyeballs and enter with a bang, TOI needed a campaign that would relate to local tradition. Drawing upon ancient local folklore, the newspaper employed 108 elephant delivery boys across 10 cities from where the local editions were to be published, 126 boat delivery boys across 1,500 km of backwaters and 180 kalari warrior delivery boys across the hill country.

    The campaign used local loudspeakers, postcards, posters, press ads and radio spots to announce the phone number to call for home delivery anywhere in Kerala reaching out directly to urban and rural homes across the state. More than 100,000 newspapers were delivered on the launch day with a total of 500,000 plus newspapers delivered across seven days.

    The Killing Stapler campaign, which has been shortlisted in the sub category ‘Use of Guerilla Marketing in a Promotional Campaign‘, was aimed at creating awareness about the negative impact of paper wastage through printed copies on wildlife.

    To reach this objective, DDB Mudra Group designed a special stapler and discreetly placed around obvious sites as a part of the environment. This stapler, when used, printed a stamp at exactly the point the stapler held the paper intact, thus making the user realise how the printout harmed the environment. The agency planted 135 staplers over a span of nine days.

    Leo Burnett‘s Ink Pad campaign for Door Step School has been shortlisted in the sub category ‘Charities‘. The initiative was an effort towards increasing awareness and participation in the client‘s adult literacy drive. The objective of the promotion was to give uninterested adults the first taste of how much fun learning could be.

    In order to bring illiterate adults, Leo Burnett placed a transparent sheet with cut-outs of the alphabets of Hindi (devanagari script) on top of a regular ink pad which allowed illiterate individuals to print their name. A door to door activation was conducted with the help of local volunteers, using the ink pad and thus turning the symbol of illiteracy – the thumb imprint – into a tool to write and encouraged people to enroll for the adult literacy programme.

    In the Public Health and Safety, ‘Pubic Awareness Messages‘ sub category, Percept/H has been shortlisted for its anti terror awareness campaign titled the Anti-Terror Bag. With the aid of law enforcement agencies, Percept/H agency placed a special knapsack inside local trains that contained a device that would tick like a time bomb and then announce a safety message.

  • WPP on the prowl for digital deals in India, buys 51% of Hungama Digital via JWT

    MUMBAI: WPP is on the prowl for digital deals in India as it seeks to expand its business in emerging markets to beat the slow growth in the matured markets of the United States and western continental Europe.

    Continuing its acquisition spree in the digital space, WPP has taken a 51 per cent stake in Mumbai-based Hungama Digital Services. Earlier, WPP had shopped in Indonesia, acquiring digital agency Magnivate.

    The purchase is made through JWT Singapore, a wholly-owned operating company of WPP. Opening up the next new frontier, JWT will control the digital and promotions marketing division of Hungama Digital Entertainment.

    WPP’s hunger to grow in the digital space is obvious as it has set itself a target of getting 35-40 per cent of its revenues from this medium in the next five years. The agency’s digital revenues totalled $4.8 billion in 2011, representing approximately 30 per cent of the group’s total revenues of over $16 billion.

    The new investment in Hungama Digital is in line with WPP’s strategy of developing its services in fast-growing markets and sectors and strengthening its capabilities in the digital media.

    Says JWT India CEO Colvyn Harris, “Digital is our next new frontier. The idea of the partnership is to build a digital offering for our clients so that we can live up to being a ‘single source’ partner across all their ‘marketing solutions’ needs. What will be most effective in the future is a new set of talented, digital high end specialists who will add new skills and capabilities to what JWT already offers to its clients. We want all our clients to be leaders in their respective categories.”

    The new entity will be a full service digital agency specialising in digital marketing and social media solutions. Hungama’s activations arm, Hungama Promo Marketing will become a part of Hungama Digital Services and provide an engagement platform linked to online and offline deliveries.

    For JWT, the new buy will help WPP participate in India’s digital revolution with an estimated 500 million consumers going online in the next 3-4 years.

    The existing team of 120 people of Hungama Digital Services will continue to drive the agency. They will service old and new clients and offer creative and promo marketing services, viral marketing campaigns, social media marketing and mobile marketing, applications, managing websites and video services.
    JWT Asia Pacific has moved aggressively into the digital space over the last year. It has expanded both organically and through acquisitions.

    Hungama Digital is WPP’s second digital buy in India and comes after five years. In 2007, WPP had bought out majority stake in Quasar Media in 2007.

    Hungama Digital Services offers strategic planning, web design and maintenance, digital marketing, search engine marketing, social media optimisation and communications strategy, rich media, viral marketing campaigns, merchandising, events and conference management, and sampling. The agency has clients like Mahindra & Mahindra, Bacardi, Godfrey Philips, Britannia Industries, Tupperware India and Hindustan Unilever in its portfolio.

    Says Hungama Digital Media Entertainment MD and CEO Neeraj Roy said, “With JWT, we are now part of the largest advertising network in the world. Hungama Digital Services is the coming together of two exceptional teams in a globally relevant market. From augmented reality to developing applications for connected devices, Hungama Digital Services has been at the forefront of digital technology. With this partnership with JWT, we hope to offer integrated digital and experiential services to our clients and prepare brands to connect, interact and now transact with their customers.”

    India is beginning to live the story of acquisition in the digital space, which is bound to grow by leaps and bounds. In April 2012, Publicis had bought out Mumbai-based full service digital agency Indigo Consulting, a company which provides website design and development, search engine optimisation, usability research and testing, and marketing online, on mobiles and social media.

    “The game is very simple. Digital is at the centre of an agency’s planning today. Either you have managed to work out a deal with a digital agency that offers full range of digital services or you bring different digital agencies with different specialties under one umbrella,” explains Leo Burnett chairman and CEO, India sub-continent Arvind Sharma.

  • JWT makes two senior level appointments in digital

    MUMBAI: JWT has announced two senior level appointments in digital.

    Strengthening its digital team, the agency has brought on board Sushobhan Chowdhury as VP- digital strategy, while Rahul Kaul has joined as VP- digital technology.

    Chowdhury was earlier VP and general manager- strategy with Leo Burnett. He has handled array of clients like Orange, Samsung, P&G, HP, Unicef, Emirates, Consolidated Bank, Brookside and National Oil in Kenya. He has also worked with TBWAINDIA as associate vice president.

    Meanwhile, Kaul moves in from Sulekha.com, where he was serving as director – user experience.

    Prior to Sulekha.com, he has also worked with PayPal, Assigncorpa and Infoedge Ltd (Naukri.com).

  • Levi’s moves creative account to W+K

    MUMBAI: Ending its association with WPP owned creative agency JWT, apparel brand Levi‘s has handed over its creative duties to Weiden + Kennedy (W+K) as part of its global realignment plan.

    JWT had been handling the account since 2002. It will continue to be associated with Levi Strauss & Co. as the global creative agency on record for the dENiZEN brand.

    Levis had called for a global review of its creative and media agencies way back in September 2010. At the time, the brand had nearly 20 agencies on its roster around the world. The idea of calling the pitch was to consolidate the business with one agency to provide seamless communication all over the globe.

    In January 2011, Levi‘s announced that it will be consolidating its media business with Omnicom‘s media agency OMD while it‘s global creative mandate was assigned to independent agency W+K. the agency was already handling the denim brand‘s creative business in America since 2008.

    Levi‘s India director marketing Vishal Bhalla told indiantelevision.com, “W+K is the global creative agency on record for the Levi‘s brand, and are now also responsible for the Levi‘s brand in India. JWT has played an extremely significant and absolutely stellar role in developing the Levi‘s brand and jeanswear culture in India.”

    Wunderman is the brand‘s digital agency AoR globally.

  • JWT rolls out ad campaign for TOI‘s recently launched Kerala edition

    JWT rolls out ad campaign for TOI‘s recently launched Kerala edition

    MUMBAI: The Times of India is getting aggressive in Kerala, the new state where the English newspaper is going all out to conquer. Having launched multiple editions in the state, it has come up with an ad campaign that celebrates the competitive spirit of the modern Malayalee.

    The ad campaign, created by JWT, captures ‘A Day in the Life of Kerala‘. The latest film will largely be broadcast online, in cinema halls and on all the local news channels. It is targeted at every Malayalee who can read English and is a potential reader of The Times of India in Kerala.

    “The film is a satire that celebrates the competitive spirit of the modern Malayalee, in the typical Times of India point of view. ‘A Day in the Life of Kerala‘ is an authentic news commentary on the state of Kerala today, where competition breeds chaos between communism and capitalism,” said JWT NCD Senthil Kumar who is also the writer and creative director of this campaign.

    The Times of India plans to come out with more campaigns that would stress on the traits of the state.

    “The newspaper giant has rolled out only one ad film that captures ‘A Day in the Life of Kerala‘. Going forward there could be others that bring alive a completely different perspective on the state,” said Kumar.

    The client‘s brief was to take the high decibel ‘God‘s Own Delivery Boys‘ launch campaign forward with a film that brings to life the state of Kerala today and celebrates the competitive spirit of the modern Malayalee.

    The TVC begins with a political stand-off between left party and right party on two boats that crash into each other and soon the river is blocked from bank to bank, creating a bottleneck in the backwaters.

    Competition breeds chaos but triggers a bridge between the two sides, as some locals use the stranded chain of boats like a bridge over the backwaters to give the message “It happens only in Kerala.”

    According to Kumar, the response has been phenomenal so far with the anthemic local folk musical track by the legendary ‘Kalabhavan Mani‘ receiving a standing ovation in several cinema halls and online forums.

    “We are hoping that the popularity of this campaign ensures local brand equity for The Times of India and amplifies its readership across the state. While the campaign has already made the local headlines, we would be happy if The Times of India becomes the largest read English daily in Kerala soon,” Kumar concluded.

    The launch campaign was largely directed towards recruiting new readers in Kerala. It was spread across outdoor, print and live events that highlighted the concept of ‘God‘s Own Delivery boys‘ across 10 different cities where the Times Kerala edition is printed. As part of the launch, hundreds of elephant delivery boys and warriors of the ancient Kalaripayattu form were engaged and a floating tea shop which is a popular apsect of Kerala culture was invented as well.

    The effort was supported by a radio campaign and a music video by Malayalam Rock Band ‘Avial‘ along with several local musicians, bands and dancers who performed in the week long Times Kerala festival.

  • Subhas Warrier joins LIM as EVP

    MUMBAI: Lintas Initiative Media (LIM) has appointed media veteran Subhas Warrier as EVP and head of South.

    Warrier will report to LIM CEO Sudha Natrajan.

    Warrier said, “I am delighted to join the fire power of Lintas Initiative Media. There is a great bunch of people here. The clients here are very aggressive and are open to new ideas and are continuously looking to take more and more innovative initiatives in their marketing effort.”

    Natrajan added, “A creative mind, bringing back magic to the media business, is what he will bring to the table.”

    Natrajan is on a mission to build a senior council of experienced professionals with cutting edge expertise at LIM. Appointment of Raghav Subramanian as COO, four months back, was the first step in that direction.

    Warrier will further strengthen the council.

    Subramanian added, “The South has always been key for Lintas, and has contributed greatly to our overall growth and equity. We have a healthy rooster of large clients with long relationships, and we needed someone with the maturity and width and depth of experience that Subhas brings to the table. We have very aggressive plans for the region for this year, and are already in the process of acquisition of some key new businesses.”

    Warrier started his career in 1987 with Osterads Advertising and Marketing Dubai.

    Prior to his most recent stint with Dentsu Media in Mumbai as their Mumbai Head, he has worked with JWT, Ogilvy, and then MindShare followed with a hand in his own business and a Consultancy Start Up called Eye – 2 – Eye Media in Dubai.

  • Corporation Bank doubles creative agencies to eight

    Corporation Bank doubles creative agencies to eight

    MUMBAI: Mangalore-based Corporation Bank has decided to take the services of eight agencies including Magnum Intergrafiks, R K Swamy BBDO, Inter Publicity, Ad Syndicate, Sobhagya Advertising, Akar Advertising, JWT and Mudra to handle its creative duties for the next two years.

    – Talking to indiantelevision.com, an official of the bank revealed that since the bank’s budget was limited, they had empanelled just eight agencies. “Last year out of a budget of Rs 350 million, only Rs 60 million was earmarked for hiring agencies to handle the bank’s creative duties.”

    The official further stated that last year the number of agencies doing the creative duties for the bank was just four. The agencies doing creative duties of the bank last year included R K Swamy BBDO, Ad Syndicate, Magnum Intergrafiks and Goldmine Advertising.

    The new development is the result of a multi-agency pitch process that was conducted in Mangalore earlier this year. The empanelled agencies would be responsible for carrying out the bank‘s publicity campaigns across media channels.

    Launched in 1906, Corporation Bank was nationalised in 1980.

  • Aatanu Chakraborty to head Kettle Communications

    Aatanu Chakraborty to head Kettle Communications

    NEW DELHI: Aatanu Chakraborty is to head the newly set up Kettle Communications, an integrated communication consultancy founded by a group of thinkers consisting of core team with the aim of ‘big agency, big brand exposure’.

    Earlier, Chakraborty was the executive creative director with Hakuhodo Percept. His stint at Hakuhodo lasted for more than two years. Prior to this, his professional career spanning more than 20 years has been with agencies such as JWT, Mudra DDB, Contract, TBWA Anthem, and Triton.

    Initially based in New Delhi, the company will establish offices pan-India in the near future. Kettle Communications will bring Integrated Communications approach to the Indian market. The services include Advertising, Branding & Packaging, Brand Building, Digital Communication, Retail Management, Events and Activation Management, Exposition Management and MICE.

    “With an increase in global competition, technological advances, and more informed customers, it is imperative for businesses to make a powerful impact on target audiences and markets” adds Chakraborty.”

    He added, “Kettle Communications’ strategic entry has been propelled by the need of developing marketing integration at different levels and degree of various functions.”

    Kettle Communications (“Kettle – Boiling with Ideas”) believes the art of communication is to sport a lively, engaging idea that carries the power to evoke emotions. Obsessed with big sustainable real world ideas, its work is a reflection of consumer insights, research based strategies and local relevance. It consistently ensures that its unifying creative idea pushes the boundaries and provokes positive perceptions across every brand touch-point.

  • Dalmia Group awards corporate campaign to JWT Delhi

    Dalmia Group awards corporate campaign to JWT Delhi

    MUMBAI: Dalmia Bharat Group has appointed JWT Delhi to handle its corporate campaign.

    JWT India CEO Colvyn Harris confirmed the development to Indiantelevision.com.

    The account was won on the back of a multi-agency pitch that took place in March.

    Headquartered in New Delhi, Dalmia Group has interests in cement, sugar, travel agency, magnesite, refractory and electronic operations.

  • NPCI brings RK Swamy BBDO, JWT, Ad Factors on panel for RuPay

    NPCI brings RK Swamy BBDO, JWT, Ad Factors on panel for RuPay

    MUMBAI: National Payments Corporation of India (NPCI) has brought three ad agencies on board to work on its brand RuPay.

    The empanelled agencies include R K Swamy BBDO, JWT and Ad Factors. The agencies were empanelled following a multi-agency pitch that was initiated in January 2011. The account will be handled by the Mumbai offices of the agencies.

    Ad Factors vice president Atul Dubey confirmed the development to Indiantelevision.com.

    The agencies‘ mandates will include spreading awareness about the brand. Rest of the briefing is expected to take place in the next week.

    RuPay is the Indian domestic card payment network being set up by NPCI. It is a coinage which indicates coming together of ‘Rupee’ and ‘Payment’ to announce the launch of a retail payment system in India.