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Tag: JWT

  • JWT gets GRT’s jewellery account too

    MUMBAI: WPP‘s creative agency network JWT‘s Chennai office has won the mandate for developing communication for the jewellery business of the GRT Group. This win is a consolidation for the agency, which also handles the Group‘s hotels business.

    JWT Chennai‘s portfolio of clients includes MRF, Univercell, GRT Hotels, Tamilnadu Mercantile Bank, TI Cycles, Dalmia Cements and Renuka builders.

    The GRT group is one of the largest jewellery retailers in Tamil Nadu and is fast expanding into other states in the South.

    “They wanted a communication partner who has both a pan India presence and a good understanding of the jewellery consumer. JWT with its strong network presence and a deep understanding of the jewellery consumer thanks to its long association with world leaders like DTC was the ideal choice,” a statement from the agency said.

  • Windows 8 ad campaign leverages music to connect with Asian culture

    MUMBAI: The pan-Asian advertising campaign for Windows 8 projects the new operating system as a tool of self-expression, by leveraging music and visuals that connect with the culture of Asia‘s markets.

    The Asian ads are a part of software major Microsoft‘s global campaign and was a combined effort of JWT Beijing and JWT Brazil, along with Crispin, Porter and Bogusky in the US, and Wunderman.

    Music is at the heart of the campaign, which highlights a variety of indie and up-and-coming bands across the Asia, such as Scandal from Japan, Sona Mohapatra from India, and Lenka from New Zealand.

    Windows global marketing director Alexandre Leite said, “Windows is an open and inclusive brand-empowering people and we wanted the music, language and cultural references to represent that spirit.”

    JWT Beijing chief creative officer Polly Chu said, “In Asia, we always want to express ourselves in a different way. We long for liberty but we are quite different from the western way of expression. Therefore, we will find a symbol to define liberty. In one of our executions we feature Parkour – urban running – as one of these symbols to represent freedom as well as individualism.”

    The campaign will include television commercials along with print ads, out of home billboards, viral videos, an online app, as well as online advertising.

  • MTDC empanels Concept Communication, JWT and 8 others

    MTDC empanels Concept Communication, JWT and 8 others

    MUMBAI: The Maharashtra Tourism Development Corporation (MTDC) has empanelled 10 agencies on its creative roster. These include Concept Communication, JWT India, Network Advertising, MX Advertising, Mercantile Advertising, Adfactors, Graphics, Kautilya Multi Creations, Paramin Advertising and Ad Syndicate.

    Two of the incumbent agencies are Beehive and WPP‘s O&M.

    It is learnt that television will play a major role in the media mix. The Concept team has presented the media mix to MTDC along with scripts for the television campaign.

    Concept Communication national creative director Rachanah Roy said, “Travel and nature are topics which set alight the creative spark in even the most boring and mundane person. And the various teams at Concept on the account are in a state of electric enthusiasm to work on the account.”

  • Everest appoints Deepti Sakhuja as VP for Delhi

    MUMBAI: Deepti Sakhuja has joined Everest Delhi as vice president and will be closely working with COO Naveen Saraswat.

    Sakhuja has 14 years of experience in brand management across organisations like Publicis Capital, JWT, Lowe, Bates Enterprise and McCann. Her last assignment was with Publicis Capital as AVP, client servicing. Sakhuja has worked across categories on leading brands like Nestle, Perfetti, Reckitt Benkiser, Pepsi, Wills Lifestyle, Monte Carlo, Citi-financial, Nokia and Escorts.

    Saraswat said, “We welcome Deepti on board. Her substantial experience of working on leading brands across different verticals shall add strength to our Delhi operations. We look forward to her valuable contribution in acquiring new business and growth of the agency.”

    Everest president Dhunji S Wadia said, “Our increasing presence in Delhi necessitates a powerful Head of Client Servicing. I have no doubt that Deepti will add to the fire-power of Everest.”

  • Zovi.com unveils its first TV commercial – ‘Get smart about style’

    NEW DELHI: Online shopping portal Zovi.com has launched its first TV commercial – ‘Get Smart About Style‘, highlighting the site as the destination for the widest range of clothing and fashion accessories for men and women.

    Targeted at value and quality seeking shopping enthusiasts across the country in the age bracket of 20 to 35 years, Zovi.com‘s new campaign emphasizes ‘Get smart about style‘ which communicates the essence of Zovis mission of simplifying fashion and lifestyle to fulfill the aspirations of people, online.

    Conceptualised in a story-telling format, the TVC is designed in a way that the audience realises that it‘s possible to get fashionably transformed with Zovi.com. The campaign highlights situations in which the protagonists are able to fulfill their fashion and lifestyle needs by getting the stylish and effortlessly cool clothing at affordable prices. The TVC is being created in 3 languages – Hinglish, Tamil, Telugu to cater to multiple regional demographics while having a national appeal.

    Commenting on the commercial, Manish Chopra, CEO Zovi.com, said, “Zovi‘s mission has always been of simplifying fashion and fulfilling the aspirations of our consumers at the click of a mouse. This commercial is reflective of our deep focus of making our consumers look good and making the process very convenient. It also talks about the fact that we have the option of cash on delivery and also an extremely fair exchange policy. This commercial marks the beginning of our advertising campaign which I‘m sure will make an impact on the audience.”

    The campaign has been developed by JWT for Zovi.com. The campaign will roll out across the country, through various TV channels to drive awareness and encourage consumers to look for unmatched range and variety on Zovi.com

    The ad is set against the backdrop of a class reunion where a group of women are discussing that there all the guys from their class look really bad now. Suddenly, a very smartly dressed guy appears and catches the attention of all the women. The women fail to recognize him and it is only when he comes and refreshes their memory about the fact that he used to be a geek called Gautam is when they realize who he is.

    They ask him if the credit of this fantastic transformation should be given to his wife. He then turns around and says that it‘s all thanks to Zovi.com.

  • Umbrella Design appoints Karan Rawat as president and ECD

    MUMBAI: Umbrella Design has appointed ex-Grey executive creative director Karan Rawat as president and ECD.

    Based in Mumbai, Rawat will report to Umbrella Design founder and MD Bhupal Ramnathkar.

    Rawat will be in charge of the agency with Ramnathkar.

    Said Rawat, “I had two-three offers from ad agencies after I left Grey. I am from advertising background with design and my role at Umbrella is a good combination of design and creative. In advertising, design plays an important role and Umbrella has a superb sense of design.”

    Rawat had quit Grey in August 2012 after a stint of over two years. He started his career with McCann-Erickson as a visualiser and went on to spend four years with JWT as senior art director. Before joining Grey, he was an independent creative director. Prior to that, he was with Enterprise Nexus (Bates India) for six years as creative director.

  • Colvyn Harris is named JWT South Asia CEO

    MUMBAI: JWT India CEO Colvyn Harris has been elevated to South Asia (India, Sri Lanka and Nepal) chief executive officer.

    He will report to JWT Worldwide chairman and CEO Bob Jeffrey.

    Harris will take on added responsibilities of JWT‘s India operations, including Contract Advertising, Hungama Digital Services, JWT Mindset and Encompass.

    The agency has also promoted JWT director – North Asia Area and CEO- Greater China Tom Doctoroff to take the role of JWT Asia Pacific (APAC) CEO at the end of this year. In his new role, he will oversee Northeast and Southeast Asia, as well as Pakistan, Australia and New Zealand.

    According to the statement, the leadership restructure reflects Asia‘s growing global importance, and underscore JWT‘s commitment to the region‘s diverse and vibrant markets.

    Doctoroff and Harris will succeed Michael Maedel in the restructured region. Maedel will move into the role of non-executive chairman for Asia.

    Jeffrey says, “Tom and Colvyn are both dynamic leaders with strong connections to the markets, the consumers and the clients. By leveraging the strengths and strategic insights of these two very talented people, JWT is uniquely positioned to maximise growth in this critical and dynamic region.”

    These changes come at a time when JWT APAC continues to gather “greater” momentum. The company has also deepened the scope and scale of the services it offers in the market, from digital to shopper marketing, through organic growth and acquisitions.

    Doctoroff says, “I am very excited to build on JWT‘s past accomplishments across Asia Pacific. We are in the midst of a revolution of consumer empowerment. I look forward to working with client partners in this fast-changing region to find new synergies between classic brand building and next-stage consumer engagement in the digital era.”

    The restructuring also reflects a renewed focus on India by JWT Worldwide. JWT employs over 1,500 people in India, more than any other single market worldwide, and earns a significant amount of revenue from this critical, high-growth country, the company statement read.

    “We will continue to build and acquire the most diversified platforms to deliver on the market ambitions of the clients we service, thereby further consolidating our leadership position. Brands are the center of our focus, and with our skills and capabilities we deliver marketing solutions across the most diverse of offerings to meet the challenges of the dynamic markets we operate in. This new development ensures that our clients continue to have greater access to the best of our services and talent, not only in the country, but across South Asia,” Harris added.

    Maedel, who will remain in Singapore, will work with Doctoroff and Harris in an advisory role until he retires 2014.

    Harris, who has 33 years at JWT, continues to lead the advertising agency as CEO South Asia. He has held various industry leadership roles, including president of the Advertising Agencies Association of India.

  • JWT strengthens digital and creative team

    MUMBAI: Prasanna Kulkarni and Nitin Pradhan have joined JWT as executive creative directors. This is a part of the agency‘s plan to invest in talent and build up its digital and creative capabilities.

    Kulkarni has over 14 years of experience in advertising, brand strategy, and digital media. He comes in from OgilvyOne Worldwide where he led a creative team at for over five years. He has worked for clients like Orange, IBM, Diageo, Cadbury, Lenovo, HSBC, Hindustan Unilever Ltd and British Airways.

    At JWT, Kulkarni will partner with Sushobhan Chowdhury (head of digital strategy) and Rahul Kaul (technology/UX head) to lead and mentor digital-specific core teams in New Delhi and Mumbai.

    JWT India digital head Max Hegerman said, “We are very excited about the addition of someone of Prasanna‘s calibre. As a digital native, he brings in an abundance of hands-on digital experience – and a passion for the space. Prasanna will have an immediate impact on our digital creative capabilities. I am excited to have Prasanna as a part of the core leadership team at JWT Digital.”
    Pradhan moves in from McCann Erickson. His experience in the field spans over 12 years during which he has worked with some of the leading brands across agencies like KBC, Tata Sky, Nescafe and Close-up.

    Pradhan will work closely with JWT chief creative officer Bobby Pawa on special projects, besides handling some of the key brands at JWT Delhi.

    JWT Delhi managing partner Sanjeev Bhargava said, “I am delighted to have Nitin Pradhan joining the JWT family. Over the long discussions I have had with Nitin, I have found him to belong to the brand of creative people who do not sacrifice diligence, perseverance and detailing on the altar of creative vehemence. The correct mix of all these wonderful traits is what Nitin brings to the table and I am looking forward to working closely with him.”

  • Pepsi rolls out new ad campaign with Ranbir Kapoor & MS Dhoni

    MUMBAI: Being one of the global sponsors of the ICC World Twenty20 2012 Sri Lanka, Pepsi has launched its latest campaign that aims to celebrate the nation‘s zeal for the sport and more so the format.

    The campaign has been created and conceptualised by Pepsi‘s creative agency, JWT.

    The new commercial for Twenty20 cricket brings Ranbir Kapoor and Mahendra Singh Dhoni together on-screen. According to the official statement, the campaign revolves around the “passion” of the cricket fans who enjoy watching the format with the same irrepressible and unorthodox fervour reflected in the cricketers‘ game on-field. A cricket fan himself, Ranbir shows the cricketers, including Dhoni, Virat Kohli and Suresh Raina the ‘Na Tameez‘ the irreverent and zany side of T20 fans.

    The campaign shows that Twenty20 is not played by the rules. It says- Yeh T20 hai boss… na tameez se khela jaata hai… na tameez se dekha jaata hai!

    PepsiCo India senior director – marketing (Colas, Juices and Hydration) Homi Battiwalla said, “Pepsi is strongly associated with cricket in India and we are delighted to be one of the global sponsors of ICC World Twenty20 2012 Sri Lanka. Our ‘Change the Game‘ campaign last year celebrated everything unorthodox about the way the sport is played; this year, we take forward the same philosophy and extend it to the millions of cricket fans in our country. In true Pepsi style, the campaign is irreverent and the Indian cricket fans, led by Ranbir Kapoor show how they Change the Game off-field”.

    “Our latest commercial for Pepsi focuses on the excitement and thrill with which the sport is viewed by millions of its fans in India and celebrates their passion in a never seen before manner. Just the way the Twenty20 format has bent the traditional rules; Indian cricket fans have bent the rules to watch the sport in their own irreverent style. Ranbir and Dhoni for the first time together is the added bonus and if I may add… their chemistry is sizzling”, JWT India executive creative director Surjo Dutt added.

    The ad film opens with the shot of a bus taking the cricketers breaking down in a busy neighbourhood. Suddenly, Ranbir Kapoor appears from top of the bus and starts interacting with the cricketers. They are taken by surprise when other fans in the area also join Ranbir to demonstrate their fun response to the cricketers‘ playing format and some of their favourite shots. Witnessing the absolute craziness of the fans around, Dhoni finally asks Ranbir – “yaar yeh kya tameez hai?” to which the young actor responds in a quirky manner, ‘Yeh T20 hai boss, na tameez se khela jaata hai and then he‘s joined by the fans who say, ‘na tameez se dekha jaata hai‘.

    Additionally, the brand is launching a contest on Facebook wherein they will be asked to answer two questions to be eligible to win passes for the ICC World Twenty20, scheduled to take place in Sri Lanka from September 18. 39 lucky winners will get opportunity to watch the India matches live.

    Several initiatives on platforms such as Facebook, Twitter, Mobile are being launched with an aim to change the way the consumers watch, cheer and listen to the sport. In addition, Pepsi had also launched a branded smart phone application in India.

    The media agency working on the account is Mindshare.
     

  • JWT to wholly own Turkish agency

    JWT to wholly own Turkish agency

    MUMBAI: JWT, WPP‘s wholly owned operating company, has agreed to acquire the remaining stake in Istanbul based full service agency Manajans Thompson Reklam Isleri A.S.

    WPP held a minority stake in Manajans since 1985 and will, following completion, own 100 per cent of Manajans.

    Manajans was founded in 1944 Manajans and employs approximately 70 people with clients like Bayer, Nokia, Shell, Turkcell and Ülker. It generated 8 million Turkish lira (?2.85 million) in revenues in 2011.

    In a statement released to the press, WPP said, “This investment continues WPP‘s strategy of investing in fast growing markets and sectors, such as the Next 11 (which includes Turkey) where WPP employs 10,000 people and generates revenues (including associates) of around $800m.”

    WPP already employs nearly 1,000 people in Turkey generating around $100 million in annual sales.