ITV

Tag: JWT

  • Cannes Lions 2014: Will JWT, Lowe, McCann steal the show?

    Cannes Lions 2014: Will JWT, Lowe, McCann steal the show?

    MUMBAI: Of the seven Indian entries shortlisted in Film Craft and Brand Content & Entertainment Lions four are of JWT India’s Nike campaign.

     

    Titled ‘Make every yard count’ has been qualified for the finals in these categories. The campaign has also been shortlisted in the Film Lions category under two subcategories – Editing and Sound Design.

     

    In the Branded Content & Entertainment Lions category Lowe and Partner’s work for HUL has been shortlisted.  ‘Kan Khajura Tesan’ was an effort to reach out to the media dark areas. It has also been shortlisted in the Integrated Lions category.  The entry has already bagged a Gold in the Mobile Lions category.

     

    McCann Worldgroup’s ‘Share My Dabba’ campaign which has grabbed two Silver Lions in the Direct Lions has made it to the Titanium category shortlist.

     

    The work was for Happy Life Welfare with the help of Dabbawala Foundation and aimed to feed street kids grabbed the attention of not only India’s Human Resource Minister but also inspired many other lunch services to take the initiative forward.

     

    India currently has 22 Lions in its kitty. 

     

    However, as Cannes Lions 2014 nears to the closure, will India’s entries add to the final wining tally? We will have to wait and watch.

  • Cannes Lions 2014: JWT and Handloom Pictures make to Film Lions shortlist

    Cannes Lions 2014: JWT and Handloom Pictures make to Film Lions shortlist

    MUMBAI: Day five at Cannes Lions 2014 too gave India a reason to rejoice. Two Indian entries made it to the finals of Film Lions.

     

    JWT’s campaign titled ‘Make every yard count’ for Nike has been shortlisted in this category. The film features 1,440 crowded sourced images of cricket fans taken around playgrounds, streets, gullies and cricket pitches across the country.

     

    An interesting soundtrack used in the film was composed using chants, breaths, appeals, screams and sledges that one usually hears during a cricket match.

     

    Handloom Picture’s public service film around 16th Lok Sabha elections, encouraging people to vote, is the second entry that qualified in this category.

     

    A total of 280 entries made it to the finals of Film Lions.  

     

    Will these films bring glory to India?

     

    Watch this space to know more.

  • Cannes Lions 2014: 6 Indian entries make it to Cyber Lions finals

    Cannes Lions 2014: 6 Indian entries make it to Cyber Lions finals

    MUMBAI: Finally, Indian agencies have made it to the finals of Cyber Lions this year. While no India entries qualified to the shortlist of this category last year, this time six Indian entries have been shortlisted.

     

    O&M India’s campaign, ‘Google Reunion’ under the subcategory- storytelling and ‘Barter’ in the subcategory- charities, public health and safety, public awareness messages has made it to the shortlist in this category too. JWT India’s work for Nike called ‘Make Every Yard Count’ got shortlisted under three subcategories: use of co-creation & user generated content; clothing, footwear & accessories and use/curation of image/s.

     

    Interestingly, 22 Feet Tribal Worldwide’s ‘Push the Pin’ campaign for Tata Global Beverages has qualified for the final round as well. This entry was submitted under the sub category co-creation & user generated content.

     

    Launched in 1998, Cyber Lions honours excellence in online digital communications and gives key players in this industry an annual meeting point.

     

    It can be noted that no Indian work has made it to the shortlist of Product Design category.

  • Ashish Medhekar joins Triton Mumbai as executive director

    Ashish Medhekar joins Triton Mumbai as executive director

    MUMBAI: Triton Communications has appointed Ashish Medhekar as executive director.  In his new assignment, Medhekar will be a part of the core management team with the mandate to drive growth.

     

    He moves in from JWT, where he was vice president and executive business director.

     

    Medhekar said, “We are in exciting times and I am looking forward to the opportunity of taking the Triton story forward. Triton has a history of building solid brands and has long and deep rooted relationships with its clients and I look forward to partnering them and taking the relationships to the next level.  The task is growth through great brand ideas and integrated solutions.”

     

    Triton director Ali Merchant added, “Bringing with him a wealth of integrated experiences in communication, we are confident and looking forward to Ashish’s leadership role in Triton.  Particularly in the areas of helping dynamic growth for our clients, converting new business opportunities into the Triton fold and building a team of professionals in each area of client need.  We wish him the very best in this leadership role.”

     

    In a career spanning over 20 years, he started his career with Contract Advertising and has worked with Agencies like Rediffusion Y&R as head of the Chennai office, Wunderman and Everest Brand Solutions where he headed the Mumbai office. He has also worked with Dentsu, and Enterprise Nexus.

  • GoaFest’14 Day 3: Digital Law & Kenneth grabs Grand Pix; JWT takes home 40 Abbys!

    GoaFest’14 Day 3: Digital Law & Kenneth grabs Grand Pix; JWT takes home 40 Abbys!

    GOA:  Indiantelevision.com had reported last month on how digital agencies were really looking forward to the ninth edition of GoaFest. It can be noted that out of the 329 awards given away 38 winners were from the digital category.  Interestingly on the day three of GoaFest 2014 Digital Law & Kenneth was the only agency that took home a Grand Pix. The agency won the Grand Pix for its ‘Half stories- The journey of doing right’ campaign for Tata Capital. 

     

    This is a clear indication that Indian agencies are not cracking the digital code. In the digital category Grey Digital got four Abbys, while Web Chutney Studio and Law & Kenneth grabbed three Abbys each.

     

    In another news JWT took home 40 Abbys where as Taproot grabbed 29 Abbys. In the Film category JWT, Taproot and Happy Creatives all received four Abbys each.

     

    For Film craft category Good Morning Films got eight Abbys, Chrome Pictures seven and Nirvana Films four.  On the other hand in the Print category JWT India received eight Abbys, FCB Ulka five and Ideas@work seven.

     

    Interestingly in the Radio category too JWT India made a good performance and received five Abbys. Scarecrow Communications and Linen Advertising- Lintas Group, on the other hand got four Abbys each in this category.

     

    View the detailed winners list here:

    View the list of total metal tally (company wise) here:

  • GoaFest’14 Day 2: 190 awards given away across 9 categories

    GoaFest’14 Day 2: 190 awards given away across 9 categories

    GOA: The Day 2 of the ninth edition of GoaFest got bigger and grander, as 190 awards were given away across 9 categories.  Alok Nanda & Company and JWT were the only agencies that took home a Grand Pix for design and direct categories respectively.

     

    Take a look at the details of who made it to the top positions in each of the 9 categories…

     

    The Print Craft category received 189 entries of which 27 made it to winners’ list. There were nine jury members for assessing this category. For this category Taproot picked eight Abbys, JWT took away four Abbys and Umbrella design added three Abbys to its kitty.

     

    There were 290 entries for the Outdoor and Ambient, out of which 29 entries stood as clear winners. 10 jury members were on board for this category. JWT got seven Abbys, Taproot added three and FCB Ulka received three Abbys for this category. 

     

    For the Design category, agencies sent 188 entries and 25 Abbys were given out. Eight industry veterans judged this category. Alok Nanda & Company and Umbrella Designs won five Abbys each. Taproot got three abbys.

     

    In the Direct category there were 55 entries and 13 winners. While Taproot received three Abbys, JWT, DDB Mudra Group and M&C Saatchi picked two Abbys each. The category was judged by nine jury members.

     

    Branded content received 54 entries. There were 21 winners in this category and had 10 jury members judging it. Madison World received three Abbys, while MTV India, Colors, Viacom 18 Media and PHD India got two Abbys each.

     

    The Promo and Activation category got 102 entries and there were 18 winners. Judged by jury members, JWT and Candid Marketing received three Abbys each.  Milestone Brandcom got two Abbys.

     

    PR and Broadcaster which were the newbies in GoaFest got overwhelming response. The Advertising Club and chairman of the Awards Governing Council president Pratap Bose mentioned that the 10 jury member team for the PR category were excited and saw some good pieces of work. In the PR category 24 awards were given away out of the 42 entries received. Adfactors advertising bagged five Abbys.

     

    In Broadcaster category 99 entries were received and 33 winners were declared. Star won 11 awards in this category.

     

    Click here for the detailed result sheet

  • Pioneering Concept of an Open Jury Session for 2014 Kyoorius Awards Well Received

    Pioneering Concept of an Open Jury Session for 2014 Kyoorius Awards Well Received

    MUMBAI: Known for providing a truly neutral and ethical platform that recognizes the best of the advertising and digital communication, Kyoorius in association with D&AD has concluded their open jury session for the entries received.

     

    This open jury format was welcomed by the industry and fellow professionals as the three day session was attended by over 65 visitors a day, who watched the jury debate over entries and were spectators to the best of Indian creativity on display. Also seen in attendance were youngsters who had come to gain insight and exposure into what goes into creating works that really work.

     

    Not only did the jury session witness media and stalwarts from the creative community coming in to view the entries first hand, understand the judging process and watch the debate amongst jury member but could also raise objections if they found any work to be not genuine or a scam.

     

    988 entries across Advertising and Digital were judged over 5 days by two juries and the results are in.

     

    74 in-book winners have been awarded in advertising and 39 in digital. These in-book winners are now nominated for the coveted Blue Elephant and winners will be announced on the 12th of June at the NSCI Indoor Stadium in Mumbai.

     

    In book winners include agencies from across the country – making this a truly national creative award. Grey Worldwide, Ideas@Work, Ogilvy & Mather, Publicis India, Famous Innovations, Happy Creative Services, Hungama Digital Services, Creative land Asia, Soho Square, Scarecrow Communications, Thought Blurb, DDB Mudra, Candid Marketing, BBDO India, BBH, JWT, Webchutney, Fractalink Design Studio, Isobar, iContract and Sapient are amongst the many in book winners at the 2014 Kyoorius Advertising Awards & Kyoorius Digital Awards.

     

    Kyoorius are continuing to the push the envelope out and have released all in-book winners and blue elephant nominations on their website awards.kyoorius.com/ for public viewing 3 weeks before the awards night.

     

    The industry is encouraged to get online and view all the entries and write to awards@kyoorius.com should there be any objections. Any objections raised will be preented back to the jury before any decision is made.

     

    Abhijit Avasthi, National Creative Director at Ogilvy and Mather who is also a part of Kyoorius Awards jury said, “People should know what happens behind the scenes and that we judge with a lot of integrity.”

     

    Rajesh Kejriwal, Founder CEO, Kyoorius said, “Especially at a time when many agencies have questioned the lack of transparency and trust worthiness of award ceremonies, we felt that the jury session would ensure that the Kyoorius awards are fair and transparent.”

     

    The Kyoorius Awards is scheduled to take place on 12th June, 2014.

  • Ogilvy apologises to Malala Yousafzai

    Ogilvy apologises to Malala Yousafzai

    MUMBAI: Looks like Indian advertising is coming under the radar for constant controversies. This time Ogilvy & Mather India’s series of ads for Kurl On titled ‘Bounce Back’ trigged negative conversations. The ad series features Malala Yousafzai, Mahatma Gandhi and Steve Jobs.

    The art work showcases a cartoon depiction of Pakistani young activist Malala being shot, and then miraculously coming back to life after a night’s rest on a Kurl On mattress. Social media was buzzing with thoughts that the ad is offensive at various levels. Considering the gravity of the situation, Ogilvy went ahead to undertake an investigation into process. There are no talks initiated for the other creatives that use Mahatma Gandhi and Steve Jobs as central characters.

    The official release issued by the agency on its website stated, “We deeply regret this incident and want to personally apologise to Malala Yousafzai and her family. We are investigating how our standards were compromised in this case and will take whatever corrective action is necessary. In addition, we have launched a thorough review of our approval and oversight processes across our global network to help ensure that our standards are never compromised again.”

    The agency also tweeted about the same.

    It can be recalled that last year around the same time, the Ford Figo controversial posters caught the attention of the world. JWT’s Bobby Pawar and Ford India’s Sriram Padmanabhan had to take responsibility of this and had to step down.

    So, who will take responsibility from Ogilvy? Any guesses?  

     

  • Nike launches a digital campaign

    Nike launches a digital campaign

    MUMBAI: Be it any stadium, playground or a by-lane, children playing cricket is a common sight in the country where the sport is a religion.

    Playing on the same phenomenon, Nike has created a film called ‘Make Every Yard Count’. The film which is live on Nike’s facebook page was co-created with consumers through an active online participation and on-the-ground efforts. It has used over 1,440 crowdsourced action images of young cricketers in India who love the sport.

    Nike India marketing director Avinash Pant said, “At Nike, we understand that the cricket culture of this nation is not confined to team India and its players. It includes the millions of young cricketers who strive every day to be amongst the best tomorrow. This film is a dedication to each and every one of those young cricketers who relentlessly chase their dreams.”

    The campaign, which was launched on 22 February on Nike Cricket facebook and twitter, encouraged players all around the country to send in images and also involved over 100 photographers who travelled around the country to shoot young cricketers.

    The ‘Make Every Yard Count’ campaign aims to make the young cricketer the hero of the Nike film.

    Click here to watch the video

    The manifesto that captures the campaign idea best reads: ‘Yesterday was not good enough. Today is not over yet. Make Every Yard Count.’ 

    The digital film was created by JWT Bangalore and the song creation and sound design was done by Dhruv Ganekar and Taufiq Qureshi. 

  • JWT acquires majority stake in Social Wavelength

    JWT acquires majority stake in Social Wavelength

    MUMBAI: WPP Group’s JWT has acquired a majority stake in Social Wavelength.

     

    JWT’s acquisition of Social Wavelength is a logical confluence of social media and mainline expertise, coming together to create integrated communication for brands. The rich experience of five years that we have, in this young industry of Social and Digital Media, will find the next leap of growth, through this partnership. A socially connected world is going to create new challenges and opportunities for brands, and we will create solutions to help brands navigate those challenges,” said Social Wavelength joint CEOs Haresh Tibrewala and Sanjay Mehta.  

     

    The social media agency was founded in 2009, and headquartered in Mumbai, with offices in Delhi and Chennai. The agency now has over 170 professionals who offer social media communication services, social media listening services using Radian6,  influencer outreach program, application development, video and rich media content creation and media buying to over 50 leading brands.

     

    The acquisition marks a further step in WPP’s strategy of developing its networks in fast-growth markets and sectors. In India, WPP companies (including associates) generate revenues of nearly $500 million and employ almost 13,000 people.

     

    “We want to be a critical resource partner across the many solutions we provide to our clients. As we continue to relentlessly transform our offerings, Social Wavelength adds a huge dimension to our existing clients and the brands we steward. Across the marcom value chain and across various digital touch points the skills and capabilities of Social Wavelength will be that edge,” said JWT South Asia CEO Colvyn Harris.

     

    Social Wavelength’s revenues for the year ended 31 March 2013 were Rs 9.15 crore, with gross assets at the same date of Rs 5.92 crore. Social Wavelength marks WPP’s fifth acquisition in India in the last four years.

     

    JWT Asia Pacific has invested heavily in expanding its digital footprint over the last two years.  In addition to the acquisition of Hungama, in India, JWT acquired Post Visual in South Korea in 2013, and took a stake in Converge, in Pakistan, in 2012.  XM Asia, a digital agency owned by JWT, also acquired Designercity, in Hong Kong, and Thomas Idea, in Thailand, in 2013, and XM Gravity in 2012.