NEW DELHI: J Walter Thompson (JWT) has won the Xerox account in a closely contested pitch with FCB Ulka. The account was previously with Lowe and, more recently, with Enterprise Nexus. JWT will handle all above and below the line communications for Xerox using traditional and new communications tools.
An official release informs that Thompson Connect, a division of JWT, has simultaneously received the mandate for relationship marketing for Xerox. Besides Xerox, JWT has won several new businesses in the last two months (December 2002-January 2003). These include Cargill Purita, McDowell’s Club Royal Whisky, Unicef Pulse Polio, Kroneburg Beer, MP Power Farm Project, while Thompson Connect has won the accounts of Reliance Infocom and Unilever Vending Machines.The estimated billings of these new accounts amount to over Rs 30 crore annually the release states.
Contradicting indications that 2002 was slow JWT gained high profile accounts such as Tropicana, Frito Lay, Reckitt Benckiser (Dettol, Harpic), Discovery, Delhi Metro, Singer, KFC, Tea Board and Godrej White Goods.