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Tag: JWT India

  • AdFest 2014: India brings home 26 metals

    AdFest 2014: India brings home 26 metals

    MUMBAI:  At  the Adfest 2014 held at Pattaya in Thailand from 6-8 March, Indian agencies won a total of 26 metals, eight less than last year.

     

    This year, McCann Erikson led the charge with 11 medals, of which three are Gold, five are Silver and three are Bronze.

     

    JWT India and Grey Worldwide followed winning four metals each. Next are TBWAIndia and Creativeland Asia with two metals each and BBDO India, Taproot India and Linen-A Lintas Group with one each.

     

    The most-award winning campaign by McCann was Audiobook – the William Shakespeare/Mark Twain/Oscar Wilde campaign, which received two Golds in the Print Craft Lotus category for Art direction and Best use of illustration; and for Point of Sale: small scale sub category in the Design Lotus category. The campaign also picked up Silvers in Point of Purchase – Display sub category in Outdoor; Poster sub category under Design Lotus and Best Use of Computer Generated Imagery under Print Craft Lotus. In addition to this, it also took home bronze awards in the Press Lotus category under Best of Communication Media & Publications sub category, and Best of Travel, Entertainment & Communication Media sub category in the Outdoor Lotus category.

     

    Apart from this, McCann won a Silver each for its AIDS Awareness campaign under Media Lotus and Big Babol campaign in Best of food sub category under Outdoor. And, it won a Bronze for Rain catching Adshel campaign for Catchtherain.org in the Outdoor category.

     

    Nike’s Parallel Journey’s campaign helped JWT India stuck Gold under Best of sports, fashion cosmetics and luxury goods sub head in Film Lotus. The campaign also got two Silvers in the Film Craft Lotus category. The Health Capital campaign for Rotract Club of Mumbai Shivaji Park in the Direct Lotus category got the agency its single Bronze.

     

    Grey Worldwide picked up a Gold and a Bronze for Duracell Positive & Negative: Dock/Monkey campaign in the Press Lotus and Outdoor Lotus categories, respectively. For another Duracell campaign called Ageless Wonder: Music/Man/Woman the agency was awarded Silver in the Press and Print Craft categories.

     

    Creativeland Asia’s campaign for Frooti helped the agency grab Gold in the Original music score sub category and Bronze for direction under Film Craft Lotus.

     

    TBWAIndia won two Bronze medals for its Adidas Wall cricket campaign under External/street signs and street furniture and Guerrilla marketing sub categories in Outdoor Lotus.

     

    Taproot India’s Times of India’s farmer suicide campaign secured finalists berth in many categories but was only able to win Silver in the Outdoor Lotus category.

     

    BBDO was awarded Bronze for a public awareness campaign Stick It Art under Best use of ambient: small scale sub category in the Media Lotus category.

     

    Lastly, Linen-A Lintas Group was the only Indian agency to get a bronze in the Radio category.

  • Birla Sun Life Insurance appoints Taproot India as its creative agency

    Birla Sun Life Insurance appoints Taproot India as its creative agency

    MUMBAI: Birla Sun Life Insurance (BSLI), the insurance arm of Aditya Birla Financial Services Group, announced the appointment of Taproot India as it creative partner.

    Birla Sun Life Insurance had invited four agencies to share their strategy and creative recommendations, namely, McCann Erickson, JWT India, Taproot India and Scarecrow. The incumbent agency is JWT India and has partnered BSLI for over five years.

    Speaking on the appointment, Aditya Birla Group CMO financial services Ajay Kakar said, “Today, the Life insurance industry is at an inflection point in India. There is an opportunity for us to redefine the role that this industry can play in the life of mass India. At Birla Sun Life Insurance, we remain committed to our chosen strategy to provoke mass India to self-realise the importance of life insurance in their lives, as a source of certainty in a rather uncertain world. With Taproot India, we have found an agency that not only guide and partner with us in the creative expression of our brand, but more importantly, also help us strategise for the way forward.”

    Taproot India co-founder and chief creative officer Agnello Dias said, “Birla Sun Life insurance, as a brand, is very passionate about its business and operates with great clarity, sharp insights and a strong point of view. As its communication partner, we look forward to making the brand even more relevant to consumers than it is.”

    “Birla Sun Life Insurance has done some brave work in the past in the insurance category. It is seen as a leader and we are very excited to work with the brand. Birla Sun Life insurance will also add a different dimension to the Taproot portfolio,” said Taproot India co-founder and chief creative officer Santosh Padhi.

    “Despite the presence of many players in this category, a strong brand with a clear agenda will always have the opportunity to create interesting brand conversations. We are more than delighted to partner Birla Sun Life Insurance in its journey ahead,” added Taproot India CEO Umesh Shrikhande.

  • Nestle India rolls out a new campaign featuring Virat Kohli and Balakrishna Vaali

    Nestle India rolls out a new campaign featuring Virat Kohli and Balakrishna Vaali

    MUMBAI: The first campaign with Virat Kohli amplified the crunchy experience of Munch and was unique. It featured Vaali as a commoner with no special talents, a boring life and he loves crunching on Munch. His moments of excitement and fame are only because of the big ‘Crunch of the Nestle` Munch. The new campaign that has just been launched continues to reinforce the proposition of ‘Mera Crunch Mahaan‘. It revolves around the explosive crunch that triggers excitement through a fresh treatment.

    The commercial opens with Virat Kohli who is in an elevator with his manager. Kohli clearly loves eating Munch but just as he is about to bite into the chocolate in his hand there is an explosive sound of a ‘crunch‘. Virat and his manager both turn towards the source of this sound and find Balakrishnan Vaali, ‘crunching‘ his Munch totally oblivious to the presence of the other two. The manager notices the ‘strangest of coincidences‘ and points out the similarity between Vaali and Kohli that they not only look the same but they both like crunching on Munch and says, “Aap dono toh same to same…Munch kha rahe ho sir !” to which Kohli cannot agree more.

    JWT India, ECD Nitin Pradhan says, “The excitement of the moment comes from the crunch that makes viewers, Virat and his manager realise the ‘strange coincidence‘. It was a more refreshing way for us to show the actual celebrity in all his glory along with the lookalike character. The interaction is not a typical fan-meets-celebrity piece which is what makes it a more interesting watch. In fact, Vaali doesn‘t even notice Virat in the spot. Over here, the product still remains the focus of the message, being the subject of the ‘interaction‘. The love for the ‘Crunchiest Ever Munch‘ leads to another exciting moment. Which was the point of our communication.”

    Nestlé India head corporate communications Himanshu Manglik said, “The quality of the crunch is a key differentiator of a wafer chocolate and over the years, the tag line for Munch – ‘Mera Crunch Mahaan‘ has become strongly entrenched in the minds of the consumers. Earlier this year, we renovated the portfolio making it crunchier and launched the product – Munch 4X4 made from four rich layers of wafer and chocolate layer. We felt that as a successful cricketer and a youth icon Virat Kohli would enable us to build on this ‘crunchier‘ personality of Munch.”

    On the challenges faced while executing the TVC campaign Pradhan added, “The basic creative challenge was to use Virat Kohli and the character of Balakrishnan Vaali (also him) in a fresh and engaging way together, while keeping the product message central. While shooting, the main challenge was getting the implicit humor of the plot in the performances without letting it go overboard. The idea is to engage people, especially youngsters with a fresh kind of humor which involves a popular celebrity. Sports celebrities aren‘t seen that often creating humor on screen. So, that is sure to create some impact. “

    “A manager spots his celebrity‘s lookalike in a lift. He seems to be awestruck by the ‘coincidence‘ but the moment he speaks, it gets revealed that he was noticing the (common) brand of chocolate they were consuming and not their faces. Also, the intent was to not be too in-your-face with the humor, yet creating some recall.” Pradhan concludes.

    The new campaign is live on television with a heavy media plan. The TVC has gathered close to 300,000 views on YouTube and has integrated in other digital vehicles like Facebook and Twitter. The promotional plan would be supported by mobile promotions and radio.

  • Hiren Pandit bids adieu to GroupM

    Hiren Pandit bids adieu to GroupM

    MUMBAI: Media veteran Hiren Pandit has decided to call it a day. The affable GroupM managing partner – special projects has put in his papers and is currently serving his notice period. His last day at the agency will be 11 July. The 53 year old Hiren‘s role was to drive efficiency and productivity in the organisation. . Apart from the various roles he has essayed, he was closely involved in Aspire, GroupM‘s training programme.

    His replacement has been zoomed in on but the agency was reluctant to reveal who it was.

    He joined Mindshare in 2000. In October 2006 he was made managing partner – GroupM entertainment, sports and partnerships, south Asia and was then given the responsibility of managing partner – special projects in March 2012. Before joining GroupM, he was with JWT India.

    Hiren was also a member of the GroupM executive committee.

    He says that WPP‘s media agency network is “a great place to work having great people to work with adding that “there comes a time when you want to go, and for me this was the time. I want to take some time off. But I do have some ideas in mind which I shall reveal in due course of time. For now, I am happy to have worked with such a great team and a completely non-political environment.”

  • JWT India to handle Kidzania’s creative biz

    Mumbai: The edutainment brand Kidzania has awarded its creative mandate to JWT India for its first family edutainment theme park scheduled to open in Mumbai shortly.

    The agency will craft an aggressive multi-media brand building campaign to create awareness for KidZania across mediums such as print, electronic and out of home (OOH) advertising.

    KidZania India chief marketing officer Viraj Jit Singh said, “We are delighted to have JWT India on board to develop our communication strategy. Having worked with global brands across product categories, JWT brings with them a deep understanding of our target audience – kids and young parents. KidZania is a unique concept and their focus will be to bring alive the role-play experience across all platforms of communication and engagement.”

    “We are very excited and look forward to working with KidZania, one of the fastest growing kid’s interactive entertainment brands in the world. With KidZania’s unique offerings, JWT is looking forward to partner the brand in growing its footprint in the Indian market to make it a leader in the space for interactive kid’s entertainment”, JWT Mumbai managing partner and branch head Tarun Chauhan.

  • Leo Burnett wants to withdraw two award winning entries from Creative Abbys 2013

    MUMBAI: Just when you thought that Goafest 2013 is over, Leo Burnett which swept 71 metals at the Creative Abbys this year, has sought withdrawal of two of its entries in the radio and radio craft categories.

    The two entries that the agency wants to withdraw are radio spots it created for Tata Salt Lite. These entries have won the agency two gold Abbys and two silver Abbys.

    Sources have confirmed that Leo Burnett Chairman Indian Subcontinent Arvind Sharma sent a mail to the Awards Governing Council (AGC) on Monday evening seeking that the two entries be withdrawn owing to some inconsistencies. This move by the agency comes as a result of the brand’s request to do the same.

    The AGC requires all entries to be accompanied by client approval and verification. Clearly, one question this request raises is about the fuss when the entries which had already passed the acid test were accepted as legitimate entries.

    The request to withdraw entries has also raised the question about scam ads and what effect they are having on the industry. It has been quite an interesting year at the awards this year with last year’s forerunner Ogilvy and Mather walking out, JWT India submitting scams ads that blew up in their face, and Creativeland Asia’s Raj Kurup stepping down from the jury at the creative Abbys as a mark protest against scam ads.

  • Kit Kat presents the “Baby Break”

    MUMBAI: Chocolate brand Kit Kat has launched a new ad campaign that has been created by JWT India.

    The new campaign is a follow up to the “Squirrels” and “Birds” executions in 2010 and 2012, with a creative spin on “Have a Break. Have a Kit Kat”.

    With the new campaign too, the brand urges youth, wrapped in routine, busy schedules and caught up in the race of living in the now, to take a break and not miss out on the fun and unexpected surprises that a break can get.

    The new ad campaign is led by a TVC called “Babies”.

    The highlight of the TVC is the music track, created by music producer Mikey McCleary. The TVC has been directed by Shyam Madiraju. JWT chief creative officer Bobby Pawar and Madiraju worked closely with animation experts from Crater Film Studios, Belgrade to create the mix of real and animated “baby” shots.

    The TVC is on youtube and other digital channels, and will be followed by a music video with the same track.

    Pawar said, “The idea that something good can happen when you take a Kitkat break is in its third year. We had to raise our game and inject some freshness or the campaign would lose its impact. What worked in the first two years is that the commercials borrowed from popular culture by taking and reinterpreting classic hit songs. This time around we are taking things up a notch and trying to create a pop culture moment. So the idea was to do a baby pop concert.”

    “The first part of it is the music. It‘s made up entirely of sounds made by babies, even the drumming and the rattles rattling. They were arranged in such a way that a catchy beat and hook was created. The other part of the baby concert is the dancing, which is simple yet kinda unique. Why babies? It came from the insight that watching babies play will put a smile on anyone‘s face. If you watch them doing something you haven‘t seen before, that smile will be multiplied,” Pawar added.

    The TVC opens on a student doing the usual rounds with his Professor and fellow students. He steps back to take a break with a Kit Kat. What follows is a never before seen sequence of a bunch of happy babies playing in a day care centre suddenly turn into a baby pop group who give an impromptu concert to our man who is taking a Kit Kat break. The musical interlude is replete with babies singing, or in this case gurgling, cooing, laughing and drumming and swaying to their own dance moves on the music. The music and dance surprises and then delights the student, enjoying his Kit Kat. Once the break is over, the student returns back to his group, performing a quick dance step himself, energised and refreshed.

  • JWT, Ogilvy and Grey to jointly handle creative biz of Tea Board of India

    MUMBAI: Tea Board of India (TBI) has empanelled JWT India, Ogilvy and Grey India to jointly handle its creative mandate.

    Lowe Lintas, which was the incumbent agency along with JWT India and Ogilvy, has been replaced by Grey who will now spearhead the project along with JWT and Ogilvy.

    Grey‘s appointment comes after a multi-agency pitch that also saw participation of Bates India and Interpublicity, say sources.

    The contract is still in process but the agencies have received the notification, source added.

    The responsibilities of the agencies would include promotional campaign for the Tea Board both in India and internationally.

    For the record, the Tea Board of India is a state agency of the Government of India established to promote the cultivation, processing, and domestic trade as well as export of tea from India.

  • Taproot is the only Indian competitor in Films Lions

    MUMBAI: Taproot India‘s campaign ‘I am Mumbai‘ for Bennett, Coleman & Co is the only Indian entry shortlisted in the Film category at this year‘s Cannes Lions. It is one of the 257 entries shortlisted globally.

    Taproot‘s entry has been shortlisted in the ‘Publications and Media category‘. A total of 56 entries from India went to Cannes Lions for Media Lions this year.

    In the previous year‘s edition India saw two shortlists – DDB Mudra and JWT India – both of which converted into metals with both agencies winning a Bronze Lion.

    Ogilvy & Mather worldwide chief creative officer Khai Meng Tham is the jury president and JWT Delhi executive creative director Priti Kapur is the Jury Member from India in the category this year.

    The winners will be announced on the evening of 23 June, along with the Film Craft Lions, Branded Content and Entertainment Lions and Titanium and Integrated Lions.

  • Bates CEO Sandeep Pathak quits

    Bates CEO Sandeep Pathak quits

    MUMBAI: Ending his 5-year stint at Bates, Sandeep Pathak will be stepping down from his post as CEO.

    The news comes amidst media reports of Bates Asia Pacific and India chairman and regional creative director Sonal Dabral exiting the agency.

    It is speculated that Dabral is moving to Mudra, replacing Bobby Pawar, who recently joined JWT India.

    Pathak joined Bates (then Bates 141) in 2007 as Mumbai head. He was elevated to the role of CEO in September 2008. Prior to Bates, he was associated with Leo Burnett as brand partner.