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Tag: JWT India

  • Hrithik Roshan portrays Arjun Vajpai’s journey in Mountain Dew ad

    Hrithik Roshan portrays Arjun Vajpai’s journey in Mountain Dew ad

    MUMBAI: As a brand that has always saluted the spirit of pushing ones boundaries to break out of the ordinary and achieve extraordinary success, Mountain Dew from PepsiCo is celebrating the journey of a real life hero, Arjun Vajpai through its new campaign, ‘Risk Takers of India’. 

    Mountain Dew is paying tribute to the young mountain climber through a never-seen-before route in advertising – that of a biopic! Hrithik Roshan, Mountain Dew’s brand ambassador essays the role of Arjun and captures his attempt at climbing Mt Cho Oyu – one of the most difficult summits to conquer.

    Created by JWT India, the biopic resonates strongly with Mountain Dew’s philosophy of pushing boundaries, celebrating courage and showcasing real life heroes. The film brings to fore the spirit of carrying on in the face of challenges and be willing to step out of one’s comfort zone to achieve extraordinary results. 

    Speaking about his experience portraying the mountaineer, Hrithik Roshan says, “Arjun Vajpai is a true inspiration. It is rare that you come across someone who is so passionate about something and that too at such a young age. As Mountain Dew supports this unsung hero of the nation, I am proud to be the one bringing alive his illustrious journey on screen. I salute his courage and wish him luck as he gets set to conquer Mt Kangchenjunga.”

    Echoing her thoughts, PepsiCo India associate director for Mountain Dew Naseeb Puri mentions, “Mountain Dew has always been about celebrating the spirit of ordinary people who push themselves to achieve extraordinary results, making a name for themselves in the process. Arjun is an embodiment of what we as Mountain Dew stand for & it is our privilege to be able to bring his inspiring story to millions of consumers across the country.” 

    JWT India chief creative officer Senthil Kumar adds, “Mountain Dew advertising celebrates the spirit of adventure and encourages ordinary people to make a name for themselves.  This year we are bringing a brand new format in the form of a biopic TVC with the story of Arjun Vajpai. This also reflects popular culture of the recent biopics in Indian cinema. Hrithik Roshan essays the inspiring role of Arjun & the film captures the epic terrain, vulnerability & the determination of the hero as he conquers the mountain within.”

  • JWT India’s Tista Sen on Cannes Lions’ Glass Lion Jury

    JWT India’s Tista Sen on Cannes Lions’ Glass Lion Jury

    MUMBAI: J. Walter Thompson India national creative director & senior vice president Tista Sen is one of the nine members of the first Glass Lion: The Lion for Change jury that were announced by Cannes Lions.

     

    The award, launched with the support of Leanin.Org, recognises work that breaks through unconscious gender bias and shatters stereotypical portrayals of men and women. It will be judged by an accomplished, diverse group who will bring a broad cross-section of cultural perspectives, insights and experience to the table.

     

    IfWeRanTheWorld/MakeLoveNotPorn founder and CEO Cindy Gallop will be the president of the jury.

     

    The jury members are:

     

    USA: IfWeRanTheWorld/MakeLoveNotPorn founder and CEO Cindy Gallop

     

    Brazil: AlmapBBDO partner and co-president of the board Marcello Serpa

     

    France: BETC managing director Catherine Emprin

     

    UK: Mr President creative partner Laura Jordan Bambach

     

    India: J. Walter Thompson national creative director & senior vice president Tista Sen

     

    UK: Isobar chief executive officer and executive creative director Nick Bailey

     

    USA: Leo Burnett chief creative officer Susan Credle

     

    USA: Weber Shandwick president Gail Heimann

     

    USA: The Representation Project founder & CEO Jennifer Siebel Newsom

     

    USA: Head @HeForShe Campaign senior advisor to Under Secretary-General UN Women Elizabeth Nyamayaro

     

    Lions Festivals CEO Philip Thomas said that they would be instrumental in helping to shape the future of the award, and, in turn, the industry. “We believe that marketing actively shapes culture, and the Glass Lion is part of our commitment to having a positive impact on this. The introduction of a new Lion is an opportunity to define both the category and what we hope the communications landscape might look like,” he said.

     

    Stressing on the importance of the award in actively shaping industry change, Gallop said, “I want every single creative in every country around the world to desperately want to win the Glass Lion – because the work that wins this award represents The New Creativity: the gold standard for creative and sociocultural change in our industry.”

     

    Bailey agreed, adding that the global, multi-disciplinary perspective of the jury would also play a role in how the work is judged. “It’s no secret that one gender and one viewpoint is over-represented in our industry, which means inevitably a certain viewpoint is over-represented. The Glass Lion seeks to redress that by recognising work that holds a mirror up to the world as it really is, rather than just as a minority of people see it. That’s why it’s particularly exciting to see not just a truly international mix in the jury, but also a mix of viewpoints from both within and from outside our industry,” he said.

     

    The introduction of the Glass Lion: The Lion for Change follows on from the 2014 launch of the See It Be It initiative, created to address the industry’s gender imbalance by accelerating creative women’s careers in advertising. The three-day programme for 12 creative women is returning to Cannes Lions this year and nominations are now open. Successful candidates will receive airfares to Nice, a Classic Pass to the Festival and accommodation for the duration of the programme, which is being held from 21 – 24 June 2015.

  • Goa Fest: JWT India leads metal tally, Linen Lintas wins solitary Grand Prix

    Goa Fest: JWT India leads metal tally, Linen Lintas wins solitary Grand Prix

    GOA: As the third and final day of Abby Awards Goa Fest came to an end, metals galore were distributed amongst creative souls across various categories.

     

    “With a beach 50 meters away and beers available 24 hours, having more than 70 per cent filled rooms in all the sessions signifies that Goa Fest 2015 was a success,” says AAAI president M.G. Parameswaran

     

    Goa Fest 2015 saw a versatile group of speakers, charming and ecstatic ambience, and allusive advertisements played one after another. The creative minds enjoyed their time collecting one metals after another for different categories. The third day saw 29 Golds, 51 Silvers and 94 Bronze bestowed amongst the creative lot.

     

    Though Goa Fest organizational committee does not publish any agency ratings, if the metal tally is analysed JWT India with 35 metals (nine golds, eight silvers and 18 bronze) bags the pole position. The solitary Grand Prix was won by Linen Lintas for Dabur Vatika Premium Naturals Shampoo’s Brave and Beautiful campaign. 

     

    The number of Grand Prix though got down from three in 2014 to one in 2015. The total number of metals went up to 344 (69 Golds, 102 Silver and 172 Bronze) compared to last year’s 336. The Advertising Club and chairman of the Awards Governing Council (AGC) Pratap Bose said, “You have to do something unique and extraordinary in order to win a Grand Prix and the jury found only one such entry and hence we have only one Grand Prix in 2015.” 

     

    The total number of golds went up to 69 compared to 50 and 44 in 2014 and 2013 respectively.     

     

    The number of agencies winning Abby metals has also gone up, which is an encouraging development for the creative fraternity. A total of 106 agencies won metals in 2015 compared to 85 and 73 in 2014 and 2013 respectively. The number of entries were also an encouragement for the organizing committee as it went up from 2012 to 2823. However it must be noted that in 2013, 4376 entries were registered for the same festival.

     

    The highest number of golds were distributed in the broadcast category as 14 metals were distributed in the category. With 40 metals OOH grabbed the pole position when it came to the total number of metals amongst all categories. 

     

    Click here to read the full winner list

    Click here to read the full winner list 

    Click here to read the full winner list

  • McCann WorldGroup tops The Gunn report from India

    McCann WorldGroup tops The Gunn report from India

    MUMBAI: McCann WorldGroup (Mumbai) tops the agency list for 2014 with 13 awards as per The Gunn Report, which is a global round-up of the creative performance of the advertising industry.

     

    JWT India (Mumbai) comes in second with eight awards while Ogilvy & Mather (Mumbai) and Taproot India (Mumbai) tie for the third spot with five awards each.

     

    The fifth spot sees a tie between Grey WW (Mumbai) and Happy Creative Services (Bengaluru) with three awards each.

     

    On the global front, USA retains its top spot. UK follows in second, with Brazil at number three.

     

    The Gunn Report is compiled on the basis of awards won in that year. The report looks at the overall performance in the year January to December and is based on the results of 45 global, regional and national creative award contests.

  • JWT India announces leadership changes

    JWT India announces leadership changes

    MUMBAI: After an excellent show at Cannes Lion this year, JWT has announced leadership changes across the agency’s key offices in Mumbai, Bengaluru and Sri Lanka.

     

    JWT south head Rajesh Gangwani has been appointed as JWT Mumbai senior VP and managing partner effective immediately.

     

    JWT group companies Colombo president Himanshu Saxena will succeed Gangwani as JWT south senior VP and managing partner.

     

    Joy Chauhan will be taking over from Saxena as JWT group of companies Colombo president.

     

    Announcing their appointment, JWT south Asia CEO Colvyn Harris said, “Rajesh and Himanshu are both dynamic leaders with strong connections to the markets, the consumers and the clients. By leveraging their strengths and strategic insights, JWT is uniquely positioned to maximise growth in these critical markets.”

     

    “Having successfully established brands like Pepsi foods, Nestle and more recently Airtel, Joy’s move to Sri Lanka will help develop his career further. He has managed large teams and big brands and that experience will hold him good stead. JWT Colombo is one of the most admired agencies in Sri Lanka and that will continue under Joy’s leadership,” he added.

     

    It’s a homecoming for Gangwani, who joined JWT Mumbai as a management trainee in 1991 and worked on Hindustan Unilever, and other Mumbai clients. He was later transferred to Bengaluru in2002 and has been leading the office since January 2008 and later as head of south, since 2011.

     

    JWT India NCD Tista Sen will be Gangwani’s creative partner and together they complete the leadership team at JWT Mumbai.

     

    “I look forward to my second innings in Mumbai and to the opportunity of leading our flagship office. Having been part of some amazing journeys on brands like Nike, Levi’s, Madura, Lifestyle and others, it’s going to be exciting times ahead.  Mumbai has a great portfolio of brands, a fabulous client mix and a fantastic talent pool,” said Gangwani.   

     

    With 22 years of experience in advertising, branding, consumer research and sales, Saxena comes in with diverse experience of leading brands, offices and cross functional teams. As head of the JWT Group in Sri Lanka, Saxena was overseeing JWT and the recently set up Contract advertising.

     

    “In our 150th year JWT India has reached great heights of achievement.  It is both an honour as well as a huge responsibility to lead a region as dynamic as JWT south. I look forward to carrying on the good work and pushing the bar higher. Leading JWT Sri Lanka was truly an enriching experience and I am glad to move on to the next professional assignment after three years in Colombo,” said Saxena.

     

    JWT India NCD Senthil Kumar will continue to lead JWT south and Kolkata as Saxena’s creative partner.

     

    “It is an immensely exciting opportunity for me to be a part of a great legacy like JWT Sri Lanka. To be a part of a growing market like Sri Lanka, is the high that I really wanted at this point in my career. Armed with the rich experience of some of the best national and international brands like, Pepsi foods, Nestle, Hero and Airtel, I feel my learning will help me grow the brands and businesses at JWT Sri Lanka. JWT will continue to shine,” says Chauhan on his move to Sri Lanka.

  • Cannes Lions 2014: Indian agencies bring home 27 metals

    Cannes Lions 2014: Indian agencies bring home 27 metals

    MUMBAI: The last day of the 61st edition of Cannes Lions saw JWT India grabbing a total of four Lions. With this the agency made its way to lead the Indian score chart in this edition of Cannes Lions.

    The agency won a silver Lion for Nike Cricket’s ‘Make Every Yard Count’ campaign in the Film Craft and two silver Lions in the ‘Branded Content & Entertainment’ category. This particular work by JWT also fetched a bronze in the film category. 

    Lowe & Partner’s HUL campaign titled ‘Kaan Khajura Tesan’ received a bronze Lion in the ‘Branded Content & Entertainment’ category.

    With seven Lions in its kitty, McCann has grabbed the second spot, while O&M with its six Lions came third.

    In the Young Lions competition for marketers, the Indian team from Hindustan Unilever bagged a silver metal. No Indian entry won the Titanium and Integrated Lions.

    Though this year the number of Lions won by Indian agencies have dropped but discussions around a few Indian campaigns such as ‘Google Reunion,’ HUL’s ‘Kaan Khajura Tesan’ and few others made a significant impression in front of the global creative fraternity.

    While this year, India bagged 27 Lions, last year it had won 33.

     

  • Cannes Lions 2014: India adds 8 more Lions to its kitty

    Cannes Lions 2014: India adds 8 more Lions to its kitty

    MUMBAI: Looks like Indian digital work is leaving a good mark at global platforms. At Cannes Lions 2014, JWT’s work for Nike India won a Silver Lion along with two Bronze Lions in the Cyber category. The campaign titled ‘Make every yard count’ was a digital film created by the agency that was then splashed across social media platforms.

    The agency crowd sourced 225,001 images of cricket enthusiasts out of which 1,440 were used in the film. Athletes were invited, via social media and Nike Cricket’s official website. Around 108 travel photographers went around playgrounds, streets, gullies and cricket pitches across the country.

    An interesting soundtrack was composed using chants, breaths, appeals, screams and sledges that one usually hears during a cricket match. The video received over 2.5 million impressions during the online campaign period.

    Click here to watch the campaign…

    In the same category, O&M India’s work for Akansha Foundation bagged a Bronze Lion. Three Grand Prix were awarded in the category, Iconoclast Paris, Forsman & Bodenfors Gothenburg and Creative Artists Agency-Los Angeles won for ‘Pharrell Williams – 24 hours of happy’ campaign, ‘Live Test Series’ for Volvo Trucks and ‘The Scarecrow’ for Chipotle Mexican Grill.

    Under the Design Lions, O&M’s Cleft to smile campaign for Operation Smile India bagged a Gold Lion.  The campaign that aimed to spread awareness around issue of cleft using Twitter as a platform.  In all, over 20,000 tweets were received with the support of celebrities on the platform. According to the agency the campaign reach was 30 million. The symbol :{to:) that stands for cleft or ‘:{‘ to smile or ‘:)’ became the world’s most tweeted logo.

    McCann’s campaign for Perfetti Vans Melle fetched a Bronze Lion in the same category. The entries submitted for this campaign are titled as ‘Mango’, ‘Pear’ and ‘Tangerine’.

    The Grand Prix went to Adam&EveDDB London for its campaign for Harvey Nichols.

    Grey Worldwide India won a Gold Lion in Press lions for its campaign for P&G’s Duracell Batteries. The agency submitted three entries ‘Choo-choo’, ‘Remote Control’ and ‘Camera’ under this category.

    JWT received a Bronze Lion for its Press campaign for Godrej Security Solutions; the three entries submitted in this category were ‘House’, ‘Antique Store’ and ‘Music Store’.

    It can be noted that a total of 95 Press Lions, 68 Design Lions and 145 Cyber Lions were given away. However, no Indian entry picked up any award in Radio Lions.

  • Cannes Lions: McCann, BBH India, O&M enters Design shortlist

    Cannes Lions: McCann, BBH India, O&M enters Design shortlist

    MUMBAI: Day three of Cannes Lions 2014 looked positive for India as eight pieces of work qualified in the Radio & Design shortlist.

     

    In the Radio Lions category, McCann Worldgroup India’s ‘The Finder’ campaign for travel portal Yatra.com made it to the shortlist. The entry was submitted under the sub category travel, transport & tourism.

     

    Mukti Foundation’s ‘Police Station’ campaign executed by JWT India also made it to the finale. This campaign entered under the sub category public awareness messages.

     

    O&M India work for Mumbai Police called ‘Train’ made it to the shortlist under subcategory public awareness messages.

     

    In the Design Lions category, McCann Worldgroup India’s three ads ‘Mango’, ‘Pear’ and ‘Tangerine’ for Perfetti Van Melle’s product Big Babol has made it to the shortlist. The campaign was sent under the sub category print and poster.

     

    BBH Communications India’s ‘Vote For Child Rights’ campaign for Child Rights and You (CRY) also has a chance of winning a Lion as it got shortlisted in Direct Lions category.  The entry has qualified under the sub category broadcast and animated communication – other video content.

     

    O&M India’s cleft awareness campaign for Operation Smile India has been shortlisted under the sub category large scale logo.

  • Cannes Lions 2014: Grey, JWT only Indian agencies making it to Press Lions shortlist

    Cannes Lions 2014: Grey, JWT only Indian agencies making it to Press Lions shortlist

    MUMBAI: Last year 37 Indian entries had got shortlisted in the Press Lions category, but this year the numbers have been disappointing. Only three entries each from Grey and JWT have made it to the Press Lions shortlist this year.
     

    Grey’s campaign ‘Choo-Choo’, ‘Remote Control’ and ‘Camera’ for Duracell Batteries have qualified for the finals under the ‘Household Category.’ The other three entries that made it to the finals are JWT India’s ‘Ouse’, ‘Antique’ and ‘Music’ campaign for Godrej Security Solutions. These campaigns qualified under ‘Home Appliances & Furnishings’ subcategory. 

     

    Around 472 entries have made it to the Press Lions shortlist. The Press Lions was introduced in 1992. Since 2002, the festival has recognised Press and Outdoor as separate advertising media, awarding each their own Grand Prix.

  • Cannes Lions 2014: 6 Indian agencies enter Media Lions finals

    Cannes Lions 2014: 6 Indian agencies enter Media Lions finals

    MUMBAI: In the Media Lions category, six Indian agencies have been shortlisted. Campaigns by JWT Mumbai, Madison Media Pinnacle, PHD Mumbai, Cheil India, Ogilvy & Mather Mumbai and McCann Worldgroup have qualified to the final round of this category.

     

    JWT’s campaign titled ‘Make Every Yard Count’ for Nike under the subcategory ‘Use of Social Platforms’ appears on the shortlist.

     

    O&M’s work for Akansha Foundation called ‘Barter’ under two subcategories ‘Best Use of Social Platforms’ and ‘Charities Public Health & Safety, Public Awareness Messages’ has made it to the shortlist.

     

    Cheil’s ‘Halonix Safer City Project’ campaign for Halonix Indoor has been shortlisted in the ‘Use of Outdoor’ subcategory.

     

    PHD Mumbai’s work for HUL, titled ‘Kan Khajura Tesan’ has made it to the finals of ‘Use of Audio’ subcategory.

     

    On the other hand ‘Mobile Breathmills’ for Cadbury India by Madison Media Pinnacle under the subcategory ‘Use of Mobile Devices’ has made it to the shortlist too.

     

    McCann Worldgroup India’s campaign called ‘Share My Dabba’ for ‘Happy life Welfare and Dabbawala Foundation’ has qualified to the shortlist under the subcategory ‘Charities Public Health & Safety, Public Awareness Messages.’

     

    The Media Lions competition was created in 1999 to honour excellence in media strategy, planning and execution and give key players in the media industry an annual meeting point.