Tag: Jwala Gutta

  • #AajTakSabseTez rolls out new film ‘Zara Jhukke’

    #AajTakSabseTez rolls out new film ‘Zara Jhukke’

    NEW DELHI: As part of the ongoing viral campaign #AajTakSabseTez, news channel Aaj Tak has launched the fifth film of the series. Titled Zara Jhukke, the film features Chitra Tripathi and throws light on how increasingly many news channels have political leanings and biases. Aaj Tak on the other hand does not need to do that. It believes in straight forward reporting without any political leanings.

    Conceptualised and directed by the widely acclaimed writer-director Pradeep Sarkar, #AajTakSabseTez campaign is a satirical take on the current news environment in the country and entertainingly highlights the relaxed standards of reporting by some players in the age of fake news. The first film Sach Ka Band brought to light the exaggeration of events while presenting the news; the second film Achaar Gully highlighted the importance of credibility over sensationalism; the third film Afwaah showed the rampant practice of rumour mongering in news and the fourth film Khabaristan took a dig at resorting to convenient truths. The campaign is already talk of the town as many celebrities including Sania Mirza, Ashutosh Rana, Jwala Gutta, Mika, Harbhajan Singh, Suresh Raina and many more have been tweeting about it. 

    Aaj Tak and its brave journalists have brought a ringside view of every major happening in the country. While many news outlets may have clear leanings, Aaj Tak has always taken the middle ground, without any bias. As the depth of echo chambers increases, the need for a shared platform where both sides can be heard is essential. A place where people can agree to disagree is the need of the hour. Aaj Tak is that listening room, that middle ground for the two sides to continue a meaningful dialogue. What else is a society if not a vibrant conversation in progress?

    These films, while depicting Aaj Tak’s relentless pursuit to always side with the truth, are equally sure to put a smile on your face.

    You can watch the film here: 

  • Sony YAY! celebrates Teacher’s Day with the fourth edition of its flagship initiative, Heroes Behind the Heroes

    Sony YAY! celebrates Teacher’s Day with the fourth edition of its flagship initiative, Heroes Behind the Heroes

    Mumbai: After parents, teachers are the most influential and life-changing role models for children. They inspire, encourage, and guide us to find the best in ourselves and strive for excellence. Undoubtedly, they are the real heroes who dedicate themselves in shaping other’s life and create role models that we look up to. Extending gratitude for their commitment to shaping lives, Sony YAY! celebrates Teacher’s Day with the fourth edition of their marquee initiative, Heroes Behind the Heroes, by honouring the change-makers from different walks of life for their valuable contribution to the society.

    Building on the success of its previous editions, the much-acclaimed initiative has celebrated and honoured champions in the likes of Sania Mirza, Kailash Satyarthi, Subhash Ghai, Anupam Kher, Pandit Birju Maharaj, Mahavir Singh Phogat amongst others.

    This year, the channel acknowledges most legendary icons of education, tech, space-science, sports and entertainment industries.

    1.    Sudha Murty – As the Chairperson of the Infosys Foundation, through her relentless efforts, has extended a helping hand to the under privileged in the areas of arts, culture, ritual development and hunger eradication

    2.    Dr Mylswamy Annadurai Dubbed as the "Moon Man of India", he is the former director of ISRO Satellite Centre and has also played key roles in some of the country’s most complex missions like Chandrayaan & Mangalyaan

    3.    Byju Raveendran – He is the founder of Byjus app and has revolutionized and reformed modern-day education with technology!

    4.    Sonu Sood – He is an actor who has won hearts with his unmatched generosity and has emerged as a pillar of support during the lockdown for many migrants across the country.

    5.    Shilpa Shetty Kundra – An actor, fitness enthusiast and entrepreneur, she has been instrumental in fostering the importance of leading a healthy lifestyle amongst young parents and children

    6.    Shafali Verma – She is the latest batting sensation in the Indian Women’s Cricket Team, who became the youngest Indian to score an international half-century – surpassing a 30-year-old record held by Sachin Tendulkar

    7.    Jwala Gutta – She is one of the country’s most decorated badminton players having won a Gold medal at the 2010 Commonwealth Games

    Comments:

    Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre!

    “Teachers play an important role in all of our lives, as they build the foundation of our future and support us in everything that we aspire to be! They are the real nation-builders with the multitude of roles they play in our lives. On this teacher’s day, we at Sony YAY! extend our tribute to these icons of our country”.

    Sudha Murty, Chairperson of Infosys Foundation

    “Thank you Sony YAY! for the award – Heroes Behind the Heroes. I am grateful and I am glad that I have been able to continue my philanthropic work through decades. There’s still much to be done and I look forward to it.”

    Dr Mylswamy Annadurai, Indian scientist

    "I am extremely happy to receive the award ‘Heroes Behind the Heroes’ conferred on me by Sony YAY! on the Eve of National Teacher’s day. If I am there in the school text books of Tamil Nadu, it's due to the seed implanted in my soul to be a worthy human by my teachers. If I am called Moon man of India, it is the outcome of that curiosity in outer planets imbibed by the teachers. In short, what I am is due to my teachers, who were the all-time heroes behind my success and boost to take me out of failures"

    Byju Raveendran, Founder of Byju’s

    “Thank you for this gesture team Sony YAY! . Our goal has always been to help kids fall in love with learning and to enable them to become life-long learners. This award is for every single member of the BYJU’S’ family.”

    Sonu Sood, Actor

    “All of my efforts over the past few months have been life-lessons that were imparted to me by my teachers and gurus. The reason thousands of migrants saw me take ownership of the situation was because of what my teachers taught me. I’m glad to have learnt the right things under their tutelage and made a change in society for the better. I thank Sony YAY! for this initiative that recognizes the role that teachers play in our lives. They truly are the God amongst us human beings.”

    Shilpa Shetty Kundra, Actor, Fitness Enthusiast, Entrepreneur

    "Thank you Sony YAY! for the ‘Heroes Behind the Heroes’ award. Teachers are the first people, apart from our family, who have the power to shape our personalities. The lockdown entailed virtual schooling, and getting down to teach my son amid this new normal has made me realize the value & importance of teachers. The values, discipline, & teachings that they have imparted have been instrumental in how I see life, and how my child will see life & make decisions. Today, if I can make a difference in any way to the society we live in, I humbly owe it to my gurus. They are the real heroes to me, and I want to say a big thank you to the entire team of Sony YAY! for this extremely beautiful & thoughtful gesture of recognizing their value & contribution. They say Acharya Devo Bhava; so, on that note, Happy Teacher’s Day.”

    Shafali Verma, Indian Cricketer

    “It gives me immense pleasure and I feel honored to receive this award from Sony YAY! I'd like to dedicate this award to my father for he has been the real Hero in my journey. I'd also like to dedicate this honor to my coaches who moulded and continue to shape my career."

    Jwala Gutta, Professional badminton player

    “I would like to thank Sony YAY! for giving me this award, I am humbled and overwhelmed by this honor. I hope I can live up to it as it brings more responsibility for me to continue on the right path. I hope that the kids get motivated and inspired by whatever I do even in the future. I wish Sony YAY! lots of luck and I hope that they keep inspiring all the kids to make our society a better place.”

  • ESPN attempts to expand viewer base with IBL

    ESPN attempts to expand viewer base with IBL

    MUMBAI: The shuttle is really going to fly around during the Indian Badminton League (IBL) for 18 days from 14 August as players belonging to six franchisees get ready to battle on the courts to wrest the winner’s trophy. All the action will be shown live on ESPN or Star Sports 2.

     

    Although badminton is still a niche sport, the channel says that it wants to build a multi-sport viewership much like what other channels are also aiming to do, such as Sony Six.

     

    “The idea is to create a portfolio of various sporting disciplines with in-depth programming in each of the categories. This will help expand the sports viewing fan base and help in creating habitual viewing amongst sports consumers,” says ESPN Software India CEO Vijay Rajput.

     

    We have all played various sports during school days apart from cricket, badminton being one of them and ESPN wants to build a base for sports that people have grown up with. Its previous stint was with the Hockey India League (HIL) but this venture didn’t seem to leave an impact on viewers. It feels that what is lacking is the manner in which alternative/niche sports are packaged, communicated and presented. The IPL (Indian Premiere League) has a robust marketing strategy every year apart from the fact that it has an existing huge fan following in the country.

     

    The crux of its marketing strategy for IBL is mainly dependent upon highlighting the fact that viewers will get to watch world class badminton players on the two channels. But firstly they need to ensure that new audiences familarise themselves with the players, if they want to lure new viewers . ESPN’s campaign therefore focuses on Indian players in the IBL such as Saina Nehwal, Jwala Gutta, Ashwini Ponappa and Jerry Chopra.

     

    “Our aim is also to build recognisable heroes within IBL,” says Rajput. Promos featuring these players will be on air soon.

     

    Badminton facts that are unknown to the layman will also be provided as part of the campaign, some of them being – a shuttle can leave the racket at a speed of almost 300 km/hour and that a badminton player can cover more than two kilometers in just one match. It is an attempt to get people to know more about the game and thereby tune in to the channel to watch it.

     

    However, it doesn’t seem to match the level that it did to promote HIL by roping in known names such as Prasoon Joshi from McCann Erickson India and ad director Nick Livesey from England.

     

    The matches will be aired during late afternoon and evening. Whether there will be a simulcast on both channels is still being discussed but if one of the host channels is occupied with another sport, the sister channel will telecast the live match. Sources said that Star Sports 2 will probably have commentary in Hindi.

     

    Talks with advertisers have just started and are expected to conclude in a few days. Earlier this month an auction was concluded in which India’s star player Saina Nehwal was bought by Hyderabad for $1,20,000 and the world’s top badminton player Lee Chong Wei went to Mumbai for a whopping $1,35,000.

     

    Matches will be played in the towns of the six franchisees namely Mumbai Masters, Delhi Smashers, Hyderabad Hotshots, Pune Pistons, Awadhe Warriors and Banga Beats. A total of 90 matches will be played in the form of two men’s singles and one women’s singles, men’s doubles and mixed doubles each.

     

    This isn’t the first acquisition for ESPN. It had previously also got hold of the HIL, English Premier League (EPL), Sri Lanka Premiere League (SLPL), Bangladesh Premiere League (BPL) and others. As of now, IBL and ESPN Star Sports have struck a deal only for the first edition of the tournament. How well it manages to garner audience attention will decide the future of the speedy sport. Seems like, ESPN has a thing for leagues, considering that it is a dominant player in its own league.