ITV

Tag: JW Marriott

  • Rahul Bose’s overpriced bananas feed creativity of brands on Twitter

    Rahul Bose’s overpriced bananas feed creativity of brands on Twitter

    MUMBAI: While the Chandigarh Police and Excise and Taxation department is looking into the “illegal and exorbitant charge of GST” by JW Marriott Hotels as they sold a pair of bananas at a whopping Rs 442.5 to bollywood actor Rahul Bose, the Twitter-verse is jumping on the marketing wagon to make the most of this bizarre incident.

    A user posted a photo of Taj Hotels in Santacruz Mumbai offering fresh season fruits ‘with best compliments’ with a candid caption “Meanwhile, in the land of trolling JW Marriott….”

    A number of brands including the star of ‘moment-marketing’, Zomato, used the opportunity to share some great creatives around it. Here are some of the most creative pieces from the land of Twitter:

    1. Amazon Prime Video India

    2. Arre

    3. Natures Basket

    4. Oyo

    5. PolicyBazaar

    6. Reliance Smart

    7. Star Quick

    8. Zomato

    9. Coco Soul

    10. Anchor by Panasonic

    11. TEZ

  • MindShift new wing’s stylized visuals to amplify user engagement

    MindShift new wing’s stylized visuals to amplify user engagement

    MUMBAI: Seeing is believing. MindShift Interactive will be launching its new wing, MindShift Studios, to assist brands develop original and stylized content. The content will help deliver strong visual campaigns that increase awareness and amplify brand-user engagement.

    Research suggests that 93 per cent of all human communication is non-verbal, and it becomes clear that a visual online presence is critical. When it comes to marketing your business, imagery speaks volumes. Not only do pictures and videos make a bigger impact, they do it in short time. The growth of visual content in the form of photos and videos is increasing with millennials pursuing an ever-growing need for fresher content, each time.

    MindShift Studios satiates this need by providing personalised content through a network of skilled photographers and videographers, who then help curate content with in-house visualizers, story creators and influencer relationship managers. The journey towards bespoke visual content production gets unraveled in their unique model which entails handpicking the right videographer or photographer as per client requirements, and partnering them with digital influencers to create a personalised, amplified story that can be leveraged across social media.

    With over five years of creating such visual stories for brands like Kiehl’s, Lancôme, JW Marriott, Splash Fashions and many more within the beauty, lifestyle and hospitality sector, MindShift Studios has launched a focused arm towards growing across the country and building a MindShift on promising partnerships. The company will primarily cater to the lifestyle, hospitality, fashion and beauty industry.

    Their services will include:

    • Visual Campaign Management: This will include holistic management which involves selecting the right influencers, photographers, videographers and execution of the campaign, powered by analytics on the parameters assigned to understand the viability of visual content.

    • Personalised Visual Production: Every project will create concepts with a mood board, develop and execute the ideas.

    • Live Events: Capturing Live events using a storytelling approach with the help of engaging rich media and blended in well with user generated content to continue the momentum.

    • Instagram Influencer meet ups: Involving influencers through an offline approach to generate buzz and propel evangelism. A base of over key opinion leaders, celebrities and social media influencers team up to provide the right experience.

    • Influencer Takeovers: Content curators will take over the brand’s social media accounts and bring in a uniqueness that will help increase consumer engagement and the overall brand reach.

    Speaking on the occasion, MindShift Interactive CEO Zafar Rais, states, “With over five years of creating personalised visual content within the lifestyle, hospitality, beauty and fashion space, we recognize the impact of curated stories. Witnessing the growing demand for visual content, we wanted a focused and progressive business unit that partnered with skilled photographers and videographers to tell these stories. The need will be satiated through the impeccable team we have put together at MindShift Studios towards creating a shift in the way stories must be articulated on digital.”

  • MindShift new wing’s stylized visuals to amplify user engagement

    MindShift new wing’s stylized visuals to amplify user engagement

    MUMBAI: Seeing is believing. MindShift Interactive will be launching its new wing, MindShift Studios, to assist brands develop original and stylized content. The content will help deliver strong visual campaigns that increase awareness and amplify brand-user engagement.

    Research suggests that 93 per cent of all human communication is non-verbal, and it becomes clear that a visual online presence is critical. When it comes to marketing your business, imagery speaks volumes. Not only do pictures and videos make a bigger impact, they do it in short time. The growth of visual content in the form of photos and videos is increasing with millennials pursuing an ever-growing need for fresher content, each time.

    MindShift Studios satiates this need by providing personalised content through a network of skilled photographers and videographers, who then help curate content with in-house visualizers, story creators and influencer relationship managers. The journey towards bespoke visual content production gets unraveled in their unique model which entails handpicking the right videographer or photographer as per client requirements, and partnering them with digital influencers to create a personalised, amplified story that can be leveraged across social media.

    With over five years of creating such visual stories for brands like Kiehl’s, Lancôme, JW Marriott, Splash Fashions and many more within the beauty, lifestyle and hospitality sector, MindShift Studios has launched a focused arm towards growing across the country and building a MindShift on promising partnerships. The company will primarily cater to the lifestyle, hospitality, fashion and beauty industry.

    Their services will include:

    • Visual Campaign Management: This will include holistic management which involves selecting the right influencers, photographers, videographers and execution of the campaign, powered by analytics on the parameters assigned to understand the viability of visual content.

    • Personalised Visual Production: Every project will create concepts with a mood board, develop and execute the ideas.

    • Live Events: Capturing Live events using a storytelling approach with the help of engaging rich media and blended in well with user generated content to continue the momentum.

    • Instagram Influencer meet ups: Involving influencers through an offline approach to generate buzz and propel evangelism. A base of over key opinion leaders, celebrities and social media influencers team up to provide the right experience.

    • Influencer Takeovers: Content curators will take over the brand’s social media accounts and bring in a uniqueness that will help increase consumer engagement and the overall brand reach.

    Speaking on the occasion, MindShift Interactive CEO Zafar Rais, states, “With over five years of creating personalised visual content within the lifestyle, hospitality, beauty and fashion space, we recognize the impact of curated stories. Witnessing the growing demand for visual content, we wanted a focused and progressive business unit that partnered with skilled photographers and videographers to tell these stories. The need will be satiated through the impeccable team we have put together at MindShift Studios towards creating a shift in the way stories must be articulated on digital.”

  • Film tourism convention ‘Locations’ attracts delegates from 10+ countries

    Film tourism convention ‘Locations’ attracts delegates from 10+ countries

    NEW DELHI: The fourth edition of the annual film tourism convention IIFTC Locations Show 2016 will take place in three locations – Chennai, Hyderabad and Mumbai – this month.

    Organized by the Film Federation of India, the IIFTC Locations Show will to take place in Chennai on 23 February at Crowne Plaza Hotel, in Hyderabad on 25 February at Radisson Blu Plaza and in Mumbai at JW Marriott, Juhu on 27 February.

    According to a study conducted by Mercury Integrated Marketing Services, more than 200 Indian film are shot abroad in over 50 countries around the world every year.

    IIFTC Locations Show promises to be a grand affair with participation from various Asian, African and European countries vying to garner a larger slice of this ever increasingly foreign shoots market in India.

    IIFTC Locations Show 2016 will see participation from some exotic countries such as Kenya, Namibia, South Africa (KwaZulu Natal), Fiji, Spain, Germany, Sri Lanka and Thailand among others.

    FFI secretary general Supran Sen said, “Our filmmakers are constantly looking for new and exotic destinations to shoot. At IIFTC Locations Show, FFI will gather the most prodigious Indian film makers and studios under one roof to meet the visiting delegations of tourism and cultural ministries from various countries and states.”

    IIFTC director Harshad Bhagwat added, “Films have been one of the most vital motivations for putting a destination on a travel itinerary. Films provide many positive impacts for the destination in terms of economic and cultural value, brand awareness and positive image building. With IIFTC, we aim to create conducive environment for Locations Scouting for creative industries in India as well as a credible B2B platform for film induced tourism promotion.”

  • Film tourism convention ‘Locations’ attracts delegates from 10+ countries

    Film tourism convention ‘Locations’ attracts delegates from 10+ countries

    NEW DELHI: The fourth edition of the annual film tourism convention IIFTC Locations Show 2016 will take place in three locations – Chennai, Hyderabad and Mumbai – this month.

    Organized by the Film Federation of India, the IIFTC Locations Show will to take place in Chennai on 23 February at Crowne Plaza Hotel, in Hyderabad on 25 February at Radisson Blu Plaza and in Mumbai at JW Marriott, Juhu on 27 February.

    According to a study conducted by Mercury Integrated Marketing Services, more than 200 Indian film are shot abroad in over 50 countries around the world every year.

    IIFTC Locations Show promises to be a grand affair with participation from various Asian, African and European countries vying to garner a larger slice of this ever increasingly foreign shoots market in India.

    IIFTC Locations Show 2016 will see participation from some exotic countries such as Kenya, Namibia, South Africa (KwaZulu Natal), Fiji, Spain, Germany, Sri Lanka and Thailand among others.

    FFI secretary general Supran Sen said, “Our filmmakers are constantly looking for new and exotic destinations to shoot. At IIFTC Locations Show, FFI will gather the most prodigious Indian film makers and studios under one roof to meet the visiting delegations of tourism and cultural ministries from various countries and states.”

    IIFTC director Harshad Bhagwat added, “Films have been one of the most vital motivations for putting a destination on a travel itinerary. Films provide many positive impacts for the destination in terms of economic and cultural value, brand awareness and positive image building. With IIFTC, we aim to create conducive environment for Locations Scouting for creative industries in India as well as a credible B2B platform for film induced tourism promotion.”

  • JW Marriott mumbai welcomes miss universe 2012 Olivia Culpo

    JW Marriott mumbai welcomes miss universe 2012 Olivia Culpo

    MUMBAI: Bollywood’s favorite 5 star hotel, JW Marriott Mumbai recently hosted Miss Universe 2012, Olivia Culpo at the property. On her maiden visit to India, the hotel created a lasting expression on the American beauty with its extraordinary preparations for the occasion.

    Apart from offering the luxurious Presidential Suite to the international star, the hotel created a special menu keeping her tastes and preferences in mind. Additionally, Chef Savio, the pastry chef at JW Marriott Mumbai, prepared a delicious raspberry-almond-chocolate cake handcrafted in the shape of a tiara for Miss Universe.

     
    A lavish party was also organized to welcome Olivia Culpo to the city at Arola, the Michelin-starred restaurant at JW Marriott Mumbai. Present at this bash were eminent celebrities like Shibani Kashyap, Sana Khan, Mark Manuel, Vinit Jain, Rahul Roy, Ranjit, Rahul Vaidya, Gurdeep Mehendi, Ramji Gulati amongst others. Miss Universe Canada Sahar Biniaz and Miss India Manasi Moghe were also seen at this high-profile celebration. The party that went on till the wee hours of the morning was an occasion of revelry for all those who attended. The chic lifestyle destination offered its authentic Catalonian cuisine and delighted the guests with gourmet Spanish cuisine and foot-tapping music.

    Speaking on the occasion, Mr. Pavithran Nambiar, General Manager, JW Marriott Mumbai said, “It’s an honor for us to have Miss Universe staying at our hotel. We have always been the preferred choice of most of the International and Indian celebrities. We are glad to have extended our hospitality to Miss Olivia Culpo on her maiden trip to Mumbai.”

  • JW Marriott awards creative mandate to Everest Brand Solutions

    MUMBAI: Everest Brand Solutions is the new creative partner of luxury hotel JW Marriott.

    The creative duties will be handled by the agency‘s Mumbai office. The account was earlier handled by Onads Communications.
    Confirming the news to indiantelevision.com, Everest Brand Solutions president Dhunji S Wadia said, “The account has been awarded to us and the media spends are in the range of Rs 70 to 80 million.”

    The agency will be responsible for the corporate duties for the brand across India, starting from Mumbai. It will also be involved with the creative duties for Marriott‘s restaurants as well as events organised by the brand.

    JW Marriott belongs to the parent company, Marriott International. The chain is a well-known brand across the globe and has hotels at places such as Shanghai, Phuket, London, Dubai, Cairo, Beijing, Kuala Lumpur and Bangkok.