New Delhi: Integrated marketing services company Kestone IMS has been chosen by watchmaker Titan for promoting its first smartwatch Juxt.
Kestone Integrated Marketing Services Pvt Ltd will drive the on-ground customer engagement and manage the on-ground promotion for the launch of this unique timepiece.
With Smartwatch Juxt, Titan in partnership with HP, is foraying into the smartwatch category for the first time. The on-ground activation was driven across three of the busiest airports in India – Mumbai, Delhi, and Bangalore.
Expressing his enthusiasm about the product, Kestone project manager, Pankaj Jha said: “Simple ideas brought together in an innovative fashion connect easily with customers and create fantastic experiences for both customers as well as the brand”.
The on-ground activation by Kestone was crafted for interaction and user engagement. This was done by deploying product demo zones, where the watches were paired with iPads to promote user-product engagement. This gave the users ample opportunities to explore all the features of Titan Juxt and become comfortable with the user-interface.
Speaking about the project,Titan Watches assistant retail marketing manager Molay Ghosh said, “I am very pleased with the production quality and design sensibility brought together for the Juxt project by the Kestone team. They were professional and quick to respond”.
Juxt will be available across select Titan and Helios stores and can be purchased online at www.titan.co.in/juxt and Myntra.com The Titan Juxt app can be downloaded from Google Play Store and the Apple