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Tag: Juventus

  • Juventus ditches straight stripes in a fashion-forward kit by adidas

    Juventus ditches straight stripes in a fashion-forward kit by adidas

    MUMBAI: Juventus is blurring the lines between sport and style this season—literally. The Italian giants have unveiled their new 2025/26 home kit in collaboration with adidas, and it’s anything but traditional.

    The famed black-and-white stripes have undergone a fashion makeover. Instead of clean, uniform lines, the new design features offset and varying stripe widths—an edgy nod to Italian high fashion and a bold throwback to the club’s original colours from 1897, splashed across the adidas logo, club crest, and the signature three stripes.

    The jersey isn’t just eye candy—it’s engineered for performance. The player edition features adidas’ cutting-edge Heat.rdy tech to keep stars cool under pressure, while fans get their hands on the sweat-wicking Aerorady version for everyday wear. Completing the retro-modern look is the Teamgeist collar, last seen on international kits during the 2006 World Cup.

    adidas senior design director, Juergen Rank said, “We’re proud to introduce something a little different this season while still staying true to the club’s iconic DNA. When you think of Italy, two things come to mind – football and fashion. We wanted to take a typically characteristic Italian design theme and reimagine it in a modern and innovative way to merge the best of fashion with the best of football performance. We also wanted to give fans of the club a hit of nostalgia, which we’ve achieved through the pink detailing seen on the club crest and adidas logo.”

    Equal parts nostalgia and next-gen flair, Juventus’ new home kit ensures the Old Lady remains one of the sharpest-dressed sides in Europe.
     

  • A Glance at sports TV globally during Covid2019

    A Glance at sports TV globally during Covid2019

    NEW DELHI: In a year mostly devoid of outdoors action, it came as no big surprise that when live sports resumed in the form of the IPL 2020, it set new viewership records. In a similar fashion, season seven of the ISL is also performing very well, further speaking to the love of football in India.

    But how did sports television fare in other parts of the globe? How did sports buffs in other nations get by for months when live sport was a no-no?

    The 2020 edition of the Yearly Sport Key Facts will give you a clue. Brought out by Glance, a specialist of international TV markets, the report states that months into the Coronavirus pandemic, sports fans are eagerly awaiting the return of sports on television and that the year will forever be an unprecedented season in the history of worldwide sports.

    “The broadcast sports offer during the 2019-20 season has logically declined, but audience successes have also been recorded in many countries, particularly with the resumption of competitions after lockdown,” said Glance sport director Yassine Berhoun.

    She should know: her agency provides official TV ratings for over 7,000 channels in more than 120 territories.

    As all the sports competitions from March to June were cancelled, right holders and broadcasters were left with no option but to reinvent themselves to offer attractive content to sports enthusiasts during lockdown.

    Some channels in European countries showed reruns of the greatest triumphs of their national teams. In France, the L’Equipe channel broadcast several matches from the 2018 World Cup, including France’s win in the final against Croatia, which attracted more than 600,000 viewers.  Similar strategies were adopted in Germany and Spain.

    Virtual events were also set up to make up for the absence of live sports. In northern Belgium, the broadcast of the virtual Tour of Flanders on EEN, where 13 riders were facing each other on a cycling simulation, was watched by more than 600,000 viewers with an audience share of 56 per cent.

    In the United States, the ESPN channel aired The Last Dance documentary series about the final season (1997-98) of the Chicago Bulls, Michael Jordan’s basketball team. The eagerly awaited documentary created a buzz and was watched on average by more than 6.7 million TV viewers for an average audience share of 7.8 per cent, the biggest audience in history for an ESPN documentary.

    The games have returned, but are still being played behind closed doors. One of the first football competitions to resume was the Bundesliga, the German league which was broadcast by the Sky Group in Germany. The first post-lockdown day broadcast thus achieved an audience of more than 2.5 million fans.

    In Italy, the final of the Coppa Italia between Napoli and Juventus in June achieved the best audience of the season with 10.2 million viewers and a market share of 39.3 per cent on Rai 1, which is three million more viewers than the 2019 final.

    Another highly anticipated competition, the Champions League, made its comeback in August in a new format. The final between Paris Saint Germain and Bayern Munich got the best sports audience of the season in France and Germany.

    In the 2019/20 season, six of the top ten sports audiences of the season were for Coppa Italia games, according to Glance.

    The winter sports narrowly escaped the lockdown, with only a few final events cancelled at the beginning of the health crisis. In Austria, Slovenia, Norway, Poland and Sweden, TV viewing of winter sports accounted for over 40 per cent of all sports viewed between September 2019 and August 2020. 

    LINK TO THE REPORT : https://www.glance-mediametrie.com/en/yearly-sport-key-facts-2020

  • MSM to acquire telecast rights of Italian Serie A?

    MSM to acquire telecast rights of Italian Serie A?

    MUMBAI: Italy’s premier football championship Serie A, which was jointly aired by Star India’s Star Sports and Zee Entertainment Enterprises’ Ten Sports so far, is all set to change airwaves in India.

     

    Sources close to the development tell Indiantelevision.com that the asset is no longer associated with Star Sports and Ten Sports and will most definitely be on another network. Pertinent to note here is that while Star acquired the broadcasting rights of German Bundesliga earlier this year, it also has the English Premier League, Football Association Cup and La Liga (Spain) in its plump kitty. Besides the international assets, Star also owns the broadcasting rights of the burgeoning home-made Indian Super League (ISL).

     

    On the other hand, Ten Sports has the rights to UEFA Champions League and UEFA Europa League, which are both continental based football championship featuring top ranked teams of leagues across Europe.

     

    It may be recalled that Multi Screen Media (MSM) recently launched Sony Kix – a paid sports channel and has been looking to acquire quality content. While the company has the broadcasting rights of the FIFA World Cup and Euro Qualifiers, it is currently relaying Copa America. Moreover, in the recent past, the broadcaster also aired the Africa Cup of Nations. The missing feather in MSM’s kitty is quality club football.

     

    During a recent interaction with this website, MSM CEO NP Singh had said, “Football is garnering huge viewership in India. Whenever and wherever there are opportunities to acquire any other football properties, we will aggressively go for it. We are working to settle a deal, which we will be able to announce in a couple of months.”

     

    Given the scenario, it is most likely that Serie A will soon be reaching viewers through MSM’s sports channels. However, when contacted to confirm the news, MSM officials refrained from giving a statement.

     

    Sony Six registered high viewership last year courtesy to FIFA World Cup, India’s tour of New Zealand. What’s more, 2015 has also been action packed so far. Serie A has many renowned players and league champion Juventus made substantial mark in European Level too as they played the final in Berlin against Spanish La Liga champion Barcelona. The league did not manage to garner high viewership in the past, since no serious coverage was done and it was often suppressed by other leagues. However, if the league is telecast by Sony Six and Kix, it will get special treatment as the tourney will be the only club league is MSM’s kitty.

     

    Football in India is opening avenues for advertisers and there are huge revenue generating possibilities that the sport offers broadcasters. A senior sports media planner opines, “We have seen pop-up banners in the bottom of the screen during EPL matches, so this can be one mode of advertising for broadcasters to look out for. Italian SerieA won’t be as popular as EPL but a Milan Derby or a match involving Juventus is certain to get eyeballs. Viewership also depends on the treatment given by broadcaster. If planned properly, it can be beneficial for the broadcaster that pockets the rights.”

     

    It now remains to be seen if indeed MSM seals the deal and whether Sony Six and Kix become the new screens for Serie A lovers in India.

  • Brands flock to Ten Sports for UEFA Champions League finale

    Brands flock to Ten Sports for UEFA Champions League finale

    MUMBAI: Even though football is not considered to be a revenue generating game for broadcasters due to its limited scope to append advertisements, Ten Sports has managed to attract as many as fifteen brands across categories for the finale of the UEFA Champions League.

    The much-touted finale will be played between Spanish La Liga Champions Barcelona FC and Italian SerieA triumphant Juventus in Olympiastadion Stadium, Berlin on 6 June.

    Brands like Micromax, Xolo, Amul, Vini Cosmetics, L’Oreal – Garnier Men, Adidas, TVS Motors, Parle Agro, Amity University, Nissan, Sharda University, Accenture, Park Avenue, Urban Ladder and TVS Tyres are already on board.

    Ten Sports senior vice president and marketing head Prasenjit Basu informs Indiantelevision.com that apart from these, many more brands have shown keen interestin associating with the final. “However, I doubt we can accommodate all of them with limited inventory left,” he says.

    A media planner, who closely deals with the sports fraternity adds, “Football is not considered as a high revenue generating sport as there are not much room to showcase advertisements because of the continuous nature of the sport. However, in a match of such magnitude, the prime time begins 20 minutes before the match, which otherwise is always two minutes before kick off. And subsequently a huge number of brands get associated with the event to grab eyeballs.”

    The UEFA Champions League final is one of the greatest matches in club football history and with the 2013 final drawing a record of 360 million television viewers globally, it comes as no surprise that multiple brands are vying for an ad spoton it even if it means paying a premium.

    Given the high demand, Ten Sports is said to be charging as much as Rs2 – 2.75 lakh for a 10 second slot in the final. The premium rates are also owing to the sport’sgrowing viewership in India.

    A media expert opines, “It’s a battle between defense and attack. Juventus will defend while Messi, Suarez and Neymar will try their level best to score for Barcelona, which makes the final a highly interesting one. So the ad rates going up is normal for such an event because everyone will try to buy a spot and grab eyeballs.”

    Talking about the network’s special plans for the finale, Ten Sports CEO Rajesh Sethi says, “Ten Sports Network and Zee Network channels are being used extensively to promote the events along with digital platforms with a two pronged approach, which is content and activation led. This also includes activities like Play With The Pro -Taking the route of gamification ahead and collaborating with our panelist and an ardent gamer; Dubsmash videos; partnering with Twitter for ‘Periscope’ live mobile video broadcasting platform to take viewers at behind the scenes of the show before it goes on air; Social TVto exploit the twitter data in real time to showcase fan sentiments around the match and Missed Call Service, which allows the audience to receive our tweets in real time via SMS.”

    Additionally, the channel has also created special programming where fans could get an opportunity to relive the glorious moments of the contestants from this season in ‘Road to Glory.’

    In a recent deal with UEFA, Ten Sports acquired the broadcast rights of both Champions League and Europa League for a period of three years till 2018 for the Indian subcontinent, which includes India, Pakistan, Sri-Lanka, Bangladesh, Nepal, Bhutan, Maldives and Afghanistan. The channel will broadcast these properties across all its platforms including premium HD offerings and live streaming of matches on tensports.com.

    Backing the most vital game of the UEFA Champions League with extensive marketing and promotional activities, Ten Sportswill be rolling out its marquee activation – #MidnightFootballParty to capture fan frenzy related to the finale between Barcelona FC and Juventus.

    Throwing light on the marketing plan, Basu says, “As the two European giants fight for the biggest crown in the continent, we will be deploying our marquee activation #MidnightFootballParty to capture on fan enthusiasm. Our prima objective is to co-create content with our fans and present it during the telecast of finals. The football fans will be treated to a lot of activities and viewers to refreshed content during the studio show.”