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Tag: Justin B Smith

  • Bloomberg launches 24/7 news network on Twitter

    Bloomberg launches 24/7 news network on Twitter

    MUMBAI: Bloomberg Media, the consumer-facing media organisation of Bloomberg, has launched the world’s first ever round-the-clock television streaming service on Twitter.

    TicToc by Blooomberg officially goes live on Monday and aims to combine Twitter’s global reach and user commentary with Bloomberg’s news-reporting expertise. The new service will be staffed by a team of 50 editors, producers, social media analysts and marketers, most of which are based in New York.  The 24-hour news network has got seven sponsors on board including Goldman Sachs, AT&T Business, CA Technologies, CME Group, INFINITI, SAS, and TD Ameritrade and will feature branded native content and unique integrations woven into the video programming, created by Bloomberg in partnership with each sponsor. 

    The first interaction of TicToc by Bloomberg will feature a mix of live video and reporting from Bloomberg journalists around the world, as well as breaking news content from consumers, curated and verified by Bloomberg editors with a real-time distillation of the related conversation on Twitter, it said in a statement. 

    “We are seeing a shift in the media landscape today: more content companies are partnering with platforms to create hybrid businesses that better serve consumers and society. With TicToc by Bloomberg, we are fusing the best of Bloomberg and Twitter to build a fast and credible modern news experience,” Bloomberg Media Chief Executive Officer Justin B Smith said. 

    “Twitter is where people go for breaking news, and now our global audience can turn to TicToc by Bloomberg at any time to see what is happening in the world no matter where they are. Combining the journalistic integrity of Bloomberg with the speed and global availability of Twitter makes this a collaboration we are really excited about,” Twitter Chief Operating Officer Anthony Noto said. 

  • Bloomberg’s 24/7 live news channel on Twitter soon

    MUMBAI: Bloomberg Media and Twitter have announced they are partnering to create the first-ever 24/7 breaking news network that will be global, live, social and streaming.

    The new live streaming news network will combine the vast global editorial and newsgathering capabilities of Bloomberg with the digital power of Twitter, which has become one of the world’s fastest and primary news distribution channels. Bloomberg will collaborate with Twitter to provide an unprecedented live experience for video news consumers around the world.

    The new network in-development was unveiled today at Bloomberg Media’s NewFront presentation, following a live interview with Michael R. Bloomberg and Twitter CEO Jack Dorsey. Launching in Fall 2017, it will feature an extraordinary mix of user-generated breaking news video from citizens, curated and verified by Bloomberg editors, along with live video and reporting from Bloomberg journalists around the world. Combining the speed and immediacy of Twitter with the editorial rigor of Bloomberg, the network will be interactive, rich with social content and consumable on any device.

    “Today’s global news consumer wants and needs more than what’s currently available. In an era when most viewers are choosing immediacy over quality in breaking news, traditional media hasn’t kept up. With this new network, we are setting out to reinvent the digital breaking news experience. The powerful combination of Bloomberg’s high-quality journalism and data-backed objectivity with Twitter’s global immediacy, interactivity and reach will create the world’s fastest and most credible modern news source,” said Bloomberg Media CEO Justin B. Smith.

    “This is a great opportunity to extend our global news gathering capabilities to Twitter’s 328 million monthly users,” said Bloomberg editor-in-chief John Micklethwait. “Combining the journalism, data and editorial rigor of Bloomberg with the social content of Twitter will enable us to cover the world in a very new and exciting way.”

    “The stage is set for innovation in news and Bloomberg is taking on that challenge. Twitter’s speed and vast global network of content and commentary combined with the high quality, editorial rigor of Bloomberg is a unique and powerful combination. Our collaboration will bring these forces together through live video and the related conversation,” said Twitter COO Anthony Noto.

    Bloomberg Media is the consumer-facing media organization of Bloomberg LP – the world’s leading multi-platform media company for business and finance. Bloomberg Media draws on 2,600 journalists and analysts in more than 70 countries and delivers news across digital, TV, radio, print magazines and live events. Bloomberg is one of the leaders in global business video and this new network marks a significant expansion of the organization’s industry-leading television and video strategy, extending its reach to Twitter’s global and connected audience around the world.

  • Bloomberg & Hyundai Motor launch new global television program

    Bloomberg & Hyundai Motor launch new global television program

    MUMBAI: Bloomberg has inked a three-year partnership with Hyundai Motor Company to create a new global television series on the world’s most exciting art personalities. 

     

    Starting in May, Brilliant Ideas will air on Bloomberg Television and profile a living contemporary artist in each half hour episode, with 25 episodes each year over three years.

     

    “This is an extremely unique collaboration with Hyundai to create a new show that takes viewers deep into to the world of art, design and creativity and features some of the most fascinating artists in the world today. Bloomberg’s multi-platform experience and ability to develop compelling content for the world’s most influential people will ensure the program makes an impact around the world,” said Bloomberg Media Group CEO Justin B. Smith.

     

    Brilliant Ideas is designed to deliver groundbreaking ideas of living artists from all over the globe. It will be shot in multiple locations around the world to explore the true impact of their stories.

     

    Hyundai Motor Company executive vice president Wonhong Cho said, “Art may be an exclusive experience, but the road to it should be open to everyone. We believe that our partnership with Bloomberg and the launch of Brilliant Ideas will further extend the boundaries of creativity and connect the international audience with art.”

     

    Brilliant Ideas in its first year will feature a stellar line up of internationally acclaimed artists including English sculptor and ceramic artist Grayson Perry, American sculptor Michael Jo, New Zealand sculptor and installation artist Simon Denny, English sculptor and installation artist Cornelia Parker, Japanese visual and installation artist Mariko Mori, Indian painter NS Harsha and Swiss visual artist Pipilotti Rist.

     

    Content from Brilliant Ideas series will appear across Bloomberg Media, including Bloomberg Television and other digital platforms.