Mumbai: Commemorating 12 successful years in the field of PR and communications, PR Professionals, the flagship of PRP Group, has launched ‘RAISE,’ a social communication practice aimed at supporting grassroots-level NGOs with their communication requirements. This practice will be a part of the PRP Foundation. It will provide pro bono communication services to NGOs and individuals across the country who are engaged in impactful work, particularly at the grassroots level. These organisations often face constraints in hiring communication firms or consultants due to limited budgets and resources.
As part of its CSR commitment, PR Professionals will offer a comprehensive range of communication services pro bono, including public relations, digital marketing, and website management. The goal is to empower these NGOs to raise awareness about their endeavours. This will be a two-way process, allowing organisations seeking these services to directly approach PRP. Concurrently, PRP will actively identify relevant organisations and campaigns to support.
PR Professionals founder and managing director Dr. Sarvesh Tiwari commented, “Since PRP’s inception, we have supported numerous social campaigns pro bono. We have collaborated with various organizations and stakeholders driving developmental initiatives in the country, providing assistance in promoting their ideas and contributing to a robust civil society. On our 12 foundation days, we formalised this approach as a practice, enabling us to support more campaigns and grassroots-level NGOs through our initiative, RAISE.”
He further added, “Through this practice, we also aim to collaborate with the government and various ministries, offering our services to raise awareness about social and public interest campaigns.”
PR Professionals has consistently been at the forefront of supporting campaigns and causes to bring positive societal changes. Some notable campaigns and organisations supported by PRP include #JusticeForNirbhaya, Para Sports Foundation, and Kalam Foundation, among others.
Beyond its reputation as an excellence-driven communications firm, PRP stands out as one of the few PR companies committed to social welfare. PRP has tirelessly supported underprivileged sections of society and undertaken various CSR activities under its CSR arm, the PRP Foundation. In 2021, PRP undertook a self-funded initiative to support 135 children who lost their parents to COVID-19. The organization is covering the educational expenses of these children until their eldest family member achieves financial independence. Additionally, PRP adopted families of martyrs from the Uri terror attack, providing financial support for their living expenses and the education of the martyrs’ children until they become financially self-sufficient.
Recently, PRP was recognised as the fastest-growing PR agency at the Indian PR and Corporate Communications Awards (IPRCCA) 2023. With a remarkable 90 per cent client retention rate, the company has created legendary PR campaigns for global powerhouse brands. PR Professionals offers a comprehensive range of services, from traditional media relations to integrated marketing communications, encompassing public affairs, advocacy, social impact, data analytics, corporate reputation, PR events, and digital services.
