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Tag: Jupiter

  • Bold Care & Jupiter launch a campaign on financial and intimate wellness

    Bold Care & Jupiter launch a campaign on financial and intimate wellness

    Mumbai: Bold Care has partnered with Jupiter, a neobanking platform, to launch a campaign aimed at couples that encourages open discussions about two critical yet often overlooked aspects of relationships: financial wellness and intimacy.

    The campaign highlights that financial stress affects not just a couple’s finances but also their emotional and physical connection. Research shows that financial well-being is closely linked to intimate relationships. Bold Care and Jupiter aim to spark meaningful conversations that strengthen both areas.

    Bold Care co-founder Rajat Jadhav said, “Financial wellness and intimacy are both pillars of a healthy relationship. It’s not just about being aligned on budgets or savings; it’s about understanding how financial pressures can spill over into our personal connections. This campaign is about empowering couples to address these challenges openly, allowing them to thrive emotionally, intimately, and financially. By fostering these conversations, we hope to remove the stigma that surrounds both money and intimacy, giving couples the confidence to navigate their journeys together with trust and transparency.”

    The campaign combines Bold Care’s focus on emotional and physical intimacy with Jupiter’s expertise in financial wellness, equipping couples with tools for effective communication. Through social media content, billboard messages, and interactive challenges, the campaign aims to normalize discussions about these crucial aspects of relationships, making them accessible for couples across India.

    “Jupiter’s mission has always been to empower people to take control of their money in a way that promotes long-term financial wellness. We believe that open, honest discussions about money can help couples achieve balance in both financial and personal aspects of their relationships,” said Jupiter Money head of growth & marketing Apurv Narang.

    The partnership between Bold Care and Jupiter marks a new era in relationship-building, where emotional, intimate, and financial health are interdependent. Together, they foster a culture where discussions about intimacy and finances are integral to a thriving partnership. Bold Care aims to make intimate wellness discussions more accessible and comfortable. Following the campaign’s success with Jupiter, Bold Care plans to explore more engaging brand collaborations in the upcoming season to elevate intimate wellness conversations.

  • Jupiter ropes in Swiggy’s Anuj Rathi as chief product and marketing officer

    Jupiter ropes in Swiggy’s Anuj Rathi as chief product and marketing officer

    Mumbai: Jupiter, the digital platform for everything money has roped in Anuj Rathi, ex-senior vice president of revenue and growth at Swiggy, as its first-ever chief product and marketing officer where he will lead product, design, growth and marketing. He will work closely with founder and CEO Jitendra Gupta in accelerating Jupiter’s mission to make financial wellness for millions of Indians easy and delightful.

    With more than 18 years of experience, the IIT-Kanpur alumnus brings rich experience and insights from his stints at marquee Indian e-commerce startups including Swiggy, Flipkart and also major corporations like Walmart. In his last stint at Swiggy where he was one of the most senior leaders, Rathi had led product, marketing, growth, financial services, partnerships and was instrumental in launching industry-first offerings like Swiggy One , Instamart & Gourmet, among many others. At Jupiter Money, he will play a key leadership role to redefine the personal finance experience for Indian consumers.

    In a statement, Jupiter founder and CEO Jitendra Gupta said, “On behalf of team Jupiter, I would like to extend our warmest welcome to Anuj. Having someone of Anuj’s pedigree, experience and track record will be an invaluable asset to Jupiter as we continue to double down on our mission of enabling financial wellness for millions of Indians. We felt that Anuj is the most suited leader to play an important role for Jupiter’s next phase of growth. I am personally very excited to welcome him to Jupiter Money.

    Speaking about his new role, Rathi said, “India is now expecting delightful customer experiences in many spheres of their lives including their personal finance experience. I resonated deeply with Jupiter’s mission to make financial wellness for millions of Indians easy and delightful. I’m looking forward to working with Jiten and the team at Jupiter to improve our customers’ relationship with money and financial aspirations.”
     

  • TVS Jupiter a scooter for family

    TVS Jupiter a scooter for family

    MUMBAI: TVS has launched a new campaign done by Dentsu Communications for its new scooter – Jupiter.

     

    The campaign’s objective is to establish the message that Jupiter is a superior scooter mainly because it has a host of features.

     

    According to TVS general manger Aniruddha Hadar, “Conventional wisdom is that communication should focus on communicating one idea. The challenge becomes daunting when that idea is ‘More.’ TVS Jupiter offers ‘More’ in every dimension: power, mileage, comfort, convenience, space, safety and style. The way team Dentsu was able to craft this into the ‘Zyada Ka Fayda’ campaign has been outstanding. The communication was differentiated, simple and engaging. The buzz around it is great. The response that the campaign is getting meets our expectations.”

     

    Jupiter is loaded with best in class features like largest leg space, large under-seat storage, pass by switch, alloy wheels, telescopic suspension, LED tail light and a best in class mileage of 62kmpl.

     

    The scooter is targeted at family men for whom responsibilities in life are never finite. They take up every responsibility with a sense of happiness that they can do something more for the people around them. Jupiter too, equipped with ‘More’ of everything, enjoys doing more just like the rider.

     

    DCPL, Bengaluru vice president Samrat Chengapa said, “The film establishes all the features of the scooter in an interesting manner from the perspective of the family.”