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Tag: Junior NTR

  • Emami ropes in Junior NTR to endorse Navratna brand

    Emami ropes in Junior NTR to endorse Navratna brand

    MUMBAI: The Emami Group has roped in Telugu actor Junior NTR as the brand ambassador for Navratna products – primarily Navratna oil and Navratna cool talc.

    The Navratna brand was previously endorsed by another Telugu actor Mahesh Babu.

    Said Emami director Harsh Agarwal, “We are very proud to have Junior NTR as our brand ambassador to promote Navratna. He is someone who is known for his premium talent. The actor‘s refreshing personality resonates perfectly with our brand attributes as well. Moreover, Junior NTR cuts across age groups and demographics and appeals to a large audience through profuse quality entertainment.”

    The campaigns are being conceptualised by Navratna‘s advertising agency Mudra Communications and will go on air soon. Ntr‘s Navratna Oil ad will be directed by SS Rajamouli and is designed for the state of Andhra Pradesh.

    The brand has been endorsed by stars like Amitabh Bachchan and Shah Rukh Khan, Govinda, Sourav Ganguly, Mahesh Babu, Chiranjeevi, Surya and Upendra.

    Emami Group‘s flagship company, Emami Limited, is engaged in the FMCG business; it manufactures and markets brands like Boroplus, Navratna, Fair and Handsome, Sona Chandi Chyawanprash, Mentho Plus, and Himani Fast Relief.

     

  • Malaika, Suriya, Junior NTR named brand ambassadors of Zandu Balm

    Malaika, Suriya, Junior NTR named brand ambassadors of Zandu Balm

    MUMBAI: Emami has roped in Tamil star Suriya, Telugu actor Junior NTR and Malaika Arora Khan as the new brand ambassadors for Zandu Balm.

    Said Emami Limited director Mohan Goenka, “We feel consumers will enjoy the film and the campaign will evoke a strong response. We are confident that the ad-film will generate popularity for the brand amongst the generation next consumers adding to its mass appeal as it has already done with the ‘Munni Badnaam‘ song.”
     
    The new advertisement will attempt to reincarnate the hit song from the movie Dabbang, ‘Munni Badnaam‘. The ad will be shot in Tamil and Telugu along with Hindi by Prahlad Kakkar in Mumbai.

    Averred Malaika Arora, “It‘s like déj?vue. I‘m thrilled to be dancing to Zandu balm all over again, it brings back memories. It is a fun song and I am very pleased to be associated with the 100 year old brand Zandu.”
     
    Malaika is endorsing the brand in North India as the brand ambassador. The new advertisement with Malaika, NTR and Suriya is targeted for the regional consumers and will be aired from December last week.

    Emami has also bought all the rights for the ‘Munni Badnaam Song‘ from T-series. The company with this TVC has come up with an evolved strategy to capture and connect with the younger consumers. 
     
    Said Adman Pralhad Kakkar, “With Munni dancing to Zandu balm we will connect with the younger generation and reinforce the brand name once again.”