Tag: Junior MasterChef

  • Star Plus gears for ‘MasterChef India 4’

    Star Plus gears for ‘MasterChef India 4’

    MUMBAI: A necessity or a luxury, what we eat in our daily lives has turned around from something edible to ‘delicacies’ over the centuries.

     

    Taking into consideration the seriousness of this knack of cooking experience worldwide, right from the most secluded house where the artist is the woman of the house to the delights from the chefs of the best hotels in the world, Star Plus has brought this art into every kitchen with the launch of MasterChef India.

     

    Just when you thought the culinary juggernaut that is MasterChef couldn’t serve anything tastier, it goes and plates up perfection.

     

    After the immense success of the first three seasons and Junior MasterChef, Star Plus is back yet again to embark on a culinary journey to find India’s next MasterChef. Come January 2015, viewers will witness a journey of looking for ordinary Indians who can cook extraordinary food.

     

    Being produced by Colosceum Media, the series is known to help the ordinary Indian change their destiny and fulfil their dreams through food. While the fourth season is back, it comes with a twist.

    A source close to the development reveals that this season promises to draw on the success of the past three seasons, delivering even more stunning challenges, contestants that one can relate to and judges that one just won’t let go of.

     

    It will be judged by the biggest food icon of the country – Sanjeev Kapoor, Chef Vikas Khanna and Chef Ranveer Brar. The format remains the same with top 12 contestants competing against each other to win the title of MasterChef India – Kitchen Ke Superstar.  The only change that the season will undergo is that it goes ‘Vegetarian’.

     

    The same source further says that India has a rich heritage of vegetarian food which has not been celebrated so far. The current season will give chance to the vegetarian cooking enthusiasts who have not been able to participate in the last three seasons.

     

    Does that mean only vegetarians can participate? “No,” comes a quick reply from the same source. “Even non-vegetarians will get the opportunity to come and showcase their cooking skills in vegetarian food.”

     

    The audition phase has already been canned in 24 cities. It began from 16 October with Ranchi followed by several other cities like Udaipur, Dehradun, Rajkot, Bhopal etc with the last city being Mumbai on 16 November.

     

    After receiving entries of around a lakh from 24 cities, top 60 contestants have already been shortlisted and now the channel is making its way to find the top 12 cooking enthusiasts for the season. The shooting will begin from January 2015 first week at Filmcity, Mumbai. Though the time-slot and date is not yet finalised, the channel will continue to target it as a weekday property.  

  • Nach Baliye 6 to take a bold turn this season

    Nach Baliye 6 to take a bold turn this season

    MUMBAI: Come 9 November, Star Plus’ viewers are going to get to witness the flavours of love, passion and romance amongst reel and real life TV star couples once again as the channel flags off Nach Baliye Season 6. The 13-week long series will air every weekend at 9.00 pm, coming in as a replacement for Junior Masterchef which is coming to a close.

    With a brand new season, the channel, says it plans to make Nach Baliye bigger, better and bolder this year, though with the same format and the seductive campaign line “Hadh se badhega romance…is bar hoga Aisa dance.”

    Produced by Frames Productions, Nach Baliye season six brings together 11 celebrity couples that include: Raju and Shikha Shrivastava, Rakesh Vashisht and Ridhi Dogra, Kanika Maheshwari Ghai and Ankur Ghai, Gurmeet Choudhary and Debina Bonnerjee, Ripu Daman Handa and Shivangi Verma, Yash Sinha and Amrapali Gupta, Kiku and Priyanka Sharda, Bruna Abdalah and Omar Farooque, Sanjeev and Lataa Seth, Rithvik Dhanjani and Asha Negi and last but not the least Vinod and Raksha Thakur.

    “After making successful seasons of four and five, this season, we plan to take it to the next level. Our endeavour is to sustain this legacy of success achieved so far and bring viewers much closer to their favourite stars. Behind every couple there is a unique story not known to the public. We will strive to bring out each of their unique stories to engage Nach Baliye fans,” says Frames Production producer Hemant Ruprell.

    “Normally, these TV couples are so busy with their day to day schedules they may not give each other so much time. Participating in the show enables them to come together and explore more than what they know about each other over three months of competition. Nach Baliye is based on the principle that dancing together will bring you closer and it serves to reignite romance between couples,” Star Plus non-fiction head Ashish Golwalkar exults. “And of course on top of this there is a strong layer of entertainment in terms of comedy and moments that get played out on TV. People sitting at home will enjoy the journey.”

    The channel has retained the judges this season. Viewers will get to see Bollywood’s yummy mummy and dancing diva Shilpa Shetty, celebrated choreographer Terrence Lewis and director Sajid Khan. Hosts Gautam Rode and Karan Wahi are expected to add their brand of humour and banter to this drama filled dance show. Interestingly, the shooting has already begun with two episodes been canned in Filmistan Studio, Mumbai even as this story is being penned.

    “There is nothing subtle about this season,” asserts Star India EVP content strategy Gaurav Banerjee. “Each act will be conceived to show you a vibrant and exciting expression of love.”

    The Star Plus programming team is quite sanguine that Nach Baliye 6 will have no problems in getting in the TVTs once again.

    “Last year our content was pure and because of that purity of content, we were the No 1 show from the launch day till the end,” asserts Golwalkar. “There is going to be competition in any slot and at any given point of time on TV. But viewers have really appreciated and supported us. We have done our bit, and have really worked hard to put it together and it will be bigger, different and better than any other show.”

    Even though an announcement of the presenting sponsor was not made at the time of writing, the show’s season 6 facebook page, has Vaseline associated as presenting sponsor once again with Babool being the powered-by sponsor. Last year, LR Active Oil was the powered-by sponsor.

    The channel is really pressing hard on the marketing pedal in a bid to get the viewership numbers it hopes to achieve. For starters, there’s TV. A series of promos revealing the main contestants, Gurmeet and Deblina, and Raqesh and Riddhi Vashist has already hit the Star Network channels. Secondly, its facebook page has attracted around 6,500 likes, a fortnight before launch.

    Then the various couples’ online fan clubs have been encouraged to talk about them on twitter, apart from the handle #NachBaliye6 being flashed on its @StarPlus account to generate the buzz.

    Thirdly, activities revolving around traditional media (hoardings, television spots, radio, cinema) are already being rolled out. According to an estimate, close to Rs 2 crore has been set aside as marketing spend for the show.

    With that kind of muscle being put behind Nach Baliye 6, it is quite likely that it could well match its main rival Dance India Dance Season 4 step for step on the performance front.

  • Junior Masterchef kids step out of the kitchen to visit Adlabs Imagica!

    Junior Masterchef kids step out of the kitchen to visit Adlabs Imagica!

    MUMBAI: After weeks of grueling competition, Junior MasterChef contestants had a reason to rejoice! The kids were surprised by the Chefs with an experience that would bring them close to different flavours of food and at the same time pump them up with an adrenaline rush as they geared up to battle it out right till the Finale!  

    For the first time, the kids were taken out of the kitchen for a fun outdoor trip to Adlabs Imagica, India’s largest entertainment theme park at Khopoli. Chef Vikas, Chef Kunal and Chef Surjan Singh Jolly along with the entire unit of Junior Masterchef Swaad Ke Ustaad were seen shooting a special outdoor segment at the theme park through the day. While the little contestants were thrilled to experience the rides, the Chefs were taken back into time and reminisced their childhood days. From the roller coaster – Gold Rush Express to the Magic Carousel, a merry go round, the judges and the kids ensured that they made the most of this experience and tried every ride!

    With the MasterChef team around, one thing you can be sure of is that they would skip a chance to satiate their taste buds – try out the food palate offered. The Chefs and kids tasted different cuisines at Red Bonnet American Dinner to the Imagica Capital to Roberto’s Food Coaster.

    Talking about the experience, Chef Kunal said, “This place reminded me of all the fun things that I have done as a child with my friends. It was really great, the contestants and all of us bonded well, we had good time together something that we have been planning for a while. The kids really brought out the child in us.” 


    Sakshi who was amazed to be at the park said, “I had never seen such a huge park and such huge rides. We enjoyed most of the rides and would have loved to stay a little longer. It was funny to watch the Judges getting scared and screaming on the big rides!”

    Tune in to Junior MasterChef Swaad Ke Ustaad every Saturday and Sunday at 9.00 pm only on STAR Plus!