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Tag: Juju Baby Music

  • Juju Baby Music Drops ‘Folk Outta The Box’ EP, reviving Folk with a twist

    Juju Baby Music Drops ‘Folk Outta The Box’ EP, reviving Folk with a twist

    Mumbai: Juju Baby Music – operating under the banner of Artium Originals – is excited to announce the release of its newest EP, ‘Folk Outta The Box’, an innovative project that breathes new life into the timeless genre of folk music. This groundbreaking collection features fresh reinterpretations of traditional melodies, aiming to captivate both seasoned folk enthusiasts and a younger audience that craves fusion and contemporary sounds.

    In a series of weekly releases starting on 11 September, Juju Baby Music will drop one track every Wednesday, giving listeners a steady dose of fresh folk vibes and anticipation for what’s next. Each song in the EP is designed to connect deeply with its audience, blending the familiar warmth of heritage with contemporary flair.

    At its core, ‘Folk Outta The Box’ aims to bridge heritage and modernity by reimagining folk tunes for both traditional festivals and contemporary spaces like clubs and live venues. This EP envisions a future where timeless melodies align with today’s tastes, reaching a diverse audience. Juju Baby Music has also harnessed the power of AI technology to create unique visuals for each track, showcasing the potential of tech in music.

    The EP includes five dynamic tracks with a rich mix of regional flavours, brought to life by some of the most talented young folk artists from across India. ‘Banna Re’, sung by Pinky Maidasani, captures the vibrant essence of Rajasthan with a fresh, contemporary twist; ‘Mitti Da Bawa’, performed by Swarjit Singh, embodies the lively spirit of Punjab, blending traditional folk with a modern flair; ‘Rongobati’, delivered by Jyoti Prakash, blends traditional Oriya elements with innovative sounds, celebrating the cultural depth of Odisha; ‘Shundori Komola’, brought to life by Sagnika Saha, offers a contemporary take on Bengali folk, highlighting the artistic richness of Bengal; and ‘Vadalri’, performed by Aneri, combines traditional Gujarati melodies with modern rhythms, creating a fresh and engaging sound.

    Juju Baby Music renowned music composer/producer and director Gourov Dasgupta said, “With ‘Folk Outta The Box,’ we wanted to reimagine the essence of folk music while preserving its soul. Our goal was to create something that resonates with today’s listeners while celebrating the rich heritage of our traditional sounds. This EP is about embracing our roots and presenting them in a way that feels fresh and relevant for a new generation.”

    Artium Originals co-founder and CEO  Vivek Raicha added, “At Juju Baby Music, we believe that music is a powerful storyteller, and with ‘Folk Outta The Box’, we’re not just sharing songs, we’re sharing heritage in a way that speaks to the present. This project is a celebration of India’s rich folk traditions, reimagined for today’s world. By blending age-old melodies with modern rhythms, we’re creating an experience that honours the past while embracing the future. We hope this EP resonates with listeners of all ages, sparking a new appreciation for the timeless beauty of folk music.”

    Juju Baby Music invites listeners to embark on a musical journey like no other. ‘Folk Outta The Box’ isn’t just an EP—it’s a bridge between the past and the present, a vibrant showcase of India’s cultural tapestry.

    Two tracks from the album have been released and received immense love from listeners. To keep the buzz alive and continue entertaining, new tracks will drop every Wednesday. Stay tuned to experience the evolving world of folk music like never before!

  • Juju Baby Music drops ‘Sau Gram’ to celebrate Vinesh Phogat and empower women

    Juju Baby Music drops ‘Sau Gram’ to celebrate Vinesh Phogat and empower women

    Mumbai: As Vinesh Phogat, India’s wrestling star, turns 30 on August 25th, Juju Baby Music – Operating under the banner of Artium Originals is excited to drop an empowering new track, “Sau Gram (Main Naa Haari)” on 25 August. Composed by acclaimed music producer Gourov Dasgupta and performed by Deedar Kaur, the song goes beyond celebrating Phogat’s remarkable achievements and is a bold testament to the strength and resilience of women globally.

    Vinesh Phogat’s remarkable journey and fierce performance at the Paris Olympics 2024 have earned her immense admiration across the country. In a gesture to honour her accomplishments and resilience, Juju Baby Music has crafted a track that not only commemorates her success but also addresses broader societal issues faced by women. The track talks about a topic that’s been hotly debated but rarely sung about—the weight women carry, both literally and metaphorically, as reflected in the story of Indian wrestler Vinesh Phogat and the struggles she faced.

    “Sau Gram (Main Naa Haari)” is more than just a song; it’s an anthem for women who constantly battle judgment and criticism. The track uses the metaphor of ‘100 grams’ to represent the weight of these societal pressures. Instead of letting these burdens define them, women are turning that weight into strength—embodying attitude, resilience, determination, confidence, and courage. The powerful line, “Sau Gram ab sab pe bhaari” (This 100 grams will outweigh everything else), perfectly captures the song’s bold and uplifting message.

    The track’s raw emotion and timely message make it a significant release in today’s landscape. By focusing on the untold struggles and silent battles women face daily, “Sau Gram (Main Naa Haari)” aims to inspire listeners to reflect, speak out, and take action. It’s a song that doesn’t just resonate—it challenges the listener to think differently about the burdens women are expected to carry.

    Juju Baby Music renowned music composer/producer and director Gourov Dasgupta who has also composed and produced the song ‘Sau Gram (Main Naa Haari) added, “We created ‘Sau Gram (Main Naa Haari)’ to celebrate not just Vinesh Phogat’s triumphs but the everyday strength of women. We wanted to capture how women are taking control of their narratives and using their experiences to build power. This song is about carrying that weight on our terms and making it our strength.”

    Artium Originals co-founder and CEO Vivek Raicha added, “At Juju Baby Music, our goal is to transform the indie music scene and bring forward meaningful messages. ‘Sau Gram (Main Naa Haari)’ is a testament to Vinesh Phogat’s incredible spirit and a celebration of women’s resilience worldwide. We hope this song inspires listeners, especially women in India to rise above challenges and embrace their own strength.”

    Founded by Vivek Raicha and Ashish Joshi, along with renowned composer Gourov Dasgupta, Juju Baby Music is on a mission to redefine the music industry. The label blends innovative technology with a passion for nurturing new talent, aiming to create impactful and transformative music.

    “Sau Gram (Main Naa Haari)” will be available on YouTube, Spotify, Amazon Music, Zync Music, JioSaavn, and Hungama, making sure its powerful message reaches listeners everywhere.