MUMBAI: Sony Pictures Networks India has handed the reins of its YouTube channels to Juhita Gupta, a seasoned media professional with over 16 years of consumer insights and market research under her belt.
Gupta, who has spent more than a decade shaping programming strategies and audience growth across Sony Sab, Sony Pal, Sony Max and Set, is known for blending data storytelling with sharp commercial impact. Her remit now includes steering Sony’s digital video footprint at a time when streaming platforms are fighting fiercely for attention.
Before joining Sony, she worked with 9XM, Disney Channel, Hungama, Star Movies and Channel V, giving her a panoramic view of India’s entertainment ecosystem, from kids’ content to blockbuster films.
She began her career in FMCG research at Nielsen and TNS, tracking categories from skincare to home care. Those early years sharpened her instincts in quantitative and qualitative research, a skill set she later repurposed for television and, now, digital.
Gupta’s expertise runs the gamut from weekly TV ratings (TAM, BARC) and promo planning to ethnographies, focus groups and social listening. In her own words, she thrives on “insight mining” and translating numbers into narratives, a talent Sony hopes will give its YouTube channels an edge in the battle for viewers.