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Tag: Juhi Kalia

  • Facebook exec ponders: How to hold the brain’s attention?

    GOA: The final session of Goafest 2017 concluded with the stating of a few significant points by the head of Facebook creative shop India and global accounts APAC Juhi Kalia.

    Kalia stated, “We exist in an environment which is content-rich but the attention span is poor — a mere eight seconds. That is understandable as the amount of information an average person is fed is equivalent to 174 newspapers a day.

    “The flip side is that the human brain is adapting to this shift, and evolving. We now register information at a faster rate and process information in many (newer) ways. The brain processes visual information 60,000 times faster than text, it gets coded in long-term memory and, therefore, has more recall,” she explained.

    The way people consume content is also evolving. “Consumption is no longer linear. It is customised, frequent and fast. Even our bodies have adapted to this shift, wherein our postures reflect what kind of content we’re consuming.”

    Juhi elucidated on how the different platforms elicit different mindsets and perception. Instagram gives its users the perception of discovery, inspiration and transportation, while Facebook is known for connection and recognition. In the end though, it all boils down to: content.

    “A great creative is a great creative regardless of the platform. Her parting shot to the engrossed audience was, “What we need to understand is how to tell stories based on how people are interacting with the platform. We are at that point in time where we have to find new ways to tell stories.”

    The fast-paced and cutting-edge final session of Goafest 2017 certainly opened up a lot of minds to new technologies and usage of social media platforms. As the day came to an end and people headed to the sundowner at the lawns to unwind, one can’t help but admire the past three days of learning, and it is with a bittersweet smile that people get set for the closing party of Goafest 2017.

    AlsO Read :

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  • Laura Ries, Phogat sisters, Amitabh Kant impart leadership lessons: Goafest ’17 concludes

    GOA: After three days of seminars and conclaves by industry experts, crazy parties and evenings filled with delegates screaming their throats hoarse in support of colleagues during the ABBYs presentations Goafest 2017, India’s foremost advertising, media and marketing convention, came to a spectacular conclusion.

    Government institution for catalyzing economic development NITI Aayog CEO Amitabh Kant was felicitated with the prestigious Champions of Excellence Award for his extraordinary contribution towards building Brand Kerala as ‘God’s Own Country’.

    Day 3, which was the final day of the festival, saw exciting seminars by none other than author Laura Ries, wrestling sensation of India – The Phogat Sisters, and Isha Katyal – the youngest Indian TED speaker. They were joined by industry stalwarts such as Yonathan Dominitz of The Mindspaces, Eric Cruz of AKQA and Juhi Kalia of Facebook who interacted and engaged with delegates through multiple Knowledge Seminars through the day. The eventful Day 3 came to an end with the presentation of ABBYs for Digital, Mobile, Out of Home, Ambient Media, Design, Print, Film Craft, Integrated Advertising, Special Awards (Gender Sensitive), Young ABBY & Film.

    About the successful conclusion, Advertising Agencies Association of India president Nakul Chopra said, “The last three days saw some of the brightest minds from the world of media, marketing and advertising congregating together in one place to make Goafest 2017 an exciting experience for all. As an organiser, I felt delighted to see attendees enjoying themselves thoroughly – during the seminars and at the ABBY presentations and the parties. The energy one felt coursing through the venue everyday was simply invigorating.”

    Extending his congratulations to the winners, The Advertising Club president Raj Nayak said, “When we started planning for Goafest 2017, our aim was to create a festival filled with knowledge, wisdom, entertainment, fun and which was also a great networking opportunity. I can now proudly say we have achieved everything that we had set out to. Goa has seen some of the most creative minds in India together at one place – meeting, interacting, engaging and celebrating ABBY wins.”

    Felicitating the winners, Goafest 2017 chairman Ashish Bhasin said, “It gives me great joy to see all the delegates enjoying, learning and connecting with everyone. I would also like to congratulate all. You all are the creative forces that keep driving this industry to newer heights of success.”

    Awards Governing Council Abby’s chairman Ramesh Narayan added, “Goafest is a confluence of creative minds who gather here year on year to connect, communicate and celebrate the amount of hard work.”

    With industry specific conclaves to expert seminars and ABBYs presentations, the Goafest ABBYs 2017 presented by the The Advertising Club and The Advertising Agencies Association of India saw the entire advertising and marketing community descend upon the silver sands of Goa to celebrate excellence in creativity across media platforms and genres.

  • Jury for 2015 Kyoorius Advertising & Digital Awards announced

    Jury for 2015 Kyoorius Advertising & Digital Awards announced

    MUMBAI: Kyoorius, in association with D&AD, has named the jury members for the 2015 Kyoorius Advertising & Digital Awards.

     

    The nine-member advertising jury has been culled from agencies such as Droga5, JWT, Ogilvy & Mather, SapientNitro, Publicis, DDB Group and Grey, led by Grey London chairman and chief creative officer Nils Leonard and includes:

     

    · Andy Greenaway executive creative director Andy Greenaway

    · Lowe Lintas & Partners national creative director Arun Iyer

    · Publicis South Asia Director chief creative officer Bobby Pawar

    · DDB Group Singapore group executive creative director Joji Jacob

    · JWT Singapore executive creative director Juhi Kalia

    · Grey India national creative director and EVP Malvika Mehra

    · Droga5 Executive creative director Nik Studzinski

    · Ogilvy & Mather India national creative director Rajiv Rao

     

    In partnership with D&AD, Kyoorius identifies the foremost creatives at the cutting edge of their respective fields from all over the world. The jury comprises international, regional and Indian members to ensure that work is judged at par with global best practices, while emphasizing the local context and mindset of Indian audiences.

     

    Kyoorius founder and CEO Rajesh Kejriwal said, “Our jury members represent the best of advertising and digital today. They raise the bar for the quality of work we expect to be entered and also bring experience judging international awards shows like D&AD.”

     

    “We want work to be judged on its merit, irrespective of language or cultural reference, thus a diverse jury is essential,” Kejriwal added.

     

    As per the Kyoorius and D&AD’s judging criteria, voting is always done in private, never by a show of hands. All jury members will gather from 29 April to 2 May 2015 in Mumbai to review, discuss and elect the best of the best over an intensive three-day session, which will be open to the public.