MUMBAI: Juventus is blurring the lines between sport and style this season—literally. The Italian giants have unveiled their new 2025/26 home kit in collaboration with adidas, and it’s anything but traditional.
The famed black-and-white stripes have undergone a fashion makeover. Instead of clean, uniform lines, the new design features offset and varying stripe widths—an edgy nod to Italian high fashion and a bold throwback to the club’s original colours from 1897, splashed across the adidas logo, club crest, and the signature three stripes.
The jersey isn’t just eye candy—it’s engineered for performance. The player edition features adidas’ cutting-edge Heat.rdy tech to keep stars cool under pressure, while fans get their hands on the sweat-wicking Aerorady version for everyday wear. Completing the retro-modern look is the Teamgeist collar, last seen on international kits during the 2006 World Cup.
adidas senior design director, Juergen Rank said, “We’re proud to introduce something a little different this season while still staying true to the club’s iconic DNA. When you think of Italy, two things come to mind – football and fashion. We wanted to take a typically characteristic Italian design theme and reimagine it in a modern and innovative way to merge the best of fashion with the best of football performance. We also wanted to give fans of the club a hit of nostalgia, which we’ve achieved through the pink detailing seen on the club crest and adidas logo.”
Equal parts nostalgia and next-gen flair, Juventus’ new home kit ensures the Old Lady remains one of the sharpest-dressed sides in Europe.
