ITV

Tag: Judwaa 2

  • World Television Premiere of Judwaa 2 on Star Gold

    World Television Premiere of Judwaa 2 on Star Gold

    MUMBAI: This Christmas, Star Gold dons the Santa hat promising to indulge its viewers with double the entertainment, double the excitement and double the fun! The Home of Blockbusters announces the World Television Premiere of one of the most sought after films of the year – Judwaa 2. The film that raked close to 200 crores at the Box Office and won a million hearts all over the world, will make its television debut on 24 December 2017, Sunday at 1pm.

    Since the announcement of the film, Judwaa 2 managed to create headlines consistently, garnering an amount of viewer interest that few films have managed to do so successfully in the recent past. From super hit songs to iconic dialogues, Judwaa 2 had all the perfect ingredients to become a blockbuster hit, and it did. The film released to packed theatres with fans loving everything about the film. With VarunDhawan’s impeccable comic timing, David Dhawan’s directorial mastery, Jacqueline Fernandez and TapseePannu’s charisma; Judwaa 2 went on to become as iconic as its 90’s original.

  • Star India bets on unreleased movies

    Star India bets on unreleased movies

    MUMBAI: Star India is leaving no stone unturned to ensure Star Gold reigns in the movie premiere category. The broadcaster has not only acquired TV and digital rights for two blockbusters of 2017 – Golmaal Again and Judwaa 2 but also upcoming unreleased movies like Dutt, Baaghi 2, Raid and Aiyaary.

    According to a source close to the development, all the six movies have been acquired for a period of 7-11 years. They will also be available for streaming on Hotstar.

    Movie acquisition costs keep going a notch up every year, especially if the movie does well at the box office. The movie acquisition cost of Aiyaary is around Rs 21 crore, Golmaal Again is around Rs 60 crore and Judwaa 2 is between Rs 25-30 crore, the source revealed.

    Star India general manager and EVP Hindi movie business Hemal Jhaveri said, “The acquisition of the biggest films of the year is a testament to Star Gold’s dominant position and to the strength of the Star Network. Apart from entertaining the audiences, mega movie premieres also prove to be a successful platform from an advertiser’s standpoint. We are delighted to be at the centre of this win-win situation.”

    The broadcaster stands to earn big bucks during mega movie premieres since advertisers don’t hesitate to cough up premium rates, which will not be the case for a normal movie. It gives a bigger brand image for the advertiser as well as viewers.

    Premieres also tend to grab more eyeballs. The channel expects movies like Judwaa 2 and Golmaal Again to rake in the investment and viewership. But Bareilly ki Barfi and Shubh Mangal Savdhan and the likes may not do the same, said the source.

    Jhaveri believes that the channel has always received a phenomenal response for its big-ticket premieres. With the current lineup, the channel is optimistic about outdoing its previous records and setting new standards for television premieres in the country.

    In the last two years, Star Gold delivered the highest rated premieres, Bajrangi Bhaijaan and Prem Ratan Dhan Payo (PRPD), whose satellite rights commanded a price tag of Rs 50 crore. Both their ratings are still unbeaten. Along with these, the channel has disrupted the market with landmark premieres such as Pink and The State vs Jolly LL.B 2. In 2017 itself, the channel delivered six of the top 10 premieres shown on Hindi movie channels.

    Despite the onset of digital platforms, TV viewership hasn’t been affected but has even increased since rural areas, that were only acquainted with Doordarshan earlier, can now scan through tons of private channels.

    Rohit Shetty’s Golmaal Again and Varun Dhawan’s Judwaa 2 will premiere on Star Gold in the coming two months. Among the unreleased movies are Rajkumar Hirani’s Dutt starring Ranbir Kapoor, Neeraj Pandey’s Aiyaary featuring Sidharth Malhotra, Baaghi 2 with Tiger Shroff in the lead and Ajay Devgn’s Raid.

  • Judwa remake has an advantage over Chef

    Judwa remake has an advantage over Chef

    *Wrong time release and the film pays heavily. Much beyond its demerits. Pre-Diwali is the dullest period to release a new film but, even the best of production houses with years of standing still go ahead and do it.

    T Series released Chef in this dull period and, when asked, the explanation was that the weeks ahead were crowded with multiple releases! This explanation showed a total lack of confidence in your own product where you have invested somewhere around Rs 250 million plus!

    So, was it the wise thing to do to release the film when nobody cares for visiting cinema houses and be done with it? Commit a financial suicide? Sure, Judwaa2 released during this dull period but the film had an advantage of a long four day weekend with two additional national holidays! That was an exception, not an example.

    Also, Judwaa 2 featured a rising star in Varun Dhawan and had the advantage of being the remake of the `1997 Salman Khan hit, Judwaa, with the common director, David Dhawan.

    So the week delivers a decent film in Chef, what can be called a family fare for the weekend. The film had nothing besides the fading star Saif Ali Khan on the cast, lacked totally in promotion or creating awareness of any kind about it and paid the price. It faced rejection on day one failing to reach even a crore mark. Equally bad on day two though there was a little improvement but, how do you expect a film to pick up when there is no promotion and, hence, no awareness about it? The film will end its opening weekend with Rs 35 million.

    The scene was so bad, the exhibitors cancelled the shows of Chef and gave them to Judwaa2 on day one of release!

    *Another watchable film which went unnoticed last Friday was Tu Hi Mera Sunday. A pleasant film was not worth watching at multiplex admission rates. Somewhere, the exhibition trade is killing the same business they expect to earn monies from!

    The film went totally unnoticed.

    *The other release of the week, Tu Hi Mera Sunday and 2016: The End, won’t even leave a trace.

    *Judwaa2, though released during a dull period had so much going for it. It was the remake of a successful franchise, starred an upcoming star and was backed by a four day weekend. It collected by leaps and bounds and, then, continued to do well even in its second week in the face of poor new releases.
    The film ended its first week with as much as Rs 961 million and even continued to do fairly well during its second weekend. Having added about another Rs 170 million in its second weekend the film has collected Rs 1.13 billion for 10 days.

    *Newton has added Rs 57 million in its second week to take its two week total to Rs 169.5 million.

  • Judwaa 2 hopes to entertain

    Judwaa 2 hopes to entertain

    *Judwaa 2 came after a long gap that was filled by mediocre and non-entertaining films. There were no films in the last few months which could draw out the families from home to watch a film.

    Two weeks before Diwali was not the right time to release a film but, to counter that, there was also a long holiday weekend with Dussehra on Saturday and Gandhi Jayanti holiday on Monday.

    The film rode on the brand equity of the 1997 original, Judwaa, starring Salman Khan in dual role. Salman even helped promote Judwaa 2 through its promos. The film took a decent opening last Friday with Rs 155 million as Saturday improved by bounds as expected, and so did Sunday as the film put together Rs 579 million for its opening weekend.

    Gandhi Jayanti holiday may have have proved to be a major boost to the film’s collections.

    *Sanjay Dutt’s comeback film, Bhoomi, has flopped. The film could add little to its opening weekend, and had just made about Rs 95 million for its first week.

    *Haseena Parkar proved to be another disaster. One wonders at the choice of such subjects to make films! Films and Rani Laxmi don’t work but someone somewhere thought a film on Haseena Parker will work? The film managed to collect Rs 63 million in its first week.

    *Newton proved to be surprise packet as its choice as the Indian entry for the Foreign Language Oscar coincided with its Friday release. Two other films to release on the same Friday, Bhoomi and Haseena Parker, being way below par, Newton got a boost as the people’s first choice. The film, which was poor on day one, picked up to end its first week with collections of Rs 112 million.

    *Lucknow Central managed to add just about Rs 75 lakh in its week two to take its two week total to Rs 110 million.

    *Simran added Rs 13 million in its week two to take its two week total to Rs 158 million.

  • Sajid Nadiawala plans 6 films in silver jubilee year

    Sajid Nadiawala plans 6 films in silver jubilee year

    MUMBAI: On the occasion of his completing 25 years in the Hindi film industry, Sajid Nadiawala has decided to launch six more ventures shortly.

    The films will start with the Salman Khan starrer Kick, followed by a Sabbir Khan directed film with Shahid Kapoor, Imtiaz Ali‘s next with Hrithik Roshan, Judwaa 2 with Saif Ali Khan, the adaptation of Chetan Bhagat‘s 2 States with Ranbir Kapoor and the soon to release Housefull 2.

    Nadiawala used to work as an assistant to his uncle. He worked on films like Gulaami, Hathyar and Main Azaad Hoon. In 1987, he became the member of IMPPA (Indian Motion Pictures Producers‘ Association).

    “Akshay (Kumar) was my school friend. We used to go to Don Bosco. So, I made a film with him and Suniel Shetty titled Waqt Hamaara Hai. It was a hit. After that there was no looking back,” Nadiawala was quoted in media reports.

    Interestingly, on the occasion of his 21 birthday on 18 February 1987, Nadiadwala launched his production banner Nadiadwala Grandson.