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Tag: Judith McHale

  • Discovery US creates a travel division

    Discovery US creates a travel division

    MUMBAI: Discovery in the US has created a new integrated travel media business called Discovery Travel Media. This new department will include the Travel Channel, online assets including www.travelchannel.com, the recently announced broadband offering, Travel Channel Beyond as well as Video-on-Demand (VOD) and mobile platforms.
    Discovery Travel Media is the company’s first business unit that combines all of the company’s assets related to a single category into a vertically integrated organisational structure.

    Discovery US president and CEO Judith McHale says, “Discovery Travel Media will better target audiences who are spending more and more time online. This segment is growing rapidly, and is currently underserved. Research shows Discovery and its related assets outpace other media brands for trusted travel information, and Discovery Travel Media is well positioned to provide travelers with the information and services they want and need.

    “Unlike other media companies that have created separate digital divisions, Discovery Travel Media will allow for more integration, flexibility and innovation from combining our existing businesses with new multiplatform opportunities in the travel space.”
    Pat Younge, who is currently Travel Channel executive VP and GM will become full business manager for Discovery Travel Media.

    Younge says, “The Travel Channel is now in more than 84 million US cable homes, so to be able to systematically leverage our unequalled travel video archive across a range of high growth media platforms affords us the opportunity to further build brand awareness and develop new revenue drivers.

    “In the coming months we will be aggressively exploring partnerships with a range of major travel-service aggregators, as well as acquisitions of aligned businesses, as we build out the assets of Discovery Travel Media.”

    The Travel Channel claims to target people who want to experience their world, immerse themselves in new cultures and escape from the day-to-day grind of everyday life.

  • Discovery US launches broadband educational video service

    Discovery US launches broadband educational video service

    MUMBAI: Discovery Education a division of Discovery US has announced the launch of Cosmeo. This is a new homework help tool. Designed for a generation that lives online, Cosmeo harnesses the power of broadband and media to help kids achieve academic breakthroughs. Discovery says that Cosmeo is the only comprehensive digital library that includes easy to digest homework help, interactive learning games and more than 30,000 video clips that are correlated to grade level and state curriculum standards. The intuitive interface allows kids in grades K through 12 across the 50 states to instantly reference video clips and other learning tools for any required assignment in all key subject areas.

    Discovery founder John Hendricks says, “For more than 20 years, Discovery has been committed to providing knowledge that satisfies human curiosity across any platform. Cosmeo is the latest extension of this commitment and we believe has the potential to revolutionise how our children learn and process information today. Cosmeo will bring the world to students at the click of a mouse and will allow them to continue their learning experience at home and improve their performance at school.”

    Cosmeo is built on the success of Discovery’s united streaming service, the most widely used educational video streaming resource for schools, reaching more than 70,000 schools and teaching more than 30 million students. The award-winning service has been scientifically proven to increase student achievement. Cosmeo builds upon united streaming’s proven technology and content and engages students in a way that makes learning fun.

    Discovery US president and CEO Judith McHale says, “Cosmeo is the first educational tool to teach today’s kids in the way they learn best. This online product meets them where they’re spending most of their time and is helping to define how they learn today. Cosmeo also gives parents a terrific window into their kids’ education and the ability to participate in their progress at school like never before. We sense families across the United States will find a real benefit in, for example, the WebMath section, which offers a full spectrum of math learning — from third-grade multiplication tables to advanced calculus — with easy-to understand, step-by-step solutions.”

    The product features include:

    30,000 educational videos that make complex topics easier to understand and retain;
    Search tools that instantly locate information by subject, grade level, and keyword – something no other search engine can do;
    Over 15,000 interactive quizzes and 200 subject-related Brain Games, all supported by videos;
    20,000 high-resolution digital photos and 2,300 clip art images available for school projects;
    Digital encyclopedia with access to over 27,000 research articles, soon to be expanded;
    WebMath equation solver detailing step-by-step explanations to most math problems; and much more.