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Tag: JSW Steel

  • Swapnil Mishra takes charge of corporate communications at Adani group’s Jaipur airport

    Swapnil Mishra takes charge of corporate communications at Adani group’s Jaipur airport

    JAIPUR:  Swapnil Mishra has joined Adani Group as lead, corporate communications, after a career spanning pharmaceuticals, airports, and heavy industry. He leads  communications for Jaipur International Airport under Adani Airport Holdings Ltd.

    A Bits  Pilani alumnus and trained journalist from the Indian Institute of Mass Communication, Mishra has built his career across marquee firms. He held senior communications roles at Glenmark Pharmaceuticals, Dr Reddy’s Laboratories, Zydus Group, TDK and JSW Steel, besides a stint in journalism with Hindustan Times.
    “I believe the dynamics of media may have changed, but content remains king,” Mishra said. “My aim is to craft communication that is succinct, sharp and trusted.”

    With over a decade in corporate communications, Mishra now takes on the task of shaping brand trust and strategy for one of India’s most visible conglomerates.

  • JSW Steel rolls out new corporate campaign ‘Always Around’

    JSW Steel rolls out new corporate campaign ‘Always Around’

    Mumbai: The flagship company of JSW Group, JSW Steel has unveiled its new campaign ‘Always Around’. Conceptualised by Ogilvy, the campaign will be rolled out in an episodic manner through a 360-degree Integrated campaign including TV, Digital, OOH etc.

    The first of its kind of campaign, it highlights the central role JSW Steel plays in our everyday lives, aligned with JSW Steel’s positioning as a preferred consumer brand.

    The campaign marks a transition from its current product-based communication to master-brand storytelling.

    The creative film showcases the various applications of JSW Steel in an engaging and entertaining format through the “Claymation” concept. The film shows blue and red coloured clay blocks constantly changing form to reflect the versatile nature of Steel.  The film ends with the formation of the JSW Steel logo from the same pieces of clay with the tagline “Always Around”, indicating the ubiquitous presence of JSW Steel.

    Commenting on the campaign launch, JSW Group’s Parth Jindal said, “Steel is all around us and as consumers, we do not realize how central Steel is in modern living. Our latest brand campaign ‘Always Around’ was conceptualized to communicate the key role JSW Steel plays in our everyday lives and it originated from multiple stakeholder insights. The core thought for the campaign was to showcase our brand philosophy in a contemporary way.”

    Adding to it, JSW Steel deputy MD Jayant Acharya said, “JSW Steel has invested heavily in technology and always provided differentiated products to its customers. Our unwavering focus on sustainability, diverse product portfolio and superior service has enabled our customers to confidently use JSW Steel in a plethora of applications. The multi-edit campaign brings alive the universal impact of JSW Steel in an aesthetically appealing format.”  

    Ogilvy India chief creative officer Sukesh Nayak said, “JSW Steel today is a part of almost everything in our lives, from packaging to mobility. ‘Always Around’ is a platform for the same. The visual manifestation of the idea beautifully brings to life how JSW is truly all around us.”

  • JSW Steel signs Indian cricketer Rishabh Pant as brand ambassador

    JSW Steel signs Indian cricketer Rishabh Pant as brand ambassador

    MUMBAI: JSW Steel, India’s leading steel producer and the flagship company of the $14 billion JSW Group, has signed Indian cricketer Rishabh Pant as its brand ambassador to promote its steel products which include JSW Colouron+ color coated sheets & JSW Neosteel TMT bars, for a three-year period.

    India, currently the second largest steel producer in the world, has embarked on a journey to enhance its steel manufacturing capacity from 142 MTPA to 300 MTPA by 2030 through the Indian National Steel Policy. India’s per capita consumption of steel currently stands at 74 Kg and is estimated to increase exponentially to 160 Kg by 2030. Compared with the world current average of 212 kg per capita, the tremendous scope and potential for growth is evident. In the last one and a half decades, Indian steel manufacturers have invested large amounts of capital in setting up state-of-the-art manufacturing facilities to produce high-end steel products to meet the exacting demands of the end-user industry. The continued growth of the Indian economy is expected to further boost India’s core economy industries with significant growth expected across infrastructure in the construction, real estate, capital goods, automobile and energy sectors. JSW Steel aims to play a significant role in India’s growth story. In its efforts to lead the growth, JSW Steel has embarked on a series of capacity expansion projects to reach 45 MTPA by FY30.

    According to Parth Jindal of JSW Group, “JSW Group’s philosophy – ‘Better Everyday’ guides us to positively improve all the lives we touch. It enables us to  hold a unique and differentiated place in the minds of our customers. Our continued focus on making high quality products and ensuring that they are easily accessible to consumers across India lets us to participate in building a modern India. As a brand we believe that we are young, hungry, fearless and world class, the same traits we see in Rishabh Pant. We are thrilled to have Rishabh as our brand ambassador and have no doubt that this partnership will be beneficial and increase the recall for the JSW Neosteel and JSW Coloron+ brands.”  

    Commenting on his association with JSW Steel, Rishabh Pant said, “I am very happy to partner with JSW Steel. I sincerely believe that this is the beginning of a very long and exciting association.  It makes me proud to partner with a world class company like JSW Steel whose leadership journey, innovative products and future-ready capabilities I have always admired.”

    JSW Steel director (commercial marketing and corporate strategy) Jayant Acharya adds, “We welcome Rishabh Pant to JSW Steel as our partner in growth. We believe that our association with Rishabh will help create greater awareness for our products as well as differentiate the high quality product portfolio of JSW Steel. Our new marketing campaign with Rishabh Pant intends to further strengthen the recall of our branded steel products among our business customers as well as end use consumers.”

    JSW Steel is planning an integrated marketing campaign for JSW Colouron+ & JSW Neosteel featuring Rishabh Pant, expected to Go-live by mid-February 2020. The marketing campaign has been conceptualised by Ogilvy & Mather and showcases product attributes whilst also featuring Rishabh Pant in an interesting and engaging way.

  • JSW Steel leads fight against counterfeit steel

    JSW Steel leads fight against counterfeit steel

    MUMBAI: JSW Steel, India’s leading steel producer has a new TV campaign which is a part of the company’s ongoing effort to create mass public awareness about the menace of counterfeit in the colour-coated steel products category.

    Conceptualised by Ogilvy & Mather, the new JSW Colouron+ TVC demonstrates the product functionalities while creating awareness on how consumers can check for authentic JSW Colouron+ sheets. JSW Steel has introduced a unique tamper-proof quality mark to differentiate JSW Colouron+ from substitutes sold in the Indian market. The new TVC is on air across national and regional TV channels.

    JSW Steel director of marketing and commercial Jayant Acharya explains, “We have seen a large influx of sub-standard colour coated steel into the country in recent past. This poses multiple problems for the country – not only does it affect domestic manufacturers who have put in large amounts of capital to set-up world class facilities but it also increases the cost of infrastructure as low quality imported steel needs replacement in about two years compared to 10-20 years’ shelf life of domestically manufactured colour-coated steel. The issue becomes even more serious when these imported sheets start getting sold as counterfeit of established brands in the country deceiving consumers across segments. JSW Steel has been at the forefront of fighting this menace and we have already conducted over 40 raids in various parts of the country. Our team has innovated an in-house solution to make the product tamper proof.”

    JSW Steel has introduced a quality tamper-proof, non-erasable marking for JSW Colouron+ colour coated sheets which can be easily checked by the consumers at the store during purchase. JSW Steel’s quality marking differentiates its product from counterfeits as the liner marking in counterfeits can be easily erased. The company believes that such malpractices have serious implication on economic health and safety of the industry as well as individual customers. Counterfeiting and piracy are a threat to every industry sector around the world and India is no exception.