ITV

Tag: JSW Group

  • JSW Group opens exhibition in Paris to commemorate 100 years of India at the Olympic Games

    JSW Group opens exhibition in Paris to commemorate 100 years of India at the Olympic Games

    Mumbai: The JSW Group marked Olympic Day with the inauguration of an exhibition that celebrates life and legacy of Pierre de Coubertin, the Founder of the Olympic Movement, along with commemorating 100 years of India’s presence at the Games, in the host city of Paris, on Sunday.

    JSW Foundation’s chairperson Sangita Jindal and Inspire Institute of Sport founder, Parth Jindal were joined by president of the IOC, Thomas Bach, Minister of Culture, Madame Rachida Dati, Ambassador of India to the Republic of France, His Excellency Jawed Ashraf and the President of the Pierre de Coubertin Family Association, Mrs. Alexandra de Navacelle to open the exhibition that will be hosted at the Town Hall of the 7th Arrondissement, Paris, and will go on till the end of the Paris 2024 Summer Paralympic Games in September.

    Speaking on the occasion, JSW Foundation chairperson Sangita Jindal said, “JSW Group is pleased to support the curation of ‘100 Years of India at Olympics’ at the Genius of Sport exhibition in Paris. Through this unique Exhibition, we celebrate the life and legacy of Pierre De Coubertin and 100 years of India’s remarkable Olympic journey and success. We share Pierre De Coubertin’s vision and belief that Sport has the ability to change the world differently by transcending borders and bringing people together in the spirit of peace and friendship. The 2024 Olympics is an important milestone for JSW Group. We are proud to support this exhibition as well as Team India in Paris.  Through these efforts we reiterate our commitment to foster and nurture the sporting culture and talent in India.”

    The exhibition, in association with the Pierre de Coubertin Family Association, comprises a detailed walkthrough of India’s Olympic journey over the last century, the success the country has enjoyed in the past, and its recent resurgence with an eye on the future.

    Inspire Institute of Sport founder Parth Jindal said, “We are honoured to partner with the Pierre de Coubertin family for what we believe is a special showcase of the Olympic movement and the part India has played in it. We are on the cusp of the greatest sporting event in the world, and it was our desire at JSW to do something more in the city of Paris. As a country, we want to take forward the ideals of Pierre de Coubertin. We want the world to be a peaceful place, and the role that sport could play in that regard, is enormous.

    It is our mission at JSW Sports to further the Olympic movement, not just in India, but in the world. The Inspire Institute of Sport will be represented by close to 30 athletes as part of Team India at the Games next month, and our effort is to keep increasing that number with every passing Olympic cycle. India’s rise as an economic power is evident. But it is through sport that a country’s soft power is truly showcased, and we will play our part in making this happen.

    IOC president Thomas Bach said, “Thanks to this magnificent exhibition, the public will be able to discover and rediscover an astonishing and multi-faceted man and measure the extent of his work. France and the French people should be proud to have a compatriot like Pierre de Coubertin. A visionary whose message of a world united in peaceful competition through sport resonates even more strongly today.”

    His excellency Jawed Ashraf, Ambassador of India to the Republic of France, thanked the JSW Group for putting together the exhibition that will be on until September 10 and will be open to the public.

  • JSW Paints launches new campaign with Ayushmann Khurrana

    JSW Paints launches new campaign with Ayushmann Khurrana

    Mumbai: JSW Paints, India’s leading environment-friendly paints company and part of the $23 billion JSW Group has launched a new brand campaign for its iBlok Waterstop product range. In the new “Khoobsurat Soch” campaign, Bollywood actor Ayushmann Khurrana urges every Indian consumer to add new depth to Thinking Beautiful in order to protect their home beyond the surface coating of the walls. The new campaign will be launched across various television channels as well as digital and social platforms.

    The Indian consumer is extremely conscious of decorating the walls of their homes. However, most of them ignore the essential need to waterproof their walls in order to protect their home from water leakage and dampness. The new iblok campaign showcases the way we easily block things and people in life in a quirky way and also highlights the comprehensive protection provided by the iBlok Waterstop range. It gives customers the freedom to creatively transform every corner of their homes. Conceptualised by TBWA/India, the film features brand ambassador Ayushmann Khurrana as he navigates tricky conversations and has a simple yet effective solution to block leakage from affecting the beautiful ceiling he has thoughtfully created in his new home.

    According to JSW Paints joint MD & CEO AS Sundaresan, “We urge our consumers to ‘Think Beautiful’ and when they do we are always there. The insight behind the campaign is that when a customer has a ‘Khoosurat Soch’ to have a beautiful ceiling – often affected by leakage, JSW Paints iBlok range is there to ensure it is surely protected. This lets them do more at home and keep it beautiful.”

    TBWAIndia CEO Govind Pandey said, “You think beautiful not just when you create something beautiful but also when you protect beautiful creations!”

    TBWAIndia CCExpO Russell Barrett said, “JSW Paints has stood for disrupting the category through thoughtful innovations for years now. With this film, the brand asked the provocative question – wouldn’t it be nice if more irritants in life could be blocked just as easily as iBlok waterproofing range blocks and protect our homes from the elements? The film dramatizes that perfect world with a humorous reminder that iBlok waterproofing range of paints protects our homes from the irritants on the outside, unfortunately not for those found on the inside.”

    JSW Paints’ iBlok Waterstop Range offers consumers an effective solution for waterproofing their homes with confidence. As leakage and moisture concerns are prevalent, iBlok Waterstop Range provides superior protection and longevity for your walls. The iBlok Waterstop 3K product is a revolutionary three-component Crystalline Waterproofing solution for superior waterproof coating. The range’s prowess extends across interiors, exteriors, cracks, and roofs, addressing all concerns from capillary action to crack bridging to anti-efflorescence ensuring that your walls remain pristine and protected.

  • JSW Paints unveils ‘Rangon Ka Khel Hai’ anthem

    JSW Paints unveils ‘Rangon Ka Khel Hai’ anthem

    Mumbai: JSW Paints, an environment-friendly paints company and part of the $23 billion JSW Group has unveiled a digital-first campaign to celebrate crickets’ colourful spirit resonating across the country. One of the most unique elements of the new campaign is the anthem, ‘Rangon Ka Khel Hai’, created to celebrate the unifying sentiment which is intrinsic to the game of cricket. The anthem, inspired by JSW Paints’ diverse colour range, adds a refreshing touch to every space, embodying the spirit of togetherness and celebration.

    JSW Paints has partnered with six teams across the Indian Premier League (IPL) and Women’s Premier League (WPL) franchisee. This is one of the biggest brand association by JSW Paints and includes partnership with six teams including the Shahrukh Khan co-owned Kolkata Knight Riders, Chennai Super Kings, Gujarat Giants, UP Warriorz, and the JSW Group’s co-owned Delhi Capitals during the current editions of WPL & IPL.

    According to JSW Paints joint MD & CEO AS Sundaresan, “Cricket is a sport that’s the heartbeat of India; it’s a way of life, a celebration of colours. By partnering with renowned teams in both the IPL and WPL, we not only expand our brand presence but also wish to be integral to the sport’s legacy. The JSW Paints anthem is our tribute to the way colours come together to make Cricket Spectacular – Rango ka Khel hai, Rangon ka Mel hai.”

    TBWAIndia CEO Govind Pandey said, “The Anthem celebrates the unity in passion and love for the game of cricket in the diversity of the colours of fans and players of IPL and WPL. All colours are equal. Yet another beautiful thought from JSW Paints.”

    “Our anthem’s lyrics encapsulate the kaleidoscopic spirit of cricket, mirroring the vibrant range of JSW Paints. Just as cricket brings together players and fans of different teams, each having their unique colours, our diverse range of colours unites homes across India, infusing them with vibrancy and life. It’s a beautiful synergy that reflects the essence of both cricket and JSW Paints.” TBWAIndia CCExpO Russell Barrett.

  • JSW Paints celebrates thoughtful actions in “Sundar Soch Ke Dekh” campaign

    JSW Paints celebrates thoughtful actions in “Sundar Soch Ke Dekh” campaign

    Mumbai: JSW Paints, India’s leading environment-friendly paints company and part of the $23 billion JSW Group celebrates the magic of small gestures in its new Think Beautiful digital campaign. It champions that real beauty resides in our thoughts and actions.

    The film, with its touching narrative, delves into how simple acts of thoughtfulness can create profound connections between individuals, transcending barriers and fostering a more compassionate world. JSW Paints believes that genuine beauty stems from within, from the depth of our thoughts and the inclusivity of our actions. This film beautifully captures that essence.

    Commenting on the new Think Beautiful campaign, JSW Paints joint MD and CEO AS Sundaresan said, “Our Think Beautiful series of films show how being thoughtful can make our world much more beautiful. In this new Think Beautiful film, we bring out how today’s younger generation’s thoughtful and meaningful actions can help spread happiness around us and build a very inclusive society.”

    TBWAIndia CEO Govind Pandey said, “An inclusive gesture holds profound beauty, transcending boundaries and nurturing connections.”

    According to TBWAIndia CCExpO Russell Barrett, “Think Beautiful is more than a baseline, it’s a platform idea. In this film we’ve explored yet another dimension of this platform and the transformative power of inclusivity, illustrating how even the smallest acts of kindness can catalyze positive change in society.” 

  • DafaNews Bengaluru Open 2024 ropes in twelve notable sponsors

    DafaNews Bengaluru Open 2024 ropes in twelve notable sponsors

    Mumbai: DafaNews Bengaluru Open 2024, organised by the Karnataka State Lawn Tennis Association (KSLTA), has onboarded twelve gold sponsors who have pledged their support to elevate the stature of the tournament, set to take place at the KSLTA Stadium from February 12 to 18.

    Led by real estate companies such as Prestige Group and Brigade Group, cable and broadband company ACT Fibernet, the country’s public sector banks Canara Bank and Bank of Baroda as well as conglomerates Hitachi and JSW Group have been roped in by the ATP 100 Challenger Event.

    These sponsors aim to not only showcase their commitment to supporting sports but also to bolster community engagement.

    Additionally, Ultratech Cement, Brigade Group, SKME, Baranj Coal Mines Pvt Ltd, Ramco Cement, Prestige Group, ACT Fibernet, and Suprada Constructions Pvt Ltd., have all joined as gold sponsors.

    The collective involvement of these distinguished corporate and business companies will play a vital role in contributing to the growth of tennis in the city.

    By leveraging the tournament’s prominence, the sponsors will be enhancing their visibility across diverse sports audiences nationwide.

    KSLTA secretary, organising committee Maheshwar Rao IAS, expressed his enthusiasm for the partnership with the prominent sponsors by saying, “We are delighted to welcome our valued sponsors for the DafaNews Bengaluru Open 2024. All our sponsors will play a pivotal role in increasing the prominence of this prestigious event and their support is integral to its success. With a shared vision for promoting tennis in the country, we look forward to delivering an exciting week of tennis in Bengaluru.”

    While DafaNews will maintain its association as the title sponsor of the tournament, it will be joined by the Government of Karnataka’s Department of Tourism who will be continuing its role as the presenting sponsor.

    Furthermore, Megha Engineering & Infrastructure Ltd will also retain its role as the platinum sponsor for this year.

    Sumit Nagal will lead India’s challenge in the singles for the event. Nagal had knocked out world number 27 Alexander Bublik at the Australian Open in the main draw first round.

    In doubles, the country’s Davis Cuppers, including Ramkumar Ramanathan and N Sriram Balaji, who played a key role in India’s commanding win over Pakistan with their singles performances in Islamabad, will compete in the doubles event.

  • JSW Group elevates Divyanshu Singh as JSW Sports’ COO

    JSW Group elevates Divyanshu Singh as JSW Sports’ COO

    Mumbai: The $23 billion JSW Group has elevated Divyanshu Singh as chief operating officer of JSW Sports. This is part of JSW Group’s strategic direction to create a strong leadership bench by providing growth opportunities to high-performing employees.

    Divyanshu, a former professional tennis player comes with a decade of experience across sports sponsorships and marketing, talent management, new business development, and specializing in unlocking commercial value in sport.

    In 2014, he completed his MBA in Marketing and Strategy from ISB – India’s top-ranked B- School as per Financial Times. He then secured a scholarship to study Sports Management at Leipzig University in Germany in 2016-17 where he gained a global perspective and learned best practices in sports governance.

    Prior to joining JSW Sports in 2017 to set up the sales and marketing function at India’s largest pure-play sports management company, he had worked at IMG Reliance and Cornerstone Sport & Entertainment.

    JSW Sports founder Parth Jindal said, “Divyanshu’s elevation is in line with our Group’s strategy to scale-up high high-performing employees to enable them to contribute to business strategies at scale. Our Sports business is at a pivotal point as we continue to scale up our sports investments in Indian and international leagues and focus on new business avenues including talent management, consulting, licensing, and merchandise. I am confident that Divyanshu’s extensive experience and understanding of the Sports avenues will enable us to scale new horizons.”

    JSW Sports – the sports business of JSW Group has always had a holistic approach to athlete development as well as ensuring their commercial success in a rich and diverse ecosystem.  Along with fostering a culture of excellence and nurturing talent, JSW Sports also believes in contributing to the overall growth of sports in the country. The last few years has been a phase of immense growth from franchise ownership in multiple leagues to running India’s largest Olympic Sports Development Program.

    On his new responsibility, Singh said, “As I continue my journey at JSW Sports, I am really excited to be leading an organisation which has made such a massive impact on professionalising and developing Indian sport, which is currently at an inflexion point.. I am grateful to be working under such vision and leadership along with a team whose singular mission is to realise the sporting potential of India from both from a development and commercial lens.

  • JSW Sports to handle commercial partnerships for Jemimah Rodrigues

    JSW Sports to handle commercial partnerships for Jemimah Rodrigues

    Mumbai: JSW Group’s sports wing JSW Sports has signed a multi-year deal with 21-year-old Indian Women Team’s cricketer Jemimah Rodrigues. As part of the association, JSW Sports will manage Rodrigues’ commercial and brand partnerships.

    Jemimah became only the second Indian woman to score a double-century in ODI cricket when she scored an unbeaten 202 for Mumbai against Saurashtra in 2017. She made her debut for the Indian Women’s Team in a T20 encounter against South Africa in February 2018, and went on to make her ODI bow for India against Australia only one month later.  

    On partnering with JSW Sports Rodrigues said, “Over the last decade, the JSW Group, through JSW Sports, has done a lot for several sports across the country, and I am really happy to know that they believe in my potential. I look forward to working closely with their team over the coming years.”

    Rodrigues has played across various leagues, representing Northern Superchargers in the Hundred (England), for whom she recorded the highest individual score with an unbeaten 92 against Oval Invincibles in July 2021. She has also turned out for Melbourne Renegades in the Women’s Big Bash League (Australia). 

    As part of her franchise career, Jemimah has also won the Player of the Series at the 2019 Women’s T20 Challenge, winning the title with IPL Supernovas in the process. Jemimah was previously awarded the Jagmohan Dalmiya Award for Best Domestic Junior Women’s Cricketer in 2016-17 and 2017-18.

    JSW Sports head of sales and marketing Divyanshu Singh expressed his happiness on signing Jemimah Rodrigues. “At JSW Sports, we are big supporters of women in sport, and we believe she has immense potential to grow both as an athlete and a brand. We’re looking forward to working closely with her,” said Singh.

    JSW Sports also handles commercial partnerships for Neeraj Chopra, Rishabh Pant, Sakshi Malik, Bajrang Punia, and several other Indian athletes.

  • JSW Paints launches ‘Sundar Bharat’ initiative to paint homes of Indian athletes

    JSW Paints launches ‘Sundar Bharat’ initiative to paint homes of Indian athletes

    Mumbai: JSW Group’s environment-friendly paints company JSW Paints on Tuesday announced a new brand initiative called ‘Sundar Bharat’ to celebrate every Indian Olympic athlete, in a unique way. According to the initiative, every Indian athlete of any sporting discipline who has represented India at the Olympic games since 1947 will be offered free painting of their homes by the company.

    JSW Paints is offering the Indian Olympic athletes or their kin its entire portfolio of 1808 water-based colours under this initiative and JSW has kept the pledge mechanism hassle-free, said the company in a press statement. “In order to avail the offer, an eligible athlete must call the JSW Paints customer care number 1800-121-5797,” it added.

    “At JSW Group, we always believe in delivering meaningful value to our consumers and forge deep bonds with our stakeholders,” said JSW Paints MD, Parth Jindal. “We try to achieve this by banking upon the JSW experience, a product of thousand gestures, to make life beautiful for our esteemed consumers. Sundar Bharat is one such gesture from JSW Paints.” 

  • JSW Group replaces Daikin to become Delhi Capitals’ Principal Sponsor for IPL 2020

    JSW Group replaces Daikin to become Delhi Capitals’ Principal Sponsor for IPL 2020

    NEW DELHI: Indian Premier League franchise Delhi Capitals has announced JSW Group as its principal sponsor, which is the 50 per cent owner of the Delhi franchise, for the upcoming season which is going to be held in UAE between September and November 2020.

    JSW Group replaces Daikin Air-Conditioning who had been the Delhi franchise’s Principal Sponsors since 2015. 

    Delhi Capitals Chairman and co-owner Parth Jindal, who oversees the JSW group’s paints and cement business and is also part of the steel operations has agreed to be the new principal sponsor for the franchise.

    Jindal said, “We at the JSW Group see this as a tremendous opportunity to step in as Principal Sponsor for the Delhi Capitals. At the JSW Group we are rapidly growing and building each of our businesses to be the best in India and the world, whether it is our flagship Steel business or our other ventures in Energy, Infrastructure, Cement and most recently Paints. The fact that JSW is rapidly increasing its consumer facing businesses across steel, cement and paints also calls for the JSW brand to be more visible and there are few properties that garner the viewership of the IPL. 

    Speaking about his expectations on the team’s performance during the new season, he added, “The upcoming edition of the IPL will be different for more reasons than one. I have full faith in our team’s players and coaching staff to better the results of the previous year. I wish them all the very best as they prepare to depart for UAE.” 

    Follow Tellychakkar for the consumer facing news & entertainment