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Tag: JPMorgan Chase

  • Publicis Groupe launches ROAR

    Publicis Groupe launches ROAR

    MUMBAI: Publicis Groupe to bring together strategy, creative, user experience, media, and analytics under one roof has announced the launch of ROAR.

     

    It is an agency of hand-picked talent drawn from across the digital resources within the group.

     

    Embracing the idea that people are inherently analog and ultimately their behavior is rooted in emotion, ROAR will use a combination of intelligence (IQ), emotion (EQ) as well as technology (TQ) to transform the marketing strategy of its clients.

     

    ROAR will be headquartered in New York with offices in Atlanta, Chicago, Boston, London and Hong Kong. The agency launches with JPMorgan Chase and will selectively pursue additional clients.

     

    At the helm of the pride resides Sean Reardon as ROAR’s president. He will report to both at VivaKi chief strategy and innovation officer Rishad Tobaccowala as well as ZenithOptimedia chairman & CEO North America and chairman Performics Worldwide Tim Jones.

     

    ROAR’s leadership team includes executive vice president, lead across digital activities, and head of client service Madeleine Freind and executive vice president media Eric Pisick.

     

    “ROAR has been created to meet specific client needs while delivering the alchemy that comes with combining insight, emotion and technology to transform the business of our clients,” said Tobaccowala in a press statement.

     

    “Leadership was a vital component for this role. We wanted a leader with multi-discipline experience and strategic chops capable of leading us into the future – Sean more than fits the bill,” added Jones.

  • GoDaddy initiates IPO

    GoDaddy initiates IPO

    MUMBAI: GoDaddy, the Scottsdale internet domain registration company, has filed a registration statement on Form S-1 with the US Securities and Exchange Commission relating to a proposed initial public offering.

     

    According to a press statement issued by the company, the number of shares to be offered and the price range for the offering has still not been determined. The company announced the filing in a tweet.

     

    International news websites have stated that GoDaddy has notified the Securities and Exchange Commission that it could raise about $100 million in an IPO.

     

    Morgan Stanley, JPMorgan Chase and Citigroup are leading the offering. Among the list of underwriters is KKR’s capital markets arm. He will remain as executive board chairman.

     

    In another recent development, the company also announced that its founder, Bob Parsons, will step down as executive chairman. GoDaddy was founded in 1997 and was bought in 2011 by a group of private-equity firms, led by KKR and Silver Lake, for $2.3 billion including debt.

     

    There have been reports that GoDaddy has reported a loss of $200 million or 79 cents a share on revenue of $1.13 billion in 2013. As of 31 March 2014, it reported assets of $3.25 billion against liabilities of $2.42 billion, including $1.09 billion in long-term debt.

     

    It was in the year 2005 that GoDaddy caught the attention of the world with its racy ads splashed during Super Bowl. Though the brand is known for its outrageous and funny ads in the last couple of years it has toned down its marketing. 

     

    It will be interesting to see how GoDaddy will reposition itself post IPO.