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Tag: Joydeep Raha

  • Dentsu elevates Kartik Iyer as president – Media Brands and Amplifi

    Dentsu elevates Kartik Iyer as president – Media Brands and Amplifi

    MUMBAI: Dentsu Aegis Network has strengthened its media group across Carat and Vizeum to provide a future-proofed, digitally ahead, holistic solution to clients. Kartik Iyer has been elevated to president, Media Brands and Amplifi.

    Dentsu Aegis Network chairman and CEO South Asia Ashish Bhasin said, “To enable a more future ready product for our clients, our media agencies have been reorganized for the rapidly changing market environment under the unified leadership of Kartik Iyer who has been leading our fastest growing media agency, Carat, for over eight years now. He will be responsible for enabling the continued fast track growth of the brands and will provide senior executive council level oversight to the media brands, in addition to his Amplifi responsibilities.”

    Speaking on the next steps for Media Brands, Kartik Iyer, President -Media Brands and Amplifi said, “I am delighted to have been given this opportunity and look forward to working with the agencies in their growth path over the years. Carat is future proofing to take on the new opportunities that the market dynamics have provided in order to be able to provide world class service to our clients. Rajni Menon as CEO of Carat and Joydeep Raha as CEO of Carat Context will be leading their respective agencies.”

    “Rajni is a true blue One DAN exponent. In the past 8 years that Rajni has been with Carat, she has led some of the agency’s most significant developments in capabilities, especially in the area of ICP, CCS, CCS Planner, Multiscreen planning (TV Stack) and Digitizing of Carat, which has enabled the entire group to deliver more consumer focused and business oriented solutions and is best placed to drive it to the next level. Joydeep has been a pillar in the growth path that Carat has seen over the years, particularly in the South markets. With his focus on business growth backed by delivering integrated solutions, he has constantly been adding business for the group. Further, Himanka Das will be taking over as CEO of Vizeum. Himanka has been a part of Dentsu Aegis Network Media leadership for the last 5 years and has a proven ability in managing and growing client relationships both Multinational and Indian,” Iyer added.

    Shripad Kulkarni has decided to pursue interests outside of the company after the end of this year.

    Speaking on Shripad, Bhasin said, “Shripad has contributed significantly to the growth of Vizeum in India. His focus on business and managing client relationships has enabled Vizeum to grow from strength to strength in the last 2 years. We wish him all the very best in his future endeavours.”

    Speaking on the future plans, Iyer said, “The Leadership of our Media group will continue to focus on delivering Business Outcomes and Digitally Ahead solutions. Over the next few weeks, each of the agencies will be setting up their plans for the coming years and you can expect some very significant initiatives in this area by each agency. Rajni, Joydeep and Himanka, as leaders of their respective media agencies, will continue to innovate the way brands are built.”

  • Carat to handle Garuda Polyflex Foods’ media duties

    Carat to handle Garuda Polyflex Foods’ media duties

    MUMBAI: Soon after adding Dixcy Textiles to its client kitty, Carat, the independent media communications specialist from the Dentsu Aegis Network, has added yet another client.

     

    The agency has been roped in to handle the media duties of Garuda Polyflex Foods (GP Foods). Carat won the account in a multi-agency pitch. The agency will handle the account from its Bangalore office. Mudra is the incumbent agency.

     

    GP Foods managing director P.K. Gopalakrishnan said, “When we met the team led by Joydeep, we were very impressed with their professional approach. We were also very impressed with their strategic thinking, which has enabled their client base and the long standing relationship they have with some of the great brands. We are extremely happy to be associated with Carat.”

     

    Carat – South senior VP Joydeep Raha added, “We are delighted and honored to have GP Foods on board. Our thorough understanding of urban consumers with respect to their attitudes and aspirational needs in granularity and through proprietary cutting-edge tools (CCS &CCS Planner) enabled us to provide a customized solution, based on the client brief.”

     

    GP Foods is a joint venture between GarudaFood and Polyflex India. GarudaFood is a $500 million entity that is part of the Tudung Group that deals in agribusiness, food and beverage manufacturing and distribution. 

  • Aegis’ Carat launches Kochi operations with Indulekha account

    MUMBAI: Mosons Group’s personal care brand Indulekha that operates in the skin care and hair care category has roped in Aegis Medias’ Carat Media as its media AOR. With this account, the agency has launched its Kochi operations; its third in South India and fifth nationally. The spends on the brand are in the range of Rs 300 – 350 million.

    Carat MD Kartik Iyer said, “We are delighted to be in Kerala and do look forward to providing globally proven solutions to clients from this part of India. We are delighted that our partnership with Mosons has provided us the platform we required to begin this operation. With our cutting edge media solutions backed by CCS (Consumer Connection System), Aegis Media’s proprietary research based tool, we look forward to working with Mosons in taking the brand to new heights with solutions across every type of media like print, TV, radio, OOH, digital, activation etc.”

    Indulekha brand head Alex Thomas said, “Being a growing company , we wanted a capable media partner and therefore were delighted to see the response we received from Carat on the brief and their huge passion for our business. We are pleased to have them as a partner and are sure that they would contribute significantly to our business growth.”

    Carat senior vice president –south Joydeep Raha said, “We were pleasantly surprised to see the way Indulekha had brought to life micromarketing with individual solutions for different states and product lines. Our understanding of the consumers with respect to their attitudes and aspirational needs was used to recommend customised media solutions in line with their approach. We look forward to partnering with Mosons in their endeavours and will leave no stone unturned to deliver cutting edge Integrated solutions for the brand.”

    Indulekha is a brand with products already launched in Kerala, Tamil Nadu, Karnataka and the Gulf countries. Their current plans include an expansion into the rest of India.

  • Carat wins Allergan India’s media biz

    MUMBAI: Global technology-driven multi-specialty healthcare company Allergan has appointed Aegis‘ Carat Media Services as its media AOR in India.

    Currently the communication is targeted at the affluent and discerning consumers especially women SEC A, middle-aged 35 years and above through a combination of dailies, magazines and digital strategy Allergan India director sales and marketing Anuja Naik said, “Their innovative approach to media was critical in creating the initial buzz and maintain the desired saliency within the tight budgets.”

    Carat senior vice president -south Joydeep Raha said, “Our thorough understanding of the consumers with respect to their attitudes and aspirational needs was critical in recommending customised media solutions in the context of beauty and fashion. We look forward to partnering with Allergan in their endeavours and will leave no stone unturned to deliver cutting edge Integrated solutions for their unique brands.”

  • Koovs.com appoints Carat Bengaluru as media AoR

    MUMBAI: Fashion e-store Koovs.com has appointed Aegis Media‘s Carat Media Services as its media AoR following a multi agency pitch. The agency‘s Bengaluru branch will be handling the account.

    Carat‘s south operations were started three months back and this is the second win for the office since then, the first being Wipro‘s OOH and digital account.

    Koovs.com director Rajesh Kamra said, “We were delighted to see the response we received from Carat on the brief and their huge passion for our business. Their tools and technologies as well as their approach to media completely took us by surprise as they were truly business focused. We are pleased to have them as a partner and are sure that they would contribute significantly to our business growth.”

    Carat Media SVP – south Joydeep Raha added, “Our thorough understanding of the online consumers with respect to their attitudes and aspirational needs was critical in recommending customised media solutions for Koovs as an online lifestyle portal bringing in the best solutions in luxury & lifestyle. We look forward to partnering Koovs in their endeavours and will leave no stone unturned to deliver cutting edge Integrated solutions for the brand.”

    Carat India managing director Kartik Iyer said, “I am delighted to partner with Koovs.com, which is India‘s fastest growing ecommerce site and thank Rajesh Kamra for reposing faith and confidence in our cutting edge media solutions, backed by relevant consumer insights.”