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Tag: Joydeep Ghosh

  • Collective Consulting launches invcent.com

    Collective Consulting launches invcent.com

    Mumbai: Collective Consulting is proud to launch invcent.com (pronounced ‘INCENT’ – the ‘V’ is silent), a global marketplace SSSP (self-serve supply platform), which shall fulfill the TV inventory buying needs of agencies and clients.

    Speaking on the platform launch, founder- Alok Rakshit, “We are at the cusp of several transformative shifts that are happening in the ever-dynamic media space. With the help of invcent.com, linear mediums can experience a rapid digitalization process, leading to accelerated growth. This inventory central platform will assist media buyers and clients in discovering new publishers, in existing as well as media-dark or unrepresented markets.”

    Due to sheer number of TV channels in India (over 800 plus), media buyers, planners and clients face the challenge of effectively reaching out to these channels or markets. Publishers in search of new clients encounter similar obstacles in both local and international markets.”  

    ‘INVCENT.COM’ simplifies access to the daily inventory and impact properties of publishers and channels.

    Invcent.com seamlessly integrates with both internal and external APIs of publishers in their respective mediums. It is a secure and transparent platform that shall appeal and aid buyers and sellers alike, maintaining utmost privacy. The platform would extend itself to digitalise other linear mediums such as radio, print, out-of-home and digitally streaming mediums.

    The core founding team consists of industry expert Joydeep Ghosh who has pioneered the digitization process for TV commercials delivery in India and is ably supported by Sagar Gholap who has worked extensively with leading media houses.

    Alok

     

  • Aidem ropes in Sanjay Hemady, Sandeep Singh

    Aidem ropes in Sanjay Hemady, Sandeep Singh

    MUMBAI: Aidem Ventures recently roped in Sanjay Hemady and Sandeep Singh thereby constructing a robust management team along with Alok Rakshit and Joydeep Ghosh.

    Hemady and Singh come with over two decades of media experience. Both have been appointed as the senior vice presidents.

    Aidem Ventures president Alok Rakshit, said, “I am confident that their rich experience & leadership assets will definitely be valuable for Aidem in the long run.”

    Prior to joining Aidem, Hemady worked with Clear Media India. He has donned senior managerial roles across organizations like Clear Media India Pvt Ltd & CNBC TV18. He has been actively involved in driving the business at media companies like MTV, Indya.com, BBC World, IndusInd Media & Communications, Mid-Day and Indian Express. He will be heading Broadcast Sales for Aidem.

    Hemady said, “I am excited to be a part of such an environment and lead the high-spirited sales teams in their challenging yet fascinating responsibilities. I look forward to identify and scale up Aidem’s growth opportunities in the coming years.”

    Singh who has served organizations like R. K. Swamy, HTA [WPP], A.C. Nielsen, Sab TV and Sahara TV will be spearheading strategy and business development for Aidem.

    Singh added, “Aidem’s repertoire, strong presence, network, work-culture and passionate team of employees enticed me to consider this role. With a strong vision and strategy, I look forward to lead a committed squad in exploring new methods of functioning.”

  • Aidem ropes in Sanjay Hemady, Sandeep Singh

    Aidem ropes in Sanjay Hemady, Sandeep Singh

    MUMBAI: Aidem Ventures recently roped in Sanjay Hemady and Sandeep Singh thereby constructing a robust management team along with Alok Rakshit and Joydeep Ghosh.

    Hemady and Singh come with over two decades of media experience. Both have been appointed as the senior vice presidents.

    Aidem Ventures president Alok Rakshit, said, “I am confident that their rich experience & leadership assets will definitely be valuable for Aidem in the long run.”

    Prior to joining Aidem, Hemady worked with Clear Media India. He has donned senior managerial roles across organizations like Clear Media India Pvt Ltd & CNBC TV18. He has been actively involved in driving the business at media companies like MTV, Indya.com, BBC World, IndusInd Media & Communications, Mid-Day and Indian Express. He will be heading Broadcast Sales for Aidem.

    Hemady said, “I am excited to be a part of such an environment and lead the high-spirited sales teams in their challenging yet fascinating responsibilities. I look forward to identify and scale up Aidem’s growth opportunities in the coming years.”

    Singh who has served organizations like R. K. Swamy, HTA [WPP], A.C. Nielsen, Sab TV and Sahara TV will be spearheading strategy and business development for Aidem.

    Singh added, “Aidem’s repertoire, strong presence, network, work-culture and passionate team of employees enticed me to consider this role. With a strong vision and strategy, I look forward to lead a committed squad in exploring new methods of functioning.”

  • Aidem restructures as Co-founder & Director, Vikas Khanchandani takes on a mentor’s role

    Aidem restructures as Co-founder & Director, Vikas Khanchandani takes on a mentor’s role

    MUMBAI Aidem Ventures & Zirca Digital Solutions co-founder and director Vikas Khanchandani has decided to pursue other interests while he continues to mentor across the group’s investments in the media space.

    Moving forward, Alok Rakshit and Nikhil Sheth will take on the responsibility for the TV monetisation services and Joydeep Ghosh will spearhead IMD Cloud (eBus) business. 

    Sheth and  Rakshit are integral members spearheading the TV verticals at Aidem. Ghosh has been instrumental in growing the IMD Cloud (eBus) digital delivery service – a pioneer and leader in its space with its self-serve capabilities. The company’s digital business had been spun out into a separate entity viz. Zirca Digital Solutions and has Neena Dasgupta heading the business. ZDS represents some of the largest global publishers and technology firms in the digital media space viz. MSN, Skype, Economist and Outbrain amongst others. 

    The management team has been strengthened with active participation of Karan Gupta, director at Aidem and MD at Zirca over the last couple of years. Gupta has been working closely with the entire management team charting the growth for the group making significant investments in India as well as South East Asia.

    “While Vikas steps away from his day-to-day role, he will continue to stay involved with the company as a mentor. He will be actively involved with the media technology projects that Aidem is already invested in. Having been part of the organisation since its inception, Vikas has been responsible for driving phenomenal growth for the company and has successfully navigated the business through challenging times” said  Aidem Ventures & Zirca Digital Solutions chairman Ashok Gupta .
     

     

  • Aidem restructures as Co-founder & Director, Vikas Khanchandani takes on a mentor’s role

    Aidem restructures as Co-founder & Director, Vikas Khanchandani takes on a mentor’s role

    MUMBAI Aidem Ventures & Zirca Digital Solutions co-founder and director Vikas Khanchandani has decided to pursue other interests while he continues to mentor across the group’s investments in the media space.

    Moving forward, Alok Rakshit and Nikhil Sheth will take on the responsibility for the TV monetisation services and Joydeep Ghosh will spearhead IMD Cloud (eBus) business. 

    Sheth and  Rakshit are integral members spearheading the TV verticals at Aidem. Ghosh has been instrumental in growing the IMD Cloud (eBus) digital delivery service – a pioneer and leader in its space with its self-serve capabilities. The company’s digital business had been spun out into a separate entity viz. Zirca Digital Solutions and has Neena Dasgupta heading the business. ZDS represents some of the largest global publishers and technology firms in the digital media space viz. MSN, Skype, Economist and Outbrain amongst others. 

    The management team has been strengthened with active participation of Karan Gupta, director at Aidem and MD at Zirca over the last couple of years. Gupta has been working closely with the entire management team charting the growth for the group making significant investments in India as well as South East Asia.

    “While Vikas steps away from his day-to-day role, he will continue to stay involved with the company as a mentor. He will be actively involved with the media technology projects that Aidem is already invested in. Having been part of the organisation since its inception, Vikas has been responsible for driving phenomenal growth for the company and has successfully navigated the business through challenging times” said  Aidem Ventures & Zirca Digital Solutions chairman Ashok Gupta .
     

     

  • Joydeep Ghosh joins as eBus Aidem biz head

    Joydeep Ghosh joins as eBus Aidem biz head

    MUMBAI: Joydeep Ghosh, a senior industry professional with more than 22 years of experience across media and technology services, has been appointed to head eBus Aidem operations in India.

    Ghosh has replaced Ajay Verma who quit to pursue his own entrepreneurial ambitions.

    Prior to this, Ghosh, was working with Reliance Communications as General Manager – 3G Project Management Team. He was very actively involved in the launch of the Digital Delivery of Materials service for TV News Channels leveraging the mammoth Reliance Communications optic fibre network and the chain of retail webstores nationwide.
     
    eBUS Singapore CEO Carmine Masiello said, “eBus aidem is at an exciting stage in India with almost all leading broadcast networks (100+ channels) and advertisers (50 out of the top 80) on board and the business is poised to see a strong growth phase in the years ahead. We are very confident that Joydeep will provide the leadership required to steer the company during this growth phase with his experience in media, technology and advertising”.

    Aidem India director M Suku said, “The team at eBus Aidem will ensure business continuity and will also strongly contribute to the growth of the eBus business in India with more broadcasters, agencies and advertisers being added every month to the already broad base of current users”.

    eBus Aidem business head Ghosh said, “With the Indian market on the verge of offering more than 1000 TV channels, a valuable service like eBus not only enhances the efficiency & productivity in a complex and competitive media market like India, but will also empower advertisers and their agencies to conquer and leverage the daunting logistics of addressing consumers across multiple languages with multiple messaging through the local market channels without bothering about the delivery process.”

    Aidem is the exclusive media representative for Al Jazeera, Mi Marathi, Live India, Sahara One, Sahara Filmy and Microsoft Advertising.