Tag: Joy Ghoshal

Future Group’s aLL assigns creative duties to Marching Ants

MUMBAI: Future Group’s aLL – The Plus Size Store has assigned its creative duties to Marching Ants. Salt is the incumbent agency on the account.

Confirming the win, Marching Ants director and chief creative strategist Joy Ghoshal adds, “Early in its life cycle, The Plus size fashion category presents huge opportunities for us to create experiences for the consumer through content and environments. We are looking forward to creating some memorable and effective work for aLL and making it the most preferred Plus Size Fashion brand in the country.”

Commenting on this development, aLL CEO Hetal Kotak says, “ As an agency, Marching Ants truly understood the brand at grassroots level. Their in-depth consumer insights, and their ability to build consumer intent made us partner with them for our marketing and promotional duties and we are hopeful that this association with Marching Ants will help establish aLL as the most desirable plus size destination store among our TG. We are looking forward to achieving great things going forward with Marching Ants”.

Under the mandate, Marching Ants will create campaigns that will enable the brand to attain top-of-mind recall and conceptualise ideas for across all mediums and touch points.

February 19, 2018
Marching Ants bags creative duties for Bestseller India

MUMBAI: Marching Ants Advertising has bagged the creative responsibilities of Bestseller India, widely known for its brands – Jack & Jones, Vero Moda and Only. The agency was chosen on the basis of its credentials and knowledge of the fashion industry.

Bestseller India country head Vineet Gautam said, “We are pleased to have Marching Ants on board as our new creative partners for our brands Jack & Jones, Vero Moda and Only. Their deep understanding of fashion as a category and a customized creative strategy will provide the thrust to take our brands to the next level. We definitely look at them as long term partners.”

Through this association Marching Ants Advertising will aim to create impactful campaigns that will set these fashion brands apart from their competitors. It will include out-of-the-box as well as planned campaigns across TV, print, radio, outdoor and ambient mediums.

Marching Ants Advertising director of marketing and creative concepts Joy Ghoshal added, “I’ve had a long association with Bestseller and am absolutely delighted with this partnership. Bestseller houses some of the most respected brands in the country and we look forward to doing some memorable work on the brands assigned.”

July 14, 2015
BigFlicks launches new ad campaign for BIGFlix+

MUMBAI: Digital Entertainment Business of Reliance Group, BigFlicks, has unveiled a new ad campaign to increase awareness and promote ‘online Movies on Demand service‘ – BIGFlix+.

The company is launching a 360 degree campaign including 30 second TVC.

The campaign has been conceptualised by Marching Ants while Catalyst Creates has produced it.

BigFlicks business head Shreyash Sigtia said, “The basic idea behind the campaign is to instill a thought in the viewer‘s mind that they can now finally select a movie of their choice and view it wherever and whenever they want to see it. With BIGFLIX +, they can rest assured about the picture quality and enjoy a complete movie experience without the annoying ad breaks, on the device of their choice. This makes BigFlix+ service a ‘Personal Blockbuster Theatre‘ of the viewer.”

The brief that was given to the agency was to establish BIGFLIX+ as a premium movie on demand service, where users of the service can also download blockbuster movies in addition to streaming them online.

“We deliberately kept the creative simple and focused the communication on the core offering and its benefit in order to build the category in the country,” he added.

Marching Ants Joy Ghoshal added, “Film content is not exclusive and it‘s viewing comes with it‘s irritants, so we decided to challenge the biggest provider; television. Big Flix + is about to change the role of the laptop and other mobile devices to that of a ‘blockbuster theatre‘, supported by huge choice of quality content and uninterrupted viewing. Keeping the communication simple, informative and yet interesting was the challenge.”

BIGFlix+ lets the user ‘Click-Download-Play‘ over 500 blockbusters at a subscription fee of Rs 249 per month across PC, tablets and mobiles.

February 7, 2012