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Tag: Joy Cosmetics

  • JioStar lines up impressive 20-brand sponsor squad for Tata IPL 2025

    JioStar lines up impressive 20-brand sponsor squad for Tata IPL 2025

    MUMBAI: JioStar has bowled over advertisers ahead of this year’s Tata IPL, announcing a robust sponsorship lineup of 20 brands ready to bat for consumer attention during cricket’s most-watched tournament.

    The impressive roster includes heavyweight brands spanning diverse categories—from food and beverages (Campa Energy, Campa, Thums Up, Amul) and fantasy sports platforms (Dream11, My11Circle, PokerBaazi, ) to financial services (SBI, PhonePe, Mutual Funds Sahi Hai, Zupee, Gpay,) and consumer goods (Joy Cosmetics, Asian Paints, Birla Opus, Jaquar Bath + Light, Allen Solly) to  digital  (Google search)  and bikes (TVS), 

    “IPL is more than just a sporting event—it’s a cultural juggernaut,” said at JioStar chief business officer for sports revenue Ishan Chatterjee. “We’re delivering scale, impact, and deep consumer engagement through cutting-edge ad innovations and seamless synergy between TV and digital platforms.”

    The broadcasting giant is pulling out all technological stops to help sponsors hit advertising sixes, offering AI-powered audience segmentation, interactive ad formats, and multilingual broadcasts. Television advertisers can capitalise on unique solutions including ‘Brand Spotlight’ exclusive placements during the crucial first five overs and CGI-led live interventions that promise to catch viewers’ eyes between boundaries.

    Running from 22 March to 25 May, the tournament will be broadcast exclusively across JioStar’s sports network and streamed on JioHotstar, giving brands unprecedented access to cricket-mad audiences across both traditional and digital viewing platforms.

    Industry analysts note this year’s sponsorship line-up reflects advertiser confidence in cricket’s premier tournament, with one marketing expert remarking: “Despite economic headwinds, brands know IPL delivers an unbeatable googly of engagement that sends ROI metrics cartwheeling.”

    As the cricketing extravaganza approaches, both fans and advertisers are padding up for what promises to be another season of spectacular sporting drama and equally impressive brand visibility plays on the commercial front.

  • Madison Digital announces it new creative & social media unit ‘Madison Loop’

    Madison Digital announces it new creative & social media unit ‘Madison Loop’

    Mumbai: Madison World’s digital arm has announced the launch of its creative unit, Madison Loop, to offer social media management, digital creative & solutions, SEO, ASO, website development, technology solutions, influencer management, and content collaborations.

    Madison Loop will be led by Madison Digital vice president Kosal Malladi, who will continue to report to Madison Digital and Madison Media Alpha CEO Vishal Chinchankar.

    The unit has already developed a portfolio of work for clients including McDonald’s, Vicco, Joy Cosmetics, Raymonds, Pidilite, ePay Later, Godrej Properties, Bandhan Bank, Asian Paints, Zee5, Glide Invest, and Zee Bangla, among others.

    Commenting on the development, Madison Media and OOH group CEO Vikram Sakhuja said, “For any creative idea to be successful, it needs to be adapted to the syntax of the platform. In digital, the creative idea needs to be expressed across platforms as varied as in-stream video, break bumpers, display, social media posts, microsites, social messaging, influencers, content, etc. Under Malladi’s leadership, we are very excited to launch Madison Loop, which will not only create a platform for the relevant expression of a creative, but also link it to outcomes using data and tech.”

    “We need creativity now more than ever. This digital multiverse finally allows us to have a dedicated division to cater to all our clients’ creative needs under one roof. The new expansion of Madison Digital under Malladi’s leadership will be a great step forward for the company,” commented Vishal Chinchankar.

    Madison Digital is a part of Madison World, which also has specialist units in advertising, business analytics, out-of-home, PR, mobile, retail, sports, and entertainment, employing over 1,000 communication professionals across India.

    Speaking about his expanded role, Malladi said, “I have been a part of Madison since 2014. I have seen digital evolve from a ‘good to have’ to an ‘absolute must have.’ Today, digital cannot be limited to a single video or banner. Media and creativity need to work hand in hand to tap into the digital consumer. Madison Loop’s focus is on solving business problems by layering creative magic with ‘data and technology’ solutions.”

    “Madison Connect and Madison Automate are tools that have been built by Loop to scale influencer management and creative automation, respectively. I am really excited to scale Madison Loop,” he added.

    Madison Digital has grown 10x in terms of billing in the last three years, to become a 200+ employees’ strong outfit with capabilities in branding, performance & creative solutions.

    Madison Digital has built its own proprietary cloud marketing and automation tools and is one of the few agencies with its own data & tech solutions. Madison Digital was declared the Best Digital & Social Media Agency of the Year 2020 at IDMA 2020. The digital arm of Madison World was also voted Agency of the Year at the Digies Digital Awards 2019 and Mobile Media Agency of the Year at the IDMA Digital Awards 2019, in addition to winning over 150 awards since January 2020.

  • Scarecrow bags Joy Cosmetics’ creative mandate

    MUMBAI: Kolkata-based Joy Cosmetics has appointed Scarecrow Communications as its creative agency. The agency‘s Mumbai office will be in charge of the account.

    The company‘s last campaign featuring leading Bollywood actress Anushka Sharma was released two years ago. The company that has grown to be a major player, especially in the Hindi heartland states, will retain Anushka as its brand ambassador and will release its new campaign soon.

    Joy Cosmetics director Sunil Agarwal said, “I personally know all the three founders of Scarecrow and have seen them evolving over the last few years. I am very sure that they would do a perfect job not only in developing the communication strategy for the brand but also in the execution and supervision of every communication element across all mediums.”

    Scarecrow founder director Arunava (Joy) Sengupta said, “Skincare and haircare are not only high growth categories but are also highly competitive. According to us, competition will get even more intense in the near future. In this scenario we hope our work not only cuts through the clutter but also catapults brand Joy Cosmetics to the next level.”

    Scarecrow founder director Raghu Bhat added, “Some years ago, we had done a one-off project for Joy Cosmetics while working for a network agency. It is destiny that has given us this opportunity to associate once again on a professional basis and we look forward to making it count.”

    Scarecrow founder director Manish Bhatt said, “We have extensive experience in the beauty category having worked on Lakme, L‘Oreal, Parachute, Vaseline and Dabur Vatika. We hope to convert that into compelling creative work that builds market share.”

    Joy Cosmetics was started in 1988 and consists of a wide range of personal care products, focused on skincare and haircare segments, with Skin Fruits, Honey & Almonds, 24K Gold and Pure Aloe as the focused brands. The products are enriched with the goodness of active natural ingredients.

    Scarecrow has fully functional offices in Mumbai and Delhi and is currently working with brands such as Reliance Digital, Danone, Anchor Panasonic, Emami, Kohinoor McCormick, Eristoff, Viacom 18, Nestle, Quikr and Rupa. Recently, Scarecrow started its full-fledged design outfit, Scarecrow Designs.