Tag: Joy Chauhan

Apollo Tyres and Sachin Tendulkar unveil ‘Performance 10 – Where Legends Drive’

Mumbai: In the world of sports, Sachin Tendulkar’s name resonates with unmatched brilliance and unparalleled dedication. Beyond the cricket pitch, his legendary status finds a new dimension on the road, where he is not just an enthusiast but a maestro behind the wheel. Apollo Tyres, a name synonymous with quality and innovation, proudly announces the latest chapter in their enduring partnership with the cricketing icon – Performance 10: Where Legends Drive.

Tendulkar embodies excellence both on and off the field. His passion for automobiles has been an open secret, and Apollo Tyres recognizes and celebrates this aspect of his multifaceted personality. Sachin is more than a sportsman; he is a symbol of persistence and passion, always striving to take his performance to the next level.

“When Sachin gets behind the wheels, we witness the performer in him coming alive. His love for machines has seamlessly merged with his unmatched dedication, resulting in an extraordinary synergy,” said Apollo Tyres president Satish Sharma. “Performance 10 is not just a campaign; it’s a testament to Sachin’s persistence and passion, qualities that resonate deeply with Apollo Tyres. Our tires, like Sachin, are built to excel, delivering outstanding performance under any conditions.”

Behind the scenes of this groundbreaking campaign is the creative brilliance of Wunderman Thompson India, the agency that conceptualized and brought Performance 10: Where Legends Drive to life. Wunderman Thompson India CCO Joy Chauhan, expressed the agency’s excitement about this collaboration: “Partnering with Apollo Tyres and Sachin Tendulkar for Performance 10 has been a thrilling experience for us. We aimed to capture not just the drive, but the essence of Sachin’s persistence and passion. This campaign is a celebration of his spirit and the exceptional performance that both Sachin and Apollo Tyres represent.”

Performance 10 is not merely a collaboration; it is a tribute to Tendulkar’s unwavering love for legendary and memorable performances – whether on the cricket field or behind the wheel. As the campaign unfolds, viewers can expect to witness Sachin’s prowess navigating through challenging landscapes, pushing the limits of both man and machine, all made possible by the superior grip, durability, and performance of Apollo Tyres.

December 15, 2023
Wunderman Thompson South Asia bags creative mandate for Panasonic’s Air Conditioners

MUMBAI: Wunderman Thompson South Asia has been appointed to handle the creative mandate for Panasonic India, a diversified technology company. Emerging as the winner following a multi-agency pitch, the agency will be responsible for driving the creative strategy and execution for Panasonic’s air conditioner category across both offline and digital media. The Panasonic win comes on the back of a spree of new business wins for Wunderman Thompson South Asia that include bagging the creative duties of close to 10 new businesses at the start of 2020.

Panasonic India brand and marketing communications head Shirish Agarwal said, “Guided by our vision of creating ‘A Better Life, A Better World’, we are consistently innovating to enhance the experience of our consumers. Taking another step towards our vision, we are excited to partner with Wunderman Thompson who comes with an in-depth understanding of the brand’s strategic requirements around the Air Conditioner category and a creative approach to deliver the same. We look forward to a fruitful relationship.”

Wunderman Thompson SVP & managing partner Joy Chauhan said, “Panasonic is a household name in the consumer durables category which is synonymous with technology and innovative solutions. We are delighted to be their partner of choice. We look forward to creating path-breaking work that connects meaningfully with the audience and creates more growth opportunities for the brand this summer.”

February 11, 2020
Tinder rolls out ‘Adulting Can Wait’ campaign

MUMBAI: Dating app Tinder has rolled out its latest brand campaign ‘Adulting Can Wait’ to tap into Gen Z’s reality by establishing that pre-adulting life stage must be cherished and championed and not be underplayed as just transitional.

The Tinder campaign kick-starts with a digital video, and will be supported in the first phase by an outdoor and digital media campaign. The film has been created and conceptualised by J Walter Thompson, Delhi.

J Walter Thompson Managing partner Joy Chauhan said, “Young people would like to give choice a chance and see where it takes them. If only adulthood wasn’t looming. Tinder first released dating from its limitations and now it is empowering the young with control; to make discoveries, to meet people who open new doors, to explore a charmed life. Everyone has to grow up but why waste your ‘young’ in anticipation of it? This content just gives them that nudge with heart, humour and a lightness of touch!”

J Walter Thompson national creative director Sambit Mohanty added, “Tinder is more than just an app that enables 'dating'. It's a plethora of life experiences and a whole lot of fun. That's the spirit we wanted to capture with our new campaign – tailor-made for a young and restless generation that doesn't want to commit to adult choices.”

Tinder has also launched a specially designed OOH campaign, featuring recreated popular memes at key locations across metro cities.

Commenting on the campaign, Tinder India GM Taru Kapoor said, “Experiences in our early 20s serve as lessons in how to adult and eventually “settle down”. Growing up isn’t really optional, and we will achieve the goals that we seek and the ones we didn’t know we seek. We will all get there, whatever ‘there’ is. But until then, we want to celebrate the unexpected surprises at every corner – the craziness we will be nostalgic about sooner than we think, the relationships that will leave us better than they found us, the adventures that will make us challenge our own limits and the people who will leave an indelible mark on our lives.”

Taru further added, “Tinder represents endless possibilities where each right swipe opens up a new world of unique possibilities. Every swipe is a new connection, a potential epic memory or a valuable lesson in self-discovery. The film captures all the potential connections and social interactions, which eventually shape our worldviews as well as self-identity that Tinder can facilitate.”

December 24, 2018
LeEco first ever TV campaign highlights unique features of its Superphones

NEW DELHI: Global internet and technology conglomerate LeEco has launched its first TV campaign for the second generation Superphones Le 2 and Le Max2 demonstrating the supreme specifications of the two Superphones including LeEco’s patented CDLA technology.

“We launched in India with focused digital and front page print strategy. This undoubtedly created a big impact and worked very well for the brand. Now, in tandem with our rapid growth we have expanded our marketing arsenal to include outdoor and Television. Our TVC rides on the basic insight that Millennials (our primary target audience), relate to a futuristic approach which aligns perfectly with the brand’s proposition. Through this TVC, we seek to communicate key differentiators of our disruptive Superphones, specifically our CDLA technology and the content ecosystem.”, said LeEco India Vice President Marketing Communications, Smart Electronics Business Manish Aggarwal.

The TVC has been conceptualized and created by J Walter Thompson India, one of India’s leading Advertising agencies in India. The TVC runs across a bouquet of channels targeted at the urban youth. The TVC first went on air on 10 August 2016 across 60+ channels.

JWT Bangalore Managing Partner Joy Chauhan said: “Today’s youth is constantly living intomorrow and technology brands like LeEco are making it possible for them to do that seamlessly. Today, Content is the King and the youth its biggest consumer. The TVC mirrors the desire of today’s youth and offers the perfect solution in LeEco Superphones with path breaking CDLA technology to enable them to live the future”.

The TVC showcases some distinct features of Le 2 and Le Max2. Both Superphones pioneer the industry first CDLA (Continual Digital Lossless Audio) Standard and come with USB Type-C audio port, clearly demonstrated in the TVC. It also illustrates how users can immerse themselves in an ultimate experience that the ecosystem enabled superphones offer them.

August 16, 2016
LeEco first ever TV campaign highlights unique features of its Superphones

NEW DELHI: Global internet and technology conglomerate LeEco has launched its first TV campaign for the second generation Superphones Le 2 and Le Max2 demonstrating the supreme specifications of the two Superphones including LeEco’s patented CDLA technology.

“We launched in India with focused digital and front page print strategy. This undoubtedly created a big impact and worked very well for the brand. Now, in tandem with our rapid growth we have expanded our marketing arsenal to include outdoor and Television. Our TVC rides on the basic insight that Millennials (our primary target audience), relate to a futuristic approach which aligns perfectly with the brand’s proposition. Through this TVC, we seek to communicate key differentiators of our disruptive Superphones, specifically our CDLA technology and the content ecosystem.”, said LeEco India Vice President Marketing Communications, Smart Electronics Business Manish Aggarwal.

The TVC has been conceptualized and created by J Walter Thompson India, one of India’s leading Advertising agencies in India. The TVC runs across a bouquet of channels targeted at the urban youth. The TVC first went on air on 10 August 2016 across 60+ channels.

JWT Bangalore Managing Partner Joy Chauhan said: “Today’s youth is constantly living intomorrow and technology brands like LeEco are making it possible for them to do that seamlessly. Today, Content is the King and the youth its biggest consumer. The TVC mirrors the desire of today’s youth and offers the perfect solution in LeEco Superphones with path breaking CDLA technology to enable them to live the future”.

The TVC showcases some distinct features of Le 2 and Le Max2. Both Superphones pioneer the industry first CDLA (Continual Digital Lossless Audio) Standard and come with USB Type-C audio port, clearly demonstrated in the TVC. It also illustrates how users can immerse themselves in an ultimate experience that the ecosystem enabled superphones offer them.

August 16, 2016
Lukup Media appoints JWT as its advertising Agency

MUMBAI: Indian dual play service provider Lukup Media has roped in J. Walter Thompson (JWT) as its advertising agency after a multi-agency pitch. The account will be handled out of the agency’s Bengaluru office.

The campaign will be spearheaded by J. Walter Thompson CCO Senthil Kumar. Outlining his perspective on this exciting brand, Kumar said, “The content we consume has moved beyond one screen many years ago and this innovation of multi-screen content streaming from one device is a product idea whose time has come. And our creative ambition is to amplify this concept and deliver insightful communication for Lukup and ensure that we partner the success story of this brand from start up to the finish line. The opportunity to create digital first content for a multi-screen content experience product is huge, and my team is really excited with this win.”

JWT will comprehensively handle the ATL mandate of Lukup Media, working towards creating campaigns that will help form an emotional connect, and brand recall among the consumers. JWT’s expertise will come highly handy in standardising consumer touch points with consistency in terms of tone, and language.

Commenting on the appointment of JWT, Lukup Media marketing head Dhiraj Chadha said, “JWT is one of the premium advertising agencies in our country, globally known for their creative and unique ad campaigns. We are delighted to be partnering with them, and are positive that our combined efforts will deliver extraordinary response from the customers. They are currently working on the core proposition and positioning, and we are confident that the final output will be incredible.”

“Lukup media is poised to change the way we consume entertainment and information. The Lukup player a futuristic proposition with high potential, which converges content access across devices, through portability and personalisation. We are absolutely delighted to have won this business, it gives our young, tech savvy talent an opportunity be an integral part of a change this brand will bring in world of entertainment and information delivery,” added J. Walter Thompson managing partner Joy Chauhan.

May 23, 2016
Lukup Media appoints JWT as its advertising Agency

MUMBAI: Indian dual play service provider Lukup Media has roped in J. Walter Thompson (JWT) as its advertising agency after a multi-agency pitch. The account will be handled out of the agency’s Bengaluru office.

The campaign will be spearheaded by J. Walter Thompson CCO Senthil Kumar. Outlining his perspective on this exciting brand, Kumar said, “The content we consume has moved beyond one screen many years ago and this innovation of multi-screen content streaming from one device is a product idea whose time has come. And our creative ambition is to amplify this concept and deliver insightful communication for Lukup and ensure that we partner the success story of this brand from start up to the finish line. The opportunity to create digital first content for a multi-screen content experience product is huge, and my team is really excited with this win.”

JWT will comprehensively handle the ATL mandate of Lukup Media, working towards creating campaigns that will help form an emotional connect, and brand recall among the consumers. JWT’s expertise will come highly handy in standardising consumer touch points with consistency in terms of tone, and language.

Commenting on the appointment of JWT, Lukup Media marketing head Dhiraj Chadha said, “JWT is one of the premium advertising agencies in our country, globally known for their creative and unique ad campaigns. We are delighted to be partnering with them, and are positive that our combined efforts will deliver extraordinary response from the customers. They are currently working on the core proposition and positioning, and we are confident that the final output will be incredible.”

“Lukup media is poised to change the way we consume entertainment and information. The Lukup player a futuristic proposition with high potential, which converges content access across devices, through portability and personalisation. We are absolutely delighted to have won this business, it gives our young, tech savvy talent an opportunity be an integral part of a change this brand will bring in world of entertainment and information delivery,” added J. Walter Thompson managing partner Joy Chauhan.

May 23, 2016
JWT India announces leadership changes

MUMBAI: After an excellent show at Cannes Lion this year, JWT has announced leadership changes across the agency’s key offices in Mumbai, Bengaluru and Sri Lanka.

JWT south head Rajesh Gangwani has been appointed as JWT Mumbai senior VP and managing partner effective immediately.

JWT group companies Colombo president Himanshu Saxena will succeed Gangwani as JWT south senior VP and managing partner.

Joy Chauhan will be taking over from Saxena as JWT group of companies Colombo president.

Announcing their appointment, JWT south Asia CEO Colvyn Harris said, “Rajesh and Himanshu are both dynamic leaders with strong connections to the markets, the consumers and the clients. By leveraging their strengths and strategic insights, JWT is uniquely positioned to maximise growth in these critical markets.”

“Having successfully established brands like Pepsi foods, Nestle and more recently Airtel, Joy’s move to Sri Lanka will help develop his career further. He has managed large teams and big brands and that experience will hold him good stead. JWT Colombo is one of the most admired agencies in Sri Lanka and that will continue under Joy’s leadership,” he added.

It’s a homecoming for Gangwani, who joined JWT Mumbai as a management trainee in 1991 and worked on Hindustan Unilever, and other Mumbai clients. He was later transferred to Bengaluru in2002 and has been leading the office since January 2008 and later as head of south, since 2011.

JWT India NCD Tista Sen will be Gangwani’s creative partner and together they complete the leadership team at JWT Mumbai.

“I look forward to my second innings in Mumbai and to the opportunity of leading our flagship office. Having been part of some amazing journeys on brands like Nike, Levi’s, Madura, Lifestyle and others, it’s going to be exciting times ahead. Mumbai has a great portfolio of brands, a fabulous client mix and a fantastic talent pool,” said Gangwani.

With 22 years of experience in advertising, branding, consumer research and sales, Saxena comes in with diverse experience of leading brands, offices and cross functional teams. As head of the JWT Group in Sri Lanka, Saxena was overseeing JWT and the recently set up Contract advertising.

“In our 150th year JWT India has reached great heights of achievement. It is both an honour as well as a huge responsibility to lead a region as dynamic as JWT south. I look forward to carrying on the good work and pushing the bar higher. Leading JWT Sri Lanka was truly an enriching experience and I am glad to move on to the next professional assignment after three years in Colombo,” said Saxena.

JWT India NCD Senthil Kumar will continue to lead JWT south and Kolkata as Saxena’s creative partner.

“It is an immensely exciting opportunity for me to be a part of a great legacy like JWT Sri Lanka. To be a part of a growing market like Sri Lanka, is the high that I really wanted at this point in my career. Armed with the rich experience of some of the best national and international brands like, Pepsi foods, Nestle, Hero and Airtel, I feel my learning will help me grow the brands and businesses at JWT Sri Lanka. JWT will continue to shine,” says Chauhan on his move to Sri Lanka.

August 4, 2014