MUMBAI: SonyLIV and Jossbox have co-produced a web-series called ‘House Proud.’ The story will showcase beautiful makeovers of personal spaces.
The title of six-story series is sponsored by Asian Paints, co-powered by Whirlpool and Curo Carte. The series carries a spatial transformation that helps the owners to realize the beauty of their own homes.
SonyLIV EVP and digital business head Uday Sodhi said, “House Proud aims to bring out the intricate relationship that people have with their favourite spaces at home and give budding designers a platform to metamorphose these spaces into beautiful, aesthetic, functional and comfortable corners. The concept integrates well with SonyLIV’s goal to be the primary provider of innovative, never-seen-before content in India.”
“Being the first English non-fiction content to be featured on SonyLIV, we are extremely confident of the series’ success and its ability to strike a chord with audiences who desire to witness a transformative journey that begins with a vision and ends with its realization,” he added.
The show will feature homeowners from six different cities in India, each with their unique stories and vision which they want to be reflected in their personal spaces they provide. In this task, they will be assisted by a talented designer and an interior decorator to help them pick and choose the right mix of furniture and fittings.
Jossbox co-founder Omer Basith said, “Everybody has certain dreams regarding how they want the living spaces of their homes to look and feel like. With House Proud, we are giving six participants the chance to live through this process of transformation and the audiences an opportunity to watch this beautiful journey. We are thrilled to partner with SonyLIV, which has never before featured an English non-fiction content, as our first collaboration with an OTT platform, making this journey of firsts a special one.”
This six-episodic series of time duration 8-12 minute will feature young talented designers who will reveal a certain method to the madness with their unique aesthetic sense and chaotic work styles to transform the spaces of six homes for the first time.
From a bachelor transforming his duplex to an old couple trying to settle into a retired life by redoing their study, House Proud, is about the different circumstances of its participants and the process of rediscovery that they go through by reimagining their familiar spaces.
